⚡ Quick Verdict:
- 価格: Keap starts at $299/month (billed annually) vs Zoho Social at $0–$40/month
- 最適な用途: Keap for sales automation and CRM depth; Zoho Social for ソーシャルメディア management and scheduling
- 主な違い： Keap is a full CRM with automation, invoicing, and lead management; Zoho Social focuses on ソーシャルメディア publishing and analytics
- Our pick: Keap for most 中小企業 — it covers the full sales and marketing lifecycle in one place
Keap and Zoho Social both help small businesses grow.
しかし、それらは全く異なる問題を解決する。
Keap handles your full sales process — from lead capture to invoicing.
Zoho Social manages your social media presence across multiple platforms.
Keap vs Zoho CRM comparison breaks down both tools so you can pick the right one.
概要
This comparison covers pricing, features, and ease of use for both tools.
Our sources include published documentation, official pricing pages, and G2 reviews.
Both tools have Personal Experience blocks from our team’s hands-on time.
By the end, you’ll know which platform fits your business strategy.
Keapとは何ですか？
Keap is a customer relationship management platform built for small businesses.
It was formerly known as Infusionsoft before rebranding to better reflect its focus.
The platform combines CRM, marketing automation, and e-commerce tools in one place.
It lets you manage your entire sales pipeline — from new lead to repeat business.
Keap automates almost every stage of the sales journey, saving time on manual tasks.
キープ
Keap is the CRM and automation platform built for small businesses. It handles lead management, email marketing, invoicing, and sales pipelines all in one dashboard.
Keapの価格
Here’s what Keap costs in 2026. Keap plans are billed annually at a flat rate that includes all core features.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| キープ | 月額299ドル（年間請求） | Small businesses needing CRM, automation, and e-commerce tools |
Pricing verified April 2026.
無料トライアル: Yes — 14-day free trial with access to all features. No credit card required.
返金保証: Keap does not publicly advertise a standard refund policy. Check terms before subscribing.
📌 注記： Keap also offers a one-time Expert Coaching service for $499. This includes personalized onboarding support to help you set up automations and get the most from the platform quickly.
⚠️ 警告： Keap is billed annually at $299/month. There is no monthly billing option listed — factor this into your budget planning before signing up.
Keapの主な利点
Here’s what makes Keap worth considering for small businesses:
- セールスおよびマーケティングの自動化: Keap automates follow-ups, lead nurturing, and notifications based on customer interactions. Businesses that use automation report saving 10 hours per week on average.
- ビジュアルセールスパイプライン: The sales pipeline view lets you see exactly where each lead sits in your sales process. You can prioritize efforts using the built-in lead scoring feature.
- Built-in Invoicing and Payment Processing: Keap includes invoicing and connects with numerous payment processors. This removes the need for a separate billing tool.
- ランディングページビルダー： You can build and connect multiple landing pages directly inside Keap. This helps with lead capture without needing a third-party tool.
- キープ AIツール: The platform includes AI-powered features that draft email copy and suggest automations based on natural language prompts.
- 無料移行サポート： Keap provides free migration services plus a dedicated customer success manager with every plan to help you get set up fast.
What Our Team Noticed
私たちの 作家 signed up for Keap and spent several days exploring the platform’s automation and CRM features. Here’s what stood out:
Keapの長所と短所
✅ メリット
- All-in-one CRM, automation, and e-commerce tools in one dashboard
- Drag-and-drop automation builder with ready-made workflow templates
- Built-in lead scoring to prioritize high-value prospects
- すべてのプランに専任のカスタマーサクセスマネージャーが含まれています
- Over 2,500 third-party integrations available
❌ デメリット
- High starting price — can deter new or budget-limited small businesses
- Annual billing only — no month-to-month payment option listed
- No built-in social media management tools
- Expert Coaching onboarding costs an extra $499 one-time fee
Zoho Social とは何ですか?
Zoho Social is a social media management tool for businesses and agencies.
It lets you manage multiple social media accounts from a single platform.
The platform supports over 11 social channels, including Facebook, Instagram, LinkedIn, and ティックトック.
It includes scheduling, analytics, and real-time monitoring in one place.
Zoho Social also connects with other Zoho apps, making it a strong fit for teams already using the Zoho suite.
Zohoソーシャル
Zoho Social helps businesses manage multiple social channels and grow an active social media presence from one platform. It includes SmartQ scheduling, real-time monitoring, and unlimited custom reports.
Zoho Socialの価格設定
Here’s what Zoho Social costs in 2026. It offers one of the most affordable entry points in this category.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料 | $0 | プラットフォームをテストする個人 |
| 標準 | 月額10ドル | Small businesses managing one brand |
| プロ | 月額30ドル | Growing teams with multiple social accounts |
| プレミアム | 月額40ドル | Agencies and businesses needing advanced features |
Pricing verified April 2026.
無料トライアル: Yes — Zoho Social offers a free plan with no time limit. Paid plans also come with trial options.
返金保証: Zoho offers standard refund terms. Check Zoho’s billing policies for specifics before upgrading.
📌 注記： Agencies can take advantage of white-label reporting to generate branded reports for clients. This feature is available on higher-tier plans.
⚠️ 警告： Zoho Social is focused on social media management only. If you need a full CRM, email marketing automation, or invoicing, you’ll need to add other Zoho apps or tools.
Zoho Socialの主なメリット
Here’s what makes Zoho Social a strong pick for social media management:
- SmartQスケジューリング： Zoho Social’s SmartQ feature automatically identifies the best times to publish posts for maximum engagement. This removes the guesswork from social media campaigns.
- マルチプラットフォーム管理: You can manage multiple social media accounts across 11+ platforms from one dashboard. This includes Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, and ユーチューブ.
- リアルタイム監視: The platform lets you monitor hashtags, keywords, and mentions to discover new leads and engage with your audience. A unified feed consolidates messages from all social channels.
- 無制限のカスタムレポート： Zoho Social allows you to create unlimited reports to track social media performance. Users consistently highlight this as a standout feature compared to similar tools.
- ジア AIアシスタント: The built-in Zia AI helps with content generation and hashtag suggestions to keep your social media presence active.
- Zohoアプリとの連携： Zoho Social connects with other Zoho apps including Zoho CRM, Zoho Marketing Automation, and more. For teams already using Zoho apps, this is a significant advantage.
What Our Team Noticed
Our writer spent time with Zoho Social exploring the scheduling and monitoring features. Here’s what stood out from that hands-on time:
Zoho Socialのメリットとデメリット
✅ メリット
- 時間制限のない無料プランをご利用いただけます
- Supports 11+ social platforms including TikTok, Pinterest, and YouTube
- Unlimited custom reports for tracking social media performance
- Clean, easy-to-navigate user interface praised by users
- Strong integration with other Zoho apps for existing Zoho users
❌ デメリット
- No built-in CRM, invoicing, or sales pipeline features
- Some users report the interface needs improvement in certain areas
- Lacks some advanced functionalities found in tools like スプラウトソーシャル
- Not designed for lead management or sales and marketing automation
機能比較
Ready to see how Keap and Zoho Social stack up feature by feature?
These two tools serve different primary functions, so we’ll compare them across shared marketing and business use cases.
| 特徴 | キープ | Zohoソーシャル |
|---|---|---|
| 開始価格 | 月額299ドル（年間請求） | 0ドル（無料プラン） |
| 無料プラン | ❌ | ✅ |
| CRM／顧客管理 | ✅ | ❌ |
| 販売パイプライン | ✅ | ❌ |
| マーケティングオートメーション | ✅ | ❌ |
| ソーシャルメディア管理 | ❌ | ✅ |
| メールマーケティングキャンペーン | ✅ | ❌ |
| ランディングページビルダー | ✅ | ❌ |
| Invoicing and Payment Processing | ✅ | ❌ |
| 分析とレポート | ✅ | ✅ |
| AI搭載機能 | ✅ | ✅ |
| モバイルアプリ | ✅ | ✅ |
| 最適な用途 | 中小企業 CRM and sales automation | Social media management and publishing |
1. マーケティングオートメーション
キープ： Keap’s automation builder uses a visual drag-and-drop interface to create complex workflows. You can build ‘when-then’ scenarios — for example, when a lead fills out a web form, the system sends a follow-up email automatically. Keap includes ready-made workflow templates and AI-powered suggestions based on natural language prompts.
Zohoソーシャル: Zoho Social does not include traditional marketing automation. Its automation focuses on social media tasks — like using SmartQ to automatically schedule posts at optimal times. For full marketing automations, you’d need to add Zoho Marketing Automation as a separate product.
2. CRMと顧客管理
キープ： Keap’s CRM stores all contact データ in one contact record, giving you a clear picture of each customer’s journey. You can add custom fields, tag contacts, and segment your list to send hyper-targeted email marketing campaigns. The CRM also connects directly to your sales pipeline and lead scoring system.
Zohoソーシャル: Zoho Social doesn’t include a standalone CRM. However, it integrates with Zoho CRM, which lets you turn social media interactions into new leads automatically. If you’re already Zoho CRMを使用する, this integration can sync social data back to your contact records.
⚠️ 警告： If you need a true CRM with a sales pipeline and lead management built in, Keap is the clear choice here. Zoho Social’s CRM connection requires a separate Zoho CRM subscription.
3. メールマーケティング
キープ： Keap includes a full email marketing suite with broadcast and automated campaigns. You can build email campaigns triggered by CRM tags, contact behavior, or sales pipeline stage. Keap claims a 99.5% email deliverability rate, which is important for businesses running regular sales campaigns.
Zohoソーシャル: Zoho Social does not include email marketing. It focuses exclusively on social media posts and publishing across social channels. For email campaigns, you’d need Zoho Campaigns, which is a separate product in the Zoho app suite.
4. ソーシャルメディア管理
キープ： Keap does not include a native social media management tool. You can connect third-party tools via integrations, but social media scheduling and monitoring are not part of Keap’s core feature set.
Zohoソーシャル: Social media management is Zoho Social’s primary function. You can manage multiple social media accounts, schedule posts in bulk, monitor social channels, and track performance across all major platforms. The SmartQ feature adds posts to a publishing queue and publishes them at the right time for the right audience.
5. Lead Capture and Management
キープ： Keap includes web forms, landing pages, and checkout forms for lead capture. Once a new lead enters the system, Keap scores them based on engagement level using its lead scoring feature. This helps your sales team focus on the most interested prospects first.
Zohoソーシャル: Zoho Social generates new leads by monitoring social media platforms for mentions and keywords. When someone engages with your social media posts or mentions your brand, Zoho Social can help you identify and engage with them. However, it doesn’t include a web form builder or lead scoring.
6. 分析とレポート
キープ： Keap provides analytics across your sales pipeline, email campaigns, and automation workflows. You can track conversion rates, campaign performance, and revenue tied to specific marketing efforts. Reports give you a clear picture of your overall sales process health.
Zohoソーシャル: Zoho Social offers detailed analytics on social media performance metrics like reach, engagement, and audience growth. You can create unlimited custom reports to track exactly what matters to your business. The custom reports feature is frequently praised by users for its flexibility and depth.
7. AI機能
キープ： Keap AI drafts email copy and suggests optimized automation workflows based on natural language prompts. This helps users build advanced automations without needing technical knowledge. The AI features are designed to reduce setup time and improve campaign performance.
Zohoソーシャル: Zoho Social includes the Zia AI Assistant for content generation and hashtag suggestions. Zia helps you create social media posts and discover relevant hashtags to boost engagement across social channels. Users can work on new posts offline, with drafts automatically synced once back online.
8. Integrations and Third-Party Tools
キープ： Keap integrates with over 2,500 platforms and tools, including popular apps for 会計, e-commerce, and project management. This broad range of third-party integrations allows Keap to fit into almost any existing tech stack without replacing tools you already rely on.
Zohoソーシャル: Zoho Social integrates with Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, YouTube, and more. Its deepest integration is with other Zoho apps — Zoho CRM, Zoho Campaigns, and Zoho Desk all connect directly. For users outside the Zoho app suite, integration options are more limited.
⚠️ 警告： Zoho Social’s greatest integration strength is within the Zoho suite. If your business doesn’t use other Zoho apps, you may not get full value from the platform’s connectivity features.
9. 価格設定とコスト
料金プランを並べて比較してみましょう。
| プラン | キープ | Zohoソーシャル |
|---|---|---|
| 無料 | ❌（14日間無料トライアルのみ） | ✅ 無料プランあり |
| 有料プラン | 月額299ドル（年間請求） | Standard: $10/month |
| 中級クラス | — | Professional: $30/month |
| トップティア | — | Premium: $40/month |
キープ： Keap is priced at $299/month billed annually — a single all-in plan that covers CRM, automation, email marketing, invoicing, and payment processing. For small businesses replacing multiple separate tools, the combined cost can be justified by the time saved through automation.
Zohoソーシャル: Zoho Social is affordable compared to most social media management tools. The free plan is a genuine option for individuals, while paid plans stay well under $50/month. If social media is your primary marketing channel, Zoho Social offers strong value at a low cost.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| セールスパイプラインを含むフルCRM | キープ | Built-in CRM, lead scoring, pipeline views |
| ソーシャルメディアのスケジュール | Zohoソーシャル | SmartQ, bulk scheduling, 11+ platforms |
| メールマーケティングキャンペーン | キープ | Automated campaigns with 99.5% deliverability |
| 予算が限られている | Zohoソーシャル | Free plan; paid from $10/month vs $299/month |
| Invoicing and payment processing | キープ | Built-in invoicing and payment integrations |
| ソーシャルメディア分析 | Zohoソーシャル | Unlimited custom reports, post insights |
| オールインワンの販売およびマーケティング | キープ | CRM, automation, email, landing pages in one |
💰 あなたの予算
Zoho Social wins on price — you can start free and stay under $40/month. Keap is $299/month billed annually, making it a bigger upfront commitment for budget-conscious small businesses.
🔌 あなたの技術スタック
Keap connects with over 2,500 third-party tools, making it easier to plug into an existing setup. Zoho Social connects best with other Zoho apps — if you’re already on the Zoho platform, it fits naturally.
📝 Your Primary Marketing Channel
If social media is your main channel for reaching customers, Zoho Social is the better fit. If email marketing and direct sales アウトリーチ drive your business, Keap handles that end-to-end.
🎓 あなたの経験レベル
Zoho Social is easier to get started with — the user interface is clean and most users find it simple to navigate. Keap has a steeper learning curve but provides a dedicated customer success manager, checklists, videos, and training webinars to help new users.
🆓 無料トライアルとデモ
Zoho Social has a free plan with no time limit, which lets you test it without any commitment. Keap offers a 14-day free trial with access to all features — enough time to explore the automation builder and CRM tools.
🛟 サポートオプション
Keap’s support is extensive — 24/7 chat support, email support, and phone support Monday through Friday. Zoho Social’s support is solid but more standard; Keap’s dedicated success manager model is a clear differentiator for businesses that need more hands-on help.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？切り替える場合、どのような変更が予想されますか？
🔄 KeapからZoho Socialに切り替えますか？
✅ 得られるもの：
- A free plan option with no time limit to start without financial commitment
- Dedicated social media scheduling with SmartQ and bulk publishing tools
- Real-time monitoring of social channels, hashtags, and mentions
❌ 失うもの：
- Full CRM with contact records, lead scoring, and sales pipeline management
- Built-in email marketing campaigns and marketing automations
- Invoicing, payment processing, and e-commerce tools
📋切り替え方法：
- Export your contact list and campaign data from Keap before canceling
- Zoho Socialアカウントを作成し、ソーシャルメディアアカウントを接続してください。
- Migrate email marketing to Zoho Campaigns and CRM data to Zoho CRM separately
🔄 Zoho SocialからKeapに切り替えますか？
✅ 得られるもの：
- A full CRM with sales pipelines, lead scoring, and contact management
- Built-in email marketing campaigns with advanced automation workflows
- Invoicing and payment processing directly inside the platform
❌ 失うもの：
- Dedicated social media scheduling and bulk publishing capabilities
- SmartQ posting and real-time monitoring of multiple social channels
- The free plan option — Keap requires a paid subscription after the trial
📋切り替え方法：
- Download your analytics and report data from Zoho Social before canceling
- Start a 14-day free Keap trial and use the onboarding checklist to get set up
- Import your contact list and set up your first automated follow-up sequence
What Our Review Didn’t Cover
This comparison focused on individual users and small business teams. We didn’t evaluate enterprise-level configurations, multi-team setups, or agency-specific workflows for either platform. Our observations are based on the April 2026 versions — features and pricing may change. If you’re running a large sales team or managing social media for multiple client brands at scale, your priorities may differ from what we’ve described here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | Zohoソーシャル |
| 🚀 Sales and Marketing Automation | キープ |
| 📊 CRM and Lead Management | キープ |
| 📱 ソーシャルメディア管理 | Zohoソーシャル |
| 📧 Email Marketing Campaigns | キープ |
| 📈 Analytics and Reporting | Zohoソーシャル |
| 🔌 連携機能 | キープ |
| 👶 使いやすさ | Zohoソーシャル |
| 🏆総合優勝 | キープ |
🏆 優勝：KEAP
Keap wins 5 out of 8 categories in this comparison.
最適な用途: small businesses, sales pipeline management, email marketing automation, and e-commerce businesses
Keap and Zoho Social are built for different jobs.
Keap is a full sales and marketing platform — it handles your customer relationship management, email campaigns, automations, and invoicing in one dashboard.
Zoho Social is a focused social media management tool — it excels at scheduling posts, monitoring social channels, and tracking social media performance.
Zoho Social is the better pick if social media is your primary marketing channel and budget is tight.
But if you need a tool to manage your full sales process — from lead capture to repeat business — Keap is the stronger choice for most small businesses.
Keapの比較をもっと見る
Here’s how Keap stacks up against other CRM and automation tools:
キープの勝利条件： simpler onboarding for small business teams, built-in invoicing, and a dedicated customer success manager on every plan
HubSpotが優れている点： a more extensive free CRM tier, broader marketing tools at scale, and a larger third-party app marketplace
キープの勝利条件： built-in payment processing, a dedicated business line for calls and texts, and an all-in-one approach that reduces the need for multiple tools
アクティブキャンペーン 勝利したタイトル： lower starting price, more advanced email segmentation options, and stronger deliverability reporting
キープの勝利条件： full marketing automation alongside the CRM, e-commerce tools, and landing page builder all in one platform
パイプドライブ 勝利したタイトル： a cleaner sales pipeline interface, lower monthly pricing, and a stronger focus on pure sales team workflow
キープの勝利条件： a longer track record for small business CRM, easier initial setup, and more predictable per-contact pricing
ゴーハイレベル 勝利したタイトル： agency-focused white-label features, broader funnel building tools, and a flatter monthly fee regardless of contact count
Zoho Socialの比較をもっと見る
Here’s how Zoho Social compares to other social media management tools:
Zoho Socialが優れている点： lower pricing at every tier, a free plan, and deeper integration with other Zoho apps for existing users
フーツーイト 勝利したタイトル： a larger third-party integration library, more mature enterprise features, and wider recognition among large marketing teams
Zoho Socialが優れている点： more detailed analytics, unlimited custom reports, and real-time monitoring of social channels through a unified feed
Bufferが優れている点： a simpler interface for beginners, a more transparent free tier, and a cleaner mobile app experience
Zoho Socialが優れている点： a much more affordable price point, a free plan, and strong value for small to mid-sized businesses
スプラウトソーシャルが勝利した点： more advanced social listening capabilities, deeper audience analytics, and better tools for large enterprise social media teams
Zoho Social vs アゴラパルス
Zoho Socialが優れている点： pricing flexibility with a free entry point and affordable paid plans, plus native Zoho app integrations
Agorapulseが勝利した点： a more polished 受信トレイ for social media engagement, stronger team collaboration features, and more detailed ROI tracking
よくある質問
Keapは何に使われるのですか？
Keap is a CRM and sales automation platform built for small businesses and solopreneurs. It handles lead management, email marketing campaigns, sales pipelines, invoicing and payment processing, and e-commerce features all in one place. Keap also automates follow-ups and other automated tasks to help businesses save time and increase conversions.
Keapは使いやすいですか？
Keap is user friendly once you’re past the initial setup — the platform includes a dedicated customer success manager, onboarding checklists, and training webinars. The drag and drop automation builder makes it easy to create advanced automations without technical knowledge. Third party integrations and pre built reports add more power without requiring manual configuration.
Zoho Socialは何に使われますか？
Zoho Social is a social media management tool that helps businesses manage multiple social media accounts from one platform. It lets you schedule posts, monitor mentions and hashtags, track social media performance, and create custom reports. The platform includes standout features like SmartQ scheduling, a clean design, and a publishing queue that helps you reach the right audience at optimal times.
Zoho Socialは導入する価値があるのか？
For businesses that rely on social media to attract more leads and boost engagement daily, Zoho Social offers strong value at its price. Paid plans start at $10/month, and there are many features available even on the free tier. Trends in social media marketing favor tools with powerful scheduling features and deep analytics — Zoho Social delivers both.
Is Keap a good CRM for small businesses?
Keap is one of the better-known CRM platforms for small businesses that need to score leads, manage their contact list, and automate their customer journey. Keap features include e-commerce tools, third-party integrations, checkout forms, and the Keap app for mobile management. This Keap review covers those key features in detail — for businesses building campaigns and managing multiple landing pages, Keap offers more depth than most entry-level CRM alternatives. Zoho Social handles scheduled posts and social media management on a daily basis, making it the go-to for social-first teams.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 