

⚡ 簡単な評価:
- 価格: GoHighLevel starts at $97/month. ClickFunnels starts at $81/month.
- 最適な用途: GoHighLevel for marketing agencies that need customer relationship management. ClickFunnels for anyone who wants to build sales funnels fast.
- 主な違い: GoHighLevel bundles a CRM, SMS marketing, and white label software. ClickFunnels is primarily focused on funnel building.
- 私たちのおすすめ: GoHighLevel, rated 4.3 versus 4.2, because one subscription covers more of your marketing efforts.

Two tools keep showing up when people shop for a funnel builder.
One was built for agencies. The other was built for sellers.
GoHighLevel is an all-in-one sales and marketing platform designed for digital marketing agencies.
ClickFunnels is a sales funnel builder designed for entrepreneurs and 中小企業.
That single split explains almost every difference below.
概要
This GoHighLevel vs ClickFunnels comparison covers pricing, key features, and ease of use.
We also break down who each marketing platform works best for.
Our sources include published specs, pricing pages, documentation, and G2 reviews.
Our writers also spent hands-on time with both page and funnel builders.
それらのメモは、以下の「チームが気づいたこと」のセクションに記載されています。
GoHighLevel とは何ですか?
GoHighLevelは、代理店向けに構築されたオールインワンのマーケティングプラットフォームです。
It handles customer relationship management, funnels, and follow-up in one login.
You get a page builder, pipelines, calendars, email marketing, and sms marketing.
Agencies use it to run client marketing campaigns without paying for five separate tools.
The bigger draw is white label software. You can resell the platform under your own branding.

🏆 優勝:GoHighLevel
One dashboard for your CRM, funnels, and follow-up. Built for agency owners who bill clients monthly.
GoHighLevelの価格
GoHighLevel keeps its pricing simple. There are two paid tiers.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額97ドル | Solo marketers and a small digital agency with up to 3 client accounts |
| 無制限 | 月額297ドル | Agencies that want unlimited sub accounts and white label reselling |
Pricing verified August 2026.

無料トライアル: Yes. Both plans include a 14 day free trial, and extension offers can stretch that window further.
返金保証: No standing refund window is published. Cancel inside the trial to avoid the first charge.
📌 注記: The Starter tier is sold as the Agency Starter Account. The $297 tier is the Agency Unlimited Account, which lifts the sub account cap and unlocks reselling.
⚠️ 警告: Email, SMS, and phone usage bill separately as rebilling credits. Budget for those on top of the plan fee.
GoHighLevelの主なメリット
Here’s what makes GoHighLevel worth a look:
- Flat-rate scaling: Contacts and unlimited funnels are included on both plans. Your bill stays flat as lead lists grow.
- Real CRM inside: Pipelines, deal stages, and contact history live next to your funnels. Nothing syncs through a third-party connector.
- Multi-channel follow-up: Email, SMS, and 声 drops run from the same workflow. That covers most marketing efforts an agency sells.
- 予約方法: Calendars, reminders, and automated booking are native. ClickFunnels has no equivalent スケジューラ.
- White label reselling: The Unlimited plan lets you sell the platform as your own SaaS product.
- Tool consolidation: One subscription replaces a CRM, a scheduler, and separate email marketing tools.
- Client-ready sub accounts: Each client gets a walled-off workspace with its own branding and users.

私たちのチームが気づいたこと
私たちの 作家 set up a GoHighLevel account and built a client workspace from scratch. Here’s what stood out during that hands-on time:
GoHighLevelの長所と短所
✅ メリット
- Unlimited funnels and contacts on the $97 plan
- Full CRM with pipelines and appointment scheduling
- SMS, email, and voice follow-up in one workflow
- White label reselling on the $297 plan
- Replaces several tools an agency already pays for
❌ デメリット
- 初めて利用するユーザーにとっては習得に時間がかかる
- Page load speeds trail ClickFunnels on mobile traffic
- SMS and email credits bill on top of the plan
- Overkill if you only need a funnel builder
ClickFunnelsとは何ですか?
ClickFunnels is a website builder and sales funnel builder for online 仕事 所有者。
It helps you launch high converting funnels without a developer.
You pick from pre built templates, edit them, and publish.
The platform also sells online courses, membership sites, and digital products.
A basic CRM and email marketing sit inside, but funnel building is the main event.


🥈 Runner Up: ClickFunnels
The faster route to a live offer. Pick a template, edit the copy, and start selling this week.
ClickFunnelsの料金プラン
ClickFunnels uses a tiered structure. Costs climb with usage and feature limits.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 打ち上げ | 月額81ドル | One workspace and your first funnel |
| 規模 | 月額164ドル | Growing stores that need more contacts and team seats |
| 最適化する | 月額248ドル | Higher volume sellers running many offers at once |
| 支配する | 年間5,997ドル | Established brands paying once for the year |
Pricing verified August 2026.

無料トライアル: Yes. ClickFunnels offers a 14 day free trial on paid plans.
返金保証: Refunds follow the published terms at signup. Cancel before renewal to stop the next charge.
📌 注記: Every tier includes the funnel and page builder. Higher tiers raise contact caps, team seats, and workspace counts.
⚠️ Pricing conflict flagged: Some third-party roundups list the entry ClickFunnels plan at $97 or $149 per month. Our CSV records $81/month for Launch, and that is the figure used in every table here. Check the checkout page before you buy.
ClickFunnelsの主なメリット
Here’s where ClickFunnels earns its keep:
- Speed to launch: Pre built funnel templates cover sales, ウェビナー funnels, and opt-ins. You edit copy instead of designing pages.
- Gentle learning curve: The editor is simpler than GoHighLevel’s. Non-technical sellers get productive on day one.
- Fast pages: ClickFunnels pages load in roughly 2.3 seconds on average, which matters for mobile traffic.
- Course and membership tools: A membership site builder ships with the platform. Sell training without a second app.
- Store and checkout: The online store builder and payment tools handle order bumps and upsells.
- Built-in affiliate program: Recruit partners to promote your offers and track their commissions.

私たちのチームが気づいたこと
Our writer built a two-step opt-in funnel inside ClickFunnels and published it the same afternoon. Here’s what stood out:

ClickFunnelsのメリットとデメリット
✅ メリット
- Faster page loads at around 2.3 seconds
- Easier editor for non-technical users
- Template library for common funnel types
- Courses, membership areas, and a store in one place
❌ デメリット
- CRM features are thin next to GoHighLevel
- No appointment scheduling or SMS marketing
- No white label reselling for agencies
- Costs climb quickly past the Launch tier
機能比較
Here are the key differences between ClickFunnels and GoHighLevel, feature by feature. The table below is the short version.
| 特徴 | ゴーハイレベル | クリックファネル |
|---|---|---|
| 開始価格 | 月額97ドル | 月額81ドル |
| 14日間無料トライアル | ✅ | ✅ |
| ファネルビルダー | ✅ | ✅ |
| フルCRM | ✅ | ❌(基本プランのみ) |
| SMSマーケティング | ✅ | ❌ |
| 予約受付 | ✅ | ❌ |
| Online Courses & Membership Sites | ✅ | ✅ |
| オンラインストア構築ツール | ❌ | ✅ |
| White Label Software | ✅ | ❌ |
| サブアカウントは無制限 | ✅ ($297 plan) | ❌ |
| 最適な用途 | デジタルマーケティング代理店 | Entrepreneurs and small businesses |
1. Funnel Builder and Page Templates
ゴーハイレベル: Funnels sit inside the same workspace as your CRM and calendars. You get unlimited funnels on both plans, so lead volume never forces an upgrade. The page templates are functional rather than flashy.

クリックファネル: This is where the product started, and it shows. The template library covers sales pages, webinar funnels, and order forms. Each ClickFunnels funnel template ships ready to edit, so most sellers publish in an afternoon.

2. Landing Pages and the Drag and Drop Editor
ゴーハイレベル: The drag and drop editor lets you build landing pages, surveys, and forms in one place. Creating landing pages takes more clicks here because the builder exposes more settings.
クリックファネル: The editor is tighter and quicker to learn. Pages average about 2.3 seconds to load, which helps conversion on mobile デバイス.

💡 プロのヒント: Build one identical page in each trial account. Whichever editor you finish first is the one you’ll actually keep using.
3. Lead Generation and Capturing Leads
ゴーハイレベル: Forms, surveys, chat widgets, and call tracking all feed the same contact record. Capturing leads and routing them to a pipeline happens without a connector app.

クリックファネル: Lead generation runs through opt-in pages and forms. Anything beyond that usually needs a third-party CRM connected on the side.
4. Customer Relationship Management
ゴーハイレベル: Pipelines, deal stages, tasks, and full conversation history ship as standard. This is the clearest gap between the two products.

クリックファネル: A customizable CRM view exists, but it tracks buyers rather than managing a sales process. Agencies juggling many client lists will feel the ceiling.

5. Email Marketing and SMS Marketing
ゴーハイレベル: Email, SMS, and ringless voice drops run from one sequence builder. Missed-call text-back alone wins over a lot of local service businesses.
クリックファネル: Email marketing tools cover broadcasts and follow-up sequences tied to funnel steps. There is no native SMS channel.

6. Automation Tools and Booking
ゴーハイレベル: Its marketing オートメーション features branch on tags, replies, and appointment status. Fully automated booking closes the loop from ad click to calendar slot.

クリックファネル: Funnel automations trigger on purchases, opt-ins, and cart abandonment. They are simpler to set up than GoHighLevel’s advanced features, and they cover fewer branches.

💡 プロのヒント: Both tools ship powerful automation features, but only one reacts to phone calls and booked appointments. Map your follow-up steps first, then pick.
7.オンラインコースと会員制サイト
ゴーハイレベル: Membership areas support unlimited courses and offers deeper customization of the 学生 経験。

クリックファネル: A dedicated membership funnel template gets a course live quickly. Creators who value speed over control usually prefer this route.

8. Ecommerce, Digital Products, and Payments
クリックファネル: The online store builder sells physical and digital products with upsells, order bumps, and one-click checkouts.

Payment handling is a related but separate strength.

ゴーハイレベル: Invoices, payment links, and subscriptions are supported, but there is no full storefront. Product sellers will notice the gap.
9. Reporting and Sales Process Visibility
ゴーハイレベル: Dashboards track pipeline value, call outcomes, and attribution per sub account. Agencies can hand clients a branded report.

クリックファネル: Reports focus on funnel steps, conversion rates, and revenue per visitor. That is the right lens for a single online business.

10. White Label Software and Agency Growth
ゴーハイレベル: The Agency Unlimited Account lets you rebrand the platform and resell it as your own SaaS product. That turns a software bill into a revenue line for your own agency.

クリックファネル: There is no white label tier. You can earn through the affiliate program, but clients always see the ClickFunnels brand.
11. 価格設定とコスト
Let’s put the plans side by side.
| ティア | ゴーハイレベル | クリックファネル |
|---|---|---|
| エントリ | スタータープラン — 月額97ドル | Launch — $81/month |
| 中 | — | Scale — $164/month |
| アッパー | 無制限プラン — 月額297ドル | Optimize — $248/month |
| トップ | — | Dominate — $5,997/yr |
ゴーハイレベル: Flat-rate pricing with unlimited funnels and contacts means the bill stays predictable. At $297 you get unlimited sub accounts plus reselling, which is hard to match at that price.
クリックファネル: The $81 entry point is the cheapest way in. Costs rise as contacts and workspaces grow, so the gap narrows fast once you scale.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 最も安いエントリー価格 | クリックファネル | $16/month less to start |
| A real CRM | ゴーハイレベル | Pipelines and history built in |
| To sell courses fast | クリックファネル | Membership templates ready to go |
| SMS and call follow-up | ゴーハイレベル | Native multi-channel sequences |
| To resell software | ゴーハイレベル | White label on the $297 plan |
| 初心者向けのセットアップ | クリックファネル | Simpler editor, less to configure |
💰 あなたの予算
ClickFunnels wins the first invoice at $81/month. GoHighLevel wins the third year, once you cancel the tools it replaces.
🔌 あなたの技術スタック
Already paying for a CRM, a scheduler, and an email tool? GoHighLevel absorbs all three. Happy with your current stack? ClickFunnels slots in beside it.
📝 Your Offer Type
Selling digital products or courses to a cold audience favors ClickFunnels. Booking calls and nurturing a long sales process favors GoHighLevel.
🎓 あなたの経験レベル
GoHighLevel carries a steep learning curve and rewards patience. ClickFunnels has a user friendly interface that beginners pick up quickly.
🆓 無料トライアルとデモ
Both ClickFunnels and GoHighLevel give you two weeks to test drive. Run the same offer through each one before you commit.
🛟 サポートオプション
Both platforms lean on chat support, documentation, and large user communities. Agency-tier GoHighLevel accounts get priority channels.
切り替えガイド
Already on one of these? Here’s what changes if you move.
🔄 Switching from GoHighLevel to ClickFunnels?
✅ 得られるもの:
- Faster page loads and a simpler editor
- A proper online store for digital products
- A lower entry price at $81/month
❌ 失うもの:
- Your CRM pipelines and appointment calendars
- SMS and voice follow-up channels
- White label reselling and client sub accounts
📋切り替え方法:
- Export contacts, tags, and pipeline notes to CSV
- Start the ClickFunnels trial and rebuild your top funnel from a template
- Import contacts, connect payments, then repoint your domain
🔄 Switching from ClickFunnels to GoHighLevel?
✅ 得られるもの:
- A full CRM with pipelines and booking
- SMS marketing and multi-channel workflows
- Unlimited sub accounts and white label reselling
❌ 失うもの:
- The quicker editor and faster page speeds
- The dedicated online store and checkout tools
- The deepest library of pre built funnel templates
📋切り替え方法:
- Export contacts, orders, and members from ClickFunnels
- Open a GoHighLevel trial and create a sub account per brand
- Rebuild funnels, import contacts, then switch DNS and payment keys
私たちのレビューで取り上げられなかったこと
This comparison focused on agencies, solo marketers, and small businesses. We didn’t test enterprise contracts, custom API builds, or high-volume SMS deliverability across carriers. Our notes reflect the August 2026 versions of both platforms, and feature sets move quickly. If you run a large in-house team, your priorities may look different from what we’ve covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰 エントリー価格 | クリックファネル |
| 🚀 Funnel Building | クリックファネル |
| ⚡ Page Speed | クリックファネル |
| 🎯 CRM and Lead Management | ゴーハイレベル |
| 🤖 自動化ツール | ゴーハイレベル |
| 📱 SMSとマルチチャネル | ゴーハイレベル |
| 🏷️ White Label and Reselling | ゴーハイレベル |
| 💵 Value at Scale | ゴーハイレベル |
| 🏆総合優勝 | ゴーハイレベル |
🏆 優勝:GOHIGHLEVEL
GoHighLevelは8部門中5部門で優勝した。
最適な用途: Digital marketing agencies, local service businesses, and anyone reselling software under their own branding
These are two different products aimed at two different buyers. GoHighLevel is a marketing platform for agencies that manage other people’s leads.
ClickFunnels is a funnel builder for people selling their own offers. It is faster to learn, and building funnels takes fewer steps.
If your whole business is one offer and a checkout, ClickFunnels is the sharper tool. If you manage clients, book calls, and want unlimited sub accounts, GoHighLevel does more for the money.
GoHighLevelの比較をもっと見る
Here’s how GoHighLevel measures up against other tools agencies shortlist:
GoHighLevelが優れている点: Flat pricing as contact lists grow, native SMS channels, white label reselling for client work
HubSpotが優れている点: 報告 depth, a far larger integration marketplace, polish across sales and service hubs
ゴーハイレベル対 キープ
GoHighLevelが優れている点: Unlimited sub accounts, built-in funnel and website builder, agency reselling rights
キープの勝利条件: Guided onboarding, cleaner invoicing and quotes, tidier small-team automation setup
ゴーハイレベル対 アクティブキャンペーン
GoHighLevelが優れている点: Appointment booking, call tracking and voice drops, one bill instead of several
ActiveCampaignが優れている点: Email deliverability tooling, segmentation logic, template design quality
ClickFunnelsの比較をもっと見る
And here’s how ClickFunnels holds up beside other options:
ClickFunnelsが優れている点: Speed from blank page to live offer, checkout and upsell flows, lower cost for a solo seller
HubSpotが優れている点: Contact database depth, team permissions, long-term reporting across a sales process
ClickFunnels vs 即座に
ClickFunnelsが優れている点: Hosted pages and checkouts, course and membership delivery, template variety for offers
即座に勝利を収めるポイント: Cold outreach at volume, 受信トレイ warm-up, per-mailbox sending controls
ClickFunnelsが優れている点: Page design control, order bumps and one-click upsells, faster launch of a new offer
キープの勝利条件: Contact record detail, appointment and invoice handling, structured follow-up for service businesses
よくある質問
What is the difference between ClickFunnels and GoHighLevel?
ClickFunnels builds and sells funnels. GoHighLevel adds a CRM, calendars, SMS, and white label reselling, so it covers the whole client relationship instead of one offer.
GoHighLevelはClickFunnelsより優れていますか?
For agencies, yes. It rates 4.3 against 4.2 and does more per dollar. For a solo seller launching one offer, ClickFunnels is the faster pick.
What software does GHL replace?
Typically a CRM, a scheduling app, an email tool, an SMS service, and a page builder. Most agencies cancel three or four subscriptions after switching.
What are the disadvantages of ClickFunnels?
Thin CRM features, no SMS or appointment booking, no white label option, and pricing that climbs quickly once you pass the Launch tier.
ClickFunnelsの最適な代替ツールは何ですか?
GoHighLevel, if you need lead management alongside funnels. Both start close in price and both include a 14 day free trial to compare.













