Zoho Social レビュー: 2024 年のベスト ソーシャル メディア ツール?

Tired of juggling multiple social media accounts and platforms?

It’s a struggle to keep up with posting, engaging, and analyzing across different networks.

Zoho Social promises to simplify your life.

Let’s dive deep into Zoho Social and see if it’s the best ソーシャルメディア management solution for 2024!

ゾーホー

合理化の準備ができました ソーシャルメディア management? Join over 700,000 businesses worldwide who trust Zoho. Try Zoho Social today.

Try Zoho for free Zohoの代替品 Zoho tutorial

Zoho Social とは何ですか?

Zoho Social is like a command center for all your social media activities.

Imagine having a tool that helps you manage multiple social media accounts, like Facebook, Twitter, and Instagram, all in one place.

That’s Zoho Social! It helps you schedule posts, track your brand mentions, and see how well your social media campaigns are performing.

Think of it as a way to organize and boost your active social media presence.

There’s even a Zoho Social mobile app so you can stay connected wherever you go!

Who Created Zoho Social?

Zoho Social was created by Zoho Corporation, a company founded by スリダル・ヴェンブ back in 1996.

They’re all about making powerful yet user-friendly software.

Zoho saw that social media managers were struggling to keep up with multiple social channels.

So, they built Zoho Social to help people 即座に publish posts, track engagement, and get a handle on their social media strategy.

Plus, it works seamlessly with other Zoho apps, making it a great choice for businesses already in the Zoho ecosystem.

Zoho Socialの主なメリット

• Manage multiple social media accounts from one place: No more switching between Facebook, Twitter, Instagram, and other platforms. Zoho Social lets you handle them all under one roof.
• Powerful scheduling features: With robust scheduling tools, you can plan your social media calendar for weeks or even months. The publishing queue gives you a clear picture of what’s scheduled and when.
• Monitor your brand with ease: Keep tabs on hashtags & mentions related to your brand to address customer inquiries or join conversations quickly.
• Boost engagement with smart scheduling: Zoho Social helps you schedule posts at the optimal time to reach the right audience and boost engagement.
• Track performance with custom reports: Get detailed insights into how the social media campaigns are performing with pre-built and custom reports. Your データ is automatically synced from all your connected accounts.
• Stay connected on the move: The Zoho Social mobile app lets you manage your social media presence even when you’re on the move. You can add posts, respond to comments, and track performance anytime, anywhere.
• Integrate with other Zoho apps: If you’re already using other Zoho apps, Zoho Social integrates seamlessly, giving you even more control over your 仕事 プロセス。
• ユーザーフレンドリーなインターフェース: Zoho Social’s clean and intuitive interface makes it a breeze to use, even if you’re new to social media management tools.
• Great value for money: Zoho Social offers a lot of features at a competitive price, making it a great solution for businesses of all sizes.
• Generate new leads: With its ability to monitor mentions and track engagement, Zoho Social can help you identify potential leads & turn them into customers.

Best Features of Zoho Social

What truly sets Zoho Social apart from the competition are its unique features designed to streamline your workflow and boost your social media performance.

Let’s take a closer look at some of these standout features that make Zoho Social a top choice for social media managers:

1. CRM

Zoho Social’s seamless integration with Zoho CRM allows you to turn social media interactions into potential leads.

You can track social media conversations, identify potential customers, and add them directly to your CRM.

This helps you nurture relationships and convert followers into paying customers.

2. Bigin

Bigin is a 簡略化された CRM designed for small businesses.

Zoho Social’s integration with Bigin helps you manage customer relationships and track social media interactions in a streamlined way.

You can capture leads from social media, track conversations, and provide personalized support – all from within Bigin.

3. マーケティングオートメーション

Zoho Social integrates with Zoho’s marketing オートメーション tools to help you streamline your campaigns.

This great feature allows you to manage lead generation and nurturing, and track customer journeys.

It helps you identify which social media posts and campaigns are yielding the best results, providing a clear picture of your overall marketing efforts.

4. ランディングページビルダー

With Zoho’s Landing Page ビルダー, you can create and publish high-converting landing pages.

You can easily connect these pages to your social media campaigns to capture leads directly from your social media channels.

It’s an excellent way to turn social media engagement into a measurable return.

5. Zoho Community Spaces

This feature helps you build and manage online communities.

You can use it to create a space for customers to share feedback, ask questions, and engage with your brand.

This helps you build brand loyalty, reduce the burden on your customer service team, and gain valuable insights from your audience.

6. SalesIQ

SalesIQ is a live chat and visitor tracking tool.

Its integration with Zoho Social allows you to see which social media channels are driving traffic to your website.

You can then use this data to focus on the channels that are bringing in the most valuable visitors, and instantly publish posts that align with what’s working best.

7. Zoho Domains

With Zoho Domains, you can manage your website’s domain name right from within your Zoho account.

This provides a clean design and a central point for managing your online brand.

While not a direct social media feature, it supports your entire online presence.

8. Service Plus

Service Plus is Zoho’s customer service management platform.

The integration with Zoho Social helps you manage customer inquiries and support tickets that come in from social media.

It ensures you don’t miss any messages or mentions on a daily basis and helps you deliver a consistent customer experience.

9. Zoho Project Plus

Zoho Project Plus is a project management tool.

By integrating with Zoho Social, it helps you can manage your social media campaigns as full-fledged projects.

You can assign tasks, set deadlines, and collaborate with your team all from one platform, making sure your scheduled posts and other content are delivered on time.

価格

長所と短所

Understanding the strengths and weaknesses of any tool helps you make an informed decision.

So, let’s explore the good and the not-so-good about Zoho Social.

代替案 に Zohoソーシャル

• スプラウトソーシャル: 包括的な分析と強力な機能により、ソーシャル メディアに関するより深い洞察を獲得し、チームのコラボレーションを促進します。
• ソーシャルパイロット: 効率的な一括投稿オプションを含む強力なスケジュール機能を犠牲にすることなく、予算に優しいプランをお楽しみください。
• センディブル: 直感的なインターフェースと多数のマーケティング ツールとのシームレスな統合により、ソーシャル メディア管理を簡単に行うことができます。
• コンテンツスタジオ: 魅力的なコンテンツを発見し、さまざまなプラットフォームにわたる公開プロセスを合理化し、コンテンツのアイデアに AI を活用することもできます。
• ヒーローポスト: (情報が限られているため、特定のソーシャル メディアのニーズに合わせた独自の機能や価格モデルが提供されているかどうかを確認してください。)
• アゴラパルス: 強力なソーシャル リスニング ツールと統合された受信トレイを使用してソーシャル プレゼンスを効果的に管理し、エンゲージメントを合理化します。
• バッファ: ユーザーフレンドリーなプラットフォームでソーシャル メディアのスケジュール管理を簡素化し、簡単なコンテンツ配信に最適です。
• スプリンクラー: Sprinklr は、高度なソーシャル メディア管理と顧客体験ソリューションを必要とする大規模な組織向けに包括的なツール スイートを提供します。
• 後で: あなたの戦略が特に Instagram での視覚的なコンテンツに大きく依存している場合、Later は専門的な計画およびスケジュール機能を提供します。
• ルームリー: 共同カレンダーとチーム向けの効率的なコンテンツ承認プロセスにより、コンテンツ作成ワークフローを強化します。
• ブレイズ: (情報が限られているため、特定の機能を提供しているか、ソーシャル メディア マーケティング内の特定のニッチに対応しているかを調査します。)
• メトリクール: ソーシャル メディアのパフォーマンスを詳細に分析し、より手頃な価格帯の競合他社を注意深く監視します。

Zoho Social Compared

• Zoho Social vs Sprout Social: Zoho – よりお手頃な価格（Zohoユーザー向け）。Sprout – 高度な分析、リスニング、チーム機能。
• Zoho SocialとMetricoolの比較: Zoho – 予算に優しい。Metricool – 強力な分析機能、競合他社に焦点を合わせた機能。
• Zoho SocialとSocialpilotの比較: Zoho – コスト効率に優れています。Socialpilot – 幅広い統合機能、堅牢なスケジュール管理。
• Zohoソーシャル Sendible と比較: Zohoは手頃な価格の基本機能を提供しています。Sendibleは包括的なリスニングと 報告機関。
• Zoho SocialとContent Studioの比較: Zoho – 予算に優しい。Content Studio – コンテンツ発見、AIコンテンツ。
• Zoho Social 対 Heropost: Zoho – 低予算で始められるエントリー。Heropost – AIコンテンツ、競合他社の情報。
• Zoho Social と Agorapulse: Zoho – より手頃な価格。Agorapulse – 堅牢 受信トレイ、聞いています。
• Zoho Social vs Buffer: Zoho – より手頃な価格でより多くの機能。Buffer – よりシンプルなスケジュール管理。
• Zoho Social vs Sprinklr: Zoho – 中小企業向け（Zoho ユーザー）。Sprinklr – エンタープライズレベル。
• Zoho SocialとLater: Zoho – より幅広いプラットフォームのサポート。後ほど – ビジュアルコンテンツ（Instagram）。
• Zoho Social vs. Loomly: Zoho – コスト効率の高いコンテンツ管理。Loomly – コンテンツカレンダー、チームワーク。
• Zoho Social と Blaze: Zohoの手頃な価格と統合性が鍵です。Blazeの堅牢なスケジュール管理機能とAIコンテンツも魅力です。

Personal Experience with Zoho Social

As a social media manager, I was initially drawn to Zoho Social because of its clean and intuitive user interface.

Juggling multiple accounts across various platforms was becoming a nightmare, but Zoho Social streamlined everything.

Here are some key benefits my team and I experienced:

• 集中管理: We could finally manage all our social media accounts from a single dashboard. No more jumping between different apps!
• 効率的なスケジュール設定: The robust scheduling features allowed us to plan our content calendar and maintain a consistent posting schedule.
• Real-time Engagement: Monitoring mentions and comments across multiple platforms became a breeze, allowing us to respond promptly and engage with our audience.
• Performance Tracking: The analytics tools gave us valuable insights into our social media performance, helping us refine our strategy and make data-driven decisions.

Overall, Zoho Social significantly improved our social media workflow and helped us achieve better results.

最後に

Zoho Social is a powerful and user-friendly social media management toothache that simplifies the process of managing multiple social media accounts.

With robust scheduling, monitoring, and analytics features, it empowers businesses to boost engagement, track performance, and achieve their social media marketing goals.

The seamless integration with other Zoho apps & the ability to schedule posts for optimal times are standout features that further enhance its appeal.

If you’re searching for a comprehensive social media management solution that won’t break the bank, Zoho Social is definitely worth considering.

Give it a try and see how it can transform your social media presence.

よくある質問