⚡ Quick Verdict:
- 価格: Later starts at $16.67/month vs Hootsuite at $99/month.
- 最適な用途: Later suits creators and small teams. Hootsuite fits agencies managing multiple ソーシャルメディア アカウント。
- 主な違い： Hootsuite supports more social media platforms. Later goes deeper on Instagram marketing and visual content planning.
- Our pick: Later for most users. It costs less and the drag and drop interface is easier to learn.
The cheaper tool isn’t always the obvious loser here.
Later costs far less per month than Hootsuite.
But the price tag is only one part of the story.
Both Hootsuite and Later are popular social media management tools.
They help you schedule social media posts across multiple social media platforms.
Yet they were built for very different kinds of social media managers.
概要
This Hootsuite vs Later comparison covers pricing, features, and ease of use.
We also break down who each social media management tool works best for.
Our sources include published specs, documentation, and G2 reviews.
By the end, you’ll know which fits your social media strategy.
Later とは何ですか?
Later is a social media management tool for planning and scheduling content.
It works across Instagram, TikTok, YouTube, Facebook, リンクトイン, Pinterest, and X.
The platform is built for content creators and smaller teams.
Later is particularly strong with Instagram marketing and visual content.
Its visual content calendar makes planning Instagram posts straightforward.
Watch the walkthrough below before we dig into pricing.
🏆 Winner: Later
Our pick for creators and small teams. Later pairs a visual calendar with affordable plans. The drag and drop interface keeps Instagram marketing simple.
後日価格設定
Here’s what Later costs in 2026. Let’s break it down.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額16.67ドル | Solo creators on one social set |
| 成長 | 月額33.33ドル | Small teams managing more posts |
| 高度な | 月額73.33ドル | Agencies and busy social media managers |
Pricing verified June 2026. Rates shown reflect annual billing. Monthly billing costs more.
無料トライアル: Yes. Later offers a 14-day free trial with no upfront commitment.
返金保証: Later does not advertise a blanket refund. Test the trial before you pay.
📌 注記： Later offers four months free when you pay annually. That makes the yearly plan the better deal for steady users.
⚠️ 警告： Each plan caps posts per social profile. The Starter plan allows 30 posts per profile, so heavy posters may outgrow it fast.
後々の主なメリット
Here’s what makes Later worth considering:
- ビジュアルプランニング: Later excels in visual planning with a drag and drop interface. You can preview your Instagram grid before posts go live.
- ハッシュタグ調査: Built-in hashtag suggestions and hashtag analytics help you reach the right audience. This supports stronger social media performance.
- Linkin.bio: Turn Instagram posts into clickable images that send buyers to your website. It also supports e-commerce product tagging for Instagram Shop.
- インフルエンサーマーケティング： Later helps you discover, collaborate with, and manage influencers inside the app. This is rare among social media scheduling tools at this price.
- メディアライブラリ: A central media library stores your visual content. You can collect user generated content and schedule posts from one place.
- 手頃な価格で始められます： Plans start at $16.67/month. That makes Later one of the cheaper social media management tools for creators.
What Our Team Noticed
私たちの 作家 signed up for Later and spent several days planning posts. Here’s what stood out from that hands-on time:
Here’s a short walkthrough of that hands-on session.
後々のメリットとデメリット
✅ メリット
- Affordable plans starting at $16.67 per month
- User friendly interface built for visual content planning
- Strong Instagram marketing tools including Linkin.bio
- Influencer marketing features inside the app
❌ デメリット
- Analytics focus mainly on Instagram, not all social media networks
- Post caps per profile limit heavy posters
- Fewer third party integrations than Hootsuite
Hootsuite とは何ですか?
Hootsuite is social media management software for individuals and businesses.
It helps you handle all your social media activities from one place.
It was one of the first tools to offer a full social media management platform.
The dashboard pulls many social media channels into one unified view.
You can manage various social media accounts without switching tabs.
This makes it strong for monitoring various feeds at the same time.
Here’s a quick look at how the platform works.
フーツーイト
A full social media management platform for agencies and large teams. Hootsuite manages multiple social media accounts with deep analytics and social listening.
Hootsuiteの料金プラン
Here’s what Hootsuite costs in 2026. Let’s break it down.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 標準 | 月額99ドル | 個人ユーザーおよび小規模チーム |
| 高度な | 月額249ドル | 高度な機能を必要とする成長中のチーム |
| エンタープライズスイート | カスタム価格設定 | 大規模な機関や企業 |
Pricing verified June 2026.
無料トライアル: Yes. Hootsuite offers a 30-day free trial, longer than most social media management tools.
返金保証: No standard refund window. The long trial is meant to replace one.
📌 注記： Hootsuite gives a 20% discount on yearly subscriptions. The Standard plan covers unlimited posts, which suits busy social media campaigns.
⚠️ 警告： Hootsuite targets larger businesses with its higher pricing model. The jump from Standard to Advanced is steep for solo users.
Hootsuiteの主な利点
Here’s what makes Hootsuite worth considering:
- Platform Reach: Hootsuite supports a wider range of social media platforms, including Google 仕事 Profile and Threads. You can manage multiple social media networks from one dashboard.
- 高度な分析: The analytics dashboard measures post performance across several social media platforms. It delivers in depth insights that Later cannot match.
- ソーシャルリスニング: Real-time social media listening tracks brand mentions and audience engagement. This helps shape your social media strategies.
- 統合: Hootsuite integrates with over 100 third party integrations, including Canva, Google Analytics, and RSS feeds for content curation.
- チームコラボレーション: Built-in team collaboration tools let agencies assign and approve content. This supports larger social media efforts.
- 社交 受信トレイ: The Social Inbox manages interactions across multiple social networks from one place. It centralizes social media engagement.
What Our Team Noticed
Our writer signed up for Hootsuite and used it for everyday social media tasks. Here’s what stood out from that hands-on time:
Hootsuiteの長所と短所
✅ メリット
- Supports more social media platforms than Later
- Advanced analytics and detailed reporting
- Real-time social listening and a unified Social Inbox
- 24/7 customer support for all time zones
❌ デメリット
- Plans start at $99/month, far above Later
- Steeper learning curve due to many advanced features
- Interface can feel busy for new social media users
機能比較
Ready to dive into a detailed comparison of Hootsuite vs Later?
We’ll explore eight key features so you can pick the right social media management platform. Each one shapes how you handle daily social media tasks.
| 特徴 | フーツーイト | 後で |
|---|---|---|
| 開始価格 | 月額99ドル | 月額16.67ドル |
| 無料トライアル | ✅ 30日間 | ✅ 14日間 |
| ソーシャルメディアプラットフォーム | ✅ Wider range | ✅ Visual-first set |
| 高度な分析 | ✅ | ❌ Instagram focus |
| ソーシャルリスニング | ✅ | ❌ |
| Linkin.bio | ❌ | ✅ |
| インフルエンサーマーケティング | ❌ | ✅ |
| Bulk Uploading | ✅ | ❌ |
| Canvaとの連携 | ✅ | ❌ |
| 最適な用途 | Agencies, large teams | Creators, small teams |
1. スケジュール設定と公開
フーツーイト: Hootsuite lets you schedule social media posts at set times across multiple platforms. It suggests the best posting times based on past content performance. You can also bulk upload posts, which helps a lot when moving from another tool.
後で： Later focuses on visual scheduling and Stories planning. It shines on Instagram, where you can schedule posts and preview the grid first. Bulk uploading is not offered, so transitions take more manual work.
2. Social Media Calendar
フーツーイト: The Hootsuite calendar shows posts published through Hootsuite plus posts shared directly on social platforms. This gives a complete view of your posting strategy. It favors planning depth over visual polish.
後で： Later’s social media calendar uses a drag and drop interface. You can rearrange and duplicate scheduled posts in seconds. This visual content planning view is built for Instagram marketing.
3. 分析とレポート
フーツーイト: Hootsuite provides an analytics dashboard that measures performance across many social media channels. It delivers in depth insights and detailed reporting. This is why larger teams rely on it for valuable insights.
後で： Later’s analytics focus mainly on Instagram. You get insights specific to that platform, plus hashtag analytics. For multi-platform reporting, the データ feels thinner than Hootsuite.
⚠️ 警告： If you track post performance across many social media networks, Later’s Instagram-first analytics may leave gaps. Hootsuite covers more ground here.
4. コンテンツの作成と編集
フーツーイト: Hootsuite integrates with Canva, so you can edit and import visuals inside the post editor. It also turns posts into ads directly from the editor. AI content creation speeds up the content creation process.
後で： Later offers basic editing like cropping, resizing, and filters. It lacks the Canva link and ad creation that Hootsuite has. Still, its content creation tools are simple enough for fast visual content.
5. Engagement and Inbox
フーツーイト: The Social Inbox manages replies and messages across multiple social networks in one place. This keeps audience engagement from multiple networks organized for busy teams. It also supports content curation through RSS feeds, allowing users to surface relevant content fast.
後で： Later’s engagement features are more limited. It handles social media monitoring and comment replies, but not the full multi-network inbox. Smaller teams may not miss the extra depth.
6. ソーシャルリスニング
フーツーイト: Hootsuite includes real-time social media listening. You can track brand mentions and trends to guide your social media marketing. This feature is a key reason agencies pick it.
後で： Later does not offer full social listening. Its sentiment tools are lighter and centered on Instagram. For deep listening, Hootsuite is the stronger social media marketing platform.
7. Linkin.bio and Influencer Tools
後で： Later’s Linkin.bio turns Instagram posts into clickable images that showcase products. It also includes influencer campaign management to discover and manage creators. These tools make Later a favorite for content creators.
フーツーイト: Hootsuite has no Linkin.bio equivalent or built-in influencer manager. Instead, it leans on social advertising and an advertising dashboard. The focus is reach, not creator monetization.
8. 統合とプラットフォームサポート
フーツーイト: Hootsuite integrates with over 100 third party apps, including Google Analytics and Google Business Profile. It supports more social media networks than Later. This breadth helps teams that run multiple social channels.
後で： Later has a smaller set of third party integrations. It does add e-commerce product tagging for Instagram Shop inside the スケジューラ. For creators who sell, that focus can matter more than raw integration counts.
9. 価格設定とコスト
料金プランを並べて比較してみましょう。
| プラン | フーツーイト | 後で |
|---|---|---|
| エントリープラン | 月額99ドル（スタンダードプラン） | 月額16.67ドル（スタータープラン） |
| 中間計画 | 月額249ドル（アドバンスプラン） | 月額33.33ドル（成長型） |
| トッププラン | Custom (Enterprise Suite) | 月額73.33ドル（アドバンスプラン） |
| 無料トライアル | 30日間 | 14日間 |
フーツーイト: You pay more, but you get a wider feature set. The Standard plan covers unlimited posts and ten social accounts. Agencies that need advanced analytics and social listening will find the cost easier to justify.
後で： Later is the budget-friendly option for creators. Plans scale from $16.67 to $73.33 per month. For solopreneurs and 中小企業, the value is hard to beat among visual social media scheduling tools.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 予算が限られている | 後で | 月額16.67ドルから |
| 高度な分析 | フーツーイト | Multi-platform reporting |
| Instagram-first planning | 後で | Visual calendar and Linkin.bio |
| Many social channels | フーツーイト | Wider platform support |
| Beginner-friendly start | 後で | Easier drag and drop interface |
💰 あなたの予算
Later wins on price by a wide margin. If cost drives your choice, the Starter plan is the safe pick.
🔌 あなたの技術スタック
Hootsuite offers more third party integrations, including Google Analytics. Choose it if you connect many social media tools.
📝 あなたのコンテンツスタイル
Visual-first creators lean to Later for Instagram posts. Data-driven brands lean to Hootsuite for multi-platform social media campaigns.
🎓 あなたの経験レベル
Later has a gentler learning curve for new social media managers. Hootsuite rewards teams willing to learn its advanced features.
🆓 無料トライアルとデモ
Hootsuite gives a 30-day trial, while Later gives 14 days. Test both before you commit, since each suits different social media users.
🛟 サポートオプション
Hootsuite offers 24/7 customer support, useful across time zones. Later provides human support on all plans, with 12-hour replies on its top tier.
切り替えガイド
すでにこれらのソーシャルメディア管理ツールのいずれかを使用していますか？切り替える場合に何が起こるか、以下に説明します。
🔄 Switching from Hootsuite to Later?
✅ 得られるもの：
- A cheaper monthly bill starting at $16.67
- A friendlier drag and drop interface for Instagram posts
- Linkin.bio and influencer marketing tools
❌ 失うもの：
- Real-time social media listening
- The unified Social Inbox across multiple social networks
- Bulk uploading and Canva integration
📋切り替え方法：
- Export your scheduled posts and assets from Hootsuite
- Create a Later account and start the 14-day trial
- Upload visuals to the media library and rebuild your calendar
🔄 Switching from Later to Hootsuite?
✅ 得られるもの：
- Advanced analytics across several social media platforms
- Social listening plus team collaboration tools for agencies
- Support for Google Business Profile, Threads, and more networks
❌ 失うもの：
- Later’s low starting price
- The Linkin.bio feature for Instagram
- Built-in influencer campaign management
📋切り替え方法：
- Export your content calendar and media from Later
- Create a Hootsuite account and start the 30-day trial
- Connect your social accounts and bulk upload your posts
What Our Review Didn’t Cover
This comparison focused on individual creators and small to mid-size teams. We didn’t test enterprise rollouts, custom Hootsuite contracts, or large-scale employee advocacy programs. Our notes reflect the June 2026 versions, so features may have changed since then. If you manage dozens of brands, your priorities for these social media management tools may differ from ours.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | 後で |
| 👶 使いやすさ | 後で |
| 📸 Instagram & Visual Planning | 後で |
| 📊 分析とレポート | フーツーイト |
| 🌐 Platform Breadth | フーツーイト |
| 👥 チームコラボレーション | フーツーイト |
| 🎯 Value for Most Users | 後で |
| 🏆総合優勝 | 後で |
🏆 勝者：LATER
Later wins 4 out of 7 categories.
最適な用途: content creators, Instagram marketing, small teams on a budget
Hootsuite and Later solve the same goal in two different ways. Hootsuite is the deeper social media management software for agencies and large teams. Later is the affordable, visual-first tool for creators.
Hootsuite is excellent for advanced analytics, social listening, and managing multiple social media platforms. If your work is data-driven and spans many networks, it earns its higher price.
For most users, though, Later is the better starting point. It costs less, the interface is easier, and it covers the social media scheduling that creators need to grow their social media presence.
Hootsuiteの比較をもっと見る
Hootsuiteが他の競合他社と比べてどうなのか、以下に示します。
Hootsuiteが優れている点： Deeper analytics, social listening, and a unified Social Inbox for larger teams.
Bufferが優れている点： Lower entry price, a cleaner setup, and faster onboarding for solo users.
Hootsuiteが優れている点： More affordable mid-tier plans and broader third party integrations.
スプラウトソーシャルが勝利した点： Polished reporting dashboards and stronger CRM-style engagement tools.
Hootsuite vs アゴラパルス
Hootsuiteが優れている点： Wider platform support and a larger app marketplace for social media tasks.
Agorapulseが勝利した点： Simpler inbox management and clearer per-seat pricing for small teams.
後ほど比較したもの
Laterが他の競合他社と比べてどうなのか、以下に示します。
その後の勝利： Visual grid preview, Linkin.bio, and influencer campaign management.
Bufferが優れている点： Broader platform balance and a tidy posting queue for text-first brands.
その後の勝利： Lower price, Instagram-first planning, and e-commerce product tagging.
Agorapulseが勝利した点： Stronger reporting and a fuller social inbox for replies.
後 vs Zohoソーシャル
その後の勝利： Visual content planning and creator tools like hashtag suggestions.
Zoho Socialが優れている点： きつい CRM links and cheaper team seats for sales-led brands.
よくある質問
HootsuiteとLaterの違いは何ですか？
Hootsuite supports more platforms with advanced analytics and social listening. Later is cheaper and built around Instagram marketing, visual planning, and creator tools like Linkin.bio.
Hootsuiteのデメリットは何ですか？
The main drawbacks are price and complexity. Plans start at $99/month, and the interface can feel busy. New social media users often face a steeper learning curve.
BufferとHootsuite、どちらが良いですか？
Buffer is simpler and cheaper for solo users. Hootsuite is better for agencies that need advanced analytics, social listening, and management of multiple social media accounts.
Laterよりも優れたアプリは何ですか？
It depends on your goal. Hootsuite suits multi-platform teams, while Buffer and Agorapulse fit balanced posting. For Instagram-first creators, Later remains hard to beat on value.
What can you use instead of Hootsuite?
Strong alternatives include Buffer, Sprout Social, Agorapulse, Zoho Social, and Later. The right pick depends on budget, platform needs, and how much reporting depth you want.
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