⚡ Quick Verdict:
- 価格: SpyFu starts at $29/month vs Ubersuggest at $120 (Individual plan)
- 最適な用途: SpyFu for competitor keyword research and PPC analysis, Ubersuggest for beginner-friendly keyword research and site audits
- 主な違い： SpyFu gives you 19+ years of historical data and unlimited searches; Ubersuggest focuses on content ideas and an AI content writer
- Our pick: SpyFu for most users — deeper competitor analysis and better value at $29/month
Ubersuggest and SpyFu both promise to help you rank higher on Google.
But they take very different approaches to keyword research.
Ubersuggest is built for beginners who want a simple SEO tool.
SpyFu is built for marketers who want to spy on their competitors.
This comparison breaks down both tools so you can pick the right one.
概要
This Ubersuggest vs SpyFu comparison covers pricing, features, and ease of use.
We also break down who each SEO tool works best for.
Our sources include published specs, documentation, ユーチューブ tutorials, and G2 reviews.
By the end, you’ll know which keyword research tool fits your needs.
SpyFuとは何ですか?
SpyFu is a competitive intelligence tool for SEO and PPC research.
It lets you do a keyword search on any domain and see every organic keyword they rank for.
You can also see every Google Ads campaign a competitor has ever run from their Google Ads account.
SEO professionals and digital marketing agencies use it to uncover actionable insights about competitor sites.
SpyFu stores 19+ years of historical data on keyword rankings and ad spend.
スパイフー
See every keyword your competitors rank for. SpyFu gives you unlimited searches and 19+ years of historical data starting at $29/month.
SpyFuの価格設定
2026年におけるSpyFuの価格は以下の通りです。詳しく見ていきましょう。
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 基本 | 月額29ドル | フリーランサー そしてソロマーケター |
| プロ＋AI | 月額89ドル | Growing teams needing API access |
| チーム／代理店 | 月額187ドル | 複数のクライアントを管理する代理店 |
Pricing verified April 2026.
無料トライアル: SpyFu offers a free account with limited access. No credit card required.
返金保証: 有料プランにはすべて30日間の返金保証が付いています。
📌 注記： SpyFu offers a 30% discount on annual subscriptions. Additional user seats cost $15 on Basic and $30 on Professional.
⚠️ 警告： The Basic plan caps search results at 10,000 rows and domain overview PDFs at 100. If you need unlimited results, you’ll need the Pro + AI plan.
SpyFuの主な利点
Here’s what makes SpyFu worth considering:
- 競合他社のキーワード調査： Enter any domain and see every organic keyword and paid keyword they target. SpyFu’s Kombat tool shows keyword overlaps in a Venn diagram format. It’s an essential tool for finding core keywords your competitors rank for.
- PPCリサーチ： See every Google Ads campaign a competitor has run. SpyFu PPC analysis tools show ad copy, estimated ad spend, and lucrative keywords they bid on. You get ppc insights that help shape your own PPC strategies.
- 履歴データ: Access 19+ years of ranking and ad history. This helps you identify emerging trends, spot seasonal patterns, and track keyword rankings over time.
- 検索回数無制限： Both paid plans give you unlimited searches, unlimited search results, and data exports. No daily caps or credit limits.
- Google 広告アドバイザー: SpyFu recommends profitable keywords based on what competitors are bidding on. It helps you find valuable keywords and build PPC campaigns faster.
- 仕事 Leads Tool: Filter domains by keywords, industries, and ad budgets to build targeted sales lead lists. SpyFu also provides domain contacts for アウトリーチ.
What Our Team Noticed
Our writer signed up for SpyFu and spent several days exploring the platform. Here’s what stood out:
SpyFuの長所と短所
✅ メリット
- 有料プランすべてで検索とデータエクスポートが無制限
- 19年以上にわたるキーワードと広告の履歴データ
- Strong PPC research with competitor ad copy and budgets
- Kombat keyword gap tool makes competitive analysis visual and fast
- Affordable starting price at $29/month with a user friendly interface
❌ デメリット
- Backlink analysis is less detailed than アーレフス またはSemrush
- データはリアルタイムではなく、週単位で更新されます。
- No built-in site audit or content writer tool
- Interface can feel dated compared to newer SEO tools
Ubersuggestとは何ですか？
Ubersuggest is an SEO tool created by entrepreneur Neil Patel.
It helps beginners find keywords, run site audits, and track organic traffic.
The platform also includes an AI content writer and keyword ideas ジェネレータ.
You can enter any given keyword and get estimated traffic, search volume, and long tail keywords.
Most users choose it for its clean interface and affordable pricing.
ユーバーサジェスト
Neil Patel’s keyword research tool for beginners. Ubersuggest offers site audits, content ideas, and an AI writer starting at $120 for the Individual plan.
Ubersuggestの価格
2026年のUbersuggestの料金は以下の通りです。詳しく見ていきましょう。
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 個人 | $120 | 個人ブロガーやフリーランサー |
| 仕事 | $200 | Small Businesses and growing sites |
| 企業 | $400 | 代理店や大規模なチーム |
Pricing verified April 2026.
無料トライアル: Ubersuggest offers a free version with limited daily searches and basic site audit access.
返金保証: Ubersuggest also offers a lifetime deal option for a one-time payment.
📌 注記： Ubersuggest’s lifetime deal lets you pay once and avoid recurring fees. This is a rare option among SEO tools.
⚠️ 警告： The free version limits you to a small number of daily searches. Most serious keyword research features require a paid plan.
Ubersuggestの主なメリット
Here’s what makes Ubersuggest worth considering:
- キーワード調査: Ubersuggest shows monthly search volume, SEO difficulty, and CPC for any seed keyword. It also groups keyword suggestions into related keywords, questions, and comparisons. This is a powerful tool for finding relevant keywords to improve your content.
- サイト監査: The site audit tool scans your website for technical SEO problems. It gives clear recommendations on how to fix each issue and provides valuable insights into your site’s health.
- コンテンツのアイデア: Ubersuggest shows trending topics based on search queries and facebook shares. This helps you plan content that can drive traffic to your most popular pages.
- AIコンテンツライター: The AI writer creates SEO-friendly content drafts quickly. It saves time on first drafts for blog posts and articles compared to other tools.
- Chrome拡張機能: The Ubersuggest extension shows real-time SEO data on Google search results pages. You get search volume and keyword difficulty without leaving the browser.
- トラフィック推定: The traffic analyzer estimates organic monthly traffic for any domain. You can see a competitor’s top pages and what drives the most traffic to their site.
What Our Team Noticed
Our writer signed up for Ubersuggest and spent several days exploring the platform. Here’s what stood out:
Ubersuggestのメリットとデメリット
✅ メリット
- 初心者にも非常に使いやすく、すっきりとしたシンプルなインターフェースを備えています。
- Built-in AI content writer for quick SEO drafts
- Chrome extension gives real-time keyword data in search results
- 生涯契約オプションにより、継続的な費用が不要になります
- Site audit with clear fix recommendations
❌ デメリット
- Free version is very limited with few daily searches
- キーワードデータベースはAhrefsやSemrushよりも小さい。
- No PPC research or Google Ads campaign data
- Lacks depth for advanced or enterprise SEO needs
機能比較
Ready to dive into a detailed comparison of Ubersuggest vs SpyFu?
適切なSEOツールを選ぶのに役立つ10の重要な機能について解説します。
| 特徴 | スパイフー | ユーバーサジェスト |
|---|---|---|
| 開始価格 | 月額29ドル | $120 |
| 無料プラン | ✅（数量限定） | ✅（数量限定） |
| キーワードリサーチ | ✅ | ✅ |
| 競合分析 | ✅（深い） | ✅（基本） |
| PPC / Google広告調査 | ✅ | ❌ |
| サイト監査 | ❌ | ✅ |
| AIコンテンツライター | ❌ | ✅ |
| バックリンク分析 | ✅（基本） | ✅（基本） |
| 履歴データ | ✅（19歳以上） | ❌ |
| 最適な用途 | PPC広告＋競合調査 | Beginners + content |
1. キーワードリサーチ
スパイフー: SpyFu’s keyword research tool shows search volume, keyword difficulty, and historical ranking data for any keyword. It automatically groups keywords into topic clusters and subtopics for content planning. You also get CPC data and see which competitor sites rank for each search term. SpyFu keyword performance data helps you find the same keywords your competitors target.
おすすめ: Ubersuggest gives you a keyword overview with monthly search volume, SEO difficulty, and CPC. It groups keyword suggestions into related keywords, questions, prepositions, and comparisons. The tool advises beginners to target keywords with an SEO difficulty below 30.
2. 競合分析
スパイフー: Competitor analysis is SpyFu’s core strength. Enter any domain and see every keyword they rank for, every ad they’ve run, and their estimated ad budget. The Kombat tool compares your domain against competitors using a Venn diagram that shows keyword overlaps and gaps.
おすすめ: Ubersuggest lets you enter a competitor’s domain to see their top-performing pages and traffic-driving keywords. The domain overview gives a quick overview of any site’s organic traffic, domain score, and most popular pages. It covers the basics but lacks the depth of SpyFu’s competitor research.
3. PPCとGoogle広告に関する調査
スパイフー: SpyFu shows every keyword a competitor has bought on Google Ads. You can see their ad copy, estimated monthly ad spend, and bidding history for all PPC keywords. The Google Ads Advisor recommends profitable keywords based on competitors’ PPC strategies.
おすすめ: Ubersuggest does not offer PPC research tools. There is no way to see competitors’ Google Ads campaigns, ad copy, or paid keywords. If you run Google Ads, SpyFu is the clear choice here.
⚠️ 警告： If PPC analysis is part of your digital marketing strategy, Ubersuggest cannot help you. SpyFu is specifically designed for both SEO and PPC research.
4. サイト監査
スパイフー: SpyFu does not include a site audit feature. You’ll need a separate tool like Screaming Frog or Semrush for technical SEO audits. SpyFu focuses on competitive intelligence rather than on-page optimization.
おすすめ: Ubersuggest’s site audit feature scans your website for technical SEO problems. It highlights issues like broken links, slow pages, and missing meta descriptions. The tool gives clear recommendations on how to fix each problem.
5. バックリンク分析
スパイフー: SpyFu includes backlink analysis with a focus on competitive backlink data. The Backlink Kombat feature shows sites that link to multiple competitors but not to you. This helps identify outreach opportunities for link building.
おすすめ: Ubersuggest’s backlink tool lets you compare your site with up to 15 competitors. It shows referring domains, anchor text, and backlinks pointing to any domain. The data covers the basics but doesn’t match the depth of dedicated backlink tools.
6. コンテンツツール
スパイフー: SpyFu does not have a built-in content writer. Its content-related features focus on keyword grouping and topic clustering. You’ll need a separate AI writing tool for content creation.
おすすめ: Ubersuggest includes an AI content writer that creates SEO-friendly drafts to help improve your pages. It also generates content ideas based on trending topics and facebook shares data. The AI prompt ideas feature suggests topics that resonate with your audience.
7. ランクトラッキング
スパイフー: SpyFu tracks keyword rankings for both organic keywords and paid keywords across major search engines. The daily performance tracker monitors weekly ranking changes and search traffic shifts. The Team plan supports up to 40,000 tracked keywords. You can also use the SpyFu API for custom SEO research and 報告.
おすすめ: Ubersuggest tracks keyword rankings for both desktop and mobile. The Ubersuggest dashboard lets you monitor organic traffic, set up ランク追跡, and get additional information on keyword performance. However, the limits on tracked keywords may be restrictive for larger sites.
8. 過去のデータ
スパイフー: SpyFu stores 19+ years of historical data on keyword rankings, ad campaigns, and backlinks. This lets you spot long-term trends and seasonal patterns. No other tool at this price point offers this depth of ad history.
おすすめ: Ubersuggest shows search volume trends over time for individual keywords. It gives average monthly search volume with seasonal shifts. But it does not store years of historical ranking data the way SpyFu does.
9. 報告
スパイフー: SpyFu generates client-ready reports that summarize SEO, PPC, and competitive data. The Professional plan includes unlimited domain overview PDFs. Reports are easy to share with clients or team members.
おすすめ: Ubersuggest provides basic reporting features through its dashboard. Reports cover organic traffic, keyword tracking, and backlink data. However, the tool lacks customization options for agencies and consultants.
10. 価格設定とコスト
料金プランを並べて比較してみましょう。
| プラン | スパイフー | ユーバーサジェスト |
|---|---|---|
| エントリーレベル | 月額29ドル（ベーシックプラン） | 120ドル（個人） |
| 中級クラス | 月額89ドル（プロ版＋AI搭載） | 200ドル（ビジネス） |
| トップティア | 月額187ドル（チーム／代理店向け） | 400ドル（エンタープライズ） |
| 無料オプション | ✅（機能制限あり） | ✅（検索回数制限あり） |
スパイフー: SpyFu’s Basic plan at $29/month is the cheapest entry point. You get unlimited searches, 10,000 row results, and a 30-day money-back guarantee. Annual subscriptions save you 30%.
おすすめ: Ubersuggest’s Individual plan costs $120. It also offers a unique lifetime deal option that eliminates recurring fees. For budget-conscious users, the lifetime deal gives long-term value.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 予算が限られている | スパイフー | 月額29ドル対120ドル |
| PPC and Google Ads research | スパイフー | Full ad history and budgets |
| Site audit with fix tips | ユーバーサジェスト | 組み込み監査ツール |
| AIコンテンツライティング | ユーバーサジェスト | AI writer included |
| Competitor keyword gaps | スパイフー | コンバットベン図ツール |
| 初心者向け | ユーバーサジェスト | 学習曲線が緩やか |
💰 あなたの予算
SpyFu starts at $29/month, which is the lower monthly cost. Ubersuggest costs $120 for its Individual plan but offers a lifetime deal that could save money long-term.
🔌 あなたの技術スタック
SpyFu connects with Google Search Console and offers API access on higher plans. Ubersuggest offers a chrome extension for real-time data on Google search results pages.
📝 あなたのSEO戦略
If your strategy focuses on 上位 competitors and running Google Ads campaigns, SpyFu is built for that. It helps you find relevant keywords and analyze competitors’ PPC campaigns. If you need content ideas and a site audit to improve your own site ranks, Ubersuggest fits better.
🎓 あなたの経験レベル
Ubersuggest is designed for SEO beginners who want a simple, clean interface. SpyFu has more features but its user-friendly interface keeps things accessible for most marketers.
🆓 無料トライアルとデモ
Both tools offer a free version with limited access. Try SpyFu’s free account for competitor research and Ubersuggest’s free version for basic keyword research before committing.
🛟 サポートオプション
SpyFu’s customer support is described as responsive across multiple channels. Ubersuggest offers coaching and Q&A calls that provide personalized SEO advice from Neil Patel’s team.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？切り替える場合、どのような変更が予想されますか？
🔄 SpyFuからUbersuggestに乗り換えますか？
✅ 得られるもの：
- Built-in site audit with actionable fix recommendations
- AI content writer for quick SEO draft creation
- Chrome extension for real-time keyword data in search results
❌ 失うもの：
- 19+ years of historical keyword and ad campaign data
- PPC research and Google Ads competitor analysis
- 検索とデータのエクスポートは無制限です。
📋切り替え方法：
- SpyFuから追跡キーワードと競合他社リストをエクスポートします
- Create an Ubersuggest account and connect your Google Search Console
- キーワードリストをインポートして、最初のサイト監査を実行します。
🔄 UbersuggestからSpyFuに乗り換えますか？
✅ 得られるもの：
- Deep competitor keyword and PPC campaign research
- 19+ years of historical data for trend analysis
- Unlimited searches and client-ready reports
❌ 失うもの：
- Built-in site audit tool for technical SEO checks
- AI content writer and content ideas generator
- Chrome extension with real-time search result data
📋切り替え方法：
- Export your keyword tracking data from the Ubersuggest dashboard
- Create a SpyFu account and enter your domain to start competitor research
- Set up rank tracking and build your first keyword lists in SpyFu
What Our Review Didn’t Cover
This comparison focused on individual users and small marketing teams. We didn’t test enterprise-level features, API performance under heavy load, or how either tool handles non-English keyword research at scale. Agency workflow management and white-label reporting were also outside the scope of this review. If you manage 50+ client accounts, your priorities may differ from what we’ve covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | スパイフー |
| 🔍キーワード調査 | スパイフー |
| 🎯 競合分析 | スパイフー |
| 📊 PPCリサーチ | スパイフー |
| 🔧 サイト監査 | ユーバーサジェスト |
| ✍️ コンテンツツール | ユーバーサジェスト |
| 👶 使いやすさ | ユーバーサジェスト |
| 🏆総合優勝 | スパイフー |
🏆 優勝：SpyFu
SpyFuは7部門中4部門で受賞した。
最適な用途: Competitor keyword research, PPC analysis, and digital marketing agencies
SpyFu and Ubersuggest serve different types of marketers. SpyFu is the better tool for anyone who needs competitor analysis, PPC research, or historical keyword data. It gives you unlimited searches and actionable data on what your competitors are doing.
Ubersuggest is the better choice for SEO beginners who want a simple keyword research tool with a built-in site audit and AI content writer. Its clean interface makes it easy to learn.
If you need to reverse engineer a competitor’s SEO and PPC strategies, SpyFu gives you the tools to do it at $29/month.
SpyFuの比較をもっと見る
SpyFuが他の競合製品と比べてどうなのか、以下に示します。
SpyFuが勝利した点： Pricing ($29/month vs $139.95/month), unlimited searches on all plans, 19+ years of historical ad data
Semrushが優れている点： Larger keyword database, built-in site audit, content marketing toolkit with writing アシスタント
SpyFuが勝利した点： PPC and Google Ads campaign research, lower price point, competitor ad copy and budget visibility
Ahrefsが勝利した点： Backlink database depth, hourly data updates vs weekly, more detailed SERP analysis
SpyFu vs SEランキング
SpyFuが勝利した点： Historical data depth (19+ years), PPC competitor research, Kombat keyword gap tool
SEランキングで勝利した項目： Built-in site audit, more flexible pricing tiers, ローカルSEO tools included
SpyFu vs モズ
SpyFuが勝利した点： PPC research capabilities, lower starting price, unlimited data exports on paid plans
Mozが勝利した点： Domain authority metric recognition, local SEO features, larger community and learning resources
Ubersuggestの比較
Ubersuggestが他の競合他社と比べてどうなのか、以下に示します。
Ubersuggestが勝利した点： Much lower price ($120 vs $139.95/month), simpler interface for beginners, lifetime deal option
Semrushが優れている点： Larger keyword database, full PPC research suite, content marketing and ソーシャルメディア ツール
Ubersuggestが勝利した点： Built-in AI content writer, lower cost, easier learning curve for beginners
Ahrefsが勝利した点： Much deeper backlink database, faster data updates, more accurate keyword difficulty scores
Ubersuggestが勝利した点： Keyword research depth, site audit tool, traffic estimation features
Surfer SEOが勝利した点： On-page content optimization scoring, NLP-based content editor, SERP analysis detail
Ubersuggest vs マングール
Ubersuggestが勝利した点： AI content writer built in, site audit tool, chrome extension with live data
マングールズが勝利した理由： More intuitive keyword research interface, SERPChecker tool, better backlink profiles view
よくある質問
UbersuggestはSEO対策に効果的ですか？
Yes, it covers the basics well. The tool handles keyword research, site audits, and traffic estimation for any search term. It works best for SEO beginners and small businesses with simple SEO needs. Ubersuggest offers valuable insights on popular pages and organic keywords.
SpyFuの用途は何ですか？
SpyFu is a competitive intelligence tool for SEO and PPC research. It lets you see every keyword a competitor ranks for, their competitors’ PPC campaigns, and their ad history. SEO professionals use it to reverse engineer competitor SEO strategies and boost their SEO efforts.
SpyFuの無料版はありますか？
Yes, SpyFu offers a free account with limited features. You can try many keyword research tools at no cost before upgrading. The Professional plan includes API access, unlimited domain overview PDFs, and the ability to track keyword rankings for target keywords. Paid plans start at $29/month.
Ubersuggestを無料で利用するにはどうすればいいですか？
Sign up on the Ubersuggest website to access the free version. You’ll get a small number of daily searches and basic site audit access. You can improve your pages based on the recommendations, though most advanced features and keyword ideas are behind paid plans.
SpyFuとSemrushの違いは何ですか？
SpyFu focuses on competitor keyword research, keyword analysis, and SpyFu PPC data at a lower price point in the SEO industry. Semrush is a broader platform with a larger keyword database, built-in site audit, and more SEO tools for other seo tools users might want. SpyFu costs $29/month on its basic plan while Semrush starts at over $100/month.
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