How to Use Moz: Complete Feature Guide (2026)

執筆者ファヒム・ジョハルダー | Last updated Jun 29, 2026

クイックスタート

This guide covers every Moz feature:

はじめる — Create your account and learn how search engines work
SERP分析の使い方 — See who ranks and why on every results page
How to Use Free Research Tool — Run quick keyword research without a paid plan
キーワードエクスプローラーの使い方 — Find ranking keywords with volume and difficulty scores
How to Use On-Page Grader — Grade any page and fix on-page SEO issues
How to Use Domain Authority Checker — Check Domain Authority and Page Authority instantly
How to Use Extension & Toolbar — See SEO metrics on any page with MozBar
How to Use Custom Data Solutions — Pull raw SEO data through custom feeds and APIs
バックリンクチェッカーの使い方 — Audit backlinks and linking domains with Link Explorer
How to Use Local Citation Checker — Manage local listings and your AI search footprint

所要時間： 各作品につき5分

このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案

このガイドを信頼する理由

I have used Moz for over three years and tested every feature covered here.

This tutorial comes from real hands-on work, not marketing fluff or vendor screenshots.

Moz is one of the most trusted SEO tools available today.

But most users only scratch the surface of what Moz tools can do.

This article shows you how to use every major feature, step by step, with screenshots and pro tips.

Moz Tutorial

This complete How to Use Moz tutorial walks you through every feature, from setup to advanced tips that turn you into a power user.

モズ

Moz is an all-in-one SEO platform that grows your organic traffic. Track rankings, run キーワードリサーチ, and audit technical SEO from one dashboard. Start your free trial today.

今すぐMOZを試してみよう →

レビュー全文を読む →

MOZの代替案 →

Getting Started with Moz

いずれかの機能を使用する前に、この初回設定を完了してください。

It takes about three minutes.

まずはこちらの簡単な概要をご覧ください。

それでは、各ステップを順を追って見ていきましょう。

ステップ1：アカウントを作成する

Go to the Moz website and click “Start My Free Trial.”

メールアドレスを入力し、パスワードを作成してください。

✓ チェックポイント: チェックしてください受信トレイ確認メールをお送りします。

Step 2: Open Your Dashboard

ダッシュボードの画面は以下のようになります。

✓ チェックポイント: You should see the main dashboard with your tools.

Step 3: Add Your First Campaign

Add your website and the keywords you want to track rankings for.

Moz allows users to create and manage keyword lists easily from here.

✅ 完了: 以下の機能はすべてご利用いただけます。

Mozを無料でお試しください

Moz SERP分析の使い方

SERP分析 lets you study the top results for any query and spot ranking patterns.

以下に、その使用方法をステップごとに説明します。

Step 1: Open SERP Analysis

Enter a target query in the Keyword Explorer search bar.

Step 2: Review the results

Scan the top results, link metrics, and search intent signals.

Note the Domain Authority and Page Authority of each ranking page.

これは以下のようなものです。

✓ チェックポイント: You should see the full SERP with metrics for each result.

Step 3: Find your angle

Spot gaps where weaker pages rank so you can outrank them.

✅ 結果: You know what it takes to win search rankings for that query.

💡 プロのヒント: Sort by Page Authority to surface actionable competitive intel fast.

Mozを無料でお試しください

Mozの無料リサーチツールの使い方

無料リサーチツール lets you test keyword ideas and search volume before you commit to a plan.

以下に、その使用方法をステップごとに説明します。

Step 1: Open the free tool

Visit the Moz keyword research page and enter a seed term.

Step 2: Read the data

Check search volume, difficulty, and keyword suggestions for the term.

これは以下のようなものです。

✓ チェックポイント: You should see free metrics for your seed keyword.

Step 3: Save your picks

Copy the right keywords into a list for later use.

✅ 結果: You have a starter set of ranking keywords at no cost.

💡 プロのヒント: Free queries are capped monthly, so research in focused batches.

Mozを無料でお試しください

Mozキーワードエクスプローラーの使い方

キーワードエクスプローラー lets you discover the right keywords with search volume, difficulty, and intent.

以下に、その使用方法をステップごとに説明します。

Step 1: Enter a keyword

Type a term to see search volume and Keyword Difficulty.

Step 2: Add suggestions

ブラウズ keyword suggestions to broaden your keyword range quickly.

Long-tail keywords are specific phrases with lower difficulty and higher search intent.

これは以下のようなものです。

✓ チェックポイント: You should see volume, difficulty, and organic CTR for each keyword.

Step 3: Build a list

Create and manage keyword lists, then sort by Priority score.

✅ 結果: You have a prioritized list of keywords ready for your strategy.

💡 プロのヒント: Priority score blends volume, difficulty, and organic CTR to set usage order.

Mozを無料でお試しください

Moz On-Page Grader の使い方

ページ内グレーダー lets you score a page against a target keyword and fix technical errors.

以下に、その使用方法をステップごとに説明します。

Step 1: Enter a URL

Add the page URL and the keyword you want to rank for.

Step 2: Read the grade

Review the score and the list of on-page recommendations.

Checks cover titles, headings, HTML tags, and mobile friendly design.

これは以下のようなものです。

✓ チェックポイント: You should see a letter grade and a fix list for the page.

Step 3: Apply fixes

Update the page to fix technical errors and on-page gaps.

✅ 結果: Your page is tuned for the target keyword and search engines.

💡 プロのヒント: Optimize each page for one primary keyword, then re-grade to confirm fixes.

Mozを無料でお試しください

Mozドメインオーソリティチェッカーの使い方

ドメインオーソリティチェッカー lets you measure Domain Authority and Page Authority for any site or page.

以下に、その使用方法をステップごとに説明します。

Step 1: Enter a domain

Type any website URL into the authority checker.

Step 2: Read the scores

View Domain Authority, Page Authority, and Spam Score on a 0 to 100 scale.

これは以下のようなものです。

✓ チェックポイント: You should see DA, PA, and Spam Score for the domain.

Step 3: Compare sites

Check competitor domains to benchmark your search rankings.

✅ 結果: You know how a site’s authority predicts its overall ranking ability.

💡 プロのヒント: Domain Authority is relative, so track it against competitors, not alone.

Mozを無料でお試しください

Extension & Toolbar lets you view Domain Authority and link metrics on any page you browse.

以下に、その使用方法をステップごとに説明します。

Step 1: Install MozBar

Add the MozBar extension to Chrome from the web store.

Step 2: Browse any site

Open any page to see its metrics overlaid on Google results.

これは以下のようなものです。

✓ チェックポイント: You should see the MozBar overlay on search results.

Step 3: Read the bar

Check Domain Authority, Page Authority, and link counts on the fly.

MozBar displays Domain Authority on a scale of 0 to 100.

✅ 結果: You can size up any site’s authority while you browse the web.

💡 プロのヒント: Toggle the SERP overlay to compare link profiles across ranking pages.

Mozを無料でお試しください

Mozカスタムデータソリューションの使い方

カスタムデータソリューション lets you access raw link and ranking data for large-scale SEO needs.

以下に、その使用方法をステップごとに説明します。

Step 1: Choose your data

Pick the link, keyword, or ranking data your team needs.

Step 2: Connect the feed

Set up the Moz API or data feed inside your own tools.

これは以下のようなものです。

✓ チェックポイント: You should see Moz data flowing into your own dashboards.

Step 3: Pull the metrics

Query link metrics, Domain Authority, and Spam Score at scale.

✅ 結果: Your team has flexible data with flexible pricing for big projects.

💡 プロのヒント: Batch large pulls overnight to stay within your data plan limits.

Mozを無料でお試しください

Mozバックリンクチェッカーの使い方

バックリンクチェッカー lets you check inbound links and linking domains for any site.

以下に、その使用方法をステップごとに説明します。

Step 1: Enter a site

Add any domain to Link Explorer to scan its backlinks.

Step 2: Review the links

See inbound links, linking domains, and recent links gained or lost.

Link Explorer shows recent links a site has gained or lost over time.

これは以下のようなものです。

✓ チェックポイント: You should see backlinks and linking domains for the site.

Step 3: Find opportunities

Use the Link Intersect tool to find shared linking domains.

✅ 結果: You can compare link profiles of several sites side by side.

💡 プロのヒント: Chase linking domains that point to rivals but not yet to you.

Mozを無料でお試しください

Mozローカル引用チェッカーの使い方

Local Citation Checker 管理できます仕事 listings across local search engines and directories.

以下に、その使用方法をステップごとに説明します。

Step 1: Add your business

入力してください仕事 details to sync listings across directories.

Step 2: Sync the data

Push consistent details to local search engines and citation sites.

Moz Local supports businesses with one to 10,000 locations.

これは以下のようなものです。

✓ チェックポイント: You should see your listings synced across local directories.

Step 3: Track results

Monitor reviews, sentiment, and your footprint in AI search.

✅ 結果: Let your business shine with Listings AI and consistent citations.

💡 プロのヒント: Track your brand’s footprint in AI search to win newer search engines.

Mozを無料でお試しください

Moz Pro Tips and Shortcuts

After testing Moz tools for years, here are my best tips.

Watch the top benefits in action:

MOZ SEO Review: Best All-in-One SEO Tool for Beginners & Small Businesses?

キーボードショートカット

アクション	ショートカット
Open Keyword Explorer	G then K
New keyword list	Shift + N
Search any term	/ (slash)
Jump to dashboard	G、次にD

ほとんどの人が見逃す隠れた機能

サイトクロール: Run it weekly to fix crawl accessibility and technical SEO errors before Google does.
Keyword Difficulty filter: Filter by demand and difficulty to find the right keywords your audience actually searches.
カスタムレポート: Moz Pro builds custom SEO reports so marketers can prove search results progress.

Publish new and updated content regularly to keep your rankings climbing.

Follow Moz best practices so customers keep finding your business in search.

See the top benefits at a glance below:

Mozを無料でお試しください

Moz Common Mistakes to Avoid

Mistake: Chasing high-volume keywords only

❌ 間違い: Targeting only big search volume terms with sky-high Keyword Difficulty.

✅ 右: Mix in long-tail keywords with real search intent and lower difficulty to rank faster.

Mistake: Ignoring technical SEO

❌ 間違い: Publishing content while crawl errors quietly block indexing.

✅ 右: Run Site Crawl, fix technical errors, and confirm crawl accessibility before chasing links.

Mistake: Treating Domain Authority as a Google metric

❌ 間違い: Assuming a higher Domain Authority score guarantees better Google rankings.

✅ 右: Use Domain Authority to compare sites; focus real effort on content, links, and search intent.

Mozを無料でお試しください

Moz Troubleshooting

Problem: Rankings are not updating

原因： ランク追跡 refreshes on a schedule, not in real time.

修理： Wait for the weekly update or check your campaign’s tracking frequency settings.

Problem: Domain Authority dropped suddenly

原因： Moz recalibrates the Domain Authority model as the web and link metrics shift.

修理： Compare your spam score and linking domains against competitors before you worry.

Problem: Site Crawl missing pages

原因： Crawl accessibility issues like blocked URLs or noindex tags stop indexing.

修理： Check robots.txt, fix technical errors, then re-run the crawl to surface every page.

📌 注記： If none of these fix your issue, contact Moz support.

Mozを無料でお試しください

Mozとは何ですか？

モズ is an all-in-one SEO platform built to grow your organic traffic.

Think of it as your guide to SEO, packing the tools, data, and details marketers need to rank.

It helps you understand how search engines work, from crawling and indexing to ranking.

Moz covers every part of search engine optimization in one place, a tool the SEO industry has trusted for years.

こちらの簡単な概要をご覧ください。

主な機能は以下のとおりです。

SERP分析: Break down any results page to read ranking factors and search intent.
Free Research Tool: Free keyword research with limited monthly queries for new users.
キーワードエクスプローラー: Moz’s Keyword Explorer helps identify ranking keywords and build lists.
ページ内グレーダー: Grades a page for on-page SEO and flags fixes to lift rankings.
ドメインオーソリティチェッカー: Shows Domain Authority, Page Authority, and Spam Score for any domain.
Extension & Toolbar: MozBar shows Domain Authority and link metrics right in your browser.
Custom Data Solutions: Delivers raw Moz data and metrics for teams with heavy SEO needs.
バックリンクチェッカー: Moz’s Link Explorer checks inbound links, linking domains, and link profiles.
Local Citation Checker: Moz Local manages listings, reviews, and citations across directories.

詳細なレビューについては、こちらをご覧ください。 Moz review.

Mozを無料でお試しください

Mozの価格設定

Here is what Moz Pro costs in 2026:

プラン	価格	最適な用途
スターター	月額39ドル	ソロブロガーとフリーランサー starting with SEO
標準	月額79ドル	中小企業 tracking core keywords
中くらい	月額143ドル	Growing teams that need more rank tracking
大きい	月額239ドル	Agencies managing many sites and clients

無料トライアル: Yes, a 30-day free trial on every Moz Pro plan.

無料ツール: Limited keyword research, Domain Authority checks, and MozBar at no cost.

💰 最もお得な価格: Standard at $79/month covers most small business SEO needs with room to grow.

Mozを無料でお試しください

Mozと代替案の比較

How does Moz compare? Here is the competitive landscape:

道具	最適な用途	価格	評価
モズ	Simple all-in-one SEO with Domain Authority	月額39ドル	⭐ 3.5
セムラッシュ	オールインワンSEOスイート	月額139.95ドル	⭐ 4.6
サーファーSEO	Content-focused tool	月額99ドル	⭐ 4.5
アーレフス	Backlink-heavy platform	月額129ドル	⭐ 4.6
コンテンツラプター	AI content tool	月額47ドル	⭐ 4.3
SEランキング	お手頃価格で万能な商品	月額52ドル	⭐ 4.5
ユーバーサジェスト	Cheap, beginner-friendly tool for quick…	月額29ドル	⭐ 4.2
マングール	Clean, affordable suite (KWFinder, SERPC…	月額49ドル	⭐ 4.5
ランクトラッカー	Rank-tracking specialist	月額36ドル	⭐ 4.4

おすすめ商品：

総合ベスト： Semrush — deepest data for serious marketers
ベスト予算： Ubersuggest — low cost for new SEO users
初心者におすすめ： Moz — clean interface and a friendly guide to SEO
バックリンクに最適： Ahrefs — largest link index for deep research

🎯 Mozの代替品

Mozの代替サービスをお探しですか？おすすめの選択肢をご紹介します。

🚀 セムラッシュ: All-in-one SEO suite with the deepest keyword and competitor data in the SEO industry.
🧠 サーファーSEO: Content-focused tool that scores your writing against ranking pages in real time.
🔗 Ahrefs: Backlink-heavy platform with a huge link index and strong site audit tools.
✍️ コンテンツラプター: AI content tool that turns keyword research into ready-to-publish drafts fast.
💰 SEランキング: Budget-friendly all-rounder with rank tracking, audits, and keyword research.
👶 おすすめ: Cheap, beginner-friendly tool for quick keyword ideas and basic site audits.
🎯 マングールズ： Clean, affordable suite (KWFinder, SERPChecker) loved by small marketers.
📊 ランクトラッカー: Rank-tracking specialist with keyword finder, web audit, and SERP checker.

全リストについては、こちらをご覧ください。 Mozの代替ガイド。

⚔️ Moz比較

Here is how Moz stacks up against each competitor:

Moz vs Semrush: Semrush packs more data and features; Moz wins on simplicity and Domain Authority.
Moz vs Surfer SEO: Surfer SEO leads on content scoring; Moz covers broader SEO needs end to end.
Moz vs Ahrefs: Ahrefs has a larger link index; Moz is friendlier for beginners and local SEO.
Moz vs コンテンツラプター: Content Raptor speeds up writing; Moz gives the keyword research and rank tracking.
Moz vs SE Ranking: SE Ranking costs less per month; Moz brings stronger authority metrics and brand trust.
Moz vs Ubersuggest: Ubersuggest is cheaper for starters; Moz offers deeper data and better link analysis.
Moz vs Mangools: Mangools is simpler and cheaper; Moz scales better for bigger SEO needs.
Moz vs Ranktracker: Ranktracker focuses on tracking; Moz is a fuller all-in-one SEO platform.

Mozを無料でお試しください

Start Using Moz Now

You learned how to use every major Moz feature:

✅ SERP分析
✅ Free Research Tool
✅ キーワードエクスプローラー
✅ On-Page Grader
✅ Domain Authority Checker
✅ Extension & Toolbar
✅ Custom Data Solutions
✅ バックリンクチェッカー
✅ Local Citation Checker

次のステップ： どれか一つの機能を選んで、今すぐ試してみてください。

Most people start with Keyword Explorer to find ranking keywords.

It takes less than five minutes.

Mozを無料でお試しください

よくある質問

What is Moz used for?

Moz is an all-in-one SEO platform. People use it for keyword research, rank tracking, link analysis, technical SEO audits, and managing local business listings to grow organic traffic.

How much does Moz cost?

Moz Pro starts at $39/month for Starter, then $79 Standard, $143 Medium, and $239 Large. Plans scale with keyword and tracking limits, and a free trial is available.

Is Moz better than Semrush?

Both are strong. Moz is simpler and known for Domain Authority. Semrush offers more data and features. Beginners often prefer Moz; data-heavy teams lean toward Semrush.

Mozは無料ですか、それとも有料ですか？

Moz Pro is paid, but free tools exist. You can run limited keyword research, check Domain Authority, and use MozBar without a subscription.

What does Moz Pro do?

Moz Pro tracks rankings, runs keyword research, audits technical SEO with Site Crawl, checks backlinks through Link Explorer, and generates custom SEO reports.