Bufferをプロのように使いこなす方法（2026年版ガイド）

執筆者ファヒム・ジョハルダー | Last updated Aug 24, 2026

クイックスタート

このガイドでは、Bufferのすべての機能について説明します。

はじめる — Create your account and connect your first channel
ソーシャルメディアのスケジュール設定の使い方 — Queue posts across every connected channel automatically
コンテンツ管理の使い方 — Keep drafts, ideas, and approved posts in one workspace
コンテンツコラボレーションの使い方 — Route posts through teammates before anything goes live
AIアシスタントの使い方 — Generate post ideas and rewrite copy in seconds
プロフィール欄のリンクの使い方 — Turn your Start Page into a working landing page
アプリと連携機能の使い方 — Connect Buffer to the tools you already use daily
共有カレンダービューの使い方 — See your whole posting schedule at a glance
カスタムレポートの使い方 — Build branded analytics reports you can export and send
ソーシャルメディアテンプレートの使い方 — Reuse proven post formats without rewriting them

所要時間： 各作品につき5分

このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案

このガイドを信頼する理由

I’ve used Buffer for two years across four client accounts. Every step here comes from real hands-on use, not vendor screenshots.

Buffer is one of the most widely used social media management tools available today.

But most people only ever touch the scheduling tab.

This guide shows you how to use Buffer feature by feature.

Step by step, with screenshots and pro tips that actually save time.

バッファチュートリアル

This How to Use Buffer tutorial walks through every feature in order. You start with setup and finish as a confident user.

バッファ

Schedule social media posts across Instagram, Facebook, LinkedIn, ティックトック, and X from one dashboard. The free plan connects three social channels with no card required. Paid plans start at $5 per channel.

今すぐバッファを試す →

レビュー全文を読む →

バッファの代替案 →

Bufferを使い始める

Before any feature makes sense, finish this one-time setup.

約3分かかります。

ステップ1：アカウントを作成する

Go to the Buffer website and click Sign Up.

Enter your email, create a password, and confirm your 仕事タイプ。

✓ チェックポイント: Check your inbox for the confirmation email.

Click Connect Channel and pick a platform.

Buffer supports Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, and TikTok.

Authorise access when the platform asks. Free accounts get three social accounts.

Here’s what my own dashboard looked like after connecting:

✓ チェックポイント: Each connected channel shows an avatar in the left sidebar.

Step 3: Set Your Default Posting Schedule

Open Settings, then Posting Schedule.

Add a posting time for each day you want to publish posts.

Confirm your timezone here. A wrong timezone quietly ruins every scheduled post.

✅ 完了: Your account is live and ready for every feature below.

Bufferを無料でお試しください

ソーシャルメディアのスケジュール管理 lets you schedule social media posts across every connected account from one place.

Draft once, then publish posts to Facebook, Instagram, LinkedIn, and X on a set posting schedule.

以下に、その使用方法をステップごとに説明します。

Step 1: Open the Publishing Tab

Pick the social channels you want this post to reach.

ステップ2：投稿を作成してカスタマイズする

Type your content, then click “Customize for each network.”

これがその様子です。

✓ チェックポイント: Your post appears in the queue with a date and time attached.

Step 3: Add It to the Queue

Hit the queue option to drop it into the next open slot.

✅ 結果: Your post will publish automatically at the next scheduled posting time.

💡 プロのヒント: Set a new posting time for each weekday first. The queue system then fills those slots in order, so you never touch a calendar again.

Bufferを無料でお試しください

How to Use Buffer Content Manager

コンテンツ管理 keeps your drafts, saved ideas, and scheduled posts organised in a single workspace.

Store rough ideas as drafts, tag them, and pull them into your queue when you’re ready.

以下に、その使用方法をステップごとに説明します。

Step 1: Open the Create Space

Click Create in the upper right corner of the dashboard.

Dump every rough idea here without publishing anything.

Step 2: Tag Your Content

Add tags so related posts group together by campaign or topic.

これがその様子です。

✓ チェックポイント: Tagged drafts show up under their tag filter in the content list.

Step 3: Move a Draft to the Queue

Open any draft, edit the copy, then send it to your queue.

✅ 結果: You have a running idea bank instead of a scattered notes app.

💡 プロのヒント: Tag by campaign, not by platform. For example, tag every launch-week post together. Buffer already splits データ by network, so campaign tags give you the one view analytics can’t.

Bufferを無料でお試しください

How to Use Buffer Content Collaborator

コンテンツコラボレーション lets your team review and approve posts before they reach your audience.

Invite teammates, assign approval rights, and stop typos from reaching your followers.

以下に、その使用方法をステップごとに説明します。

ステップ1：チームメンバーを招待する

Open Settings and send an invite to each teammate’s email.

Step 2: Set Approval Permissions

Mark contributors so their posts need a manager’s sign-off.

これがその様子です。

✓ チェックポイント: Contributor posts land in Drafts marked “Awaiting Approval.”

ステップ3：確認と承認

Open the Drafts view, read the post, then approve or send notes.

✅ 結果: Nothing reaches your social accounts without a second pair of eyes.

💡 プロのヒント: Give your contributors a short brand 声 doc. Approvals get faster when everyone writes in the same tone from the start.

Bufferを無料でお試しください

Buffer AIアシスタントの使い方

AIアシスタント suggests post ideas, writes drafts, and rewrites copy for you in seconds.

The AI Assistant drafts posts, shortens them, or translates them without leaving the composer.

以下に、その使用方法をステップごとに説明します。

ステップ1：コンポーザーを開く

Start a new post and click the AI Assistant icon.

It’s available on every plan, including the free one.

ステップ2：明確な指示文を作成する

Describe your goal, audience, and tone in one prompt.

これがその様子です。

✓ チェックポイント: A generated draft appears in the composer, ready to edit.

ステップ3：出力の精緻化

Use the shorten, expand, or translate buttons to fix the draft.

✅ 結果: You have a usable first draft instead of a blank box.

💡 プロのヒント: Define the goal before you prompt. Drive signups from 中小企業” beats “write a post about our product” every single time.

Bufferを無料でお試しください

How to Use Buffer Bio

バイオのリンク turns your Start Page into a simple landing page you can link from any bio.

Build a mobile landing page with links, images, and 文章 — it counts as one channel.

以下に、その使用方法をステップごとに説明します。

ステップ1：スタートページを作成する

Pick Start Page from the channel menu and name it.

Note that it uses one of your channel slots.

ステップ2：リンクとコンテンツを追加する

Drop in a link, an image, and a short description of your business.

これがその様子です。

✓ チェックポイント: Your live Start Page opens correctly on a phone browser.

Step 3: Publish and Connect It

Publish the page, copy the URL, then paste it into your Instagram bio.

✅ 結果: Every social network profile now points to one page you control.

💡 プロのヒント: Put your highest-value link at the top. Most users tap once and leave, so the bottom of the page rarely gets seen.

Bufferを無料でお試しください

Bufferアプリと連携機能の使い方

アプリと連携機能 connects Buffer to your browser, your phone, and the other tools in your stack.

Install the browser extension and the mobile app to capture content wherever you find it.

以下に、その使用方法をステップごとに説明します。

ステップ1：ブラウザ拡張機能をインストールする

Add the extension, then share any article or image while browsing.

Step 2: Get the Mobile App

Download it from the App Store or Play Store and log in.

これがその様子です。

✓ チェックポイント: The extension icon appears in your browser toolbar.

Step 3: Check Your Timezone

Open app settings and confirm your timezone is correct.

✅ 結果: You can save ideas from any page or phone screen in one tap.

💡 プロのヒント: A wrong timezone in the mobile app is the top reason posts go out at odd hours. Check it before you schedule anything.

Bufferを無料でお試しください

Bufferの共有カレンダービューの使い方

共有カレンダービュー shows your entire posting schedule on one calendar your whole team can read.

Switch between week and month views to spot gaps before your audience does.

以下に、その使用方法をステップごとに説明します。

ステップ1：カレンダービューに切り替える

In Publishing, click the calendar icon near the top.

Step 2: Filter by Channel

Select one channel or view all social accounts together.

これがその様子です。

✓ チェックポイント: The moved post shows its new date immediately.

Step 3: Drag to Reschedule

Grab any post and drop it on a different day or slot.

✅ 結果: Empty days are obvious, and fixing them takes one drag.

💡 プロのヒント: Scan the month view every Friday. Two minutes of gap-spotting beats a scramble on Monday morning.

Bufferを無料でお試しください

Bufferカスタムレポートの使用方法

カスタムレポート lets you build a branded report from your social media performance data and export it.

Pull the metrics that matter, add your logo, and export the whole thing as a PDF.

以下に、その使用方法をステップごとに説明します。

Step 1: Open Buffer Analytics

Click Analytics, then choose Reports from the side menu.

You can analyze one platform or combine several.

Step 2: Pick Your Metrics

Add modules for reach, engagement rate, and follower growth.

これがその様子です。

✓ チェックポイント: The PDF downloads with your selected modules in order.

Step 3: Export as PDF

Click export at the bottom right to save or send the report.

✅ 結果: You have a client-ready report built from real data, not screenshots.

💡 プロのヒント: Check the Answers tab first. Buffer suggests better posting times there based on your past engagement patterns.

Bufferを無料でお試しください

ソーシャルメディアテンプレート saves your best-performing post formats so you never rewrite the same structure twice.

Turn a winning post into a reusable skeleton and fill in fresh details each week.

以下に、その使用方法をステップごとに説明します。

Step 1: Find a Winning Post

Sort your analytics by engagement and open the top performer.

Step 2: Save It as a Template

Strip out the specifics and keep the structure as a draft.

これがその様子です。

✓ チェックポイント: Your saved template appears in drafts under its tag.

Step 3: Reuse and Adapt

Duplicate the template, swap in new details, then queue it.

✅ 結果: Weekly posting takes minutes because the format is already decided.

💡 プロのヒント: Templates have to respect character limits per network. Build the shortest version first, then expand it for LinkedIn and Facebook.

Bufferを無料でお試しください

Buffer Proのヒントとショートカット

After two years inside this tool, these are the shortcuts that stuck.

キーボードショートカット

アクション	ショートカット
Save post to queue	Ctrl / Cmd + Enter
Save as draft	Ctrl / Cmd + S
Close the composer	ESC
Jump to search	Ctrl / Cmd + K

ほとんどの人が見逃す隠れた機能

The Answers tab: Sitting inside Buffer Analytics, it suggests a better posting time using your own past engagement.
Combined network 報告: Analyze one platform alone, or merge all social channels into one performance view.
Browser extension sharing: Share any article, image, or video straight from the page you’re reading.
Mobile drafts: Save ideas on your phone, then finish and schedule them later at your desk.

Here are the benefits that keep me on the platform:

Sharing information with your audience gets easier once these habits stick.

Bufferを無料でお試しください

バッファーでよくある間違いを避ける

Mistake #1: Posting Identical Copy Everywhere

❌ 間違い: Writing one post and blasting it to every social network unchanged.

✅ 右: Click Customize for each network. Different platforms reward different lengths, and character limits vary widely.

Mistake #2: Ignoring Analytics Completely

❌ 間違い: Scheduling for months without ever opening the analytics tab.

✅ 右: Review reach, engagement, and follower growth weekly. Then adjust your posting schedule around what the data shows.

Mistake #3: Scheduling and Walking Away

❌ 間違い: Treating Buffer as a set-and-forget system with no follow-up.

✅ 右: Come back and respond to comments. Scheduling handles publishing; conversation is what actually builds an audience.

Bufferを無料でお試しください

バッファのトラブルシューティング

Problem: Posts publish at the wrong time

原因： Your timezone default is set to the wrong region, usually on the mobile app.

修理： Open Settings, correct the timezone, then reschedule anything already queued.

Problem: A channel keeps disconnecting

原因： Social networks expire access tokens, and Instagram does it most often.

修理： Click the channel, choose Reconnect, and log in again on that platform.

Problem: The cookie banner blocks the dashboard

原因： A blocked or half-loaded consent prompt sits on top of the page.

修理： Scroll to the footer, click the revisit consent button, and save your choice again.

📌 注記： If none of these fix it, Buffer support replies to email within a day.

Bufferを無料でお試しください

バッファとは何ですか?

バッファ is a social media marketing tool for scheduling, managing, and analysing posts across platforms.

Think of it like a shared outbox for your whole brand.

Its core strength is the ability to draft one post and publish it across many networks.

It splits into three groups: Publishing, Analytics, and Engagement.

Publishing handles scheduling. Analytics shows social media performance. Engagement lets big brands watch Instagram conversations about them.

こちらの簡単な概要をご覧ください。

主な機能は以下のとおりです。

ソーシャルメディアのスケジュール設定: Queue posts across every connected channel automatically
コンテンツ管理: Keep drafts, ideas, and approved posts in one workspace
コンテンツコラボレーション: Route posts through teammates before anything goes live
AIアシスタント: Generate post ideas and rewrite copy in seconds
プロフィール欄のリンクをご覧ください： Turn your Start Page into a working landing page
アプリと統合: Connect Buffer to the tools you already use daily
共有カレンダービュー： See your whole posting schedule at a glance
カスタムレポート: Build branded analytics reports you can export and send
ソーシャルメディアテンプレート： Reuse proven post formats without rewriting them

詳細については、こちらをご覧ください。バッファーレビュー.

That’s the whole platform in one screen.

Bufferを無料でお試しください

バッファ価格設定

2026年のBufferのコストは以下のとおりです。

プラン	価格	最適な用途
無料	$0	Three channels and basic scheduling
必需品	チャンネルあたり5ドル	Solo creators who need deeper analytics
チーム	チャンネルあたり10ドル	Small businesses with approval workflows

Need more Buffer channels later? You add them one at a time, and only pay per channel.

無料トライアル: Yes — 14 days on paid plans, no card needed.

返金保証: 正式な保証はありませんが、いつでもキャンセルできます。

💰 最もお得な価格: Essentials — unlimited scheduling and full Buffer analytics for the price of a coffee per channel.

Bufferを無料でお試しください

バッファーと代替案

So how does Buffer compare? Here’s the honest landscape:

道具	最適な用途	価格	評価
バッファ	シンプルなスケジュール	1チャンネルあたり5ドル	⭐ 4.2
スプラウトソーシャル	エンタープライズレポート	月額199ドル	⭐ 4.4
ソーシャルパイロット	一括スケジュール設定	月額30ドル	⭐ 4.3
センディブル	代理店	月額29ドル	⭐ 4.2
アゴラパルス	ソーシャルインボックス	月額79ドル	⭐ 4.5
後で	Instagram planning	月額25ドル	⭐ 4.1
ルームリー	承認ワークフロー	月額42ドル	⭐ 4.3
Zohoソーシャル	Zohoユーザー	月額15ドル	⭐ 4.4

おすすめ商品：

総合ベスト： Buffer — the fastest path from idea to scheduled post.
ベスト予算： Metricool — the free tier includes analytics Buffer charges for.
初心者におすすめ： Zoho Social — setup takes minutes and makes immediate sense.
代理店に最適： Sendible — client dashboards and white-label reports come built in.

🎯 バッファーの代替品

Looking for Buffer alternatives? Here are all twelve worth checking:

🚀 スプラウトソーシャル: Enterprise-grade social media management with deep listening tools. Costs far more, but the reporting depth suits large marketing teams.
💰 ソーシャルパイロット： Cheaper per user than Buffer once you pass three channels. Bulk scheduling handles hundreds of social media posts at once.
🎨 送信可能: Built for agencies juggling many client brands. Client dashboards and white-label reports come standard.
⚡ コンテンツスタジオ: Pairs scheduling with content discovery. Good if you publish curated articles more than original posts.
🔒 ヒーローポスト: Lifetime-deal pricing with unlimited social accounts. Fewer analytics, but the cost never repeats.
🧠 アゴラパルス: Strong social inbox for teams that respond to comments daily. Engagement handling beats Buffer’s.
👶 Zohoソーシャル: Easiest pick if you already run Zoho CRM. Setup is quick and the free tier is usable.
🏢 スプリンクラー： Built for global brands running dozens of teams. Overkill for anyone under enterprise scale.
🔧 後で： Visual-first planner made for Instagram and TikTok. The drag-and-drop grid preview is its real draw.
🌟 ルームリー： Adds content ideas and post approval flows. Useful when a team needs structured briefs, not just scheduling.
⭐ ブレイズ： Lightweight AI-led tool aimed at solo founders. Generates and schedules content from one prompt.
🎯 メトリクール: Best free analytics of the group. Tracks competitors alongside your own social media performance.

全リストについては、こちらをご覧ください。バッファの代替ガイド。

⚔️ バッファを比較しました

Here’s how Buffer stacks up head to head:

Buffer vs Sprout Social: Sprout wins on reporting and listening. Buffer wins on price and speed, costing a fraction per channel.
Buffer vs Socialpilot: Socialpilot is cheaper at scale and better at bulk uploads. Buffer’s interface stays simpler to learn.
Buffer vs Sendible: Sendible suits agencies with client logins. Buffer suits in-house teams that want fewer moving parts.
BufferとContent Studioの比較: Content Studio finds content for you. Buffer assumes you already know what you want to publish.
Buffer vs Heropost: Heropost costs less long term with unlimited channels. Buffer offers far better analytics and support.
Buffer vs Agorapulse: Agorapulse handles inbox replies better. Buffer beats it on pricing and on plain scheduling speed.
Buffer vs Zoho Social: Zoho fits existing Zoho users. Buffer works better as a standalone tool with a cleaner queue.
Buffer vs Sprinklr: Sprinklr is enterprise software with an enterprise bill. Buffer serves small businesses that need results this week.
バッファ vs 後: Later is stronger for visual grid planning. Buffer covers more networks and handles text posts better.
Buffer vs Loomly: Loomly gives structured briefs and approvals. Buffer’s collaboration is lighter but noticeably faster to run.
バッファー vs ブレイズ: Blaze leans harder on AI generation. Buffer’s AI Assistant is narrower but sits inside a fuller system.
バッファー vs Metricool: Metricool’s free analytics go deeper. Buffer’s publishing side is more reliable and better supported.

Bufferを無料でお試しください

今すぐBufferを使い始めましょう

You now know how to use Buffer’s entire feature set:

✅ ソーシャルメディアのスケジュール設定
✅ コンテンツ管理
✅ コンテンツコラボレーション
✅ AIアシスタント
✅ プロフィール欄のリンクをご覧ください
✅ アプリと連携機能
✅共有カレンダービュー
✅ カスタムレポート
✅ ソーシャルメディアテンプレート

次のステップ： Pick one feature and try it today.

ほとんどの人はソーシャルメディアの投稿スケジュール設定から始めます。

It takes less than five minutes to queue your first post.

Bufferを無料でお試しください

よくある質問

Bufferは本当に無料ですか？

Yes. The free plan connects three social channels with basic scheduling and no card required. Paid plans add unlimited scheduling, deeper analytics, and team features.

Is Buffer a good social media スケジューラ?

Yes. Buffer’s queue system and calendar make scheduling posts quick across every network. It trades advanced listening tools for speed and a much simpler interface.

Bufferの価格はいくらですか？

Buffer costs $0 on Free, $5 per channel on Essentials, and $10 per channel on Team. You only pay for the social accounts you actually connect.

Bufferのソーシャルメディアはどのような目的で使用されていますか？

It’s used to schedule posts, manage content, and analyze social media performance across Instagram, Facebook, LinkedIn, TikTok, and X from one dashboard.

Bufferは安全に使用できますか？

Yes. Buffer connects through each network’s official API, so it never stores your passwords. You can revoke its access from any platform’s settings at any point.