Come utilizzare Metricool: automatizzare la strategia dei contenuti nel 2026

Avvio rapido

Questa guida illustra tutte le funzionalità di Metricool:

• Iniziare — Create your account and connect each social network
• Come utilizzare Social Media Planner — Queue posts for every connected social network from one screen
• Come utilizzare l'integrazione con Looker Studio — Push your Metricool data into a live Looker Studio dashboard
• Come utilizzare i report dei social media — Export client-ready PDF or PPT reports in two clicks
• Come utilizzare lo strumento Link-in-Bio — Build a SmartLinks page that tracks every click you send
• Come utilizzare Social Media Assistant — Get AI caption ideas and polished text inside the editor
• How to Use Social Media Content Approval Tool — Send drafts for review before anything goes live
• Come utilizzare Hashtag Tracker — Follow hashtag reach and keep only the tags that perform
• Come usare il calendario — See a month of scheduled posts in one drag-and-drop view
• Come utilizzare la casella di posta social — Answer comments and messages from every platform in one place

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I have run client accounts through Metricool for about fourteen months.

Every step here comes from real use, not a press kit.

Metricool is a complete social media management tool for planning, publishing, and measuring.

Most people only ever touch the calendar and stop there.

This tutorial walks through every panel, including the ones buried in settings.

Learning how to use Metricool properly takes an afternoon, not a week.

Tutorial di Metricool

This How to Use Metricool tutorial moves feature by feature, from your first day to advanced segnalazione.

Metricool

Plan, publish, and measure every social network from one dashboard. Metricool covers scheduling content, analytics, competitor tracking, and ad campaigns on Facebook, Google, and TikTok. The forever free plan needs no card to start.

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Guida introduttiva a Metricool

Do this once and every feature below opens up.

It takes roughly three minutes.

Here is what my own setup looked like:

Ora analizziamo ogni passaggio.

Passaggio 1: crea il tuo account

Go to the Metricool site and click Start for free.

Enter your email and set a password.

✓ Punto di controllo: A confirmation email lands in your inbox within a minute.

Step 2: Connect Your Social Network Profiles

Open brand settings and link each social media account you manage.

Instagram, Facebook, LinkedIn, Pinterest, X, TikTok, a YouTube channel, and your Google Business Profile all connect here.

Ecco come si presenta:

✓ Punto di controllo: Each connected profile shows a green status dot.

Step 3: Install the Mobile App

Download the Metricool mobile app on Android or iOS.

Log in with the same username and password you just created.

The app carries the calendar, the inbox, and a support chat.

Come utilizzare Metricool Social Media Planner

Pianificatore di social media lets you queue posts for every connected social network from one screen.

Ecco come usarlo passo dopo passo.

Step 1: Open the Planning Tab

Click Planning in the left sidebar of your Metricool account.

Then hit the blue plus circle or choose Create new post.

Step 2: Write Once, Adapt Everywhere

Draft one publication, then adapt the testo for each social network.

Metricool shows character limits and media rules per platform as you type.

Ecco come si presenta:

✓ Punto di controllo: Your draft shows a separate preview per network.

Step 3: Pick a Time and Publish

Set the date, or let auto publish send it while you sleep.

Check each network’s own requirements before you confirm the slot.

Come utilizzare l'integrazione di Metricool Looker Studio

Integrazione con Looker Studio lets you push your Metricool data into a live Looker Studio dashboard.

Ecco come usarlo passo dopo passo.

Step 1: Grab Your Connector

Open Analytics, then choose the Looker Studio connector for your brand.

Step 2: Authorise the Data Source

Sign in with Google and approve the third party data connection.

Pick which social media accounts feed the report.

Ecco come si presenta:

✓ Punto di controllo: Metricool appears in your Looker data source list.

Passaggio 3: crea la tua dashboard

Drag Metricool metrics onto the canvas like any other Looker field.

Follower growth, reach, and engagement all arrive as ready fields.

Set the refresh schedule so clients always find current numbers.

Come utilizzare i report di Metricool sui social media

Rapporti sui social media lets you export client-ready PDF or PPT reports in two clicks.

Ecco come usarlo passo dopo passo.

Step 1: Choose Your Date Range

Open Analytics and set the period you want to cover.

Compare against the previous period to show movement, not just totals.

Step 2: Select Networks and Sections

Tick the platforms and blocks you want inside the file.

Website traffic and blog data can sit next to social numbers.

Ecco come si presenta:

✓ Punto di controllo: A preview of the report renders before download.

Step 3: Download as PDF or PPT

Hit export and share the finished file with your client.

PDF suits archives; PPT suits meetings where you talk through slides.

Come utilizzare lo strumento Metricool Link-in-Bio

Strumento Link-in-Bio lets you build a SmartLinks page that tracks every click you send.

Ecco come usarlo passo dopo passo.

Passaggio 1: Apri SmartLinks

Find SmartLinks in the sidebar and start a new page.

Name it after the campaign so the click data stays readable later.

Step 2: Add Your Links and Branding

Drop in buttons, colours, and a photo that matches your brand.

Every link gets its own click tracking.

Ecco come si presenta:

✓ Punto di controllo: Your page preview updates as you add each button.

Step 3: Publish and Paste the URL

Copy the SmartLinks address into your Instagram or TikTok bio.

Click-through rates then appear beside your normal social media analytics.

Come utilizzare Metricool Social Media Assistant

Assistente ai social media lets you get AI caption ideas and polished text inside the editor.

Ecco come usarlo passo dopo passo.

Step 1: Open the Post Editor

Start creating a post, then click the assistant icon above the text box.

Indica all'IA cosa desideri: schema, bozza, feedback o traduzione.

Ask it for caption ideas, a hook, or a shorter version.

It can also repurpose a long blog post into platform-specific updates.

Ecco come si presenta:

✓ Punto di controllo: Suggerito didascalie appear under the text box.

Step 3: Edit Before You Approve

Trim the output so it still sounds like you.

The assistant is quick at first drafts and poor at your own voce.

Come utilizzare lo strumento di approvazione dei contenuti per i social media di Metricool

Social Media Content Approval Tool lets you send drafts for review before anything goes live.

Ecco come usarlo passo dopo passo.

Step 1: Turn On Approvals

Open brand settings and decide who validates content before publishing.

Agencies usually give the client reviewer rights and nothing more.

Step 2: Send a Draft to Review

Upload your post, then choose Send to review instead of scheduling.

Reviewers get a notification with the full preview.

Ecco come si presenta:

✓ Punto di controllo: The post status changes to Pending review.

Passaggio 3: Approva o richiedi modifiche

Approved posts drop straight back into the queue.

Rejected ones stay as drafts with the reviewer’s comment attached.

Come utilizzare Metricool Hashtag Tracker

Tracciatore di hashtag lets you follow hashtag reach and keep only the tags that perform.

Ecco come usarlo passo dopo passo.

Step 1: Add a Hashtag to Track

Open the hashtag section and type the tag you care about.

Start with three or four tags rather than twenty.

Step 2: Watch the Numbers Build

Metricool logs reach, posts, and top accounts using that tag.

Give it a few days before you judge anything.

Ecco come si presenta:

✓ Punto di controllo: The tag appears in your tracked list with a reach graph.

Step 3: Keep the Winners

Drop tags with flat reach and reuse the ones pulling traffic.

Save the survivors as a preset so you stop retyping them.

Come usare il calendario Metricool

Calendario lets you see a month of scheduled posts in one drag-and-drop view.

Ecco come usarlo passo dopo passo.

Stanchi di passare ore su diapositive orribili?

Open Planning and pick the monthly calendar instead of the list.

Gaps in your week become obvious the moment you see the grid.

Step 2: Filter What You See

Filter by social network, post status, or notes to cut the noise.

The content view also previews your Instagram feed grid.

Ecco come si presenta:

✓ Punto di controllo: Only the filtered posts stay on screen.

Step 3: Drag Posts to New Slots

Move a post to a better day without opening it.

Line drafts up against the best times heat map before you commit.

Come utilizzare Metricool Social Inbox

Posta in arrivo social lets you answer comments and messages from every platform in one place.

Ecco come usarlo passo dopo passo.

Step 1: Connect Your Profiles

Link each account you want to monitor in brand settings.

Some networks limit inbox access, so check what each one allows.

Step 2: Open the Unified Inbox

Every comment and message lands in one thread list.

Filter by network so nothing sits unanswered.

✓ Punto di controllo: Unread threads sit at the top of the list.

Step 3: Reply and Close the Loop

Answer from Metricool and the reply posts natively.

Mark threads as done so a teammate does not answer twice.

Suggerimenti e scorciatoie Metricool Pro

After fourteen months inside this tool, these are the habits that stuck.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• Best times to post: Metricool reads your real engagement data and marks the best times on a heat map.
• Competitor tracking: Add rival profiles and compare growth against your own numbers.
• Ir arriba: The Spanish interface labels its back-to-top control this way, handy on long analytics pages.

Video walkthroughs from creators like Anniston Ward cover the same panels if you prefer to press play.

Errori comuni da evitare con Metricool

Mistake #1: Posting the same text everywhere

Mistake #2: Ignoring platform requirements

Mistake #3: Judging results after one week

Risoluzione dei problemi di Metricool

Problem: A scheduled post failed to publish

Causa: The platform token expired, or the format broke a network rule.

Aggiustare: Reconnect the profile in brand settings, then reschedule the post.

Auto publish only works where the platform grants direct publishing rights.

Everything else sends a phone notification instead, which the mobile app handles.

Problem: Analytics show no data

Causa: New connections backfill history slowly, so the first day often looks empty.

Aggiustare: Wait twenty-four hours, then refresh the analytics tab.

Real time numbers appear once the platform finishes syncing.

Website and blog data can take a little longer than social profiles.

Problem: Instagram will not auto publish

Causa: Your account is personal, not a business or creator profile.

Aggiustare: Convert the profile, relink it, and the option unlocks.

Reels and carousels have their own rules, so test one post before trusting a full queue.

📌 Nota: If none of these fix your issue, contact Metricool support.

Che cos'è Metricool?

Metricool is an all-in-one social media management tool for planning, managing, and analysing your online presence.

It covers social platforms, websites, and ad campaigns in one account.

Think of it as a control room rather than a posting app.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Pianificatore di social media: Schedule social media content across every connected profile.
• Integrazione con Looker Studio: Send your numbers into custom Google dashboards.
• Rapporti sui social media: Download performance data as PDF or PPT files.
• Strumento Link-in-Bio: Customisable SmartLinks pages with built-in click analytics.
• Assistente per i social media: AI help for captions, hooks, and repurposed content.
• Social Media Content Approval Tool: Review and sign-off flow before anything publishes.
• Strumento di tracciamento degli hashtag: Reach and performance data for the tags you use.
• Calendario: A drag-and-drop month view of your scheduled posts.
• Posta in arrivo social: One place for comments and messages from every platform.

Ad campaign management covers Facebook, Google, and TikTok ads from the same screen.

Per una recensione completa, consulta la nostra Recensione di Metricool.

Prezzi di Metricool

Here is what Metricool costs in 2026:

Prova gratuita: Yes — paid plans include a trial, and the forever free plan needs no card.

Garanzia di rimborso: No formal refund window, so downgrade before renewal.

Annual billing shaves the monthly rate if you already know the tool suits you.

The gap that matters most is auto publish, which the free plan keeps locked.

💰 Miglior rapporto qualità-prezzo: Starter — it unlocks auto publish and deeper analytics at a fair price.

Metricool contro le alternative

So how does Metricool hold up against the rest of the field?

Most rivals beat it on one thing and lose on price.

Scelte rapide:

• Il migliore in assoluto: Metricool — analytics, scheduling, and ads in one account.
• Miglior budget: Buffer — the cheapest way to keep a queue running.
• Ideale per principianti: Buffer — you can learn the whole interface in ten minutes.
• Ideale per le agenzie: Agorapulse — inbox and approval tooling built for teams.

🎯 Alternative a Metricool

Cerchi alternative a Metricool? Ecco le migliori opzioni:

• 🚀 Germoglio sociale: Deep listening and reporting for big teams with the budget to match.
• 💰 Socialpilot: Strong bulk upload and client management at an agency-friendly rate.
• 🏢 Inviabile: Built for agencies that need approvals and white-label client dashboards.
• 🧠 Studio di contenuti: Content discovery and AI writing for teams short on ideas.
• ⚡ Posta dell'eroe: Flat-rate posting across many accounts with no per-profile fees.
• 📊 Agorapulse: Best-in-class social inbox with proper team assignment and labels.
• 💼 Zoho Social: Neat fit if your CRM and helpdesk already live inside Zoho.
• 👶 Respingente: The simplest queue on the market, with a generous free tier.
• 🔒 Sprinklr: Heavy enterprise suite covering care, marketing, and compliance.
• 🎨 Dopo: Grid preview and visual planning aimed squarely at Instagram creators.
• 🎯 Telaio: Post ideas and briefs that guide less experienced content teams.
• 🔥 Fiammata: AI-first tool that turns one idea into a week of posts.

Per l'elenco completo, consultare il nostro Alternative a Metricool guida.

⚔️ Confronto con Metricool

Here is how Metricool stacks up against each competitor:

• Metricool contro Sprout Social: Sprout wins on enterprise depth; Metricool wins on price and simplicity.
• Metricool vs Socialpilot: Socialpilot handles bulk queues better; Metricool gives richer analytics.
• Metricool contro Sendible: Sendible suits big client rosters; Metricool is cheaper per brand.
• Metricool contro Content Studio: Content Studio leads on discovery; Metricool leads on measurement.
• Metricool contro Heropost: Heropost is cheaper at volume; Metricool has far better analytics.
• Metricool contro Agorapulse: Agorapulse owns inbox depth; Metricool costs a fraction of it.
• Metricool contro Zoho Social: Zoho suits existing Zoho shops; Metricool works better standalone.
• Metricool contro Buffer: Buffer is easier to learn; Metricool gives more data per dollar.
• Metricool contro Sprinklr: Sprinklr fits global teams; Metricool fits everyone else.
• Metricool contro Later: Later is prettier for visual planning; Metricool covers more networks.
• Metricool contro Loomly: Loomly guides new teams; Metricool serves data-led ones better.
• Metricool contro Blaze: Blaze automates creation; Metricool automates scheduling and reporting.

Inizia subito a usare Metricool

You now know how to use Metricool across every major feature:

• ✅ Pianificatore di social media
• ✅ Integrazione con Looker Studio
• ✅ Rapporti sui social media
• ✅ Strumento Link-in-Bio
• ✅ Assistente per i social media
• ✅ Social Media Content Approval Tool
• ✅ Tracker di hashtag
• ✅ Calendario
• ✅ Posta in arrivo social

Passo successivo: Pick one feature and try it today.

La maggior parte delle persone inizia con il Social Media Planner.

Give it five minutes and you will improve your online presence faster than guessing.

Then build the habit of checking analytics every Monday.

Domande frequenti

Here you will find all the answers to the questions people ask most.

Come funziona Metricool?

You connect each social network to one account. Metricool then handles scheduling content, publishing, and analytics from a single dashboard, with reports you can share.

Come utilizzare Metricool per programmare i post?

Open Planning, click the blue plus button, write your post, adapt it per network, then pick a date. Auto publish sends it without you being online.

Metricool è facile da usare?

Yes. Most users find the calendar and post editor within their first day. Analytics take a little longer, since there is simply more data to read.

Posso usare Metricool sul mio telefono?

Yes. The Metricool mobile app runs on Android and iOS. You can create posts, check scheduled posts, reply to messages, and open support chat.

Metricool è davvero gratuito?

Yes. Metricool offers a forever free plan for one brand with limited features. Team collaboration and deeper analytics sit behind the paid tiers.