Come utilizzare Apollo IO: lead B2B illimitati nel 2026

Avvio rapido

Questa guida illustra tutte le funzionalità di Apollo:

• Iniziare — Create your Apollo account and finish the basic settings
• Come utilizzare un database B2B — Search 275 million contacts by job title, company size, and industry
• Come utilizzare il Lead Scoring — Rank qualified leads so reps call the hottest names first
• Come utilizzare Inbound Lead Router — Send new leads from your forms to the right rep in seconds
• Come utilizzare il coinvolgimento nelle vendite — Run automated email campaigns across multiple channels from one place
• Come utilizzare lo strumento di pianificazione delle riunioni — Let prospects book time without the back-and-forth email thread
• Come utilizzare la gestione delle trattative — Track every open deal and move it forward before it goes cold
• Come utilizzare l'intelligenza conversazionale — Turn call recordings into searchable notes and next steps
• Come utilizzare l'analisi delle vendite — Watch key metrics like open rates and reply rates in real time
• Come utilizzare il coaching di vendita — Coach reps with real call data instead of gut feeling

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I have run Apollo daily for two years across cold outreach and inbound work.

Every step here comes from my own account, not a vendor demo reel.

Apollo is one of the most used lead generation platforms in B2B sales today.

Most people only touch search and stop there.

The platform packs powerful tools for finding and engaging ideal customers.

This guide on how to use Apollo shows you every major feature.

Passo dopo passo, con schermate e consigli da professionisti.

Tutorial di Apollo

This Apollo tutorial walks through each feature in order, from your first search to sales coaching.

Sales professionals and marketing managers both get value from the same account.

Apollo

Find verified contacts and book more meetings from one platform. Apollo gives sales teams a database of 275 million contacts plus sequences, a dialer, and deal tracking. Start free — no credit card needed.

PROVA APOLLO ORA →

LEGGI LA RECENSIONE COMPLETA →

ALTERNATIVE AD APOLLO →

Guida introduttiva ad Apollo

Before any feature works, finish this one-time setup.

Ci vogliono circa tre minuti.

Here is my walkthrough of the platform first:

Ora analizziamo ogni passaggio.

Passaggio 1: crea il tuo account

Go to apollo.io and click Sign Up.

Sign in with your work email, not a personal one.

Apollo reads your domain to suggest an ideal customer profile straight away.

✓ Punto di controllo: Controlla il tuo posta in arrivo per l'email di conferma.

Step 2: Connect Your Mailbox and CRM

Open Settings and connect Google Workspace or Outlook.

Then connect Forza vendita or HubSpot so records sync both ways.

This one move keeps your tech stack clean from day one.

Two-way sync helps streamline your workflow so nothing gets typed twice.

Ecco come si presenta:

✓ Punto di controllo: Your mailbox shows a green connected badge.

Step 3: Finish the Basic Settings

Set your sending window, daily limit, and time zone.

Import an existing list from a csv file if you have one.

These basic settings required at the start protect email deliverability later.

Come utilizzare il database Apollo B2B

Banca dati B2B lets you find ideal prospects inside a pool of 275 million contacts and 73 million companies.

Ecco come usarlo passo dopo passo.

Step 1: Open People Search

Click People in the left sidebar.

Apollo loads the search screen with saved filter groups on the left.

Passaggio 2: applicare i filtri di ricerca avanzata

Pick job title, company size, location, and technology used.

Layer buying intent signals on top to surface accounts already shopping.

Ecco come si presenta:

✓ Punto di controllo: Your result count drops as each filter narrows the pool.

Step 3: Reveal and Export

Select the rows you want and click Save to a list.

Credits only burn when you reveal work emails or phone numbers.

Come utilizzare Apollo Lead Scoring

Punteggio dei lead ranks every contact so your sales teams work the best names first.

Ecco come usarlo passo dopo passo.

Step 1: Open Scoring Settings

Go to Engage, then Lead Scoring.

Apollo starts you with a default model you can edit.

Step 2: Weight Your Signals

Add points for job title match, company size, and website visits.

Subtract points for students, interns, and free email domains.

Ecco come si presenta:

✓ Punto di controllo: Each contact now shows a coloured score chip beside the name.

Step 3: Sort Your List

Sort any list by score and work top down.

Come utilizzare Apollo Inbound Lead Router

Instradamento dei lead in entrata sends new leads from your forms straight to the right rep.

Ecco come usarlo passo dopo passo.

Step 1: Connect Your Form

Open Inbound Router and link your form or website tool.

Apollo does not build landing pages, so keep using your current costruttore.

Step 2: Write the Routing Rule

Route by territory, company size, or industry.

Add a fallback owner so nothing lands in an empty queue.

Ecco come si presenta:

✓ Punto di controllo: A test submission appears under the rep you assigned.

Step 3: Turn On Instant Alerts

Push a Slack ping the moment a lead arrives.

Come utilizzare Apollo Sales Engagement

Coinvolgimento delle vendite runs automated email campaigns and calls across multiple channels from one screen.

Ecco come usarlo passo dopo passo.

Step 1: Build a Sequence

Click Sequences, then Create.

This is where sales outreach stops being manual and starts repeating itself.

Pick your content type for each step: email, call task, or LinkedIn tocco.

Step 2: Write and Personalise

Start from pre built templates and edit the opening line.

Il contorno assistente drafts personalized messages from each contact record.

Ecco come si presenta:

✓ Punto di controllo: The sequence preview shows every step on a timeline.

Step 3: Add Follow Up Emails

Space three or four follow up emails across two weeks.

Personalized outreach campaigns beat generic blasts on every metric I track.

Come utilizzare Apollo Meetings Scheduler

Pianificatore di riunioni removes the back-and-forth when a prospect says yes.

Ecco come usarlo passo dopo passo.

Step 1: Sync Your Calendar

Connect Google or Outlook calendar under Meetings.

Apollo blocks anything already booked.

Step 2: Set Availability Rules

Scegliere incontro length, buffer time, and daily caps.

Add a short qualifying domanda to the booking form.

Ecco come si presenta:

✓ Punto di controllo: A test booking lands on your calendar with the invite attached.

Step 3: Drop the Link in Sequences

Insert your booking link as a merge field.

Come utilizzare Apollo Deal Management

Gestione degli accordi tracks every open opportunity so nothing quietly dies.

Ecco come usarlo passo dopo passo.

Passaggio 1: Apri la bacheca delle offerte

Click Deals and pick the pipeline view.

Drag stages to match your real sales process.

Step 2: Add Deal Rules

Set required fields per stage and a rotting alert after seven idle days.

Apollo flags any deal with no activity.

Ecco come si presenta:

✓ Punto di controllo: Every deal card shows owner, value, and last touch.

Step 3: Review Weekly

Filter by close date and clear the stale rows.

Come utilizzare l'intelligenza conversazionale di Apollo

Intelligenza conversazionale turns call recordings into searchable notes and next steps.

Ecco come usarlo passo dopo passo.

Passaggio 1: Abilita la registrazione

Switch on recording inside the built-in dialer settings.

Local presence dialing lifts pickup rates in most regions.

Step 2: Review the AI Summary

Apollo writes a summary, action items, and objection tags after each call.

Search any keyword across months of calls in seconds.

Ecco come si presenta:

✓ Punto di controllo: Each call row shows a transcript and a short summary.

Step 3: Share the Clip

Clip the best 30 seconds and post it to your team channel.

Come utilizzare Apollo Sales Analytics

Analisi delle vendite shows what is working with specific data instead of guesswork.

Ecco come usarlo passo dopo passo.

Passaggio 1: Scegli il tuo metodo di input

Click Analytics and pick Sequence Performance.

Apollo loads open rates, reply rates, and meeting counts.

Step 2: Compare Two Sequences

Run an A/B test on subject lines and read the split after 200 sends.

Companies report roughly 3x higher reply rates after tuning this way.

Ecco come si presenta:

✓ Punto di controllo: Your dashboard shows a live chart per sequence.

Step 3: Build a Saved Report

Pin your key metrics to a dashboard your team sees daily.

Review your outreach efforts every Friday and cut what is not working.

Come utilizzare Apollo Sales Coaching

Coaching di vendita helps managers grow reps using real call data.

Ecco come usarlo passo dopo passo.

Step 1: Pick a Scorecard

Open Coaching and choose or build a scorecard.

Score discovery, objection handling, and next-step clarity.

Step 2: Grade Real Calls

Score two calls per rep each week.

Attach a timestamped comment so feedback lands on the exact moment.

Ecco come si presenta:

✓ Punto di controllo: Every rep has a scorecard history you can open.

Step 3: Track the Trend

Watch each rep’s score curve month over month.

Suggerimenti e scorciatoie di Apollo Pro

After two years inside the platform, these are the habits that save time.

For example, effective outreach usually starts with a smaller list, not a bigger one.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• Estensione per Chrome: Add prospects to a list straight from a LinkedIn profile.
• Ricerche salvate: Create saved searches once, then quickly access fresh matches every morning.
• Copilota in partenza: Apollo builds a target list from your closed-won accounts, a real game changer for lean teams.
• Workflow builder: Chain a score change to a sequence enrolment with no manual step.

Here is what my own account looks like after a year of use:

Errori comuni da evitare con Apollo

Mistake #1: Blasting a raw list on day one

Mistake #2: Ignoring credits until they run out

Mistake #3: Treating Apollo as a database only

Risoluzione dei problemi di Apollo

Problema: le email finiscono nella cartella spam.

Causa: A cold domain, missing authentication, or too many sends per day.

Aggiustare: Add SPF, DKIM, and DMARC records, then cut daily volume by half for a week.

Problem: Search returns almost nothing

Causa: Too many advanced search filters stacked at once.

Aggiustare: Remove technology and revenue filters first, then rebuild your search one filter at a time.

Problema: CRM records are not syncing

Causa: Field mapping broke or the connected user lost permissions.

Aggiustare: Reauthorise the connection, then remap custom fields under Integrations.

📌 Nota: Se nessuna di queste soluzioni risolve il problema, contatta l'assistenza clienti di Apollo.

Cos'è Apollo?

Apollo is a lead generation and sales engagement platform that finds contacts and runs outreach in one place.

Think of it as a phone book and an outreach engine bolted together.

Every Apollo client works from the same database, whatever plan they pay for.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Database B2B: Search 275 million contacts by job title, company size, and industry
• Punteggio dei lead: Rank qualified leads so reps call the hottest names first
• Instradamento dei lead in entrata: Send new leads from your forms to the right rep in seconds
• Coinvolgimento delle vendite: Run automated email campaigns across multiple channels from one place
• Pianificatore di riunioni: Let prospects book time without the back-and-forth email thread
• Gestione delle trattative: Track every open deal and move it forward before it goes cold
• Intelligenza conversazionale: Turn call recordings into searchable notes and next steps
• Analisi delle vendite: Watch key metrics like open rates and reply rates in real time
• Coaching di vendita: Coach reps with real call data instead of gut feeling

Per una recensione completa, consulta la nostra Recensione di Apollo.

Prezzi Apollo

Ecco quanto costerà Apollo nel 2026:

Prova gratuita: Yes — the Free plan never expires and no card is needed to sign up.

Garanzia di rimborso: No refund policy is published, so start monthly before going annual.

💰 Miglior rapporto qualità-prezzo: Professional at $79/month. It unlocks the dialer and sequence limits most sales professionals need.

Apollo contro le alternative

How does Apollo compare against the rest of the market?

Scelte rapide:

• Il migliore in assoluto: Apollo — data and engagement tools live in one subscription.
• Miglior budget: Hunter.io — cheapest way to verify work emails at small volume.
• Ideale per principianti: Mailshake — the simplest campaign builder on this list.
• Ideale per la gestione di un elevato volume di email a freddo: Instantly — unlimited mailboxes and built-in riscaldamento.

🎯 Alternative ad Apollo

Cerchi alternative ad Apollo? Ecco le migliori opzioni:

• 🚀 Immediatamente: Unlimited sending accounts and warmup built in for heavy cold email volume.
• 💰 Snov.io: Cheap credits, a decent finder, and drip campaigns for small teams.
• 🎯 Hunter.io: Best-in-class email finder and verifier with a generous free tier.
• ⚡ Rispondi.io: Strong multichannel sequences mixing email, calls, and LinkedIn steps.
• 🌟 UpLead: Real-time verification and a 95% accuracy promise on every contact.
• 👶 Mailshake: Easiest setup here, ideal for a first outreach strategy.
• 🎨 Lemlist: Personalised images and video thumbnails that lift reply rates.
• 🔧 Picchio: Agency-friendly with smart sending limits and clean reporting.
• 🔥 Smartlead: Rotates inboxes automatically to keep deliverability high at scale.
• 📊 Venditore pratico: Sequence analytics and unified inbox at a low monthly price.
• 💼 Klenty: Deep CRM sync for teams already living inside HubSpot or Pipedrive.
• 🔒 Warmbox: Dedicated inbox warming to keep messages out of the spam folder.
• 🏢 Maildoso: Managed domains and inboxes set up for you in minutes.
• 🧠 Molti raggiungono: Pay-per-use pricing with no seat fees for lean teams.
• ⭐ Caldo: Automated warmup with a clear deliverability score you can track.

Per l'elenco completo, consultare il nostro Alternative all'Apollo guida.

⚔️ Apollo a confronto

Here’s how Apollo stacks up head to head:

• Apollo contro Instantly: Instantly wins on raw sending scale. Apollo wins because it also gives you the contact data.
• Apollo contro Snov.io: Snov.io is cheaper. Apollo has far more contacts and real pipeline tracking.
• Apollo contro Hunter.io: Hunter finds emails better. Apollo actually sends them for you.
• Apollo contro Reply.io: Close on sequences. Apollo bundles the database, so it costs less overall.
• Apollo contro UpLead: UpLead data is cleaner. Apollo covers more records and adds engagement tools.
• Apollo contro Mailshake: Mailshake is friendlier for beginners. Apollo scales much further.
• Apollo contro Lemlist: Lemlist wins on creative personalisation. Apollo wins on data and reporting depth.
• Apollo contro Picchio: Woodpecker suits agencies. Apollo suits in-house teams that need prospect data.
• Apollo contro Smartlead: Smartlead handles inbox rotation better. Apollo handles the whole sales process.
• Apollo contro Saleshandy: Saleshandy is cheaper per seat. Apollo replaces three separate tools.
• Apollo contro Klenty: Klenty syncs deeper with legacy CRMs. Apollo needs fewer third party platforms.
• Apollo contro Warmbox: Warmbox only warms inboxes. Apollo runs the full campaign around them.
• Apollo contro Maildoso: Maildoso sells infrastructure. Apollo sells the data and the sequences.
• Apollo contro Manyreach: Manyreach suits low volume budgets. Apollo suits growing sales teams.
• Apollo contro Warmy: Warmy is a deliverability add-on. Apollo is the platform you plug it into.

Inizia subito a usare Apollo

You now know how to use Apollo end to end:

• ✅ Database B2B
• ✅ Punteggio di vantaggio
• ✅ Instradamento dei lead in entrata
• ✅ Coinvolgimento nelle vendite
• ✅ Pianificatore di riunioni
• ✅ Gestione delle trattative
• ✅ Intelligenza conversazionale
• ✅ Analisi delle vendite
• ✅ Coaching di vendita

Passo successivo: Pick one feature and try it today.

Most people start with the B2B Database.

Ci vogliono meno di cinque minuti.

Domande frequenti

Cos'è Apollo e come funziona?

Apollo is a sales platform that combines a B2B contact database with outreach tools. You search for prospects, save them to lists, then run sequences that email and call them automatically.

How to use Apollo.io to find emails?

Open People search, filter by job title, company size, and industry, then click Access Email on any row. Apollo spends a credit and reveals the verified work address.

Quanto costa Apollo.io al mese?

Apollo pricing starts at $0 on the Free plan. Basic is $49 per month, Professional is $79 per month, and Organization is $119 per month.

Can I use Apollo.io for free?

Yes. The free plan gives limited monthly credits, basic search, and sequence access. It is enough to test the data quality before you pay anything.

Apollo è facile da usare?

Mostly yes. Search and sequences feel simple within an hour. Deal management and analytics take longer because there are many settings to learn first.