📊 Our Test Results:
- 📋 CRM Caratteristiche: Monday CRM has visual pipelines, custom boards, and Gantt views vs ActiveCampaign’s contact-focused CRM — Monday CRM wins
- ⚡ Automazione del marketing: ActiveCampaign offers 900+ templates and multi-channel flows vs Monday CRM’s basic automations — ActiveCampaign wins
- 💰 Pricing (Entry Level): Monday CRM starts at $10/user/month vs ActiveCampaign at $15/month — Monday CRM wins
- 🔌 Integrazioni: ActiveCampaign has 950+ integrations vs Monday CRM’s 50+ — ActiveCampaign wins
- 🎓 Facilità d'uso: Monday CRM’s visual interface is faster to learn vs ActiveCampaign’s complex automation costruttore — Monday CRM wins
Picking the right CRM can make or break your sales team’s productivity.
You need a tool that tracks contacts, automates follow-ups, and helps close deals faster.
Two strong contenders are ActiveCampaign vs Monday CRM.
ActiveCampaign is a marketing automation powerhouse. Monday CRM is a visual, team-friendly workspace.
I tested both for three weeks. Here’s exactly what I found.
Panoramica
To give you the most accurate comparison, I tested ActiveCampaign and Monday CRM side by side.
I ran real campaigns, built pipelines, and pushed each tool to its limits.
My goal was to find out which platform delivers more value for sales and marketing teams in 2026.
One tool is built for marketers who live inside email campaigns. The other is built for sales reps who close deals visually.
Let’s break it all down so you can make the right call for your team.
Che cos'è Monday CRM?
Monday CRM is a visual customer relationship management tool built on the Monday Work OS platform.
It helps sales teams track leads, manage pipelines, and close deals — all in one colorful workspace.
Over 152,000 companies in 200+ countries use Monday for managing their work and customer dati.
CRM del lunedì
Monday CRM gives sales teams a visual, drag-and-drop workspace to manage every deal. It combines contact management, pipeline tracking, and team collaboration into one platform. Kanban boards, Gantt charts, and AI automations make it easy to close deals faster.
Prezzi CRM del lunedì
Here’s what Monday CRM costs in 2026. Let’s break it down.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Di base | $ 10/utente/mese | Small teams getting started with CRM |
| Standard | $ 14/utente/mese | Teams needing automations and timelines |
| Professionista | $24/utente/mese | Growing teams needing advanced reporting |
Prova gratuita: Yes — Monday CRM offers a 14-day free trial. No credit card required.
Garanzia di rimborso: Monday CRM does not offer a formal refund after payment. Cancel before your next billing date to avoid charges.
📌 Nota: Monday CRM pricing is per user. A team of 5 on the Standard plan pays $70/month. Annual billing gives a discount of roughly 18%.
⚠️ Warning: Monday requires a minimum of 3 users on paid plans. Solo users cannot access paid features at the single-user price.
Key Benefits of Monday CRM
Here’s why Monday CRM stands out from the competition:
- Gestione visiva della pipeline: Monday CRM uses drag-and-drop boards to move deals through stages. It’s one of the most visual CRM experiences on the market.
- Multiple Project Views: Switch between Kanban, Gantt, calendar, and list views in one click. Each view gives a different lens on your sales data.
- Built-In Automation: Create custom automations without writing code. The automation builder is simple and fast to set up.
- Collaborazione di squadra: Comment on deals, tag teammates, and share files directly inside the CRM. No need to switch between tools.
- Dashboard personalizzate: Build dashboards that display exactly the data your team needs. Track revenue, deal stages, and team performance at a glance.
- Monday Work Management: Monday CRM connects to the full Monday Work OS. Use it for project management, resource planning, and cross-team workflows.
Monday CRM Pros & Cons
✅ Pros
- Extremely visual and easy to navigate for new users
- Flexible views — Kanban, Gantt, timeline, calendar all included
- Connects to the full Monday Work OS for cross-team use
- 24/7 live chat support on all paid plans
❌ Cons
- Minimum 3 users required — not great for solo users
- Email marketing features are limited compared to dedicated tools
- Pricing jumps significantly between plans
Che cos'è ActiveCampaign?
ActiveCampaign is a Customer Experience Automation platform that blends email marketing, CRM, and sales automation.
It’s built for businesses that want to send the right message to the right person at the right time — automatically.
Over 180,000 businesses use ActiveCampaign to save an average of 20 hours per month with marketing automation.
Campagna attiva
ActiveCampaign combines advanced email marketing, CRM, and sales automation into one platform. With 900+ pre-built automation templates and AI predictive sending, it helps small and mid-sized businesses scale their marketing without hiring extra staff.
Prezzi di ActiveCampaign
Here’s what ActiveCampaign costs in 2026. Let’s break it down.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 15/mese | Small businesses starting with email automation |
| Più | $49/mese | Growing businesses needing CRM and landing pages |
| Professionista | $79/mese | Teams wanting advanced automation and attribution |
| Impresa | $ 145/mese | Large businesses needing custom reporting and support |
Prova gratuita: Yes — ActiveCampaign offers a 14-day free trial with access to most Professional-tier features. No credit card required.
Garanzia di rimborso: ActiveCampaign does not offer a formal money-back guarantee. You can cancel anytime before the next billing cycle.
📌 Nota: ActiveCampaign pricing scales with the number of contacts. A list of 500 contacts costs more than the base rate. Check the pricing page for your exact contact count.
⚠️ Warning: The Starter plan limits you to 5 actions per automation. You need the Plus plan or higher for full workflow capabilities.
Key Benefits of ActiveCampaign
Here’s why ActiveCampaign stands out from the competition:
- Advanced Automation Builder: ActiveCampaign’s drag-and-drop builder creates complex, multi-step workflows without coding. It goes far beyond basic drip campaigns.
- 900+ Automation Templates: Start fast with pre-built workflows for welcome series, cart abandonment, and lead nurturing. Templates are ready to launch in minutes.
- AI Predictive Sending: ActiveCampaign’s AI analyzes past behavior to send emails at the moment each contact is most likely to open. This boosts deliverability and click rates.
- Campagne multicanale: Run email, SMS, WhatsApp, and social ad campaigns from one dashboard. Reach your audience wherever they spend time.
- Built-In CRM: ActiveCampaign includes a CRM on all plans. Track deals, score leads, and manage pipelines alongside your marketing campaigns.
- High Deliverability: ActiveCampaign consistently ranks among the top tools for email deliverability. Your messages actually reach inboxes.
ActiveCampaign Pros & Cons
✅ Pros
- Best-in-class marketing automation with 900+ templates
- 950+ integrations including Shopify, Forza vendita, and WordPress
- Free migration service from other email platforms
- GDPR compliant with HIPAA support on higher plans
❌ Cons
- Steep learning curve for beginners — automation builder is complex
- Pricing scales up quickly as your contact list grows
- CRM features are less visual than dedicated CRM tools like Monday
Confronto delle funzionalità
Ready to dive into a detailed comparison of ActiveCampaign vs Monday CRM?
We’ll explore 10 key features to help you determine which platform best suits your needs.
| Caratteristica | CRM del lunedì | Campagna attiva |
|---|---|---|
| Prezzo di partenza | $ 10/utente/mese | $ 15/mese |
| Piano gratuito | ❌ | ❌ |
| Prova gratuita | ✅ 14 days | ✅ 14 days |
| Visual Pipeline | ✅ | ⚡ Basic |
| Marketing via e-mail | ⚡ Basic | ✅ Advanced |
| Automazione del marketing | ⚡ Basic | ✅ Advanced |
| Gestione dei contatti | ✅ | ✅ |
| Funzionalità AI | ✅ | ✅ |
| Native Integrations | 50+ | 950+ |
| Ideale per | Sales teams & project managers | Marketing teams & email automation |
1. Gestione dei contatti
CRM del lunedì: Monday CRM stores all contact details, communication history, and deal data in one place. You can add custom fields, filter contacts by any criteria, and view all activity on a clean contact card.
Campagna attiva: ActiveCampaign tracks contacts with advanced segmentation based on website visits, location, and interaction history. You can tag contacts, create dynamic lists, and score leads automatically based on behavior.
⚠️ Warning: ActiveCampaign’s contact management is more powerful but takes longer to set up. Monday CRM is ready to use out of the box.
2. Pipeline di vendita
CRM del lunedì: Monday CRM’s visual pipeline is one of its strongest features. Drag deals between stages, set probabilities, and track close dates — all on a colorful, intuitive board that your whole team can see.
Campagna attiva: ActiveCampaign includes a sales pipeline as part of its CRM. You can create multiple pipelines, assign deals to team members, and trigger automations when deals move between stages. It’s functional but less visual than Monday CRM.
3. Automazione del marketing
Campagna attiva: ActiveCampaign’s automation builder is best in class. Create multi-step workflows with conditional logic, split paths, and wait conditions. With 900+ templates, you can launch complex campaigns in minutes.
CRM del lunedì: Monday CRM includes basic automations like “when a deal moves to stage X, notify this person.” These are helpful for sales workflows but can’t match the marketing depth of ActiveCampaign.
⚠️ Warning: If email marketing automation is your primary need, Monday CRM is not a replacement for ActiveCampaign. Use Monday CRM for sales workflows, not marketing campaigns.
4. Intelligenza artificiale integrata
Campagna attiva: ActiveCampaign uses AI for predictive sending, lead scoring, and content generation. Its Active Intelligence agents can build campaigns and suggest high-value audience segments based on real-time data.
CRM del lunedì: Monday CRM includes AI for deal summaries, email drafting, and workflow suggestions. Its Monday AI feature can generate status updates and highlight deals at risk of going cold.
5. Dashboard & Reporting
CRM del lunedì: Monday CRM’s dashboards are highly customizable. Choose from charts, numbers, timelines, and more. You can build a revenue dashboard, a team performance board, or a deal forecast in just a few clicks.
Campagna attiva: ActiveCampaign provides campaign reports, automation analytics, and CRM deal reports. Custom reporting is available on higher plans. It’s strong for email metrics but weaker on visual dashboards.
6. Kanban & Gantt Views
CRM del lunedì: Monday CRM offers Kanban boards, Gantt charts, calendar views, and timeline views built in. Switch between views in one click. This makes it one of the most flexible visual tools available.
Campagna attiva: ActiveCampaign does not offer Kanban or Gantt views. Its pipeline is list-based. If you need visual project management alongside your CRM, you’ll need a separate tool.
7. Email Marketing
Campagna attiva: ActiveCampaign is one of the best email marketing platforms available. Build campaigns with dynamic content, conditional blocks, and A/B testing. Deliverability rates are consistently among the highest in the industry.
CRM del lunedì: Monday CRM includes basic email sending for sales outreach. It’s useful for follow-up emails and deal communication, but it’s not designed for mass email campaigns or newsletter marketing.
8. Integrazioni
Campagna attiva: ActiveCampaign integrates with 950+ apps, including Shopify, Salesforce, WordPress, and Zapier. It connects with virtually every major marketing, sales, and ecommerce tool on the market.
CRM del lunedì: Monday CRM connects with 50+ native integrations, including Slack, Google Calendar, and Microsoft Teams. The Monday MCP integration allows Strumenti di intelligenza artificiale to connect directly to your CRM data.
9. Segmentation & Targeting
Campagna attiva: ActiveCampaign’s segmentation is highly advanced. Filter contacts by website behavior, purchase history, email engagement, geography, and custom fields. Build micro-segments for hyper-targeted campaigns.
CRM del lunedì: Monday CRM segments contacts through board filters and custom column values. It works well for organizing sales leads but doesn’t match ActiveCampaign’s behavioral segmentation depth.
10. Pricing & Cost
Let’s compare the pricing plans side by side.
| Piano | CRM del lunedì | Campagna attiva |
|---|---|---|
| Entry Level | $10/user/month (Basic) | $15/month (Starter) |
| Mid Tier | $14/user/month (Standard) | $49/month (Plus) |
| Avanzato | $24/user/month (Pro) | $79/month (Pro) |
| Impresa | Costume | $ 145/mese |
CRM del lunedì: Monday CRM’s entry price of $10/user/month is lower per seat, but for teams of 5+, costs add up fast. The Standard plan at $14/user/month offers the best value for most small teams.
Campagna attiva: ActiveCampaign’s $15/month Starter plan is for one user with up to 1,000 contacts. As your list grows, pricing increases. The Plus plan at $49/month unlocks the full CRM and landing pages.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Advanced email marketing | Campagna attiva | 900+ templates, multi-channel |
| Pipeline di vendita visiva | CRM del lunedì | Drag-and-drop boards |
| Tight budget (team of 5+) | Campagna attiva | Flat monthly pricing |
| Project + CRM in one | CRM del lunedì | Full Work OS integration |
| Beginner-friendly setup | CRM del lunedì | Faster learning curve |
| Deep contact segmentation | Campagna attiva | Behavioral data filters |
| Strumenti di collaborazione di squadra | CRM del lunedì | Comments, files, real-time |
💰 Your Budget
ActiveCampaign starts at $15/month flat — good for solo users or small contact lists. Monday CRM’s per-user pricing is cheaper per seat but scales up fast for larger teams.
🔌 Your Tech Stack
ActiveCampaign connects with 950+ apps, making it a better fit for businesses with complex tech stacks. Monday CRM covers the essentials with 50+ integrations, including Slack and Google Calendar.
📝 Your Primary Use Case
If you send email campaigns and nurture leads through marketing funnels, ActiveCampaign is your tool. If you manage a sales team that tracks deals and projects visually, Monday CRM is the better fit.
🎓 Your Experience Level
Monday CRM is faster to learn — most teams are up and running within a day. ActiveCampaign has a steeper learning curve, especially for building advanced automations.
🆓 Free Trials and Demos
Both tools offer a 14-day free trial with no credit card required. Test both before committing — your team’s reaction during the trial is the best indicator of long-term fit.
🛟 Support Options
Monday CRM offers 24/7 live chat support on all paid plans. ActiveCampaign provides email and live chat support, with phone support available on Enterprise plans only.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from ActiveCampaign to Monday CRM?
✅ What you’ll gain:
- A far more visual sales pipeline with drag-and-drop boards
- Kanban, Gantt, and timeline views for your deals and projects
- Better team collaboration — comments, file sharing, and real-time updates
❌ What you’ll lose:
- Advanced email marketing and multi-channel campaign tools
- 900+ automation templates and AI predictive sending
- Deep contact segmentation based on behavior and purchase history
📋 How to switch:
- Export your contacts and deals from ActiveCampaign as a CSV file
- Create your Monday CRM account and set up your pipeline stages
- Import your CSV into Monday CRM and map fields to the right columns
🔄 Switching from Monday CRM to ActiveCampaign?
✅ What you’ll gain:
- Powerful email marketing with 900+ automation templates
- AI-powered predictive sending and lead scoring
- Multi-channel campaigns across email, SMS, WhatsApp, and ads
❌ What you’ll lose:
- Visual Kanban and Gantt views for deal management
- Built-in project and resource management tools
- The clean, intuitive interface that’s easy for whole teams to adopt
📋 How to switch:
- Export your contacts from Monday CRM’s contacts board as CSV
- Start your ActiveCampaign 14-day trial and use the free migration service
- Import contacts, set up your first automation using a pre-built template
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Pricing (Entry Level) | CRM del lunedì |
| 📋 CRM & Pipeline | CRM del lunedì |
| ⚡ Marketing Automation | Campagna attiva |
| 📧 Email Marketing | Campagna attiva |
| 👶 Ease of Use | CRM del lunedì |
| 🔌 Integrations | Campagna attiva |
| 📊 Dashboards & Reporting | CRM del lunedì |
| 🤖 AI Features | Tie |
| 🏆 Overall Winner | CRM del lunedì |
🏆 WINNER: Monday CRM
Monday CRM wins 5 out of 8 categories.
Best for: Sales teams, visual pipeline management, project + CRM in one workspace
Monday CRM and ActiveCampaign serve very different purposes.
Monday CRM is built for sales teams that need a visual, flexible workspace.
ActiveCampaign is built for marketers who need powerful email automation and multi-channel campaigns.
ActiveCampaign is excellent for nurturing leads through complex funnels. Nothing else matches its automation depth at its price point.
But if you need a CRM that your whole team will actually use every day, Monday CRM’s visual interface wins out.
Now pick the tool that fits your team and start closing more deals!
More of Monday CRM Compared
Here’s how Monday CRM stacks up against other competitors:
Monday CRM wins on: Visual pipeline, ease of use, pricing for small teams
HubSpot wins on: Free CRM tier, deeper marketing tools, larger integration ecosystem
Monday CRM vs Pipedrive
Monday CRM wins on: Visual flexibility, project management features, team collaboration
Pipedrive wins on: Dedicated sales focus, email tracking, activity reminders
Monday CRM vs ClickUp
Monday CRM wins on: CRM-specific features, sales pipeline, cleaner interface
ClickUp wins on: Deeper project management, free plan, more customization options
CRM del lunedì contro Salesforce
Monday CRM wins on: Ease of setup, lower cost, faster onboarding
Salesforce wins on: Enterprise-scale features, advanced customization, larger app marketplace
CRM del lunedì contro Zoho CRM
Monday CRM wins on: Visual boards, team collaboration, modern interface
Zoho CRM wins on: Free plan for 3 users, built-in email marketing, AI sales assistente
More of ActiveCampaign Compared
Here’s how ActiveCampaign stacks up against other competitors:
ActiveCampaign vs GoHighLevel
ActiveCampaign wins on: Deliverability, ease of use, number of native integrations
GoHighLevel wins on: All-in-one agency features, white-labeling, landing page builder
ActiveCampaign contro Pipedrive
ActiveCampaign wins on: Email marketing, automation depth, multi-channel campaigns
Pipedrive wins on: Sales-first CRM focus, activity tracking, simpler pipeline
ActiveCampaign vs Mantenere
ActiveCampaign wins on: Pricing, integration count, automation templates
Keap wins on: Built-in invoicing, appointment scheduling, piccola impresa messa a fuoco
ActiveCampaign wins on: Automation depth, pricing at mid-tier, deliverability rates
HubSpot wins on: Free CRM, all-in-one marketing suite, brand recognition
ActiveCampaign vs ClickFunnels
ActiveCampaign wins on: Email marketing, CRM, contact management depth
ClickFunnels wins on: Funnel building, sales page templates, one-click upsells
ActiveCampaign vs Popolare
ActiveCampaign wins on: Automation power, email campaigns, scalability
Folk wins on: Simplicity, relationship management, personal networking use cases
ActiveCampaign vs Immediatamente
ActiveCampaign wins on: Full CRM, marketing automation, contact segmentation
Instantly wins on: Cold email sending at scale, posta in arrivo rotation, lower cost for outreach
ActiveCampaign wins on: Email marketing, marketing automation, CRM pipelines
ClickUp wins on: Project management, free plan, all-in-one productivity features
ActiveCampaign vs Capsula CRM
ActiveCampaign wins on: Marketing automation, email campaigns, AI features
Capsule CRM wins on: Simplicity, lower starting price, clean contact management
ActiveCampaign contro Insightly
ActiveCampaign wins on: Email deliverability, automation templates, multi-channel reach
Insightly wins on: Project management within CRM, relationship linking features
ActiveCampaign contro Freshsales CRM
ActiveCampaign wins on: Marketing automation depth, email campaigns, integrations count
Freshsales wins on: Built-in phone, free plan, AI deal scoring on all tiers
ActiveCampaign contro Salesforce
ActiveCampaign wins on: Ease of use, pricing for SMBs, marketing automation quality
Salesforce wins on: Enterprise-grade customization, reporting depth, app marketplace size
ActiveCampaign vs Zendesk
ActiveCampaign wins on: Marketing automation, email campaigns, CRM deal management
Zendesk wins on: Customer support ticketing, help desk features, self-service portals
Domande frequenti
What is ActiveCampaign used for?
ActiveCampaign is used for email marketing, marketing automation, and CRM management. It helps businesses send targeted campaigns, nurture leads through automated workflows, and track deals in a sales pipeline. It’s best for small to mid-sized businesses that want advanced automation without enterprise pricing.
Is Monday a CRM tool?
Yes — Monday CRM is a dedicated CRM product built on the Monday Work OS platform. It includes contact management, deal pipelines, automation, and reporting. It works best for sales teams that also need project management and team collaboration in the same workspace.
Is ActiveCampaign a CRM?
Yes, ActiveCampaign includes a built-in CRM on all plans. It tracks deals, scores leads, and manages pipelines alongside your marketing campaigns. However, its CRM is secondary to its marketing automation — if CRM is your primary need, Monday CRM offers a more visual experience.
Is Monday CRM good for small businesses?
Monday CRM is a strong choice for small businesses, especially those with a sales team of 3 or more. The Basic plan at $10/user/month is affordable and includes visual pipelines and contact management. Note that the minimum is 3 users, which means a solo user pays for seats they don’t need.
Is ActiveCampaign expensive?
ActiveCampaign starts at $15/month for the Starter plan, which is affordable for small businesses. However, pricing increases as your contact list grows. A list of 10,000 contacts on the Pro plan costs significantly more than the base rate. Always check the pricing calculator for your exact contact count.
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