🚀 Richieste di partnership: fahim@fahimai.com Scelto da oltre 250.000 lettori mensili in 17 lingue 🔥

🚀 Richieste di partnership: fahim@fahimai.com

Keap vs Close CRM — The Winner Surprised Me (2026)

da | Last updated Aug 30, 2026

Vincitore
mantenere
4.2
  • 2,500+ Third Party Integrations
  • Consente di risparmiare 10 ore a settimana
  • La quota di implementazione obbligatoria aggiunge un costo iniziale di oltre 1.500 dollari.
  • Drag and Drop Campaign Costruttore
  • Elaborazione della fatturazione e dei pagamenti
  • 14-Day Free Trial + Free Migration
  • 299 dollari al mese (fatturazione annuale)
Secondo classificato
Chiudi CRM
3.0
  • Built In Calling and SMS
  • Power and Predictive Dialer
  • 80+ Other Tools Supported
  • One-Click Free Migration
  • 4.7/5 Rating on G2
  • Prova gratuita di 14 giorni
  • A partire da 35 dollari a posto al mese

⚡ Verdetto rapido:

  • Prezzi: Keap is $299/month (annually billed). Close offers Essentials at $35/seat/month, Growth at $99, Scale at $139.
  • Ideale per: Keap suits piccole imprese that need marketing automation, landing pages and e commerce in one dashboard. Close suits sales teams that live on phone calls.
  • Differenza fondamentale: Keap combines customer relationship management with email marketing and invoicing. Close is a sales process tool built around built in calling.
  • La nostra scelta: Keap, rated 4.2 against 3.0, because it covers more of the customer journey for one monthly fee.
Keap vs Close CRM Comparison

Keap and Close solve two different problems.

One automates your whole Attività commerciale. The other helps you dial faster.

Mantenere CRM bundles sales and marketing automation into one platform.

Close CRM strips the extras and focuses on sensibilizzazione, calls and deals.

Picking wrong costs you months of setup. Here is how they actually differ.

Panoramica

This Keap vs Close CRM comparison covers pricing, key features and ease of use.

We reviewed documentation, pricing pages and user reviews for both crm platforms.

I nostri redattori hanno anche trascorso del tempo a testare direttamente ciascuna app.

Tali annotazioni compaiono nella sezione "Cosa ha notato il nostro team" qui di seguito.

By the end you will know which tool fits your growth goals.

Che cos'è Keap CRM?

Keap is a customer relationship management platform for piccola impresa proprietari.

It was formerly known as Infusionsoft and rebranded around small business automazione.

The platform merges crm, marketing automation and e commerce into one dashboard.

You get a sales pipeline, email marketing, invoicing and payment processing together.

That cuts the number of tools you pay for each month.

Keap automates almost every stage of the sales journey. Solopreneurs and mid-sized companies use it to manage customer relationships and automate their sales processes.

Include inoltre uno strumento di scrittura basato sull'intelligenza artificiale per creare testi di marketing più velocemente.

⭐ 4,2/5 | 💰 299 $/mese (fatturazione annuale)

Keap offers a full sales and marketing automation stack in one place. Automation users report saving 10 hours per week. Start with the 14-day free trial.

Prezzi Keap

Here is what Keap costs in 2026.

PianoPrezzoIdeale per
Mantenere299 dollari al mese (fatturazione annuale)Small businesses running sales and marketing from one dashboard

Pricing verified August 2026.

Prezzi Keap

⚠️ Pricing conflict: Our research file lists older Keap plans at $79, $169 and $199 per month for 500 contacts, plus $30 per extra user. Our verified dati shows a single plan at $299/month (annually billed). Check the pricing page before you buy.

Prova gratuita: Yes. Keap provides a 14-day free trial with access to all features.

Garanzia di rimborso: Keap sells a one-time Expert Coaching package for $499 with personalized training. Refund terms sit in the billing agreement, so read it first.

📌 Nota: Keap plans are priced around your contact list size. The monthly fee climbs once your contacts pass certain thresholds, so forecast growth before committing.

Principali vantaggi di Keap

Here is what makes Keap worth a look:

  • Tempo risparmiato: Keap customers who use automation save 10 hours per week on average. They also report a 38% increase in revenue.
  • Strumento per la creazione di campagne: A visual flowchart tool for building campaigns with drag and drop tools. Templates cover common sales campaigns out of the box.
  • Email deliverability: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
  • Punteggio dei lead: The lead score rates each prospect by engagement level. That helps you score leads and chase the ones close to buying.
  • Business line: A dedicated business line for calls and texts keeps personal and work numbers apart.
  • Money tools: Built-in invoicing, checkout forms and many payment processing integrations suit e commerce businesses.
  • Inserimento: Every plan includes a dedicated customer success manager, free migration, training webinars and on-demand product training.
Mantieni i vantaggi principali

The homepage below shows how Keap frames its automation pece to small businesses.

Introduzione a Keap

Cosa ha notato il nostro team

Nostro scrittore signed up for Keap and built a short campaign from scratch. Here is what stood out from that hands-on time:

Ciclo di vita Keap CRM

Vantaggi e svantaggi di Keap

✅ Pro
  • Combines crm, marketing automation and e commerce features in one platform
  • Automation users report saving 10 hours per week and 38% more revenue
  • Integrates with more than 2,500 third party tools
  • Landing page builder, web form and checkout forms are included
  • Free migration and a dedicated customer success manager on every plan
❌ Contro
  • Pricing is high enough to deter brand new small businesses
  • Costs rise as your contact list grows past each threshold
  • The user community is helpful but not very active
  • Expert Coaching costs an extra $499 one time

Che cos'è Close CRM?

Close CRM is a sales platform for small to medium-sized sales teams.

It helps startups create pipeline and close more deals faster.

Email, calling and SMS all land in a single posta in arrivo.

Sales reps can talk to prospects from the browser without a phone system.

That design cuts manual data entry and keeps the sales process moving.

Close is often compared to sales engagement tools rather than traditional crm options.

Recensione di Close CRM: Ottieni successi aziendali con Close CRM!

Runner Up: Close CRM

Close CRM è stato creato appositamente per i team di vendita che vivono al telefono. Con un dialer potente integrato, coaching di chiamata in tempo reale e tutto il necessario

Close offers built in calling, texting and email in one inbox. A power dialer and predictive dialer help reps reach more leads daily.

Chiudi i prezzi del CRM

Close charges per seat, so pricing scales with team size.

PianoPrezzoIdeale per
Essenziali$ 35/posto/meseSolo founders testing outreach and startup features
Crescita$ 99/posto/meseGrowing sales teams that need workflows and professional features
Scala$ 139/posto/meseLarger teams needing call coaching and advanced features

Pricing verified August 2026.

Chiudi i prezzi del CRM

⚠️ Pricing conflict: Our research file lists a Startup plan at $59 monthly or $49 annually, Professional at $109 or $99, and Enterprise at $149 or $139. Our verified data shows Essentials, Growth and Scale at the rates above. Confirm the current plan names at checkout.

Prova gratuita: Yes. Close offers a 14-day free trial, and motivated teams often finish setup inside it.

Garanzia di rimborso: Close does not publish a blanket refund window. Support handles cancellations case by case, so ask before your renewal date.

📌 Nota: The dialer and call coaching sit in higher tiers. A three-person team on Growth pays about $297 monthly, close to what Keap charges for the whole business.

Principali vantaggi di Close CRM

Here is where Close earns its keep:

  • Chiamata integrata: Reps dial straight from the browser or a mobile device. Reviewers call the phone calls feature best-in-class.
  • Dialers: A power dialer and predictive dialer let reps dial multiple numbers automatically instead of clicking one at a time.
  • Viste intelligenti: Saved filters sort your contact list by criteria so reps work the hottest prospects first.
  • Live coaching: Managers can listen in and guide reps mid-call, which shortens ramp time for a new sales team.
  • Installazione rapida: A CSV import tool plus free one-click migration from other crms gets your data across quickly.
  • Support depth: A help center, developer API documentation and product updates back the platform. Sicurezza is handled carefully.
Chiudi CRM Principali vantaggi

The Close homepage puts calling and pipeline speed front and centre.

Chiudi la homepage del CRM

Cosa ha notato il nostro team

Our writer imported a test list into Close and ran a week of outreach. Here is what stood out:

Chiudi Esperienza personale CRM

Chiudi Pro e Contro del CRM

✅ Pro
  • Best-in-class calling with dialing straight from the browser
  • Simple enough to win full team engagement during onboarding
  • Free one-click migration and proactive onboarding help
  • Rated 4.7 out of 5 on G2 by users
❌ Contro
  • Segnalazione is weak, which makes performance analysis harder
  • Less customisable than rival crm platforms
  • Integrates with 80+ tools but misses some common ones
  • Per-seat pricing adds up fast for bigger sales teams

Confronto delle funzionalità

Both tools manage contacts and deals. They part ways on everything after that. Here are ten areas that decide the winner.

CaratteristicaMantenereChiudi CRM
Prezzo di partenzaIl costo di Zendesk aumenta in base alle dimensioni del team. I team di supporto numerosi potrebbero scoprire che il prezzo per agente si accumula rapidamente nei piani tariffari più elevati.$ 35/posto/mese
Prova gratuita✅ 14 giorni✅ 14 giorni
Automazione del marketing✅❌
Generatore di landing page✅❌
Elaborazione della fatturazione e dei pagamenti✅❌
Built In Calling and Dialers❌✅
Call Coaching❌✅
Campi personalizzati✅✅
Integrazioni2,500+80+
Ideale perAutomazione per le piccole impreseA partire da 50 dollari a utente al mese

1. Contact Records and Custom Fields

Mantenere: Every contact record holds notes, tags, purchases, invoices and email history in one view. Custom fields let you track whatever your business strategy needs. Keeping customer data in one system is the main reason owners move off spreadsheets.

Keap CRM

Chiudi CRM: Close captures all sales activity on profile timelines, so reps see calls, emails and tasks together. Custom objects and custom fields exist, though Close is not as flexible as other crms when you need deep structural changes.

Chiudi CRM Avanza CRM

2. Gestione della pipeline di vendita

Mantenere: The sales pipeline gives a visual view of deals and lead management in one place. You drag cards between stages and trigger automated actions when a deal moves. Sales pipelines stay tidy without manual updates.

Pipeline di vendita per Keap CRM

Chiudi CRM: The visual pipeline is built to expose bottlenecks fast. Multiple pipelines let one team run outbound and inbound side by side. Smart Views filter leads by criteria so reps always know who to work next.

Gestione dei lead CRM chiusa

3. Lead Capture and Lead Scoring

Mantenere: Lead capture runs through a web form, checkout forms or landing pages. Lead scoring rates each prospect by engagement, so you can score leads and prioritise effort. Every new lead lands in the right sequence automatically.

Gestione e monitoraggio dei lead Keap

Chiudi CRM: Close has no native lead score. It ranks prospects through Smart View filters instead, which works for outbound lists but not for tracking a slow customer journey. An ROI calculator estimates what better follow ups are worth.

Calcolatore del ROI del CRM

4. Automazione e flussi di lavoro

Mantenere: The Campaign Builder is a visual flowchart for building campaigns using drag and drop. Advanced automations run on when-then logic across the whole sales journey. Automated tasks handle follow-up, notifications and analytics without anyone touching them.

Generatore di automazione CRM Keap

Chiudi CRM: Workflows fire automated follow-up reminders and sequence steps to lift reply rates. The scope is sales automation rather than sales and marketing automation, so it stops where the deal stops.

Automazione del flusso di lavoro CRM per la chiusura

💡 Consiglio da professionista: If your marketing automations need to run after the sale, Keap wins here. Close stops at the handoff and has no post-purchase campaigns.

5. Email Marketing e Sequenze

Mantenere: Email marketing campaigns segment by tags, so messages match what someone actually did. Keap reports a 99.5% deliverability rate. Broadcasts, nurture email campaigns and cross sells all run from the same editor.

Keap EMAIL MARKETING

Chiudi CRM: Email sequences and email templates support one-to-one outreach at volume. Bulk email exists, but it is built for prospecting rather than newsletters. Conversations, calls and texts share one inbox.

Chiudere le conversazioni CRM

6. Calling, Texting and Meetings

Mantenere: A dedicated business line handles calls and texts from the Keap app, and the mobile apps mirror your desktop pipeline. It keeps work separate from personal contacts. There is no dialer, so heavy call days still mean manual dialling.

Testo e-mail per Keap CRM

Chiudi CRM: This is where Close pulls ahead. Built in calling, SMS and Zoom meetings sit in one inbox on desktop and mobile. Call coaching lets a manager join live, and reps can work multiple numbers without a separate phone system.

Chiudi Gestione della posta in arrivo CRM

7. Landing Pages and Integrations

Mantenere: The landing page builder ships with templates and drag and drop editing. You can publish one landing page or connect multiple landing pages to different sales campaigns, then split-test them to increase conversions. Keap integrates with more than 2,500 platforms and tools.

Pagine di destinazione per Keap CRM

Chiudi CRM: There is no landing page tool at all. Close connects to over 80 third party integrations covering the usual sales stack, though a few common apps are missing. Running multiple landing pages means paying for another service.

Chiudi le integrazioni CRM più popolari

⚠️ Avvertimento: Check your must-have third party tools before you commit. The gap between 2,500 and 80 integrations decides this for many buyers.

8. Funzionalità AI

Mantenere: Keap AI drafts email copy from plain language prompts. It also suggests automations you have not built yet, which shortens the blank-page problem for owners who are new to building campaigns.

Keap AI

Chiudi CRM: Sales AI summarises calls and suggests next steps for each lead. It is aimed at reps clearing a queue rather than at marketers writing content.

Chiudi CRM Vendite AI

9. Reporting e analisi

Mantenere: Pipeline reporting shows deal value by stage alongside campaign performance and conversion rates. Because e commerce data sits in the same system, you can trace revenue from a web form to repeat business.

Gestione della pipeline Keap

Chiudi CRM: Quick KPI reports cover activity and call volume well. Users say the reporting is the weakest part of the product, and custom graphs are limited compared with bigger crm platforms.

Chiudi report e analisi CRM

10. Prezzi e costi

Here is the side-by-side view.

LivelloMantenereChiudi CRM
IscrizioneIl costo di Zendesk aumenta in base alle dimensioni del team. I team di supporto numerosi potrebbero scoprire che il prezzo per agente si accumula rapidamente nei piani tariffari più elevati.Servizi essenziali: 35 dollari a posto al mese
MedioSingle planCrescita: 99 dollari a postazione al mese
SuperioreSingle planTariffa: 139 dollari a posto al mese
Billing basisI piani a pagamento includono i diritti commerciali completi. Utilizza i tuoi contenuti in annunci pubblicitari, corsi e progetti professionali.Per seat
Prova gratuita14 giorni14 giorni

Mantenere: One monthly fee covers the whole team, so adding people does not change the bill. The cost is priced on contacts instead. That is expensive for a brand new small business and reasonable for an established one.

Chiudi CRM: Essentials at $35 per seat is the cheapest way in. Costs climb fast with headcount, and the features most teams want sit in higher tiers. Nine seats on Scale passes $1,200 a month.

Diversi scenari

Se hai bisognoSceglierePerché
Costo di ingresso più bassoChiudi CRM$35 per seat to start
Marketing plus crmMantenereBoth in one dashboard
High call volumeChiudi CRMScalabilità del team
Invoicing and checkoutMantenerePagamenti integrati
Reportage approfonditoMantenereClose reporting is thin
Fast team rolloutChiudi CRMSetup inside the free trial

💰 Il tuo budget

A solo owner pays far less on Close Essentials than on Keap. Once you count a separate email tool and page builder, that gap narrows quickly.

🔌 Il tuo stack tecnologico

Keap plugs into 2,500+ apps, so it usually fits whatever you already run. Close covers 80+ other tools and expects you to bring your own marketing layer.

Venditori singoli e piccoli team

If reps spend the day on the phone, Close was built for exactly that. If most deals close through forms and email, Keap fits better.

🎓 Il tuo livello di esperienza

Keap is user friendly and can be live in about 20 minutes, with a success manager if you need assistance. Close wins on simplicity and full team engagement from day one.

🆓 Prove e demo gratuite

Both give you 14 days at no cost. Import a real contact list and run one live campaign rather than clicking around an empty account.

🛟 Opzioni di supporto

Keap gives 24/7 chat, email and weekday phone support for U.S. customers, plus training webinars. Close leans on its help center, API docs and proactive onboarding.

Guida al passaggio

Already on one of them? Here is what changes.

Chat integrata, video e

✅ Cosa otterrai:

  • Built in calling with a power dialer and predictive dialer
  • Call coaching for managers training new sales reps
  • A cheaper starting seat for very small teams

❌ Cosa perderai:

  • Marketing automation and post-sale campaigns
  • The landing page builder and checkout forms
  • Invoicing, payments and lead scoring

📋 Come effettuare il passaggio:

  1. Export contacts, tags and deals from Keap as CSV
  2. Start a Close free trial and use the one-click migration
  3. Rebuild your email sequences and connect your billing tool
🔄 Stai pensando di passare da Nimble CRM ad ActiveCampaign?

✅ Cosa otterrai:

  • Sales and marketing in one system instead of two subscriptions
  • E commerce tools, invoicing and automated cross sells
  • Flat pricing that does not grow with headcount

❌ Cosa perderai:

  • The dialer and the ability to dial multiple numbers hands-free
  • Live call coaching and shared call recordings
  • The single inbox that merges calls, texts and email

📋 Come effettuare il passaggio:

  1. Export leads, custom fields and activity from Close
  2. Open a Keap trial and request the free migration service
  3. Rebuild your pipeline stages, then switch on automation

Cosa non è stato trattato nella nostra recensione

We looked at solo owners and small teams. We did not test large migrations, custom API work by a developer, or how either platform handles tens of thousands of contacts. Enterprise contracts and custom pricing were out of scope. If you manage a 50-seat floor, your priorities will differ from ours.

Verdetto finale

CategoriaVincitore
💰 Prezzi d'ingressoChiudi CRM
🚀 AutomazioneMantenere
📞 Calling and OutreachChiudi CRM
📊 SegnalazioneMantenere
🔌 IntegrazioniMantenere
🛒 E Commerce and PaymentsMantenere
👶 Facilità d'usoCravatta
🏆 Vincitore assolutoMantenere

💳 Pagamenti integrati

Keap wins 4 of 7 categories and carries the higher editor’s rating at 4.2.

Ideale per: small business automation, e commerce businesses, owners who want one system instead of four

These are not really the same category of product. Keap is a customer relationship management platform with marketing bolted into its core. Close is a sales engagement tool that happens to store contacts.

Choose Close if your team lives on the phone and needs to reach more leads per hour. Nothing in Keap matches its dialer.

There is no single miglior CRM here, only a better fit. But if you want automation, invoicing, landing pages and reporting under one login, we recommend Keap CRM for most small businesses. Our full Keap review breaks down the Keap features tier by tier.

Più di Keap a confronto

Here is how Keap holds up against other crm options:

Keap contro HubSpot

Keap vince su: flat pricing that ignores seat count, built-in invoicing, simpler setup for owners without a marketing team

HubSpot vince su: a usable free tier, deeper custom reporting, a far larger partner and template library

Keap contro GoHighLevel

Keap vince su: a calmer interface, a dedicated success manager, better email deliverability claims

GoHighLevel vince su: agency white-labelling, unlimited sub-accounts for clients, cheaper cost per client managed

Keap contro ActiveCampaign

Keap vince su: native checkout and payments, phone support, an all-in-one sales pipeline rather than an email-first design

ActiveCampaign vince su: cheaper entry pricing, finer email segmentation, more testing options inside campaigns

Maggiori informazioni su Close CRM a confronto

And how Close stacks up against rival companies:

I migliori strumenti CRM per le tue esigenze

Chiudi CRM vs Pipedrive

Vittorie ravvicinate su: calling and texting without add-ons, faster rep onboarding, stronger outbound sequences

Pipedrive vince su: lower per-seat cost, a bigger marketplace, more flexible pipeline customisation

Chiudi CRM vs Salesforce

Vittorie ravvicinate su: setup measured in days not months, no admin required, a much shorter learning curve

Forza vendita vittorie su: reporting depth, custom objects at scale, governance for regulated companies

Chiudi CRM vs Freshsales CRM

Vittorie ravvicinate su: a better dialer, cleaner activity timelines, quicker search across contacts and deals

Freshsales vince su: a free starting tier, built-in chat, tighter links to the wider Freshworks suite

Domande frequenti

A cosa serve Keap?

It is used to organise contacts, automate follow-up and run email campaigns from one place. Owners also use it to send invoices and take payments.

Keap è facile da usare?

Yes. Basic setup takes around 20 minutes, and every plan includes a success manager. Building advanced workflows takes longer and usually needs the onboarding checklists.

In che cosa Close si differenzia dagli altri CRM?

Most systems store data and leave outreach to other apps. Close puts calling, texting and email inside the record itself, so reps never leave the tool.

Quanto costa Close al mese?

Plans run $35, $99 and $139 per seat each month. A three-person team on the middle tier pays roughly $297 monthly before any add-ons.

Cosa c'è di meglio di Keap?

Nothing beats it outright. Close is better for call-heavy teams, HubSpot for reporting, GoHighLevel for agencies. For all-in-one small business automation, Keap still leads.

Articoli correlati