How to Use Hootsuite to Save 10+ Hours Every Week

Quick Start

This guide covers every Hootsuite feature:

• Iniziare — Create account and basic setup
• How to Use Publish & Schedule — Plan and publish posts across all platforms in advance
• How to Use Social Media Analytics — Track performance and prove ROI with real data
• How to Use AI Content Creation — Generate captions and posts faster with AI assistance
• How to Use Engagement Tools — Manage every comment and message from one inbox
• How to Use Social Advertising — Run and manage paid ads alongside organic content
• How to Use Social Media AI Assistant — Let AI handle content ideas and scheduling recommendations
• How to Use Social Listening Tool — Monitor brand mentions, competitors, and trends in real time
• How to Use Employee Advocacy — Amplify reach by activating your team as brand ambassadors
• How to Use Advertising Dashboard — Get a full view of all paid and organic performance in one place

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Risoluzione dei problemi | Prezzi | Alternative

Why Trust This Guide

I’ve used Hootsuite for over two years and tested every feature covered here.

This tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Hootsuite is one of the most powerful social media management tools available today.

But most users only scratch the surface of what it can do.

This guide shows you how to use every major feature.

Step by step, with screenshots and pro tips.

Hootsuite Tutorial

This complete Hootsuite tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.

Getting Started with Hootsuite

Before using any feature, complete this one-time setup.

It takes about 3 minutes.

Now let’s walk through each step.

Step 1: Create Your Account

Go to hootsuite.com and click “Start your free trial.”

Enter your email address and create a secure password.

Choose your plan — the 30-day free trial covers the Standard plan.

✓ Checkpoint: Controlla il tuo posta in arrivo for a confirmation email from Hootsuite.

Step 2: Connect Your Social Accounts

After logging in, you’ll see the prompt to add your social profiles.

Click “Add Social Account” and choose your platform — Facebook, Instagram, LinkedIn, X (Twitter), TikTok, or YouTube.

Authorize Hootsuite to access each account when prompted.

Here’s what the dashboard looks like:

✓ Checkpoint: You should see your connected profiles listed in the left sidebar.

Step 3: Configure Your Time Zone

Go to Account Settings and verify your time zone is correct.

This ensures your scheduled posts go live exactly when your audience is active.

How to Use Hootsuite Publish & Schedule

Pubblica e programma lets you plan, create, and publish posts across multiple social platforms from one place.

Here’s how to use it step by step.

Watch Publish & Schedule in action:

Now let’s break down each step.

Step 1: Open the Planner and Create a New Post

Click “New Post” from the Hootsuite dashboard.

Select which social profiles you want to publish to — you can pick multiple at once.

Step 2: Write Your Post and Add Media

Type your caption in the testo editore.

Add images, videos, or links — use the media library or upload directly from your device.

Here’s what the post composer looks like:

✓ Checkpoint: You should see a preview of your post for each selected platform.

Step 3: Schedule or Publish the Post

Click the calendar icon to set a specific date and time for your post.

Use Hootsuite’s “Best Time to Publish” suggestion to pick peak engagement windows based on your audience dati.

Click “Schedule” to queue the post or “Publish Now” to send it immediately.

How to Use Hootsuite Social Media Analytics

Analisi dei social media lets you track reach, engagement, and follower growth across every connected platform.

Here’s how to use it step by step.

Watch Social Media Analytics in action:

Now let’s break down each step.

Step 1: Open the Analytics Tab

Click “Analytics” in the left sidebar of your Hootsuite dashboard.

You’ll see a summary of your recent performance across all connected accounts.

Step 2: Choose a Report Template or Build Your Own

Select from pre-built templates like “Post Performance,” “Audience Growth,” or “Campaign Report.”

Filter by date range, platform, or profile to focus on the data that matters.

Here’s what the analytics overview looks like:

✓ Checkpoint: You should see metrics like impressions, engagement rate, clicks, and follower changes.

Step 3: Export or Schedule the Report

Click “Export” to download the report as a PDF or CSV for client presentazioni.

Or set up automated report delivery so your reports email directly to stakeholders on a schedule.

How to Use Hootsuite AI Content Creation

Creazione di contenuti AI lets you generate didascalie, hashtag suggestions, and content ideas in seconds using OwlyWriter AI.

Here’s how to use it step by step.

Watch AI Content Creation in action:

Now let’s break down each step.

Step 1: Open OwlyWriter AI in the Post Composer

Click “New Post” and look for the AI icon in the composer toolbar.

Click “Write with AI” to open OwlyWriter AI.

Step 2: Enter Your Prompt and Generate Content

Type a brief description of what you want — for example, “Write an Instagram post promoting our summer sale with a fun tone.”

Choose your preferred tone: casual, professional, witty, or inspirational.

Here’s what the AI content tool looks like:

✓ Checkpoint: OwlyWriter AI generates multiple caption variations you can edit or use as-is.

Step 3: Refine and Schedule Your AI-Generated Post

Pick the version you like best and make any edits directly in the composer.

Add hashtags, tag accounts, and attach media before scheduling.

How to Use Hootsuite Engagement Tools

Strumenti di coinvolgimento lets you view, manage, and respond to every message, comment, and mention across all platforms from a single inbox.

Here’s how to use it step by step.

Watch Engagement Tools in action:

Now let’s break down each step.

Step 1: Open the Hootsuite Inbox

Click “Inbox” in the left navigation panel.

All public comments, private messages, and mentions from connected accounts load in one unified feed.

Step 2: Filter and Prioritize Messages

Use filters at the top to sort by platform, message type (comment, DM, mention), or status (new, assigned, resolved).

Assign messages to specific team members directly from the inbox if you’re managing a team.

Here’s what the inbox view looks like:

✓ Checkpoint: You can see all pending messages sorted by priority with no platform-switching required.

Step 3: Respond and Resolve

Click any message to open the reply panel on the right side.

Type your response and hit “Send” — it posts directly to the correct platform and profile.

Mark messages as “Resolved” to keep your inbox clean and track response rates.

How to Use Hootsuite Social Advertising

Pubblicità sociale lets you create, manage, and boost paid social campaigns directly alongside your organic content.

Here’s how to use it step by step.

Watch Social Advertising in action:

Now let’s break down each step.

Step 1: Connect Your Ad Accounts

Go to Settings and connect your Facebook Ads or Google Ads account to Hootsuite.

Grant the required permissions so Hootsuite can read and manage your campaigns.

Step 2: Boost or Create an Ad

To boost an existing post, find it in Planner and click “Boost Post.”

To create a new ad, go to the Ads section, select your objective (traffic, leads, conversions), and build your ad creative.

Here’s what the advertising setup looks like:

✓ Checkpoint: You should see your ad budget, targeting options, and a preview of how your ad will appear.

Step 3: Set Budget, Audience, and Launch

Define your daily or lifetime budget, set your target audience by location, age, and interests, then click “Launch.”

Monitor performance in the Advertising Dashboard once your campaign goes live.

How to Use Hootsuite Social Media AI Assistant

Social Media AI Assistente lets you get instant recommendations, content ideas, and scheduling suggestions powered by AI.

Here’s how to use it step by step.

Watch Social Media Assistente AI in action:

Now let’s break down each step.

Step 1: Access the AI Assistant

Look for the AI assistant icon in the Hootsuite toolbar — it appears as a small owl or sparkle icon.

Click it to open the AI assistant panel on the right side of your screen.

Step 2: Ask Questions or Request Suggestions

Type your request in plain language — for example, “What’s the best time to post on Instagram for my account this week?”

The AI pulls from your account’s last 30 days of engagement data to give personalized recommendations.

Here’s what the AI assistant interface looks like:

✓ Checkpoint: The assistant returns specific suggestions based on your actual audience data — not generic advice.

Step 3: Apply the Recommendations

Click “Apply” or “Use This Time” to immediatamente apply the AI’s suggestion to your post schedule.

For content suggestions, click “Insert” to load the AI-generated caption directly into your post composer.

How to Use Hootsuite Social Listening Tool

Social Listening Tool lets you monitor brand mentions, competitor activity, trending hashtags, and relevant keywords across social media.

Here’s how to use it step by step.

Watch Social Listening Tool in action:

Now let’s break down each step.

Step 1: Set Up Streams for Monitoring

Click “Streams” in the left sidebar, then click “Add Stream.”

Choose what to monitor: a keyword, hashtag, brand mention, competitor handle, or specific account.

Step 2: Organize Streams into Tabs by Campaign or Network

Create separate tabs to group related streams — for example, one tab for brand mentions and another for competitor tracking.

Add multiple streams per tab to get a complete picture in one view.

Here’s what the Streams dashboard looks like:

✓ Checkpoint: Your Streams dashboard shows a live feed of all mentions, hashtags, and keywords you’re tracking.

Step 3: Engage Directly from Your Streams

When you spot a relevant mention or conversation, hover over it and click “Reply,” “Like,” or “Retweet” — all without leaving Hootsuite.

This lets you join conversations and build relationships in real time.

How to Use Hootsuite Employee Advocacy

Difesa dei diritti dei dipendenti lets you curate approved content that your team members can share directly to their personal social profiles.

Here’s how to use it step by step.

Watch Employee Advocacy in action:

Now let’s break down each step.

Step 1: Enable Employee Advocacy and Invite Your Team

Go to the “Amplify” section in Hootsuite and enable Employee Advocacy for your organization.

Invite team members by email — they’ll receive an invitation to join the Amplify program.

Step 2: Add Content to Your Advocacy Library

Upload pre-approved posts — company news, product updates, blog articles, or campaign content — into the advocacy library.

Write suggested captions that team members can personalize before sharing.

Here’s what the advocacy content library looks like:

✓ Checkpoint: Team members can log in and see a feed of ready-to-share approved content.

Step 3: Track Advocacy Performance

Use the Amplify analytics dashboard to see total reach generated by employee shares, top contributors, and most popular posts.

How to Use Hootsuite Advertising Dashboard

Advertising Dashboard lets you view, compare, and manage all your paid social campaigns across platforms in one unified view.

Here’s how to use it step by step.

Watch Advertising Dashboard in action:

Now let’s break down each step.

Step 1: Open the Advertising Dashboard

Click “Ads” in the Hootsuite left navigation panel.

The dashboard loads with a summary of all active and recent campaigns from your connected ad accounts.

Step 2: Review Campaign Performance Metrics

Select a campaign to drill down into impressions, clicks, spend, conversions, and cost per result.

Compare organic and paid performance side-by-side to understand the full impatto of your social strategy.

Here’s what the advertising dashboard overview looks like:

✓ Checkpoint: You can see all campaigns, their spend levels, and performance metrics in a single scrollable view.

Step 3: Adjust and Optimize Campaigns

Use the dashboard to pause underperforming campaigns, increase budgets on winners, or edit targeting directly.

Set up benchmarking against industry standards to see how your paid performance compares to competitors.

Hootsuite Pro Tips and Shortcuts

After testing Hootsuite for over two years, here are my best tips.

Scorciatoie da tastiera

Action	Shortcut
New post composer	N
Open Inbox	I
Open Planner	P
Search across streams	Ctrl + F (PC) / Cmd + F (Mac)
Go to Analytics	A

Hidden Features Most People Miss

• Auto-Schedule Queue: Instead of manually picking times, turn on AutoSchedule and Hootsuite fills your queue with the best time slots based on audience engagement — zero manual planning needed.
• Libreria di contenuti: Store pre-approved images, captions, and hashtag sets in the Content Library so any team member can access brand-safe assets without hunting through shared folders.
• URL Shortener (ow.ly): Every link you share through Hootsuite is automatically shortened with ow.ly, which also tracks click data — giving you free link analytics on every post.
• Hootsuite Academy: Free certification courses are built into the platform — access them under “Help” to train yourself or new team members on social media strategy, not just the tool.

Hootsuite Common Mistakes to Avoid

Mistake #1: Posting the Same Caption to Every Platform

Mistake #2: Ignoring the Best Time to Publish Suggestions

Mistake #3: Using Streams Without Organizing Them into Tabs

Mistake #4: Skipping the Approval Workflow for Team Content

Hootsuite Troubleshooting

Problem: Social account disconnected and posts failed to publish

Cause: Social platforms periodically revoke third-party app permissions, especially after password changes or platform policy updates.

Aggiustare: Go to Settings → Social Networks & Teams → click “Reconnect” next to the affected profile. Re-authorize Hootsuite and your scheduled posts will resume.

Problem: Scheduled posts went live at the wrong time

Cause: The account time zone is set incorrectly, causing all scheduled times to be offset.

Aggiustare: Go to Account Settings → Preferences → Time Zone and confirm it matches your local time zone. All future posts will use the corrected time. Re-check any already-scheduled posts and adjust their times manually.

Problem: Inbox not loading or messages not appearing

Cause: A browser cache issue, a temporary Hootsuite outage, or a permission change on the connected social account.

Aggiustare: Hard-refresh the page (Ctrl+Shift+R on PC, Cmd+Shift+R on Mac), then clear your browser cache. If the problem continues, disconnect and reconnect the affected social account.

Problem: Bulk upload CSV failing with errors

Cause: The CSV file has formatting issues — most commonly incorrect date format, missing columns, or special characters breaking the rows.

Aggiustare: Download Hootsuite’s official bulk upload CSV template from the Help Center and format your file to match it exactly. Dates must follow the format: MM/DD/YYYY HH:MM.

📌 Nota: If none of these fix your issue, contact Hootsuite support via the Help icon in the dashboard bottom-left corner.

Che cos'è Hootsuite?

Hootsuite is a social media management platform that lets you schedule posts, track analytics, and engage with your audience across multiple networks from a single dashboard.

Think of it like a command center for your entire social media operation — everything in one place.

Watch this quick overview:

It includes these key features:

• Publish & Schedule: Plan, create, and schedule posts across all platforms from one composer with bulk scheduling support.
• Social Media Analytics: Track performance metrics, generate reports, and measure ROI with built-in analytics templates.
• AI Content Creation: Use OwlyWriter AI to generate captions, hashtag sets, and content ideas in seconds.
• Strumenti di coinvolgimento: Manage all comments, DMs, and mentions from every platform in one unified inbox.
• Social Advertising: Create, boost, and manage paid ad campaigns alongside organic content from one interface.
• Social Listening Tool: Monitor brand mentions, competitor activity, and trending keywords through customizable streams.
• Employee Advocacy: Share curated, pre-approved content with your team to amplify brand reach through employee networks.
• Advertising Dashboard: View all paid and organic campaign performance side-by-side in one unified view.

For a full review, see our Hootsuite review.

Hootsuite Pricing

Here’s what Hootsuite costs in 2026:

Piano	Prezzo	Ideale per
Standard	$ 99/al mese	Solo users and piccole imprese managing multiple social profiles
Avanzato	$ 249/al mese	Growing teams needing collaboration, approval workflows, and unlimited accounts
Suite aziendale personalizzata	Prezzi personalizzati	Large organizations needing custom onboarding, advanced sicurezza, and dedicated support

Prova gratuita: Yes — 30 days free on Standard and Advanced plans. No credit card required to start.

Garanzia di rimborso: Hootsuite does not advertise a formal money-back guarantee, but you can cancel before your trial ends to avoid charges.

💰 Best Value: Standard plan — gives solo users and small teams everything needed for scheduling, analytics, and engagement at the lowest entry price.

Hootsuite vs Alternatives

How does Hootsuite compare? Here’s the competitive landscape:

Attrezzo	Ideale per	Prezzo	Rating
Hootsuite	All-in-one social media management with analytics	$ 99/mese	⭐ 4.1
Germoglio sociale	Enterprise teams needing deep analytics and CRM	$ 199/mese	⭐ 4.4
Respingente	Simple scheduling for small teams and solopreneurs	$5/mo per channel	⭐ 4.2
Dopo	Visual content planning for Instagram-first brands	$16.67/mo	⭐ 4.1
Agorapulse	Social inbox management and team collaboration	$79/mo	⭐ 4.2
SocialPilot	Agencies managing multiple client accounts affordably	$25/mo	⭐ 4.1
Inviabile	Liberi professionisti and agencies needing white-label reporting	$22/mo	⭐ 4.0
Zoho Social	Teams already using Zoho CRM wanting tight integration	$10/mo	⭐ 4.0
Metricool	Analytics-focused teams tracking across all channels	$ 18/mese	⭐ 4.2
Telaio	Content calendar planning and post approval workflows	Contatta per i prezzi	⭐ 4.0
Sprinklr	Enterprise brands needing unified CXM and social	$249/mo	⭐ 4.4
Studio di contenuti	Content discovery, curation, and multi-channel publishing	$ 19/mese	⭐ 4.1
Heropost	Budget-conscious users needing basic scheduling	$6/mo	⭐ 3.7
Pianificabile	Teams that want visual post previews before publishing	$33/mo	⭐ 4.2

Quick picks:

• Best overall: Hootsuite — widest feature set covering scheduling, analytics, listening, ads, and engagement in one platform.
• Best budget: Heropost — starts at just $6/month for basic scheduling across multiple platforms.
• Best for beginners: Buffer — clean interface, simple scheduling, and a generous free plan make it easy to start.
• Best for agencies: SocialPilot — affordable multi-client management with white-label reports at a fraction of Hootsuite’s price.

🎯 Hootsuite Alternatives

Looking for Hootsuite alternatives? Here are the top options:

• 🌟 Germoglio sociale: The top enterprise pick — deeper CRM integration, superior analytics, and team workflows, though at a much higher price point starting at $199/month.
• 💰 Respingente: The best free and low-cost alternative — simple scheduling starting at $5 per channel per month with a clean, beginner-friendly interface.
• 🎨 Dopo: Best for visual brands and Instagram-first content teams — drag-and-drop calendar, link-in-bio tool, and media library from $16.67/month.
• ⭐ Agorapulse: Strong inbox management and reporting for social media managers who prioritize engagement tracking, starting at $79/month.
• 💼 SocialPilot: The best budget agency tool — manage multiple client accounts with white-label reports from just $25/month.
• 🔧 Inviabile: Great for freelancers managing clients — white-label dashboard and brand-specific reporting from $22/month.
• 🏢 Zoho Social: The best choice for businesses already in the Zoho suite — deep CRM integration and strong analytics from $10/month.
• 📊 Metricool: Analytics-first platform with strong competitor tracking and a solid free plan — paid plans start at $18/month.
• 🎯 Telaio: Excellent content calendar and approval workflow tool — ideal for creative teams that plan content weeks in advance.
• 🔥 Sprinklr: Enterprise-grade unified platform covering social, advertising, and customer experience management starting at $249/month.
• ⚡ Studio di contenuti: Combines content discovery, curation, and scheduling in one tool — great for content-heavy teams from $19/month.
• 💰 Posta dell'eroe: The most affordable option on the list — basic multi-network scheduling starting at just $6/month for tight budgets.
• 👶 Planable: Best for teams that want visual content approval — see exactly how posts will look before publishing, from $33/month.

For the full list, see our Alternative a Hootsuite guide.

⚔️ Hootsuite Compared

Here’s how Hootsuite stacks up against each competitor:

• Hootsuite contro Sprout Social: Sprout Social wins on analytics depth and CRM features; Hootsuite wins on price and having a broader feature set at a lower cost for solo users.
• Hootsuite contro Buffer: Buffer is simpler and cheaper for basic scheduling; Hootsuite wins when you need analytics, social listening, and paid ad management in the same tool.
• Hootsuite vs Later: Later excels at visual Instagram planning with its grid preview; Hootsuite covers more platforms and offers stronger analytics and team features.
• Hootsuite contro Agorapulse: Agorapulse has a cleaner inbox and better team collaboration; Hootsuite edges ahead with social listening, employee advocacy, and a larger app directory.
• Hootsuite contro SocialPilot: SocialPilot is significantly cheaper for agencies; Hootsuite has more features and a more polished analytics suite for teams that need advanced reporting.
• Hootsuite contro Sendible: Sendible has better white-label options for freelancer-client workflows; Hootsuite has a stronger overall platform with more integrations and listening tools.
• Hootsuite contro Zoho Social: Zoho Social wins for Zoho CRM users with native integration; Hootsuite has far more third-party integrations and a larger App Directory for broader use cases.
• Hootsuite contro Metricool: Metricool offers strong analytics at a lower price; Hootsuite provides a more complete all-in-one solution with scheduling, listening, and ad management built in.
• Hootsuite contro Loomly: Loomly wins for visual content calendar planning and approval; Hootsuite is the better choice when you need real-time social listening alongside scheduling.
• Hootsuite contro Sprinklr: Sprinklr is the more powerful enterprise tool covering CXM beyond just social; Hootsuite is more accessible and practical for mid-sized businesses at a lower cost.
• Hootsuite contro Content Studio: Content Studio excels at AI-powered content discovery and curation; Hootsuite wins when you need integrated analytics, paid ads management, and team engagement tools.
• Hootsuite contro Heropost: Heropost is much cheaper for basic scheduling needs; Hootsuite is worth the higher price when analytics, social listening, and multi-user workflows matter.
• Hootsuite vs Planable: Planable is better for content approval and visual previews before publishing; Hootsuite covers the full post-publish cycle with monitoring, engagement, and reporting.

Start Using Hootsuite Now

You learned how to use every major Hootsuite feature:

• ✅ Publish & Schedule
• ✅ Social Media Analytics
• ✅ AI Content Creation
• ✅ Engagement Tools
• ✅ Social Advertising
• ✅ Social Media AI Assistant
• ✅ Social Listening Tool
• ✅ Employee Advocacy
• ✅ Advertising Dashboard

Next step: Pick one feature and try it now.

Most people start with Publish & Schedule.

It takes less than 5 minutes.

Domande frequenti

How do I connect my social media profiles to the Hootsuite dashboard?

Go to Settings → Social Networks & Teams and click “Add Social Account.” Choose your platform — Facebook, Instagram, LinkedIn, X, TikTok, or YouTube — and follow the authorization prompts. Once connected, your profiles appear in the left sidebar and are available for scheduling, monitoring, and analytics across all Hootsuite features.

What is the process for scheduling a post across multiple platforms simultaneously?

Click “New Post” from the Hootsuite dashboard, then select all the social profiles you want to post to in the profile selector at the top. Write your caption, add media, and click the calendar icon to choose a date and time. Hit “Schedule” and the post queues up for all selected platforms at once — with the option to customize the caption for each network individually before confirming.

How do I use Hootsuite Streams to monitor brand mentions and keywords?

Click “Streams” in the left sidebar and then “Add Stream.” Select the stream type — keyword, hashtag, mentions, or a specific account — and type in what you want to monitor. Organize related streams into separate tabs so you always have a clean, focused monitoring view. You can respond directly to any post in your stream without leaving Hootsuite.

Where can I find the Analytics tab to track my social media performance?

Click “Analytics” in the left navigation sidebar of your Hootsuite dashboard. You’ll see a performance summary across all connected accounts. From there you can select pre-built report templates, filter by date range and platform, set up automated report delivery, or export data as PDF or CSV for client and stakeholder presentations.

How do I set up a team and assign permissions in Hootsuite?

Go to Settings → Organizations & Teams and click “Invite Members.” Enter your team member’s email and choose their role: Admin, Editor, or Limited Access. Redattori can create and schedule posts but cannot publish directly if an approval workflow is active. Admins have full control including adding new social accounts and adjusting billing.

What is the best way to use the Hootsuite Planner for content mapping?

Open the Planner from the left sidebar to see a calendar view of all scheduled posts. Use the monthly view to spot gaps in your content calendar and ensure a balanced mix across platforms. Drag and drop posts to reschedule them, and use color-coding to differentiate content types or campaigns. The Planner also shows posts that are pending approval if you have a team workflow active.

How can I integrate third-party apps from the Hootsuite App Directory?

Click your profile icon in the top right, then go to “App Directory.” Browse or search for the app you want — Canva, Google Drive, Slack, Salesforce, and hundreds more are available. Click “Install” and follow the authorization steps. Once connected, the app appears in your Hootsuite workspace for direct access without switching tabs.

How do I use the Bulk Composer to upload multiple posts at once?

Go to Publisher → Bulk Upload and download the official Hootsuite CSV template. Fill in your posts — each row represents one post with columns for date, time, message, and image URL. Dates must use the MM/DD/YYYY HH:MM format. Upload your completed CSV file, review the preview for any errors, and click “Submit.” Hootsuite queues all posts to the correct platforms on schedule.

What steps are required to set up an approval workflow for social content?

Go to Settings → Organizations & Teams, select your team, and enable “Require Approval Before Publishing.” Assign one or more team members as approvers. When any non-admin creates a post, it enters a “Pending Approval” queue instead of publishing directly. Approvers receive a notification and can approve, reject with feedback, or request edits before the post goes live.

How do I manage and respond to direct messages using the Hootsuite Inbox?

Click “Inbox” in the left sidebar to see all direct messages from every connected social account in one unified feed. Use filters to sort by platform, message type, or status (new, assigned, resolved). Click any message to open the reply panel, type your response, and hit “Send” — it delivers directly to the correct platform. Mark conversations as “Resolved” to track response rates and keep your inbox clean.