Folk vs Nutshell CRM: Dominate Your Leads in 2025?

Are you juggling leads and feeling like you’re dropping the ball? 

Keeping track of customers can be messy. You may wonder, “Is there a better way?” 

Imagine losing a big sale because you forgot to follow up.

Or spending hours on data entry instead of actually talking to customers. Sounds frustrating, doesn’t it?

That’s where CRMs like Folk vs Nutshell CRM come in. We’ll explain which one can help you acquire leads and keep them happy. 

Let’s see which tool will help you win.

Overview

We didn’t just read reviews.

Our team dove deep, testing both Folk and Nutshell CRM with real business scenarios.

This hands-on experience allows us to give you a genuine, practical comparison, not just theory.

What is Folk?

Folk is a modern CRM. Think of it as a smart address book.

It helps you manage contacts, is designed for teams, & keeps everyone on the same page.

It’s also very visual and easy to use.

Also, explore our favorite Folk alternatives…

Key Benefits

• Organize up to 5000 contacts in one place.
• Share contact lists with up to 10 team members.
• Send personalized emails to 250 contacts per day.
• Integrate with over 1000 apps via Zapier.
• Create 5 custom contact fields.

Pricing

All the plans will be billed annually.

• Standard: $20/member/month.
• Premium: $40/member/month.
• Custom: $80/member/month.

What is Nutshell CRM?

Nutshell CRM is for sales teams.

It helps track leads and deals, is built for closing sales, keeps things simple, and is focused on sales pipelines.

Also, explore our favorite Nutshell alternatives…

Key Benefits

• Streamlined Sales Process: Nutshell emphasizes clear pipeline visualization. It helps you move deals forward.
• Team Collaboration: Built-in tools support team selling. Everyone stays on the same page.
• Reporting & Analytics: Gain insights into sales performance. Track key metrics easily.
• Integration Options: Connect with other business tools. Extend Nutshell’s functionality.
• Automation Features: Automate repetitive tasks. Save time and boost productivity.

Pricing

All the plans will be billed annually.

• Foundation: $13/user/month.
• Growth: $25/user/month.
• Pro: $42/user/month.
• Business: $59/user/month.
• Enterprise: $79/user/month.

Feature Comparison

Choosing the right CRM can transform your business.

Let’s dive deep into Folk and Nutshell.

We’ll compare key features, helping you decide which platform best fits your needs, especially for B2B organizations.

1. Contact Management & Centralize

Folk shines with its AI-powered contact enrichment.

It automatically pulls data from numerous sources, helping you centralize information with minimal effort.

Nutshell CRM, while strong, requires more manual input for initial contact setup.

However, Nutshell excels at linking contacts to specific deals, a crucial aspect of a robust customer relationship management system.

Folk’s strength lies in its ability to centralize and enrich data quickly.

While Nutshell focuses on linking those contacts to the sales crm workflow.

2. Customization Options & Customization

Folk offers diverse customization options with over 10 custom field types.

You can customize views and workflows to fit your team’s needs. 

Nutshell CRM allows for deep pipeline customization, letting you tailor stages and fields to your specific sales process.

Both platforms are strong, but Folk prioritizes flexible data display.

While Nutshell focuses on tailoring the sales crm pipeline.

3. Workflow & Sales Forecasting

Nutshell CRM excels in workflow automation, particularly for sales pipelines.

It offers robust sales forecasting and reporting.

Folk provides simpler workflow automation through Zapier integrations.

While Folk is good for general workflows, Nutshell is built for complex sales forecasting and sales-driven workflows.

4. Reporting Features & Notification

Nutshell CRM provides detailed reporting features with customizable dashboards and in-depth analytics.

You receive timely notification on deal progress.

Folk’s reporting is more basic, focusing on data visualization.

Nutshell is designed for detailed sales analysis, while Folk provides high-level overviews.

5. Marketing Automation

Nutshell CRM offers built-in marketing automation tools, including email sequences and lead nurturing.

This is very beneficial to b2b organizations.

Folk relies on integrations for marketing automation. 

Nutshell’s built-in is more robust and easier to use.

6. Calendar & Seamless Integration

Both platforms offer calendar integrations.

Folk focuses on a user-friendly and visually appealing interface, making calendar integration feel very seamless. 

Nutshell also integrates with calendars, but its interface is less modern.

Folk’s design makes integrating calendars very smooth.

7. CRM Software & User-Friendly Interface

Folk is designed to be user-friendly crm software with a modern, intuitive interface.

It’s built for ease of use. Nutshell CRM, while powerful, has a more traditional interface.

Folk is clearly more designed for ease of adoption.

What to Look For When Choosing a CRM Platform?

• Ease of Use: How fast can your team adopt the CRM?
• Integration: Does it connect with your existing tools?
• Scalability: Can it grow with your business?
• Reporting: Does it provide the insights you need?
• Customer Support: Is help readily available when you need it?
• Pricing: Does it fit your budget and offer value?
• Specific Needs: Does it cater to your industry and organization size?
• Mobile Accessibility: How well does the CRM function on mobile devices? Crucial for on-the-go teams.
• Data Security: What security measures are in place to protect your sensitive customer data?
• Training & Onboarding: Does the provider offer adequate training and support for smooth onboarding?

Final Verdict

After testing both, we pick Folk. Why? It’s just easier.

Folk’s clean design makes it simple to start. Teams pick it up fast.

If your team needs a simple, powerful contact tool, Folk is great.

Nutshell is strong for sales. It has deep reporting. But, it can be complex.

Folk’s automatic data helps a lot. It cuts down on manual work.

We know CRMs. We tested these tools. We saw what worked.

We think Folk is the better choice for most teams. It’s user-friendly and powerful.

Try it. See if it fits your needs. We believe it will.

More of Folk

Here’s a brief comparison of Folk with these software solutions:

• Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
• Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
• Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
• Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
• Folk vs Hubspot: Folk offers a straightforward, simple CRM experience with predictable pricing, whereas HubSpot provides a comprehensive marketing, sales, and service suite with tiered pricing.
• Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
• Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
• Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
• Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
• Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
• Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
• Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
• Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
• Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.

More of Nutshell CRM

Here’s a brief comparison of Nutshell CRM with these software solutions:

• Nutshell CRM vs GoHighLevel: Nutshell CRM is a sales-focused CRM that emphasizes ease of use and pipeline management, while GoHighLevel offers a broader suite of marketing, sales, and agency management tools.
• Nutshell CRM vs Pipedrive: Nutshell CRM offers user-friendly contact management and sales automation, while Pipedrive is renowned for its highly visual and customizable sales pipeline.
• Nutshell CRM vs Keap: Nutshell CRM focuses on simplifying sales processes and collaboration; Keap provides advanced marketing automation and lead management features.
• Nutshell CRM vs ActiveCampaign: Nutshell CRM streamlines sales and contact tracking, while ActiveCampaign excels at sophisticated marketing automation, segmentation, and email campaigns.
• Nutshell CRM vs Hubspot: Nutshell CRM offers an intuitive interface for sales pipeline management and customer relationships, while HubSpot provides an extensive all-in-one platform for marketing, sales, and service.
• Nutshell CRM vs Clickfunnels: Nutshell CRM is a dedicated sales-focused CRM; ClickFunnels specializes in building sales funnels and landing pages to drive conversions.
• Nutshell CRM vs Instantly: Nutshell CRM focuses on managing sales pipelines and customer interactions, while Instantly is geared towards high-volume cold email outreach and lead generation.
• Nutshell CRM vs ClickUp: Nutshell CRM is a specialized tool for sales and customer relationship management, while ClickUp is a versatile work management platform that includes CRM functionalities.
• Nutshell CRM vs Monday CRM: Nutshell CRM provides a streamlined sales process with clear pipeline visualization; Monday CRM offers highly customizable visual workflows and strong team collaboration across various functions.
• Nutshell CRM vs Capsule CRM: Nutshell CRM focuses on intuitive sales pipeline management and automation; Capsule CRM is a simpler contact manager primarily for tracking sales opportunities.
• Nutshell CRM vs Insightly: Nutshell CRM emphasizes ease of use for small business sales teams; Insightly offers a more comprehensive CRM with additional project management capabilities.
• Nutshell CRM vs Freshsales CRM: Nutshell CRM provides an easy-to-use sales pipeline and team collaboration; Freshsales CRM includes AI-driven insights and broader sales force automation.
• Nutshell CRM vs Salesforce: Nutshell CRM offers a straightforward, affordable solution for small to mid-sized businesses; Salesforce is a highly scalable, feature-rich enterprise CRM.

Frequently Asked Questions