Struggling to pick the right CRM? You’re not alone.
Folk and Close CRM both look good, but which one actually helps your business?
Choosing the wrong one wastes time and money. Imagine losing leads because your CRM is clunky.
Think of the missed deals and the frustrated team. It’s a headache.
Let’s break down Folk vs Close CRM and look at the key features and see which one wins in 2025.
Get ready to make a smart choice. Let’s dive in.
Overview
Our in-depth comparison stems from rigorous, hands-on testing.
We subjected both Folk and Close CRM to real-world scenarios, evaluating their features, usability, and performance across diverse business workflows to provide an unbiased analysis.
87% of users report improved contact organization with Folk. Boosts your productivity today.
Pricing: It has a free plan. The paid plan starts at $20/month
Key Features:
- Customizable Fields
- Collaboration
- Unified Contact Hub
Ready to boost your team’s productivity and streamline your workflow?
Pricing: It has a free plan. The premium plan starts at $35/month.
Key Features:
- Power Dialer
- Call Recording
- SMS Marketing
What is Folk?
So, you’re looking at Folk? It’s a CRM, but it feels more like a smart contact manager.
Think of it as a way to organize everyone you know, with powerful features for outreach and follow-ups.
It’s designed to be simple yet effective.
Also, explore our favorite Folk alternatives…
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.
Key Benefits
- Organize up to 5000 contacts in one place.
- Share contact lists with up to 10 team members.
- Send personalized emails to 250 contacts per day.
- Integrate with over 1000 apps via Zapier.
- Create five custom contact fields.
Pricing
All the plans will be billed annually.
- Standard: $20/member/month.
- Premium: $40/member/month.
- Custom: $80/member/month.
Pros
Cons
What is Close CRM?
Thinking about Close CRM? It’s a sales-focused CRM.
This means it’s built to help you close deals faster.
It’s got built-in calling, email automation, and a strong emphasis on sales reporting.
It’s all about streamlining your sales process.
Also, explore our favorite Close CRM alternatives…
Boost sales and productivity with Close CRM’s built-in calling, email sequences, and automation.
Key Benefits
- Built-in calling: Make and receive calls directly within Close.
- Powerful email sequences: Automate your outreach and follow-up.
- Advanced reporting: Track your progress and identify areas for improvement.
- Sales automation: Streamline repetitive tasks and save time.
- Dedicated support: Get help from their expert team when you need it.
Pricing
All the plans will be billed annually.
- Essentials: $35/seat/month.
- Growth: $99/seat/month.
- Scale: $139/seat/month.
Pros
Cons
Feature Comparison
Let’s dive into the specifics.
We’ve assessed the key features of both platforms, focusing on practical applications for your business.
This comparison will clarify which CRM system best suits your needs.
1. Contact Management & Data Organization
Folk excels in its flexible, Airtable-like approach.
It allows for highly customizable fields, making it easy to personalize contact data.
Close CRM, while robust, leans towards a more structured, sales-focused customer relationship management approach.
If you use Folk, you will find data management very easy.
2. Sales & Lead Management
Close CRM is designed for sales team efficiency.
Its built-in calling, email automation, and reporting are tailored for closing deals.
Folk, while capable, is less sales-centric, leaning more towards general contact management platform capabilities.
3. Integrations & Automation
Both platforms integrate with popular tools, but the depth varies.
Close CRM provides strong integrations with lead sources and telephony.
Folk integrates well with Google Workspace and LinkedIn and uses Zapier for broader connections.
Close CRM offers more sales-specific integrations and more detailed workflows for automating tasks.
4. Email & Communication
Close CRM’s email automation is designed for sales sequences with detailed tracking.
Folk focuses on simpler email sequences and personalized outreach.
Close CRM is a dedicated CRM software.
5. Calling & SMS
Close CRM offers built-in calling and SMS capabilities, a significant advantage for sales teams.
Folk lacks native calling and SMS, relying on third-party integrations.
6. Reporting & Analytics
Close CRM provides detailed sales reporting, including forecasting and performance metrics.
Folk offers basic dashboards for contact activity but lacks the in-depth sales analytics of Close CRM.
7. Social Media & LinkedIn Integration
Folk has a strong LinkedIn integration, allowing for easy contact imports and data enrichment.
Close CRM’s LinkedIn integration is less direct, focusing more on general sales lead tracking.
In short, both CRMs have different focuses.
What CRM to Choose?
- Consider your sales team’s size and workflow.
- Evaluate the necessity of built-in calling and SMS.
- Assess the importance of deep sales reporting versus general contact management.
- Check if the CRM integrates with your existing tools.
- Factor in the scalability of the CRM as your business grows.
- Consider the ease of use & user training needed.
- Make sure to factor in the cost of the CRM with your budget.
Final Verdict
So, which one wins? It depends on your needs.
If you need a powerful sales tool, Close CRM is the clear choice.
It has built-in calling and strong sales reports. But Folk is great if you want a simple, flexible way to manage contacts.
It’s easy to use and good for general contact management. We tested both a lot.
We looked at how easy they were to use and what they could do.
We think if you want to close deals, Close CRM is best.
If you want to keep track of everyone you know, try Folk.
We spent a lot of time testing these so that you can trust our advice.
More of Folk
Here’s a brief comparison of Folk with these software solutions:
- Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
- Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
- Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
- Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
- Folk vs Hubspot: Folk offers a straightforward, simple CRM experience with predictable pricing, whereas HubSpot provides a comprehensive marketing, sales, and service suite with tiered pricing.
- Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
- Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
- Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
- Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
- Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
- Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
- Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
- Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
- Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.
More of Close CRM
Here’s a brief comparison of Close CRM with these software solutions:
- Close CRM vs Gohighlevel: Close CRM focuses on sales teams with built-in calling and email for efficiency, while GoHighLevel is an all-in-one platform integrating sales, marketing automation, and lead generation.
- Close CRM vs Pipedrive: Close CRM emphasizes robust communication tools and automation for inside sales. At the same time, Pipedrive is known for its intuitive visual sales pipeline management for small to medium businesses.
- Close CRM vs Keap: Close CRM is a sales-focused CRM with built-in calling and email sequences, whereas Keap offers more comprehensive marketing automation and e-commerce integrations.
- Close CRM vs ActiveCampaign: Close CRM excels in streamlined sales processes and communication tools, while ActiveCampaign provides more extensive marketing automation, advanced segmentation, and detailed customer journey tracking.
- Close CRM vs HubSpot: Close CRM is designed for sales teams and prioritizes built-in calling and rapid deal closing, while HubSpot offers a broader suite that encompasses marketing, sales, and customer service.
- Close CRM vs Clickfunnels: Close CRM is a sales-oriented CRM for managing leads and deals; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
- Close CRM vs Instantly: Close CRM provides a comprehensive sales CRM with integrated calling and broader sales automation, while Instantly specializes in high-volume cold email outreach and deliverability.
- Close CRM vs Clickup: Close CRM is a dedicated sales CRM for pipeline management and communication, whereas ClickUp is a versatile work operating system with project management, task organization, and customizable CRM capabilities.
- Close CRM vs Monday CRM: Close CRM is a specialized sales CRM with advanced automation for closing deals. Monday CRM is a visual work OS offering customizable workflows for various business functions, including sales.
- Close CRM vs Capsule CRM: Close CRM offers robust sales automation and built-in communication for dedicated sales teams. Capsule CRM is a simpler, more affordable contact manager primarily for basic relationship tracking.
- Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
- Close CRM vs Freshsales CRM: Close CRM emphasizes sales efficiency with built-in communication and automation. Freshsales CRM provides a comprehensive solution with advanced sales automation and in-depth reporting.
- Close CRM vs Salesforce: Close CRM is a sales engagement platform for SMBs with integrated calling and email, while Salesforce is an extensive, highly customizable enterprise-level CRM with broad sales, marketing, and service capabilities.
- Close CRM vs Zendesk: Close CRM is specifically built for sales teams and has robust calling and email features. At the same time, Zendesk is primarily a customer service platform focused on ticketing and support management.
Frequently Asked Questions
Which CRM is better for small businesses?
It depends on your needs. Folk is great for general contact management and simple outreach, and it’s ideal if sales aren’t your primary focus. Close CRM is better if you need strong sales tools, even if you’re a small team.
Does Folk or Close CRM integrate with Google Workspace?
Folk has a strong direct integration with Google Workspace, making it easy to sync contacts and calendars. Close CRM integrates with Google Workspace, but it’s not as direct; it relies on third-party apps like Zapier.
Is Close CRM worth the higher price?
If your business relies heavily on sales, Close CRM’s built-in calling, detailed reporting, and robust automation can justify the cost. However, Folk offers better value for simpler contact management.
Can I use Folk or Close CRM on my mobile device?
Both platforms offer mobile access. Close CRM’s mobile app is geared towards sales teams on the go, with strong calling and lead management features. Folk’s mobile access is suitable for basic contact management and quick updates.
Which CRM is easier to learn and use?
Folk is generally considered easier to learn and use due to its clean interface and intuitive design. While powerful, Close CRM has a steeper learning curve due to its extensive sales-focused features.
