Folk vs ActiveCampaign: The Ultimate CRM Breakdown in 2025

Picking the right customer relationship management (CRM) tool can be like choosing between two super-powered robots.

You need a CRM that organizes your contacts and helps you stay in touch, right?

But with so many options, how do you know which one is best for you?

Specifically, you’re looking at Folk vs ActiveCampaign.

Don’t worry; we’re here to help.

This article breaks down Folk vs ActiveCampaign in a way that’s easy to understand. 

Overview

We’ve spent weeks diving deep into both Folk and ActiveCampaign.

Our team rigorously tested each platform, exploring every feature from contact management to automation.

What is Folk?

Folk is a modern CRM. It’s built for teams.

It helps you manage contacts. It’s easy to use.

It’s all about collaboration.

Also, explore our favorite Folk alternatives…

Key Benefits

• Organize up to 5000 contacts in one place.
• Share contact lists with up to 10 team members.
• Send personalized emails to 250 contacts per day.
• Integrate with over 1000 apps via Zapier.
• Create 5 custom contact fields.

Pricing

All the plans will be billed annually.

• Standard: $20/member/month.
• Premium: $40/member/month.
• Custom: $80/member/month.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse.

Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales?

This tool can help. It also lets you track customers and makes your marketing smarter.

Also, explore our favorite ActiveCampaign alternatives…

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

• Starter: $15/month.
• Plus: $49/month.
• Pro: $79/month.
• Enterprise: $145/month.

Feature Comparison

Let’s get down to the nitty-gritty.

This section provides a detailed comparison of key features, helping you understand how ActiveCampaign and Folk compare in real-world scenarios.

1. Contact Management & Centralization

Both platforms aim to centralize your contacts, but they approach it differently.

Folk focuses on a user-friendly, collaborative approach, making it easy to manage contacts within teams.

ActiveCampaign offers more robust data management, which is ideal for larger teams needing detailed contact information.

2. Sales Pipeline Management

For sales pipeline management, ActiveCampaign excels with its advanced automation and deal tracking.

You can build complex pipelines and automate tasks.

Folk provides a simpler, more visual pipeline, suitable for smaller teams or those needing a less complex setup.

This is a key difference when considering vs Folk.

3. Automation & Segmentation

ActiveCampaign shines in automation and segmentation.

Its powerful workflows allow for highly targeted campaigns. 

Folk offers basic automation, but ActiveCampaign offers a greater range of automation and customization options.

When it comes to segmentation, ActiveCampaign lets you get really specific with your contact lists, allowing for very tailored messaging.

4. Email Templates & Customization

Both platforms offer email templates, but ActiveCampaign provides a wider selection and more advanced customization options.

You can create highly personalized emails with ActiveCampaign.

Folk’s templates are simpler, but they are easy to use.

5. SMS Marketing

ActiveCampaign includes robust SMS marketing features, allowing you to send text messages to your contacts.

Folks do not have native SMS capabilities, which is a major difference.

6. Analytics & Reporting

For analytics, ActiveCampaign provides detailed reports on your campaigns and contact activity.

You can track everything from open rates to conversion rates. 

Folk offers simpler analytics, focusing on basic metrics.

When it comes to data and reporting, ActiveCampaign vs folk is a very clear difference.

7. Ease of Use

Ease of use varies depending on your needs.

Folk is generally considered more user-friendly, especially for beginners.

ActiveCampaign, while powerful, has a steeper learning curve.

Deciding which crm platform is best for you will largely depend on your team’s technical ability.

What to Look For When Choosing a CRM Tool?

• Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges? 
• Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows? 
• Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software. 
• Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration. 
• Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption. 
• Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.

Final Verdict

After thorough testing, we lean towards ActiveCampaign for most businesses.

Its robust automation, detailed analytics, and strong segmentation capabilities make it a powerful CRM platform.

While Folk offers a user-friendly interface and simpler pipeline management.

ActiveCampaign’s versatility and scalability give it the edge.

If you need advanced marketing automation and detailed reporting, ActiveCampaign is the clear winner.

We’ve spent countless hours diving into these tools.

Our real-world experience shows that ActiveCampaign delivers the most comprehensive solution.

Trust our findings to guide you to the right CRM for your needs.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding, and has basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
• ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.

More of Folk

Here’s a brief comparison of Folk with these software solutions:

• Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
• Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
• Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
• Folk vs Hubspot: Folk offers a straightforward, simple CRM experience with predictable pricing, whereas HubSpot provides a comprehensive marketing, sales, and service suite with tiered pricing.
• Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
• Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
• Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
• Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
• Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
• Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
• Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
• Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
• Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.

Frequently Asked Questions