ActiveCampaign vs Monday CRM: Which is Best in 2025?

Picking the right software for your business can feel like trying to choose between two awesome video games.

You know you need something to help organize customers and marketing. 

You’re worried about wasting time learning a tool that doesn’t really fit. 

What if you pick the wrong one and lose customers? 

Don’t sweat it! We’ll break down the key differences between ActiveCampaign vs Monday CRM. 

Overview

We’ve rolled up our sleeves and put ActiveCampaign and Monday CRM through their paces. 

Our team thoroughly tested features, workflows, and integrations, using them in real-world scenarios so that you can get an honest, hands-on comparison.

What is ActiveCampaign?

Think of ActiveCampaign as your all-in-one marketing buddy.

It helps you talk to customers, automates emails, and organizes sales. It’s built for growing businesses.

Also, explore our favorite ActiveCampaign alternatives…

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Starter: $15/month.
• Plus: $49/month.
• Pro: $79/month.
• Enterprise: $145/month.

What is Monday CRM?

Monday CRM is like a flexible digital workspace. It helps teams track sales.

It manages customer interactions. It organizes workflows. It’s all about customization.

Also, explore our favorite Monday CRM alternatives…

Key Benefits

• Visual Workflows: See your projects come to life with colorful boards and timelines. It’s like a Kanban board on steroids!
• Easy Collaboration: Share boards with your team, assign tasks, & keep everyone on the same page. No more endless email chains!
• Tons of Integrations: Connect Monday CRM with your favorite apps, such as Gmail, Slack, and Zoom.
• Customizable Templates: Get a head start with pre-built templates for marketing campaigns, content calendars, and more.

Pricing

Monday CRM offers a free plan for individuals, but to get the most out of it, you’ll want a paid plan. Here’s the breakdown:

• Basic: $12/seat/month.
• Standard: $17/seat/month.
• Pro: $28/seat/month.
• Enterprise: Custom Pricing based on your needs.

Feature Comparison

Let’s dive into a feature-by-feature comparison of ActiveCampaign and Monday CRM, helping you decide which platform best suits your business needs.

We’ve analyzed real user feedback and review data to give you a clear picture.

1. Email Marketing and Campaign Management

• ActiveCampaign:
  • Excels in email marketing automation.
  • Advanced segmentation allows for highly targeted campaigns.
  • Detailed analytics show email performance and engagement.
  • It offers a strong alternative to Mailchimp with more advanced features.
• Monday CRM:
  • Focuses on workflow and task management.
  • Email is integrated within the CRM but is less robust than ActiveCampaign.
  • Primarily used for tracking sales emails and customer communication.
  • Does not offer the same level of email campaign creation.

2. CRM and Sales Pipeline

• ActiveCampaign:
  • Offers a solid CRM with lead scoring and deal tracking.
  • Automates sales tasks and follow-ups.
  • Provides a visual pipeline to track deals.
  • Includes a contract management function.
• Monday CRM:
  • Highly customizable CRM built on its flexible platform.
  • Visual pipeline management is a core strength.
  • Focuses on team collaboration and workflow automation.
  • Allows to track every step of the sales process.

3. Automation and Workflows

• ActiveCampaign:
  • Powerful automation tools for marketing and sales.
  • Visual automation builder for complex workflows.
  • Automates tasks based on user behavior and triggers.
  • Offers a free trial of automation features.
• Monday CRM:
  • Automates workflows across various departments.
  • Customizable automation recipes for repetitive tasks.
  • Focuses on project and task automation.
  • Task management is a core function.

4. Customization and Integrations

• ActiveCampaign:
  • Offers a wide range of integrations with other apps.
  • Customizable fields and tags for data organization.
  • API access for advanced integrations.
• Monday CRM:
  • Extremely flexible and customizable platform.
  • Numerous templates and apps are available in its marketplace.
  • Integrates with many popular tools and services.
  • It is beneficial for the organization.

5. Reporting and Analytics

• ActiveCampaign:
  • Detailed reporting on email campaigns and sales performance.
  • Provides insights into customer behavior and engagement.
  • Customizable dashboards for key metrics.
• Monday CRM:
  • Focuses on project and workflow reporting.
  • Visual dashboards for tracking progress and performance.
  • Provides insights into team productivity and efficiency.
  • Advanced analytics are available.

6. User Interface and Experience

• ActiveCampaign:
  • User-friendly interface with a learning curve for advanced features.
  • Provides helpful tutorials and support resources.
  • Mobile application is available.
• Monday CRM:
  • Highly visual and intuitive interface.
  • Easy to navigate and customize.
  • Strong focus on collaboration and team communication.
  • Improves customer experience.

7. Customer Support

• ActiveCampaign:
  • Offers live chat, email, and phone support.
  • Extensive knowledge base and community forums.
  • Support quality can vary.
• Monday CRM:
  • Provides 24/7 support via email and live chat.
  • Extensive knowledge base and video tutorials.
  • Known for responsive customer service.
  • Offers a variety of support options.

What to Look For When Choosing CRM Software?

• Consider your team’s technical comfort level.
• Evaluate scalability for future growth.
• Assess mobile app functionality for on-the-go access.
• Check for industry-specific features if needed.
• Ensure data security and compliance measures.
• Look for flexible contract terms.
• Take advantage of free trial periods to test thoroughly.
• Read genuine user reviews and testimonials.
• See if the platform has a strong community.
• Consider how well the application fits your current organization.

Final Verdict

So, which one wins in ActiveCampaign vs. Monday CRM?

It depends on your specific business needs. ActiveCampaign is the best option for strong email marketing and automation.

If you want a flexible, visual CRM for team collaboration, choose monday.com.

We’ve tested both, and for overall flexibility and ease of use, we lean towards Monday.com.

Its ability to customize workflows and manage tasks visually makes it a powerful tool.

But if email is your main game, Active Campaign has impressive capability.

No matter your choice, take advantage of free trials and click around. You’ll find the right fit by trying it out.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

More of Monday CRM

Here’s a brief comparison of Monday CRM with these software solutions:

• Monday CRM vs Gohighlevel: Monday CRM offers visual project management and team collaboration for diverse workflows. At the same time, GoHighLevel is an all-in-one platform emphasizing sales and marketing automation with lead generation capabilities.
• Monday CRM vs Pipedrive: Monday CRM is a versatile work operating system with robust project and team management. Pipedrive is a sales-focused CRM known for its visual pipeline management and deal-closing features.
• Monday CRM vs Keap: Monday CRM provides highly customizable visual workflows for team collaboration and customer management, while Keap offers powerful sales and marketing automation designed for small businesses.
• Monday CRM vs Hubspot: Monday CRM offers a flexible, visual platform for managing projects and customer data, while HubSpot provides a comprehensive suite of marketing, sales, and customer service tools.
• Monday CRM vs Clickfunnels: Monday CRM is a flexible work OS with strong CRM capabilities; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales conversion processes.
• Monday CRM vs Folk: Monday CRM provides highly customizable visual workflows and collaboration for diverse teams; Folk focuses on intuitive, collaborative contact management and enrichment with a simple interface.
• Monday CRM vs Instantly: Monday CRM is a flexible work OS with CRM functionalities for visual pipeline management; Instantly specializes in automated cold email outreach and high-volume lead generation.
• Monday CRM vs ClickUp: Monday CRM prioritizes visual and user-friendly project and work management; ClickUp is an all-in-one productivity platform offering extensive features for task management, CRM, and more.
• Monday CRM vs Capsule CRM: Monday CRM provides extensive customization for workflows and projects, integrating CRM functionalities; Capsule CRM is a simpler, more affordable contact manager primarily focused on sales tracking.
• Monday CRM vs Insightly: Monday CRM offers a highly customizable platform for managing projects and customer relationships, whereas Insightly provides a more traditional CRM with integrated project management.
• Monday CRM vs Freshsales CRM: Monday CRM is a versatile work OS with CRM features for customizable tracking. At the same time, Freshsales CRM is a dedicated sales CRM with AI-powered lead management and automation.
• Monday CRM vs Salesforce: Monday CRM offers a flexible, visual, and highly customizable platform for various business needs; Salesforce is an enterprise-level CRM with extensive, deep features for complex sales and marketing operations.
• Monday CRM vs Zendesk: Monday CRM excels in visual project management and team collaboration for sales and other functions. At the same time, Zendesk is a specialized customer service platform focused on ticketing and support.

Frequently Asked Questions