Struggling to pick the right CRM? You’re not alone.
Folk and Close CRM both look good, but which one actually helps your business?
Choosing the wrong one wastes time and money. Imagine losing leads because your CRM is clunky.
Think of the missed deals and the frustrated team. It’s a headache.
Let’s break down Folk vs Close CRM and look at the key features and see which one wins in 2025.
Get ready to make a smart choice. Let’s dive in.
Overview
Our in-depth comparison stems from rigorous, hands-on testing.
We subjected both Folk and Close CRM to real-world scenarios, evaluating their features, usability, and performance across diverse business workflows to provide an unbiased analysis.
It excels at managing 10,000 contacts and building relationships. It has powerful automation.
Pricing: It has a free trial. The premium plan starts at $20/month.
Key Features:
- Sales pipelines
- Advanced reports
- Android app
Start your trial and experience the CRM that’s helped thousands of businesses boost their sales.
Pricing: It has a free trial. The premium plan starts at $35/month.
Key Features:
- Built-in calling
- Email sequences
- Advanced Reporting
What is Folk?
So, you’re looking at Folk? It’s a CRM, but it feels more like a smart contact manager.
Think of it as a way to organize everyone you know, with powerful features for outreach and follow-ups.
It’s designed to be simple yet effective.
Also, explore our favorite Folk alternatives…
Our Take
It excels at managing 10,000 contacts and building relationships. It has powerful automation that some businesses need.
Key Benefits
- Manage 10,000 contacts.
- Connect five email accounts.
- No warranty mentioned.
Pricing
All the plans will be billed annually.
- Standard: $20/member/month.
- Premium: $40/member/month.
Pros
Cons
What is Close CRM?
Thinking about Close CRM? It’s a sales-focused CRM.
This means it’s built to help you close deals faster.
It’s got built-in calling, email automation, and a strong emphasis on sales reporting.
It’s all about streamlining your sales process.
Also, explore our favorite Close CRM alternatives…
Our Take
Close the deal with Close CRM! Start your 14-day free trial and experience the CRM that’s helped thousands of businesses boost their sales.
Key Benefits
- Built-in calling: Make and receive calls directly within Close.
- Powerful email sequences: Automate your outreach and follow-up.
- Advanced reporting: Track your progress and identify areas for improvement.
- Sales automation: Streamline repetitive tasks and save time.
- Dedicated support: Get help from their expert team when you need it.
Pricing
- Essentials: $35/seat/month.
- Growth: $99/seat/month.
- Scale: $139/seat/month.
Pros
Cons
Feature Comparison
This comparison evaluates Folk CRM, a specialized tool for customer relationship management focused on nurturing real relationships through deep social listening.
Close CRM, a high-velocity sales platform specializing in minimizing manual data entry and maximizing sales processes using built-in communication tools like phone calls.
This analysis will clarify which solution is the better investment for dedicated relationship management versus maximizing outbound sales efficiency.
1. Core Focus and Goal
- Folk: The core goal of Folk CRM is relationship intelligence, designed to help sales reps build genuine connections and nurture real relationships across different use cases. It is a lightweight platform focused on personal connections to close winning deals.
- Close: The focus is maximizing the productivity and full team engagement of the sales team. It provides professional features and tools to accelerate the sales processes and generate more deals with minimal friction.
2. Contact Management and Organization
- Folk: Excels at helping users organize contacts effectively using flexible tagging and importing features via its chrome extension. It is built for customer relationship management and grouping contacts based on use cases and custom lists.
- Close: Provides robust contact management through automatic data capture, drastically reducing manual data entry. It allows custom objects to store unique customer relationships data and supports management across the entire sales pipeline.
3. Communication Tools (Calls and Email)
- Folk: Communication relies primarily on email automation and tracking via the chrome extension. It tracks phone calls made or received by the same person but requires integration with other tools.
- Close: Features built in calling with a power dialer and the ability to dial multiple numbers sequentially. Call coaching and recording are core professional features, making phone calls a central part of the platform’s value.
4. Sales Pipeline and Deal Management
- Folk: Provides a simple visual sales pipeline view to track deals and help users close winning deals quickly. It excels in using personalized communication and set reminders to drive the deal forward.
- Close: Offers highly visual and customizable sales pipeline management. It uses its communication tools to ensure every lead receives consistent follow-up, maximizing the visibility and efficiency of the sales processes.
5. Automation and Workflow
- Folk: Offers simple email automation and tools to set reminders. Automation is generally minimal and focused on assisting individual users and simplifying follow-ups for the same person.
- Close: Provides extensive workflow automation, including task automation and reporting triggers to ensure full team engagement. It excels at automating repetitive tasks around phone calls and follow-up sequences.
6. Mobility and Accessibility
- Folk: Relies heavily on its web interface and chrome extension. While usable on mobile, it does not have the deep, native mobile functionality of a dedicated mobile device app. It provides a simple way to add contacts from various sources.
- Close: Offers powerful native apps for desktop and mobile devices. The mobile device apps provide full access to the sales team pipeline and calling features, ensuring the sales reps maintain team engagement while working remotely.
7. Customization and Enterprise Features
- Folk: Provides flexible tagging and group customization for organize contacts. It is more focused on use cases and nurturing genuine connections than on enterprise-level structuring like custom objects.
- Close: Offers significant customization, allowing the creation of custom objects to map unique customer relationships and sales data. This makes it scalable for complex sales team structures aiming for full team engagement.
8. Relationship Intelligence
- Folk: Excels in building genuine connections and real relationships. It aggregates other tools and social data to provide context on the same person, helping users build genuine connections and nurture relationships.
- Close: Its relationship intelligence focuses on sales metrics: who to call, when to follow up, and tracking key customer relationships through the sales pipeline. It ensures no lead is dropped, focusing on efficiency and driving more deals.
9. Learning Curve and Adoption
- Folk: Highly intuitive and simple, making it easy for new users to quickly add contacts and begin tracking customer relationships. The shallow learning curve enables immediate adoption for personalized use.
- Close: While packed with professional features like call coaching and advanced reporting, the platform is still designed to be streamlined. Its focus on efficiency means sales reps can achieve full team engagement and proficiency relatively quickly.
What To Look For in a CRM Tool?
- Consider your sales team’s size and workflow.
- Evaluate the necessity of built-in calling and SMS.
- Assess the importance of deep sales reporting versus general contact management.
- Check if the crm features integrates with your existing tools.
- Factor in the scalability of the CRM as your business grows.
- Consider the ease of use & user training needed.
- Make sure to factor in the cost of the CRM with your budget.
Final Verdict
So, which one wins? It depends on your needs.
If you need a powerful sales tool, Close CRM is the clear choice.
It has built-in calling and strong sales reports. But Folk is great if you want a simple, flexible way to manage contacts.
It’s easy to use and good for general contact management. We tested both a lot.
We looked at how easy they were to use and what they could do.
We think if you want to close deals, Close CRM is best.
If you want to keep track of everyone you know, try Folk.
We spent a lot of time testing these so that you can trust our advice.
More of Folk
Here’s a brief comparison of Folk with these software solutions:
- Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
- Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
- Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
- Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
- Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
- Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
- Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
- Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
- Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
- Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
- Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
- Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
- Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.
More of Close CRM
Here’s a brief comparison of Close CRM with these software solutions:
- Close CRM vs Pipedrive: Close CRM emphasizes robust communication tools and automation for inside sales. At the same time, Pipedrive is known for its intuitive visual sales pipeline management for small to medium businesses.
- Close CRM vs Keap: Close CRM is a sales-focused CRM with built-in calling and email sequences, whereas Keap offers more comprehensive marketing automation and e-commerce integrations.
- Close CRM vs ActiveCampaign: Close CRM excels in streamlined sales processes and communication tools, while ActiveCampaign provides more extensive marketing automation, advanced segmentation, and detailed customer journey tracking.
- Close CRM vs HubSpot: Close CRM is designed for sales teams and prioritizes built-in calling and rapid deal closing, while HubSpot offers a broader suite that encompasses marketing, sales, and customer service.
- Close CRM vs Clickfunnels: Close CRM is a sales-oriented CRM for managing leads and deals; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
- Close CRM vs Folk: Close CRM is a sales-focused CRM with robust sales automation and built-in communication, while Folk offers flexible, collaborative contact management with a focus on organization and simple outreach.
- Close CRM vs Instantly: Close CRM provides a comprehensive sales CRM with integrated calling and broader sales automation, while Instantly specializes in high-volume cold email outreach and deliverability.
- Close CRM vs Clickup: Close CRM is a dedicated sales CRM for pipeline management and communication, whereas ClickUp is a versatile work operating system with project management, task organization, and customizable CRM capabilities.
- Close CRM vs Monday CRM: Close CRM is a specialized sales CRM with advanced automation for closing deals. Monday CRM is a visual work OS offering customizable workflows for various business functions, including sales.
- Close CRM vs Capsule CRM: Close CRM offers robust sales automation and built-in communication for dedicated sales teams. Capsule CRM is a simpler, more affordable contact manager primarily for basic relationship tracking.
- Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
- Close CRM vs Freshsales CRM: Close CRM emphasizes sales efficiency with built-in communication and automation. Freshsales CRM provides a comprehensive solution with advanced sales automation and in-depth reporting.
- Close CRM vs Salesforce: Close CRM is a sales engagement platform for SMBs with integrated calling and email, while Salesforce is an extensive, highly customizable enterprise-level CRM with broad sales, marketing, and service capabilities.
- Close CRM vs Zendesk: Close CRM is specifically built for sales teams and has robust calling and email features. At the same time, Zendesk is primarily a customer service platform focused on ticketing and support management.
Frequently Asked Questions
Which CRM is better for small businesses?
It depends on your needs. Folk is great for general contact management and simple outreach, and it’s ideal if sales aren’t your primary focus. Close CRM is better if you need strong sales tools, even if you’re a small team.
Does Folk or Close CRM integrate with Google Workspace?
Folk has a strong direct integration with Google Workspace, making it easy to sync contacts and calendars. Close CRM integrates with Google Workspace, but it’s not as direct; it relies on third-party apps like Zapier.
Is Close CRM worth the higher price?
If your business relies heavily on sales, Close CRM’s built-in calling, detailed reporting, and robust automation can justify the cost. However, Folk offers better value for simpler contact management.
Can I use Folk or Close CRM on my mobile device?
Both platforms offer mobile access. Close CRM’s mobile app is geared towards sales teams on the go, with strong calling and lead management features. Folk’s mobile access is suitable for basic contact management and quick updates.
Which CRM is easier to learn and use?
Folk is generally considered easier to learn and use due to its clean interface and intuitive design. While powerful, Close CRM has a steeper learning curve due to its extensive sales-focused features.
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