HubSpot vs Copper CRM: A Full Comparison in 2025

You’re probably wasting time and losing leads.

It’s tough to know which CRM is right for your business, especially when you need something easy to use and powerful. 

Imagine missing out on sales because your data is scattered.

Or, picture spending hours trying to figure out a complicated system.

Frustration builds, right?

This comparison breaks down HubSpot vs Copper CRM in simple terms. 

Overview

We didn’t just read reviews. Our team dove deep, testing both HubSpot and Copper CRM with real-world scenarios.

This hands-on approach let us see exactly how each platform performed, leading to this detailed comparison.

What is HubSpot?

HubSpot? It’s a big deal. Think of it as a complete toolbox for your business.

It helps with marketing, sales, and customer service.

Basically, it keeps everything in one place.

Also, explore our favorite Hubspot alternatives…

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.

What is Copper CRM?

Copper CRM? It’s built for Google Workspace users.

It works smoothly with Gmail and other Google apps.

Think of it as your sales sidekick, right inside your inbox.

Also, explore our favorite Copper CRM alternatives…

Key Benefits

Copper CRM shines when it comes to simplicity and integration. Here’s what makes it stand out:

• Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
• Intuitive interface: Copper is easy to navigate, even for CRM beginners.
• Visual pipeline management: Get a clear view of your sales process and track deals with ease.
• Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.

Pricing

All the plans will be billed annually.

• Starter: $9/seat/month.
• Basic: $23/seat/month.
• Professional: $59/seat/month.
• Business: $99/seat/month.

Feature Comparison

Let’s dive into the nitty-gritty.

We’ll compare key features, showing where each crm software shines.

This will help you decide which crm solution best fits your small business needs.

1. Integration and Ecosystem

• HubSpot:
  • HubSpot offers extensive integrations, including Salesforce, and a vast app marketplace. It aims to be a central hub that allows you to integrate many tools, such as email, social media, and other business platforms.
  • Using HubSpot, you can connect to thousands of third-party apps.
• Copper CRM:
  • Copper offers deep, native integration with Google Workspace. It’s built for seamless interaction with Gmail, Calendar, Drive, and other Google apps.
  • This makes it highly intuitive for Google-centric businesses.

2. Automation Capabilities

• HubSpot:
  • Strong marketing and sales automation. You can automate workflows, email sequences, and lead nurturing.
  • This is very useful for large-scale marketing.
• Copper CRM:
  • Offers automation for sales tasks and workflows within Google Workspace. It simplifies deal management and task assignments.
  • It is less marketing-focused.

3. Sales Process and Deal Management

• HubSpot:
  • Provides a robust sales pipeline and deal tracking. It allows you to prioritize deals and manage your sales process effectively.
  • It also has strong sales forecasting.
• Copper CRM:
  • Focuses on streamlined deal tracking within Gmail. It simplifies deal management and collaboration for sales teams.
  • It is very easy to visualize deal stages.

4. Analytics and Reporting

• HubSpot:
  • It offers detailed analytics and reporting on marketing, sales, and service. You can also create custom reports and dashboards.
  • This allows very deep dives into your data.
• Copper CRM:
  • It provides useful reporting on sales activities and deal progress, but its reporting is less extensive than that of HubSpot.
  • Focuses on key sales metrics.

5. Customer Relationship Management (CRM)

• HubSpot:
  • A comprehensive customer relationship management platform. It helps manage customer relationships across all touchpoints.
  • It is a full-featured hubspot crm.
• Copper CRM:
  • Focuses on building customer relationships within the Google ecosystem. It prioritizes ease of use and seamless integration.
  • It is built for Google users.

6. User Interface and Ease of Use

• HubSpot:
  • A feature-rich platform that can have a steeper learning curve. However, it offers a very powerful and customizable experience.
• Copper CRM:
  • It is designed for simplicity and ease of use, especially for Google Workspace users. Its interface is very intuitive
  • It is very easy to adopt.

What to Look For When Choosing CRM Software?

• Scalability: Can it grow with your business?
• Ease of Training: How quickly can your team learn it?
• Mobile Access: Is it accessible on mobile devices?
• Customization: Can you tailor it to your specific needs?
• Customer Support: What level of support is offered?
• Security: How secure is your customer data?
• Reporting Capabilities: Does it provide the insights you need?

Final Verdict

So, HubSpot vs Copper CRM? It’s a tough call.

If you live in Google Workspace, using Copper is a no-brainer.

It’s simple and works great with your Google apps.

However, if you need strong email marketing and want to personalize everything, HubSpot wins.

It’s a powerful all-in-one platform.

Try the free trial for both crms.

We’ve tested them, and we think you’ll find the right fit.

We’ve simplified the comparison so you can make the best choice for your business needs.

Hubspot Compared

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

More of Copper CRM

Here’s a brief comparison of Copper CRM with these software solutions:

• Copper CRM vs Gohighlevel: Copper CRM offers deep integration with Google Workspace for streamlined relationship management, while GoHighLevel is a comprehensive marketing automation platform with advanced lead generation.
• Copper CRM vs Pipedrive: Copper CRM excels in Google Workspace integration and contact management, while Pipedrive focuses on visual sales pipeline management for sales-driven organizations.
• Copper CRM vs Keap: Copper CRM provides seamless Google integration for simplified CRM, whereas Keap offers robust sales and marketing automation with extensive features.
• Copper CRM vs ActiveCampaign: Copper CRM offers intuitive Google Workspace integration for managing customer interactions, while ActiveCampaign focuses on advanced marketing automation and detailed customer segmentation.
• Copper CRM vs Clickfunnels: Copper CRM is a customer relationship management system, while ClickFunnels is a specialized sales funnel builder designed to generate leads and automate sales.
• Copper CRM vs Folk: Copper CRM offers strong integration with Google Workspace for sales and contact management, while Folk emphasizes simple, collaborative contact organization and customization.
• Copper CRM vs Instantly: Copper CRM provides a full CRM experience with Google Workspace integration, whereas Instantly is primarily an email outreach tool for cold email campaigns.
• Copper CRM vs ClickUp: Copper CRM is a specialized CRM tightly integrated with Google Workspace, while ClickUp is a versatile work management platform that includes CRM functionalities, among many others.
• Copper CRM vs Monday CRM: Copper CRM provides a simple, Google-centric CRM experience, while Monday CRM offers highly customizable visual workflows and robust project management features.
• Copper CRM vs Capsule CRM: Copper CRM offers deep Google Workspace integration and strong sales pipeline features, while Capsule CRM is a simpler contact manager focused on basic sales tracking.
• Copper CRM vs Insightly: Copper CRM focuses on Google Workspace integration and intuitive sales pipelines, while Insightly offers a broader CRM with project management and advanced workflow automation.
• Copper CRM vs Freshsales CRM: Copper CRM provides contextual CRM with visual pipelines and Google integration, while Freshsales CRM offers AI-powered lead scoring, advanced analytics, and integrated communication.
• Copper CRM vs Salesforce: Copper CRM offers a user-friendly solution tightly integrated with Google Workspace. At the same time, Salesforce is a highly customizable and extensive enterprise-level CRM with a vast feature set.

Frequently Asked Questions