⚡ Quick Verdict:
- Pricing: Freshsales CRM starts at $9/user/month. Thryv starts at $244/month.
- Best for: Freshsales CRM suits sales teams tracking deals. Thryv suits a local small business managing bookings and invoices.
- Key difference: Freshsales is customer relationship management software built around a sales pipeline. Thryv software bundles CRM with a website builder and listings.
- Our pick: Freshsales CRM, rated 4.0 against Thryv’s 2.6 in our scoring.
These two tools get compared far more often than they should.
One is a sales CRM. The other is a business operating system.
Freshsales CRM tracks leads, deals, and sales activities.
Thryv handles appointments, invoices, reviews, and your website.
The price gap between them is enormous, and so is the fit.
Overview
This Freshsales CRM vs Thryv comparison covers pricing details, core features, and ease of use.
Our writer spent hands-on time inside Thryv directly.
Notes on Freshsales come from Freshworks documentation and G2 reviews.
Every price below comes from our own CSV records, verified September 2026.
What is Freshsales CRM?
Freshsales CRM is an AI-powered customer relationship management platform from Freshworks.
It launched in 2016 as the second major product in the Freshworks suite.
The software centralizes customer data and gives you a full history of every touchpoint.
Sales teams use it to manage contacts, track deals, and log sales activities.
Freddy AI sits underneath, scoring leads and flagging deal risk.
Freshworks claims more than 67,000 customers worldwide across its products.
🏆 Winner: Freshsales CRM
A sales-first CRM with Freddy AI built in. Phone, email, chat, and SMS live in one inbox. The 21-day free trial needs no credit card.
Freshsales CRM Pricing
Freshsales uses a tiered structure aimed at different business sizes.
| Plan | Price | Best For |
|---|---|---|
| Growth | $9/user/month | Small teams starting with a CRM |
| Pro | $39/user/month | Growing teams needing automation |
| Enterprise | $59/user/month | Larger teams with custom needs |
Pricing verified September 2026.
⚠️ Pricing conflict flagged: Our research notes list an entry tier at $11/user/month and an Enterprise tier at $71/user/month, plus a free plan for up to 3 users. Our CSV records show $9, $39, and $59. We use the CSV figures in every table on this page. Check the vendor page before you buy.
Free trial: 21 days on all tiers. No credit card required to create a new account.
Money-back guarantee: Freshworks does not publish a blanket refund window. Annual billing is prorated on cancellation.
📌 Note: Freshsales pricing has dropped sharply over the years. It now sits two to three times lower than earlier tiers. Extra Freddy AI credits and CPQ are billed as separate add ons.
Key Benefits of Freshsales CRM
Here’s what makes Freshsales worth a look:
- Freddy AI scoring: Scores leads on behaviour and profile data. It also predicts deal risk and suggests the next best action to close.
- Visual pipeline: Kanban boards show deal progress at a glance. Bottlenecks are easy to spot before the quarter ends.
- Unified inbox: Phone, email, chat, and SMS marketing messages sit in one place. WhatsApp Business, Facebook Messenger, and LINE connect too.
- 360-degree view: A single timeline of customer interactions across every channel. That same data feeds personalized marketing campaigns.
- Reporting depth: Around a dozen predefined sales reports, all customizable. AI insights help you measure team performance and forecast revenue.
- Mobile access: The iOS and Android app supports offline access and call logging. Useful for reps working away from a desk.
- Value for money: Reviewers call it excellent value, especially for small and medium sized businesses.
What Our Team Noticed
Note: we have not logged extensive hands-on time inside Freshsales CRM yet. Everything above comes from Freshworks documentation and published user reviews. Capterra and G2 reviewers score the platform around 4.5/5, and the most repeated praise is the intuitive interface. The most repeated complaint is the opposite: cluttered navigation and slow page loading once you add records.
Freshsales CRM Pros & Cons
✅ Pros
- Freddy AI scores leads, predicts deal risks, and suggests next best actions
- Built-in phone, email, chat, and SMS inside a unified inbox
- 21-day free trial with no credit card required
- 24/5 support on all plans via phone, chat, and email
- Excellent value for small and medium sized businesses
❌ Cons
- Cluttered navigation and slow loading times in daily use
- Around 385 integrations, fewer than older competitors offer
- Missing some functionality found in HubSpot and Salesforce
- Native connectors lean heavily toward other Freshworks products
What is Thryv?
Thryv is a publicly traded SaaS company headquartered in Dallas, Texas.
It began as a conglomerate of Yellow Pages companies before pivoting to software.
Thryv software combines CRM with online reputation management for small businesses.
The company operates in 48 states and supports more than 50,000 local businesses.
That footprint covers the U.S., Canada, and Australia, with over 2,400 employees.
In June 2020 it reported $1.3 billion in revenue over twelve months.
The pitch is simple: reach more customers, stay organized, and get paid faster.
Runner Up: Thryv
A small business platform that bundles CRM, booking, invoicing, and a website builder. Listings sync across 50+ directories automatically.
Thryv Pricing
Thryv sells packages rather than per-seat tiers. Here are the pricing details we hold on record.
| Plan | Price | Best For |
|---|---|---|
| Marketing Center | $244/month | Listings, reviews, and campaigns |
| Keap | $299/month | Bundled sales and marketing automation |
Pricing verified September 2026.
⚠️ Pricing conflict flagged: Our research notes list Thryv starting at $20.00 per user per month with a free plan available. Our CSV records show $244/month and $299/month package pricing. We use the CSV figures throughout this page. Thryv quotes vary by location and bundle, so ask for a written quote.
Free trial: Thryv does not run a self-serve trial. Access starts with a demo call.
Money-back guarantee: None published. Contracts and terms are set during onboarding.
📌 Note: Thryv packages carry a one time onboarding fee of $250. Budget for that on top of the monthly cost.
Key Benefits of Thryv
Here’s where Thryv earns its keep:
- Thryv Command Center: A unified inbox pulling email, SMS, social messages, and web chats together. You respond from one screen instead of five apps.
- Thryv Business Center: Booking, CRM, and payments in one place. Automated scheduling lets clients book appointments 24/7, and typical users report a 61% lift in bookings.
- Enhanced local listings: Business information syncs across 50+ listing sites, the directories that grew out of the Yellow Pages and Yahoo era.
- Client portal: A secure space where customers schedule, pay, share documents, and view account information. Client portal estimates and invoices live here too.
- ThryvPay and e-signatures: A payment processor built for service businesses, plus digital document signing to get invoices settled sooner.
- Website builder: Create a professional-looking site without a developer, then measure traffic in the same dashboard.
- Time saved: Thryv reports users save an average of 20 hours per week by consolidating invoicing, scheduling, and document storage.
Here’s how that looks on the Thryv homepage.
What Our Team Noticed
Our writer set up a Thryv account and worked through the booking, invoicing, and listings tools. Here’s what stood out:
Thryv Pros & Cons
✅ Pros
- Booking, invoicing, CRM, and website in one platform
- Automatic sync across 50+ listing sites
- 24/7 support access for every customer
- AI Response Tool drafts replies to reviews quickly
❌ Cons
- Package pricing sits far above standard CRM software
- $250 onboarding fee before you start
- No self-serve free trial or public price list
- Sales pipeline tools are thin for dedicated sales teams
Feature Comparison
These two platforms overlap less than the category label suggests. Here are ten areas where the difference actually shows up in daily work.
| Feature | Freshsales CRM | Thryv |
|---|---|---|
| Starting Price | $9/user/month | $244/month |
| Free Trial | ✅ 21 days | ❌ Demo only |
| AI Assistant | ✅ Freddy AI | ✅ AI Response Tool |
| Visual Deal Pipeline | ✅ | ❌ |
| Appointment Booking | ❌ | ✅ |
| Invoicing & Payments | ❌ | ✅ ThryvPay |
| Website Builder | ❌ | ✅ |
| Listings Management | ❌ | ✅ 50+ sites |
| Integrations | ✅ Around 385 | Limited |
| Best For | Sales teams | Local service businesses |
1. Lead Scoring and AI
Freshsales CRM: Freddy AI scores every lead on behaviour and profile signals, which lifts conversion rates by putting hot leads at the top. It also predicts which deals are at risk and recommends the next best action.
Thryv: The AI here points outward, not at your pipeline. Thryv’s AI Response Tool drafts replies to customer reviews so you can respond fast without writing each one yourself.
2. Contact and Customer Data
Freshsales CRM: Contacts carry a full timeline of customer interactions across email, calls, and chat. That 360-degree view is the backbone of the whole platform.
Thryv: Customer records sit alongside their bookings, invoices, and reviews. It’s less about deal history and more about service history for a repeat client.
3. Email Tracking and Messaging
Freshsales CRM: You can send personalized bulk emails and monitor activity on each one. Omnichannel reach covers WhatsApp Business, Facebook Messenger, and LINE from the same inbox.
Thryv: Social posting and messaging run through the same dashboard as marketing. Trigger-based email and text campaigns fire automatically after a booking or a missed appointment.
4. Sales Automation and Sequences
Freshsales CRM: Sequences handle the repetitive follow-up so reps spend their hours selling. Automation rules move deals, assign owners, and trigger tasks without anyone clicking.
Thryv: Campaign analytics track how those automated messages perform. The automation is marketing-shaped rather than pipeline-shaped, so there is no deal stage logic behind it.
5. Lead Capture
Freshsales CRM: Web forms drop straight onto your website and push submissions into the CRM as new leads. Event tracking records what those visitors did before they filled the form.
Thryv: Market Builder shapes campaigns around a target customer profile in your service area. Capture leans on local search visibility rather than form logic.
6. AI Agents and Team Tools
Freshsales CRM: Smart AI agents handle routine queries and hand off to a human when the question gets complex. Freshworks keeps expanding what these agents can do.
Thryv: TeamChat gives staff an internal channel next to the customer inbox. It’s a coordination tool for a small team on the move, not an AI agent.
7. Reporting and Analytics
Freshsales CRM: Around a dozen predefined sales reports ship with the product, and all of them are customizable. The Freddy AI co-pilot adds forecasting on top of the raw numbers.
Thryv: Website analytics show traffic and enquiry sources for the site you built inside the platform. Sales forecasting is not part of the picture.
8. Integrations and Marketplace
Freshsales CRM: Around 385 integrations and apps are available today, covering Google, Microsoft 365, Slack, and Zoom. Integration with other Freshworks products like Freshdesk and Freshmarketer is tighter than with third-party technology.
Thryv: SEO services and listings sync are sold as managed add ons rather than open connectors. You get fewer places to plug in outside tools.
⚠️ Warning: Neither platform has a deep connector library. If your stack already runs on niche tools, check both marketplaces before you commit.
9. Support and Client Access
Freshsales CRM: Support runs 24/5 on every plan via phone, chat, and email. Freshdesk OMNI extends that into full service desk territory if you need it.
Thryv: Support runs 24/7. Billing and invoicing sit inside the client portal, so customers can pay and check documents without emailing you.
10. Pricing & Cost
Here’s the money side, using CSV figures for both.
| Tier | Freshsales CRM | Thryv |
|---|---|---|
| Entry | Growth — $9/user/month | Marketing Center — $244/month |
| Mid | Pro — $39/user/month | Keap — $299/month |
| Top | Enterprise — $59/user/month | Custom quote |
| Setup fee | None | $250 one-time |
Freshsales CRM: A five-person team on Growth pays $45 a month. Even Enterprise for five users lands under $300, and you can test the whole thing free for 21 days first.
Thryv: The entry package costs more per month than five Freshsales Enterprise seats. That buys a website, booking, payments, and listings, so compare it against your whole tool stack rather than against a CRM alone.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| A tight budget | Freshsales CRM | $9/user/month entry tier |
| Deal pipeline tracking | Freshsales CRM | Kanban boards and lead scoring |
| Appointment booking | Thryv | 24/7 online scheduling |
| To get paid faster | Thryv | ThryvPay and client portal |
| Local listings and reviews | Thryv | Syncs 50+ directories |
| To test before buying | Freshsales CRM | 21-day free trial, no card |
💰 Your Budget
The gap here is not close. Thryv’s entry package costs more per month than a five-seat Freshsales Enterprise plan.
🔌 Your Tech Stack
Already running Freshdesk or Freshmarketer? Freshsales slots in cleanly. Thryv expects to replace your stack rather than join it.
📞 Your Sales Process
If reps chase deals through stages, you need a pipeline. If clients book a slot and pay, you need scheduling.
🎓 Your Experience Level
Freshsales reviewers call the interface intuitive but the navigation cluttered. Thryv assigns an onboarding specialist, which suits owners with no CRM background.
🆓 Free Trials and Demos
Freshsales gives you 21 days to poke around on your own. Thryv routes you to a sales call before you see the product.
🛟 Support Options
Thryv wins on hours with 24/7 coverage. Freshsales runs 24/5 across phone, chat, and email on every tier.
Switching Guide
Already committed to one? Here’s what changes if you move.
🔄 Switching from Freshsales CRM to Thryv?
✅ What you’ll gain:
- Online booking, invoicing, and payment collection
- A website builder and enhanced local listings
- Review monitoring with AI-drafted replies
❌ What you’ll lose:
- Freddy AI lead scoring and deal risk alerts
- Kanban sales pipelines and sequences
- Around 385 integrations and the $9 entry price
📋 How to switch:
- Export contacts, deals, and notes from Freshsales as CSV
- Book the Thryv demo and confirm the onboarding fee in writing
- Have the onboarding specialist import records and set up your listings
🔄 Switching from Thryv to Freshsales CRM?
✅ What you’ll gain:
- A far lower monthly bill and no setup fee
- Proper sales pipelines, sequences, and forecasting
- Freddy AI plus a 21-day free trial to test first
❌ What you’ll lose:
- Your website, booking calendar, and payment processing
- Automatic listing sync across 50+ directories
- The client portal and document signing
📋 How to switch:
- Export your client list and check your Thryv contract end date
- Line up replacements for booking, payments, and your site
- Start the Freshsales trial and import contacts before you cancel
What Our Review Didn’t Cover
This comparison focused on small and medium sized businesses. We did not test enterprise deployments, custom API work, or bulk licensing on either platform. Thryv quotes shift by location and bundle, so your number may not match ours. We also could not verify Thryv’s free plan against our own records.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Freshsales CRM |
| 🚀 Sales Features | Freshsales CRM |
| 🤖 AI Tools | Freshsales CRM |
| 📅 Booking & Payments | Thryv |
| 🌐 Online Presence | Thryv |
| 🔌 Integrations | Freshsales CRM |
| 🛟 Support Hours | Thryv |
| 🏆 Overall Winner | Freshsales CRM |
🏆 WINNER: FRESHSALES CRM
Freshsales CRM wins 4 out of 7 categories.
Best for: Sales teams, growing SMBs, anyone already using other Freshworks products
Freshsales CRM takes it on rating, price, and sales depth. If your problem is tracking leads through stages, this is the obvious pick at $9 per user.
Thryv is not really competing for that job. It replaces a booking app, a payment tool, a website, and a listings service at once.
For a plumber or a salon owner drowning in admin, that bundle can justify the price. For a sales team, it does not.
More of Freshsales CRM Compared
Here’s how Freshsales measures up against its closest rivals:
Freshsales wins on: lower entry price, built-in phone and SMS, Freddy AI included on paid tiers
HubSpot wins on: a much larger app marketplace, deeper marketing tools, a genuinely usable free tier
Freshsales wins on: cleaner lead scoring, faster setup, tighter link to Freshdesk
Zoho wins on: more customization, a broader business suite, cheaper multi-app bundles
Freshsales wins on: native calling and chat, AI insights, omnichannel messaging
Pipedrive wins on: simpler pipeline UI, faster daily navigation, fewer menus to learn
Freshsales wins on: cost per seat, time to launch, no admin specialist needed
Salesforce wins on: reporting depth, a far bigger partner network, complex territory management
More of Thryv Compared
Thryv’s real rivals are all-in-one small business platforms:
Thryv wins on: hands-on onboarding, listings sync, 24/7 phone support
GoHighLevel wins on: agency white-labelling, funnel building, published transparent pricing
Thryv wins on: reputation management, website hosting, local search visibility
Keap wins on: automation branching, sales pipeline depth, email campaign controls
Thryv wins on: invoicing and payments, appointment booking, done-for-you setup
HubSpot wins on: free entry tier, reporting dashboards, integration count
Frequently Asked Questions
Is Freshsales a CRM?
Yes. It is a cloud-based customer relationship management platform from Freshworks, built to manage sales, marketing, and customer interactions in one place.
Is Thryv a CRM?
Yes, though CRM is only part of it. Thryv bundles contact management with booking, invoicing, listings, and a website builder for small businesses.
Is Thryv part of Yellow Pages?
Thryv began as a conglomerate of Yellow Pages companies. It was formerly known as Dex Media and rebranded as Thryv Holdings, Inc.
What is the maximum number of users allowed in the free plan of Freshsales?
Published notes point to a free plan for up to 3 users. Our own records list paid tiers only, starting at $9 per user monthly.
How much does a CRM program cost?
Entry CRM software runs roughly $9 to $40 per user monthly. All-in-one platforms like Thryv are quoted per business instead, starting at $244 monthly.
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