
Do you feel tired of logging into five different apps to post one photo?
It is frustrating to keep track of every comment across the web.
You might feel like you are wasting hours every day on busy work instead of growing your business.
That is where Metricool helps.
It puts all your social media tools in one simple place.
You can plan posts, track links, and see what works in minutes.
Read this guide to learn how to use Metricool and win back your free time.

Ready to elevate your social media game? Metricool, trusted by over 2 million, might be the perfect tool for you! So give it a try and see the difference!
Metricool Tutorial
Metricool is a simple tool that helps you manage all your social media in one spot.
It is very easy to learn.
This guide shows you exactly how to set up your posts and track your growth like a pro.
How to Use Social Media Planner
Managing different accounts can be hard.
Metricool gives you all the answers for complete social media management.
You can connect your YouTube channel or a Google Business Profile to a single dashboard.
This planner makes scheduling content feel like a fun game.
Step 1: Connect Your Social Network
- Open the Metricool website or use the mobile app.
- Log in to your account and click on “Connections.”
- Pick each social network you want to use and follow the prompts to link them.
Step 2: Pick the Best Times to Post
- Go to the “Planning” tab to see a big calendar.
- Look for the darkest colors on the map; these are your best times to post.
- This helps you get more likes because your followers are actually online.

Step 3: Create and Schedule Your Posts
- Click a time slot and write your caption.
- You can add photos, videos, or even set up TikTok ads.
- Hit “Save” and let Metricool handle the rest while you relax.
How to Use Link-in-Bio
Most social sites only let you have one link.
Metricool helps you fix this by creating a dedicated page that aggregates multiple links.
This is the best way to improve your online presence.
It helps you turn fans into customers on your very first day.
Step 1: Create Your SmartLink Page
- Go to the “SmartLinks” tab and click “New” to start.
- Give your page a name, like your brand or even ‘Anniston Ward’.
- Click the ir arriba (go up) button to see your layout and start building.
Step 2: Add Your Buttons and Media
- Add buttons that lead to your shop, blog, or newest videos.
- Use the marketing strategy of putting your most important links at the top.
- You can even link images from your scheduled posts so people can shop what they see.

Step 3: Publish and Track Your Clicks
- Use the auto-publish feature to keep your page updated with new content.
- Put the final link in your social media bio so everyone can play with it.
- Check the analytics to see which links people click most often to improve your online results.
How to Use Hashtag Tracker
Do you want to know which tags actually bring people to your page?
The Hashtag Tracker is like a magnifying glass for your posts.
It helps you find the best words to use so more people see your hard work.
You can be ready for any viral trend before it even happens.
Step 1: Pick Your Hashtags to Watch
- Go to the “Analytics” tab and look for the hashtag section.
- Enter the hashtags you want to track to see how they perform in real time.
- You can also use the generator to find new ideas that fit your content view.
Step 2: Check the Live Stats
- Watch the graphs to see when people use your tags most often and find your best times.
- Metricool shows you the “Top Posts” so you can see what kind of photos are winning.
- This helps you answer big questions about why some posts do better than others.

Step 3: Share Your Success
- Click the share button to download a pretty report of your data.
- You don’t need a third-party app because everything is built right into Metricool.
- Use these facts to pick better tags for your next post and watch your followers grow!
Metricool Alternatives
Here are some alternatives to Metricool, each highlighting a key strength:
- Sprout Social: Unlock deeper social media insights and foster team collaboration with its comprehensive analytics and robust features.
- Socialpilot: Enjoy budget-friendly plans without sacrificing powerful scheduling capabilities, including efficient bulk posting options.
- Sendible: Navigate social media management with ease thanks to its intuitive interface and seamless integrations with numerous marketing tools.
- Content Studio: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
- Heropost: (Information limited – explore if it offers unique features or a pricing model tailored to specific social media needs.)
- Agorapulse: Effectively manage your social presence with its strong social listening tools and a unified inbox for streamlined engagement.
- Zoho Social: A smart and cost-effective choice if your business already benefits from the integrated ecosystem of Zoho products.
- Buffer: Simplify your social media scheduling with its user-friendly platform, ideal for straightforward content distribution.
- Sprinklr: Sprinklr offers a comprehensive suite of tools for large organizations demanding advanced social media management and customer experience solutions.
- Later: If your strategy heavily relies on visual content, particularly on Instagram, Later provides specialized planning and scheduling features.
- Loomly: Enhance your content creation workflow with its collaborative calendar and efficient content approval processes for teams.
- Blaze: (Information limited – investigate if it provides a specific feature or addresses a particular niche within social media marketing.)
Metricool Compared
Here’s a concise comparison of Metricool against its alternatives, highlighting key differences:
- Metricool vs Sprout Social: Choose Metricool for an intuitive platform with strong analytics and competitor insights, or Sprout Social for deeper analysis and robust team collaboration.
- Metricool vs Socialpilot: Choose Metricool for its clear visual analytics and hashtag tracking or Socialpilot for its more budget-friendly plans with excellent scheduling capabilities.
- Metricool vs Sendible: Choose Metricool for its user-friendly interface and comprehensive analytics dashboard or Sendible for its strong client management tools and social listening features.
- Metricool vs Content Studio: Choose Metricool for its all-in-one analytics overview or Content Studio for its content discovery prowess and AI-powered content suggestions.
- Metricool vs Heropost: (Information on a direct comparison is limited, suggesting a potential focus on different niche features or pricing models.)
- Metricool vs Agorapulse: Consider Metricool for its straightforward analytics presentation, or Agorapulse for a well-rounded platform with strong engagement and listening tools.
- Metricool vs Zoho Social: Choose Metricool for its broader platform support and in-depth analytics or Zoho Social for a cost-effective solution within the Zoho ecosystem.
- Metricool vs Buffer: Choose Metricool for its comprehensive analytics and competitor tracking, or Buffer for its simplicity and ease of social media scheduling.
- Metricool vs Sprinklr: Opt for Metricool if you’re a small to medium-sized business prioritizing analytics, or Sprinklr for an enterprise-level solution with extensive features.
- Metricool vs Later: Select Metricool for its broader analytical capabilities across platforms, or Later for its specialized focus on visual content management, especially for Instagram.
- Metricool vs Loomly: Choose Metricool for its in-depth analytics and competitor insights or Loomly for its strength in content calendar planning and team collaboration.
- Metricool vs Blaze: (Information on Blaze is limited, indicating it might be a feature within another platform or a less commonly known social media management tool.)
Conclusion
Metricool is a great tool for anyone who wants to grow online.
It makes social media much easier to handle.
You can plan your posts, manage your links, and track hashtags all in one place.
No more jumping between different apps every hour. This saves you a lot of time and stress.
Now you know how to use the planner and the bio tools.
You are ready to start your journey. Just take it one step at a time.
Consistency is the secret to success.
Start using Metricool today and watch your social pages thrive!
Frequently Asked Questions
Is Metricool actually free?
Yes, Metricool offers a genuine “Free Forever” plan. It allows you to manage one brand, schedule up to 50 posts per month, and access 3 months of analytics history. However, it excludes LinkedIn and X (Twitter) scheduling, which are reserved for paid tiers.
How much is Metricool per month?
Beyond the free plan, pricing starts at $18/month (Starter) for 5 brands and 2,000 posts. The Advanced plan costs $45/month for larger teams managing up to 15 brands. Enterprise options are available for agencies needing 50+ brand connections.
What is Metricool used for?
It is an all-in-one social media management suite. Professionals use it to schedule content across multiple platforms, analyze performance metrics, generate automated reports for clients, manage ad campaigns (Facebook/Google Ads), and consolidate messages into a single “Unified Inbox.”
Is Metricool easy to use?
Yes, it is widely praised for its intuitive interface. The visual “drag-and-drop” calendar makes scheduling simple, and the analytics are presented in clean, easy-to-read graphs. It is generally considered more user-friendly for beginners than complex enterprise tools like Salesforce.
Can I use Metricool on my phone?
Absolutely. Metricool has a robust mobile app for both iOS and Android. You can schedule posts, review analytics, and reply to messages on the go. It also handles auto-publishing for most platforms directly from your device.
How does Metricool work?
You connect your social media profiles (Instagram, TikTok, YouTube, etc.) to the platform. Metricool then acts as a central control hub, allowing you to create content once and publish it everywhere. It creates a “layer” over your accounts to track data and automate posting schedules.
Can you delete posts on Metricool?
Yes, but with a catch. You can easily delete scheduled posts from your Metricool calendar to stop them from going live. However, if a post has already been published, deleting it in Metricool will NOT remove it from the social platform; you must delete it natively on the app (e.g., Instagram).
More Facts about Metricool
- AI Writing Helper: Metricool offers an AI assistant that can generate ideas for your posts. It can also help you fix your writing or make it sound better for social media.
- Easy Planning: There is a calendar where you can see all your posts. You can move posts around by dragging them to different days. This helps you plan what to post on many other apps at once.
- What It Does: The main tools include setting up posts, reviewing data to see how you are doing, checking other similar pages, and managing your ads. It also has one inbox for all your messages.
- Changing Content: The AI can take a long piece of writing and turn it into smaller updates for different apps. This makes it easier to share your ideas in many places.
- SmartLinks: You can make a special page for your “link in bio” on Instagram or TikTok. It lets you share multiple links at once and shows you how many people clicked each one.
- Managing Ads: You can create and watch your ads for Facebook, Google, and TikTok directly inside Metricool.
- Reuse Your Best Work: You can look at your past success and reuse that content to schedule new posts.
- Follow the Rules: When planning your posts, check the rules for each app to ensure your photos and videos are the right size.
- Getting Approval: You can set up a system where someone else has to check and “approve” a post before it goes live. This is great for teams.
- Sorting Your Posts: You can filter your calendar to see only certain posts, such as Instagram posts or drafts.
- One Post for Many Apps: You can write one post and then change it slightly for each social media app so it looks perfect everywhere.
- Instagram Preview: See exactly what your Instagram grid will look like before you post. This helps keep your page looking nice.
- Posting Everywhere: Metricool connects to your social media accounts so it can automatically send your posts for you.
- Starting a New Post: To make a post, click the “Create new post” button or the blue circle with a plus sign.
- Metricool App: There is an app for your phone. You log in with your username and password to manage your social media while you are away from your computer.
- App Features: On the app, you can see your monthly calendar, filter your posts, and even talk to a support person if you need help.
- Reports for Clients: Metricool creates deep reports with charts and numbers. You can turn these into PDF files to show others how well your social media is doing.
- Best Time to Post: The tool looks at when your followers are online. It tells you the best time to share your content so more people see it.
- Many Platforms: It works with Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, and YouTube.
- Real-Time Data: You can see what is happening on your website and social media in real time.
- Who Is Watching: You can learn about your audience, including their age, gender, and where they live.
- Free or Paid: There is a “forever free” version for one person. If you have a large team or need more data, you can buy paid plans.













