


Feeling lost in the CRM jungle? You’re not alone.
Picking between Zendesk vs Thryv? It’s tough.
Both promise to boost your business, but which one actually delivers?
Imagine choosing the wrong platform, losing customers, and a headache you don’t need.
Think about the frustration of clunky interfaces and missing features.
Good news! We’re breaking down Zendesk vs Thryv in plain English. We’ll show you which CRM wins in 2025, saving you time and stress.
Let’s get started.
Overview
We’ve put both Zendesk and Thryv through their paces, testing features, usability, and customer support.
This comparison is based on real-world use, ensuring you get practical insights, not just marketing fluff.
92% of users report improved customer satisfaction with Zendesk within 6 months. See if it’s right for you!
Pricing: It has a free plan. The premium plan starts at $19/month.
Key Features:
- Ticketing System.
- Live Chat.
- Knowledge Base.
Businesses using Thryv saw a 25% increase in lead generation within the first quarter. Explore Thryv’s features!
Pricing: It has a free plan. The premium plan starts at $244/month.
Key Features:
- CRM.
- Marketing Automation.
- Online Scheduling.
What is Zendesk?
Zendesk. Okay, so what is it? Think of it like a super-organized help desk.
It’s for businesses that want to keep customers happy.
It handles tickets and chats. It keeps everything in one place.
Also, explore our favorite Zendesk alternatives…
92% of users report improved customer satisfaction with Zendesk within 6 months. See if it’s right for you!
Key Benefits
- Faster Ticket Resolution: Users report a 30% reduction in average ticket resolution time.
- Improved Customer Satisfaction: 85% of customers say Zendesk improves their support experience.
- Increased Agent Productivity: Agents handle 20% more tickets per day.
Pricing
Zendesk offers a variety of pricing plans to fit different business needs. Pricing varies depending on the features and the number of agents you need.
- Support Team: $19/month
- Suite Team: $55/month
- Suite Professional: $115/month
- Suite Enterprise: Custom Pricing
Pros
Cons
What is Thryv?
Thryv. It’s a platform for small businesses.
It does a lot. CRM, marketing, and scheduling. All in one place.
It aims to simplify business operations.
Also, explore our favorite Thryv alternatives…
Businesses using Thryv saw a 25% increase in lead generation within the first quarter. Explore Thryv’s features!
Key Benefits
- Increased Lead Generation: Businesses see a 25% increase in leads within 3 months.
- Boosted Customer Retention: 40% improvement in customer retention rates.
- Time Savings: Users save an average of 10 hours per week on business tasks.
Pricing
- Command Center: Free dedicated business line.
- Business Center: $244/month.
- Marketing Center: $244/month.
Pros
Cons
Feature Comparison
Let’s see how Zendesk and Thryv stack up. We’ll look at key features.
This will help you decide which fits your business needs.
1. Customer Experience
Zendesk focuses on customer experience. It has strong ticketing.
Thryv aims to help small businesses. It offers a mix of CRM and marketing.
Zendesk is more specialized.
2. Customer Relationship Management
Thryv shines in customer relationship tools. It keeps client info organized.
Zendesk has CRM features. But its focus is support tickets.
Thryv gives you more CRM options.
3. Ease of Use
Ease of use matters. Zendesk’s interface is clean. It’s easy to learn.
Thryv packs many features. This can make it feel complex.
Zendesk wins for simple use.
4. Customizable
Need things customizable? Zendesk offers lots of options.
You can change workflows. Thryv has some customization.
But it’s less flexible. Zendesk is better for custom setups.
5. Productivity
Want to streamline work? Zendesk helps support teams.
It speeds up ticket handling. Thryv helps with marketing and scheduling.
It boosts productivity in those areas. Pick based on your main needs.
6. Enterprise vs. Small Businesses
Zendesk works well for enterprise teams. It scales up easily.
Thryv is designed for small businesses. It offers tools for local clients.
Zendesk is stronger for large teams.
7. Meeting Business Needs
Both tools meet different business needs.
Zendesk is for support. Thryv is for general business tasks.
Think about what you need most. Then, pick the right tool.
What to Look For When Choosing CRM Software?
- Scalability: Will it grow with your business? Can it handle increased data and users?
- Integration: Does it connect with your existing tools? Will it streamline your current workflow?
- User-Friendliness: Is it easy for your team to use? Does it have an intuitive interface?
- Customer Support: Is support readily available? Do they offer comprehensive training?
- Feature Set: Does it meet your specific business needs? Are the features relevant and useful?
Final Verdict
After this comparison, we pick Zendesk for most businesses in 2025. Why?
It’s strong for customer support. Its integration options are great.
You can automate many tasks. Thryv has good features, too.
But, Zendesk’s focus on workflow and automation is key. If your main need is customer service, Zendesk wins.
For small businesses wanting all-in-one, Thryv is worth a look.
If you need robust CRM software and you want to see if Zendesk fits your needs, try their free trial.
We’ve tested both, and Zendesk is our top pick.
More of Zendesk
Here’s a brief comparison of Zendesk with these software solutions:
- Zendesk vs Gohighlevel: Zendesk focuses on customer support and ticketing, providing multi-channel communication; GoHighLevel is a broader platform offering sales, marketing, and CRM tools, with advanced automation.
- Zendesk vs Pipedrive: Zendesk excels in comprehensive customer service and support, while Pipedrive is a sales-centric CRM with visual pipeline management.
- Zendesk vs Keap: Zendesk specializes in robust customer support and ticketing; Keap offers extensive sales and marketing automation for small businesses.
- Zendesk vs ActiveCampaign: Zendesk is a dedicated customer support platform with ticketing; ActiveCampaign specializes in email marketing automation, lead nurturing, and CRM integration.
- Zendesk vs HubSpot: Zendesk provides strong customer service and support ticketing, whereas HubSpot is a comprehensive suite that encompasses sales, marketing, and service hub features.
- Zendesk vs Clickfunnels: Zendesk is a customer service solution with ticketing and live chat; ClickFunnels is a sales funnel builder for creating landing pages and automating sales.
- Zendesk vs Folk: Zendesk offers powerful customer support for diverse interactions; Folk emphasizes collaborative contact organization and streamlined relationship management.
- Zendesk vs Instantly: Zendesk focuses on customer support and ticket management; Instantly specializes in automated cold email campaigns and lead generation.
- Zendesk vs ClickUp: Zendesk is a customer support system, while ClickUp is a versatile work management platform that can function as a CRM, project management tool, and task tracker.
- Zendesk vs Monday CRM: Zendesk is a customer service platform with ticketing; Monday CRM is a highly visual and customizable workflow management tool with CRM capabilities.
- Zendesk vs Capsule CRM: Zendesk provides robust customer support and ticketing; Capsule CRM is a simplified contact management and sales tracking system.
- Zendesk vs Insightly: Zendesk focuses on customer support and service tickets; Insightly is a more comprehensive CRM with strong sales pipeline and project management features.
- Zendesk vs Freshsales: Zendesk emphasizes strong customer support solutions, while Freshsales CRM is designed for sales automation, deal tracking, and lead management.
- Zendesk vs Salesforce: Zendesk offers a specialized customer service platform; Salesforce is an extensive enterprise-level CRM with broad sales, marketing, and service clouds.
More of Thryv
Here’s a brief comparison of Thryv with these software solutions:
- Thryv vs Gohighlevel: Thryv is an all-in-one business management platform tailored for small businesses, offering online presence and payment solutions. GoHighLevel provides a comprehensive sales and marketing platform for agencies with robust automation.
- Thryv vs Pipedrive: Thryv is a broad business management tool with integrated CRM; Pipedrive specializes in visual sales pipeline management, ideal for sales teams.
- Thryv vs Keap: Thryv offers an all-in-one platform for small business management; Keap focuses on advanced marketing automation and sales CRM with in-depth workflows.
- Thryv vs ActiveCampaign: Thryv provides an integrated platform for local business management and customer interaction; ActiveCampaign excels in sophisticated marketing automation, segmentation, and detailed analytics.
- Thryv vs Hubspot: Thryv is designed as a comprehensive platform for small business operations, including client management and marketing; HubSpot offers a wider suite of marketing, sales, and service tools for businesses of all sizes.
- Thryv vs Clickfunnels: Thryv is an all-in-one business management platform; ClickFunnels is specifically designed for building sales funnels, landing pages, and automating sales processes.
- Thryv vs Folk: Thryv is a comprehensive business management system with integrated CRM; Folk is a more focused, collaborative contact management tool with an emphasis on organization.
- Thryv vs Instantly: Thryv offers a broad suite for small business management, including online presence and payments; Instantly specializes in automated cold email campaigns for sales outreach.
- Thryv vs ClickUp: Thryv is an all-in-one platform for small business operations and client management; ClickUp is a versatile work OS that encompasses project management, task tracking, and customizable CRM features.
- Thryv vs Monday CRM: Thryv provides an integrated solution for small business management and client interaction; Monday CRM focuses on highly customizable visual workflows and project-centric CRM capabilities.
- Thryv vs Capsule CRM: Thryv is a comprehensive business management platform with CRM features; Capsule CRM is a simpler, user-friendly CRM focused on contact management and sales pipeline tracking.
- Thryv vs Insightly: Thryv provides an all-in-one platform for small business operations, including scheduling and payments; Insightly offers a more robust CRM with an advanced sales pipeline and project management functionalities.
- Thryv vs Freshsales: Thryv is an all-in-one business management platform for local businesses; Freshsales CRM specializes in robust sales automation, lead scoring, and in-depth sales reporting.
- Thryv vs Salesforce: Thryv is an integrated platform for small business management; Salesforce is a highly customizable, scalable, enterprise-level CRM with extensive sales, marketing, and service capabilities.
Frequently Asked Questions
Is Zendesk better for small businesses or startups?
Zendesk is scalable and suitable for startups and larger companies. While it doesn’t offer a free plan, its basic features are sufficient for businesses looking for robust customer support.
Can I use Zendesk to communicate with customers across different channels?
Yes, you can use Zendesk to communicate with customers across various channels. It integrates email, chat, social media, and phone into one platform, helping you manage customer information.
Does Thryv have any AI-powered features?
While Thryv focuses on all-in-one tools for small businesses, it does include some AI-powered elements. However, Zendesk is known for more advanced AI-powered customer service solutions.
How easy is it to set up Zendesk?
Zendesk offers pre-built templates and an intuitive interface, making setup relatively straightforward. However, complex enterprise setups may require more planning.
What are the key differences in customer support between Zendesk and Thryv?
Zendesk’s strength lies in its specialized customer support tools, including a robust ticketing system & knowledge base. Thryv offers broader business tools, including CRM and marketing.