How to Use Metricool: Automate Content Strategy in 2026

Quick Start

This guide covers every Metricool feature:

• Bắt đầu — Create account and connect your profiles
• How to Use Social Media Planner — Schedule posts across all platforms
• How to Use Social Media Reports — Download PDF and PPT reports
• How to Use Link-in-Bio Tool — Build SmartLinks pages for traffic
• How to Use Social Media Assistant — Generate captions with AI
• How to Use Content Approval Tool — Review posts before publishing
• How to Use Hashtag Tracker — Track hashtag performance over time
• How to Use Calendar — Drag and drop posts on a visual calendar
• How to Use Social Inbox — Reply to messages from one dashboard

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Khắc phục sự cố | Chạy | Các lựa chọn thay thế

Why Trust This Guide

I’ve used Metricool for over 12 months and tested every feature covered here. This how to use Metricool tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Metricool is one of the most powerful social media management tools available today.

But most users only scratch the surface of what it can do.

This guide shows you how to use every major feature.

Step by step, with screenshots and pro tips.

Metricool Tutorial

This complete Metricool tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.

Metricool

Plan, schedule, and analyze all your social media from one dashboard. Metricool connects to 9+ platforms and gives you real-time analytics and competitor tracking. Start free — no credit card needed.

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Hướng dẫn bắt đầu sử dụng Metricool

Before using any feature, complete this one-time setup.

It takes about 3 minutes.

Watch this quick overview first:

Now let’s walk through each step.

Step 1: Create Your Account

Go to metricool.com and click “Sign Up Free.”

Enter your email and create a password.

You can also sign up with your Google account.

✓ Checkpoint: Kiểm tra của bạn hộp thư đến for a confirmation email.

Step 2: Connect Your Social Media Accounts

Click “Add Brand” from your dashboard.

Select each social network you want to connect.

Metricool supports Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, X, Threads, and Google Business.

Here’s what the dashboard looks like:

✓ Checkpoint: You should see all connected accounts on your dashboard.

Step 3: Set Up Your Brand

Name your brand and add your website URL.

Metricool will start pulling analytics data right away.

How to Use Metricool Social Media Planner

Social Media Planner lets you schedule posts across all connected platforms from one screen.

Here’s how to use it step by step.

Watch Social Media Planner in action:

Now let’s break down each step.

Step 1: Open the Planner

Click “Planning” in the left sidebar of your dashboard.

You’ll see a monthly calendar view with time slots.

Step 2: Create a New Post

Click “Create new post” or tap the blue + button.

Select the social networks for this post.

Write your caption, add images or videos, and pick a date.

Metricool shows the best times to post based on your audience data.

✓ Checkpoint: You should see your post appear on the calendar.

Step 3: Adapt for Each Network

Toggle between platforms to customize each version.

Điều chỉnh chú thích, hashtags, and media for each network’s requirements.

Click “Schedule” to confirm.

How to Use Metricool Social Media Reports

Social Media Reports lets you download performance data as PDF or PPT files for clients or your team.

Here’s how to use it step by step.

Watch Social Media Reports in action:

Now let’s break down each step.

Step 1: Go to Analytics

Click “Analytics” in the left sidebar.

Select the social network you want to report on.

Step 2: Set Your Date Range

Choose the time period for your report.

You can pick last week, last month, or a custom range.

Here’s what this looks like:

✓ Checkpoint: You should see charts and metrics for your selected period.

Step 3: Download the Report

Click the download icon in the top right corner.

Choose PDF or PPT format.

The report generates in seconds.

How to Use Metricool Link-in-Bio Tool

Link-in-Bio Tool (SmartLinks) lets you create custom landing pages for your social media bio links.

Here’s how to use it step by step.

Watch Link-in-Bio Tool in action:

Now let’s break down each step.

Step 1: Open SmartLinks

Click “SmartLinks” in your dashboard navigation.

Then click “+ New” to start building your page.

Step 2: Add Buttons and Content

Add buttons that link to your website, blog posts, products, or other pages.

Customize colors, fonts, and button shapes to match your brand.

You can also add images and social media icons.

✓ Checkpoint: You should see a preview of your SmartLinks page.

Step 3: Copy Your Link

Click “Save” and copy the SmartLinks URL.

Paste it into your Instagram or TikTok bio.

How to Use Metricool Social Media Assistant

Social Media Assistant lets you generate caption ideas and polish your chữ with AI.

Here’s how to use it step by step.

Watch Social Media Trợ lý in action:

Now let’s break down each step.

Step 1: Open the Post Creator

Start creating a new post from the Planner.

Look for the Trợ lý AI icon in the text editor.

Step 2: Enter Your Topic

Type a brief description of what your post is about.

The AI will generate several caption options for you.

Pick the one that fits your tone best.

✓ Checkpoint: You should see multiple caption suggestions.

Step 3: Edit and Schedule

Tweak the AI-generated text to match your tiếng nói.

Add hashtags and schedule the post.

How to Use Metricool Content Approval Tool

Content Approval Tool lets you send posts for review before they go live.

Here’s how to use it step by step.

Watch Content Approval Tool in action:

Now let’s break down each step.

Step 1: Create Your Post

Write your post as usual in the Planner.

Add your images, videos, and captions.

Step 2: Send for Review

Click “Send to Review” instead of scheduling directly.

Choose which team member should approve the post.

✓ Checkpoint: The post should show a “Pending Review” status.

Step 3: Approve or Request Changes

The reviewer gets a notification to check the post.

They can approve, reject, or leave notes for edits.

How to Use Metricool Hashtag Tracker

Hashtag Tracker lets you monitor how specific hashtags perform over time.

Here’s how to use it step by step.

Watch Hashtag Tracker in action:

Now let’s break down each step.

Step 1: Open Hashtag Tracker

Go to the “Hashtag Tracker” section in your dashboard.

Click “New Session” to start tracking.

Step 2: Add Your Hashtags

Enter the hashtags you want to monitor.

You can track your branded hashtags or campaign-specific tags.

✓ Checkpoint: Your hashtags should appear in the tracker with data loading.

Step 3: Review Performance Data

Check reach, impressions, and engagement for each hashtag.

Use this data to pick the best hashtags for future posts.

How to Use Metricool Calendar

Chuẩn lets you see all your scheduled posts in a visual drag-and-drop view.

Here’s how to use it step by step.

Watch Calendar in action:

Now let’s break down each step.

Step 1: Open the Calendar View

Click “Planning” and select the calendar tab.

You’ll see all scheduled posts laid out by day and time.

Step 2: Drag and Drop Posts

Click any post and drag it to a new date or time slot.

Filter by social network to see posts for each platform.

✓ Checkpoint: The post should move to its new time slot ngay lập tức.

Step 3: Spot Gaps in Your Schedule

Look for empty days or time slots without content.

Fill gaps by clicking directly on empty slots to create new posts.

How to Use Metricool Social Inbox

Hộp thư đến mạng xã hội lets you reply to all messages and comments from one dashboard.

Here’s how to use it step by step.

Step 1: Open the Inbox

Click “Inbox” in the left sidebar.

All messages from Facebook, Instagram, TikTok, LinkedIn, X, YouTube, and Google Business appear here.

Step 2: Reply to Messages

Click any conversation to open it.

Type your reply and hit send.

You can also add internal notes for your team.

Here’s what this looks like:

✓ Checkpoint: Your reply should appear in both Metricool and the original platform.

Step 3: Mark as Resolved

Click “Resolve” to close a conversation.

This keeps your inbox clean and organized.

Metricool Pro Tips and Shortcuts

After testing Metricool for over 12 months, here are my best tips.

Phím tắt

Hidden Features Most People Miss

• Autolists: Set up recurring content that posts automatically on a schedule. Great for evergreen content that stays relevant.
• Looker Studio Integration: Connect Metricool to Google Looker Studio for custom dashboards with real-time social media data.
• Phân tích đối thủ cạnh tranh: Track up to 100 competitor profiles and compare their performance against yours. Most users never set this up.

Metricool Common Mistakes to Avoid

Mistake #1: Posting the Same Caption Everywhere

Mistake #2: Ignoring Best Time to Post

Mistake #3: Never Checking Analytics

Metricool Troubleshooting

Problem: Posts Not Publishing Automatically

Cause: Your social media account connection may have expired or been revoked.

Sửa chữa: Go to Settings, disconnect the account, and reconnect it. This refreshes the permission tokens.

Problem: Analytics Data Not Showing

Cause: New accounts need 24-48 hours for data to populate after connecting.

Sửa chữa: Wait 24 hours after connecting a new account. If data still doesn’t appear, disconnect and reconnect the profile.

Problem: Instagram Stories Require Manual Posting

Cause: Some Instagram content types can’t be auto-published due to API limits.

Sửa chữa: Enable push notifications on the Metricool mobile app. You’ll get a reminder to post manually at the scheduled time.

📌 Ghi chú: If none of these fix your issue, contact Metricool support through the in-app chat.

Metricool là gì?

Metricool is a social media management tool that helps you plan, schedule, analyze, and manage your online presence from one dashboard.

Think of it like a control center for all your social media accounts.

Watch this quick overview:

It includes these key features:

• Social Media Planner: Schedule posts across 9+ platforms with best-time suggestions
• Social Media Reports: Download ready-to-share PDF and PPT reports
• Link-in-Bio Tool: Create branded SmartLinks pages with click tracking
• Social Media Assistant: Generate captions and polish text with AI
• Content Approval Tool: Review and approve posts before publishing
• Hashtag Tracker: Monitor hashtag performance and engagement
• Lịch: Visual drag-and-drop scheduling view
• Hộp thư đến mạng xã hội: Reply to all messages from one place

For a full review, see our Metricool review.

Metricool Pricing

Here’s what Metricool costs in 2026:

Dùng thử miễn phí: Yes, a free forever plan with limited features and no time limit.

Đảm bảo hoàn tiền: You can cancel anytime and keep access until the billing cycle ends.

💰 Best Value: Starter plan — It unlocks unlimited scheduling, LinkedIn, and downloadable reports at just $18/month.

Metricool vs Alternatives

How does Metricool compare? Here’s the competitive landscape:

Quick picks:

• Best overall: Metricool — Best balance of analytics, scheduling, and price
• Best budget: Buffer — Free plan with basic scheduling for up to 3 channels
• Best for beginners: Later — Visual calendar makes Instagram planning easy
• Best for agencies: Sendible — Built-in client management and white-label reports

🎯 Metricool Alternatives

Looking for Metricool alternatives? Here are the top options:

• 🚀 Sprout Social: Full-featured enterprise platform with deep analytics, social listening, and CRM tools. Best for large teams with big budgets.
• 💰 SocialPilot: Budget-friendly scheduling for agencies managing many clients. Bulk upload and white-label reports included.
• 🎨 Sendible: Agency-focused tool with client dashboards, content libraries, and priority inbox for managing conversations.
• ⚡ Content Studio: Strong content discovery engine that finds trending topics. AI captions and multi-channel publishing built in.
• 🔒 Bưu điện anh hùng: Ultra-affordable option starting at $6/month. Great for solopreneurs who need basic scheduling without extras.
• 🧠 Agorapulse: Top-tier social inbox with team collaboration. Approval workflows and saved replies speed up responses.
• 👶 Zoho Social: Works great alongside other Zoho tools. Free plan available with solid scheduling and monitoring.
• 🏢 Bộ đệm: The simplest scheduling tool on the market. Free tier works great for creators managing a few channels.
• 🔧 Sprinklr: Enterprise-grade platform for global brands. Handles customer service, marketing, and social in one suite.
• 🌟 Sau đó: Visual-first planner built for Instagram and TikTok. Drag-and-drop calendar and link-in-bio tool included.
• ⭐ Loomly: Clean interface with built-in post previews and approval workflows. Good for small marketing teams.
• 🎯 Ngọn lửa: AI-powered content creation and scheduling. Great for creators who want help writing posts from scratch.

For the full list, see our Các giải pháp thay thế cho Metricool guide.

⚔️ Metricool Compared

Here’s how Metricool stacks up against each competitor:

• Metricool so với Sprout Social: Sprout Social has deeper analytics but costs 10x more. Metricool wins on value for small teams.
• Metricool so với SocialPilot: SocialPilot handles more accounts at lower prices. Metricool wins on competitor tracking and analytics depth.
• Metricool so với Sendible: Sendible excels at agency workflows and white-label reports. Metricool wins on built-in ad management.
• Metricool so với Content Studio: Content Studio has stronger content discovery and AI writing. Metricool wins on analytics and reporting.
• Metricool vs Heropost: Heropost is cheaper but lacks analytics. Metricool wins if you need data-driven scheduling.
• Metricool so với Agorapulse: Agorapulse has a better social inbox. Metricool wins on pricing and free plan features.
• Metricool vs Zoho Xã hội: Zoho Social fits the Zoho product suite well. Metricool wins with wider platform support and SmartLinks.
• So sánh Metricool và Buffer: Buffer is simpler to use. Metricool wins with competitor analysis and downloadable reports.
• Metricool so với Sprinklr: Sprinklr is built for enterprises with huge budgets. Metricool wins for small to mid-size businesses.
• Metricool so với Later: Later focuses on visual content planning. Metricool wins with broader platform support and ad tracking.
• Metricool so với Loomly: Loomly has clean post previews. Metricool wins on price after Loomly’s recent price increase.
• Metricool đấu với Blaze: Blaze is stronger at AI content creation. Metricool wins on analytics and competitor tracking.

Start Using Metricool Now

You learned how to use every major Metricool feature:

• ✅ Social Media Planner
• ✅ Social Media Reports
• ✅ Link-in-Bio Tool
• ✅ Social Media Assistant
• ✅ Content Approval Tool
• ✅ Hashtag Tracker
• ✅ Calendar
• ✅ Social Inbox

Next step: Pick one feature and try it now.

Most people start with Social Media Planner.

It takes less than 5 minutes.

Câu hỏi thường gặp

How does Metricool work?

Metricool connects to your social media accounts and gives you one dashboard to manage everything. You can schedule posts, track analytics, reply to messages, and download reports. It works on web, iOS, and Android.

How to use Metricool to schedule posts?

Click “Create new post” in the Planner section. Select your social networks, write your caption, add media, and pick a date and time. Metricool will auto-publish at the scheduled time. You can also use the “Best Time to Post” feature for peak engagement.

Metricool có dễ sử dụng không?

Yes. Metricool has a clean interface that’s simple to navigate. The drag-and-drop calendar makes scheduling fast. Most users get comfortable within their first session. No technical skills needed.

Can I use Metricool on my phone?

Yes. Metricool has a mobile app for both Android and iOS. You can schedule posts, reply to messages, view analytics, and manage your content on the go. The app syncs with the desktop version in real time.

Is Metricool actually free?

Yes. Metricool has a free forever plan with no time limit. It lets you manage one brand, schedule up to 50 posts per month, and access basic analytics. You can upgrade to a paid plan anytime for more features and brands.

How much is Metricool per month?

Metricool’s free plan costs $0. The Starter plan is $18/month, the Advance plan is $45/month, and there’s a Custom plan with pricing available on request. Annual billing saves you up to 24% compared to monthly payments.

What is Metricool used for?

Metricool is used for managing social media accounts, scheduling posts, tracking analytics, running ad campaigns, and monitoring competitors. It supports Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, X, Threads, and Google Business.

What can you do with Metricool?

You can schedule social media posts, analyze performance data, track competitors, manage your inbox, create SmartLinks bio pages, run ad campaigns, generate reports, and get AI-powered caption suggestions. All from one dashboard.

Tôi có thể sử dụng Metricool miễn phí không?

Yes. The free plan includes one brand, 50 scheduled posts per month, 5 competitor profile analyses, and 3 months of historical data. It’s not a trial — it never expires. Upgrade only when you need more features.

Does Metricool offer a free plan?

Yes. Metricool offers a free forever plan. It covers one brand with basic scheduling, analytics, and competitor tracking. The free plan excludes LinkedIn and X analytics, downloadable reports, and SmartLinks.

Can you delete posts on Metricool?

Yes. You can delete scheduled posts from the Planner before they publish. Go to your calendar, click the post, and select “Delete.” However, Metricool cannot delete posts that have already been published on social networks.