How to Use Mailchimp 2026 — Send First Campaign in 20 Minutes

Hướng dẫn nhanh

This guide covers every Mailchimp feature:

• Bắt đầu — Create your Mailchimp account and basic setup
• Cách sử dụng tiếp thị qua email — Build and send email campaigns from one dashboard
• Cách sử dụng tự động hóa tiếp thị — Send automated emails that run without you
• How to Use Audience Management — Organize contact data into lists, tags and segments
• How to Use Social Media Marketing — Post to your social media accounts from Mailchimp
• Cách sử dụng các công cụ tạo nội dung — Design emails with drag and drop content blocks
• How to Use AI Marketing Tools — Write subject lines and copy in seconds
• How to Use Digital Marketing Templates — Start from 137 email templates instead of a blank page
• How to Use Lead Generation Platform — Collect email addresses with forms and landing pages
• How to Use Analytics & Reporting Tools — Track open rates, click rates and unsubscribe rates

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I have used Mailchimp for three years and tested every feature covered here.

This Mailchimp tutorial comes from real hands-on work, not vendor screenshots.

Mailchimp is the best known email marketing software on the market today.

It was founded in 2001 and now has over 20 million users.

Email marketing still earns one of the highest returns of any channel.

Most beginners choose Mailchimp because the free plan costs nothing.

But most people only scratch the surface of what this email marketing platform can do.

This guide shows you how to use Mailchimp feature by feature.

Step by step instructions, with screenshots and pro tips.

Mailchimp Tutorial

This complete Mailchimp tutorial walks you through every feature, from your first campaign to advanced features.

Mailchimp

Send your first campaign today without touching code. Mailchimp gives you a drag and drop email thợ xây and 137 templates. Free sending covers up to 2,000 subscribers. No credit card needed to start.

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Getting Started with Mailchimp

Before you use Mailchimp features, finish this one-time setup.

Quá trình này mất khoảng ba phút.

Here is my personal walkthrough of the setup:

Bây giờ chúng ta hãy cùng phân tích từng bước.

Step 1: Create Your Mailchimp Account

Go to the Mailchimp website and click Sign Up Free.

Enter your name and email address, then pick a password.

Open the activation email and confirm your address.

✓ Điểm kiểm tra: Your new Mailchimp account is live.

Bước 2: Thiết lập hồ sơ doanh nghiệp của bạn

Mailchimp asks for your việc kinh doanh name and physical address.

Every email you send needs that physical address in the footer.

Đây là hình ảnh minh họa:

✓ Điểm kiểm tra: You can see the Mailchimp dashboard.

Step 3: Create Your First Audience

Click Audience in the left sidebar, then create a list.

Mailchimp automatically generates a signup form for each list you create.

You can create multiple lists for different audiences later.

Hướng dẫn sử dụng Mailchimp trong tiếp thị email

Tiếp thị qua email lets you plan, write and send email campaigns from one screen.

Dưới đây là hướng dẫn sử dụng từng bước.

Step 1: Pick a Campaign Type

Click Create in the top corner, then choose Email.

Mailchimp offers several campaign types, including regular and plain chữ.

Step 2: Choose Your Audience

Use the drop down menus to pick a list or segment.

Then write a subject line and preview text that match.

Đây là hình ảnh minh họa:

✓ Điểm kiểm tra: The screen matches the example above.

Bước 3: Gửi hoặc Lên lịch

Send the email immediately or schedule it for a better hour.

Double check everything before you hit send.

Personalized emails feel relevant, so they earn more clicks.

Hướng dẫn sử dụng Mailchimp Marketing Automation

Tiếp thị Tự động hoá sends automated emails based on what each subscriber does.

Dưới đây là hướng dẫn sử dụng từng bước.

Step 1: Open the Journey Builder

Go to Automations, then click Customer Journeys.

Customer journeys map every step after someone joins.

Step 2: Choose a Starting Point

Pick a trigger like signup, purchase or link click.

A simple example is a welcome email sent one hour later.

Đây là hình ảnh minh họa:

✓ Điểm kiểm tra: The screen matches the example above.

Step 3: Add Branches and Delays

Add rules so each branch builds a customized path.

Automated sequences then provide customers with timely follow up.

Hướng dẫn sử dụng tính năng Quản lý Đối tượng của Mailchimp

Quản lý khán giả keeps your contact data clean, tagged and easy to search.

Dưới đây là hướng dẫn sử dụng từng bước.

Step 1: Import Contacts

Click Add Contacts, then upload a csv file.

Map each column so contact data lands in the right field.

Step 2: Tag and Segment

Tag your best customers, new leads and lapsed buyers separately.

Free plans allow up to five conditions per segment.

Đây là hình ảnh minh họa:

✓ Điểm kiểm tra: The screen matches the example above.

Step 3: Clean the List

Remove hard bounces every month to protect your sender reputation.

Mailchimp counts the same contact once across every list.

Segmentation lifts engagement by targeting behavior and demographics.

Cách sử dụng Mailchimp để tiếp thị truyền thông xã hội

Mạng xã hội Tiếp thị lets you post and run ads from the same dashboard.

Dưới đây là hướng dẫn sử dụng từng bước.

Bước 1: Kết nối tài khoản của bạn

Open Campaigns, then link your social media accounts.

Mailchimp supports Facebook, Instagram and X.

Step 2: Create a Post

Write your copy, add an image and choose a channel.

Reuse the same offer you sent by email that week.

Đây là hình ảnh minh họa:

✓ Điểm kiểm tra: The screen matches the example above.

Bước 3: Lên lịch

Set a date and time, then confirm the queue.

Posts publish without you opening another tab.

Hướng dẫn sử dụng các công cụ tạo nội dung của Mailchimp

Công cụ tạo nội dung gives you a drag and drop email builder for any layout.

Dưới đây là hướng dẫn sử dụng từng bước.

Bước 1: Mở Trình soạn thảo email

Choose a layout, then open the editor.

Drag content blocks like text, image and button onto the canvas.

Step 2: Add Your Own Content

Swap the placeholder copy for your own content and brand colors.

Visual elements like buttons lift click rates fast.

Đây là hình ảnh minh họa:

✓ Điểm kiểm tra: The screen matches the example above.

Step 3: Save It for Later

Save the design as a template to build reusable layouts.

Mobile-first layouts matter because most people read on phones.

Hướng dẫn sử dụng các công cụ tiếp thị AI của Mailchimp

AI Marketing Tools writes copy, picks send times and suggests designs for you.

Dưới đây là hướng dẫn sử dụng từng bước.

Step 1: Open the Creative Assistant

Tìm Công cụ AI inside the email builder toolbar.

It pulls colors and fonts straight from your website.

Step 2: Generate Subject Lines

Describe your offer and let the trợ lý suggest options.

Pick the one that reads clearly in a crowded inbox.

Đây là hình ảnh minh họa:

✓ Điểm kiểm tra: The screen matches the example above.

Step 3: Test the Winner

Mailchimp allows A/B testing on campaigns of any size.

It recommends at least 5,000 recipients for reliable results.

Hướng dẫn sử dụng mẫu tiếp thị kỹ thuật số của Mailchimp

Digital Marketing Templates gives you 137 email templates plus landing page layouts.

Dưới đây là hướng dẫn sử dụng từng bước.

Bước 1: Duyệt thư viện

Open the Templates tab from the left sidebar.

Filter by goal, such as welcome, promotion or newsletter.

Step 2: Customize the Layout

Replace the stock images and text with your own.

Keep one clear call-to-action per email template.

Đây là hình ảnh minh họa:

✓ Điểm kiểm tra: The screen matches the example above.

Step 3: Save as Your Default

Star the template so it opens first next time.

Consistent design makes every Mailchimp campaign feel familiar.

Hướng dẫn sử dụng nền tảng tạo khách hàng tiềm năng Mailchimp

Lead Generation Platform helps you collect email addresses through forms and pages.

Dưới đây là hướng dẫn sử dụng từng bước.

Step 1: Open the Form Builder

Go to Audience, then Signup Forms.

The Form Builder controls every field your visitors see.

Step 2: Choose Your Form Type

Pick embedded forms for your website or a pop up for exits.

Add form fields for name and email address only.

Đây là hình ảnh minh họa:

✓ Điểm kiểm tra: The screen matches the example above.

Step 3: Publish a Landing Page

Landing pages capture new leads without any website build.

Connect your online store to track which signups actually buy.

How to Use Mailchimp Analytics & Reporting Tools

Phân tích & Báo cáo Công cụ shows open rates, click rates and revenue for every send.

Dưới đây là hướng dẫn sử dụng từng bước.

Bước 1: Mở tab Báo cáo

Click Campaigns, then Reports.

Mailchimp reports show open rates and click rates per campaign.

Step 2: Read the Key Metrics

Check unsubscribe rates, delivery rates and bounces together.

Rising bounces usually mean your list needs cleaning.

Đây là hình ảnh minh họa:

✓ Điểm kiểm tra: The screen matches the example above.

Bước 3: Hành động dựa trên dữ liệu

Analyzing these metrics helps you refine the next campaign.

Repeat what worked and drop what nobody clicked.

A clear call-to-action often moves results more than design.

Mailchimp Pro Tips and Shortcuts

After three years of sending emails with Mailchimp, here are my best tips.

Watch the biggest benefits in action:

Phím tắt

Những tính năng ẩn mà hầu hết mọi người bỏ lỡ

• Send Time Optimization: Mailchimp picks the hour each subscriber usually opens email.
• Content Studio: One library holds every image you reuse across campaigns.
• Conditional merge tags: Show different text to different segments inside one email.

Mailchimp Common Mistakes to Avoid

Mistake #1: Buying an Email List

Mistake #2: Sending With No Plan

Mistake #3: Ignoring the Contact Count

Mailchimp Troubleshooting

Problem: My Emails Land in Spam

Gây ra: A weak sender reputation from old or bought addresses.

Sửa chữa: Authenticate your domain, clean the list and cut image-heavy layouts.

Problem: Import Failed or Dropped Rows

Gây ra: The csv file has merged cells or missing email columns.

Sửa chữa: Save as plain CSV, then map each field when you import contacts.

Problem: My Automation Never Fired

Gây ra: The journey was built but never switched on.

Sửa chữa: Open Customer Journeys and confirm the status reads Sending.

📌 Ghi chú: If none of these help, contact Mailchimp support.

Mailchimp là gì?

Mailchimp is an email marketing platform that helps businesses grow through email.

Think of it like a post office, a designer and an analyst in one account.

Hãy xem đoạn video tổng quan ngắn này:

Nó bao gồm các tính năng chính sau:

• Tiếp thị qua email: Build and send Mailchimp campaigns from one dashboard.
• Tự động hóa tiếp thị: Trigger automated emails from any subscriber action.
• Quản lý khán giả: Store contact data with tags, segments and notes.
• Social Media Marketing: Schedule posts to your social media accounts.
• Công cụ tạo nội dung: Design with a drag and drop email builder.
• AI Marketing Tools: Generate subject lines and layouts in seconds.
• Digital Marketing Templates: Pick from 137 email templates and landing pages.
• Lead Generation Platform: Collect email addresses with forms and pop ups.
• Analytics & Reporting Tools: Track open rates, clicks and unsubscribe rates.

The company was valued at $4.2 billion before Intuit acquired it.

Mailchimp makes list growth simple with hosted forms and pages.

Small teams love Mailchimp because the editor never feels technical.

Để xem đánh giá đầy đủ, hãy xem bài viết của chúng tôi. Đánh giá Mailchimp.

Bảng giá Mailchimp

Here’s what Mailchimp costs in 2026:

The free plan sends to 2,000 subscribers but adds Mailchimp branding.

Dùng thử miễn phí: Yes — one month free on all paid plans.

Đảm bảo hoàn tiền: No refunds, but you can downgrade any month.

💰 Giá trị tốt nhất: Standard — it unlocks automated sequences and A/B testing cheaply.

One warning: Mailchimp pricing climbs fast and can run 3x higher than rivals.

Mailchimp so với các giải pháp thay thế

How does Mailchimp compare against other popular email marketing tools?

Hãy xem sự so sánh này:

Lựa chọn nhanh:

• Tốt nhất tổng thể: Mailchimp — the widest feature set for most businesses.
• Ngân sách tốt nhất: Moosend — lower cost as your list grows.
• Phù hợp nhất cho người mới bắt đầu: MailerLite — fewer menus and a gentle editor.
• Tốt nhất cho tự động hóa: ActiveCampaign — branching logic Mailchimp cannot match.

🎯 Các lựa chọn thay thế cho Mailchimp

Looking for Mailchimp alternatives? Here are the top options:

• 🚀 MailerLite: Clean email builder and generous free plan, ideal if Mailchimp pricing feels steep for a growing list.
• 🧠 ConvertKit: Built for creators who sell digital products and want tag-based automation instead of rigid lists.
• ⚡ ActiveCampaign: Các tính năng nâng cao và CRM tools, best when your customer journeys need many conditions.
• 💰 Moosend: Low cost per subscriber with solid landing pages, great for high-volume senders on a budget.
• 🎯 Brevo: Combines email campaigns with SMS and chat, billed per email rather than per contact.

Để xem danh sách đầy đủ, vui lòng xem trang của chúng tôi. Mailchimp alternatives hướng dẫn.

⚔️ So sánh Mailchimp

Dưới đây là cách Mailchimp so sánh với từng đối thủ cạnh tranh:

• So sánh Mailchimp và MailerLite: MailerLite wins on price and simplicity, Mailchimp wins on templates and integrations.
• Mailchimp so với ConvertKit: ConvertKit suits creators selling courses, Mailchimp suits stores running mixed campaign types.
• Mailchimp so với ActiveCampaign: ActiveCampaign wins automation depth, Mailchimp stays easier for a first campaign.
• Mailchimp so với Moosend: Moosend costs less at scale, Mailchimp offers stronger reporting and brand tools.
• Mailchimp so với Brevo: Brevo bills per email and adds SMS, Mailchimp gives richer design options.

Start Using Mailchimp Now

You learned how to use every major Mailchimp feature:

• ✅ Tiếp thị qua email
• ✅ Tự động hóa tiếp thị
• ✅ Audience Management
• ✅ Social Media Marketing
• ✅ Công cụ tạo nội dung
• ✅ AI Marketing Tools
• ✅ Digital Marketing Templates
• ✅ Lead Generation Platform
• ✅ Analytics & Reporting Tools

Here’s a recap of what you get:

Bước tiếp theo: Hãy chọn một tính năng và thử ngay bây giờ.

Hầu hết mọi người bắt đầu với tiếp thị qua email.

It takes less than five minutes, and the free plan costs nothing.

Câu hỏi thường gặp

How to use Mailchimp for beginners?

Create a Mailchimp account, add contacts, then build a campaign with a template. Write a subject line, send a test email, and hit send.

Why are people leaving Mailchimp?

Mostly pricing. Costs climb sharply as contacts grow, and can reach 3x competitors. Some users also want deeper automation than Mailchimp offers.

How difficult is it to learn Mailchimp?

Not difficult. The drag and drop email builder needs no code. Most beginners send their first campaign within an hour of signing up.

Mailchimp được sử dụng tốt nhất cho mục đích gì?

Email marketing for doanh nghiệp nhỏ and online stores. It handles email campaigns, signup forms, landing pages, automated emails and reporting in one account.

Mailchimp có thực sự miễn phí không?

Yes, the free plan covers up to 2,000 subscribers with limited features and Mailchimp branding. Paid plans start at $6.50 per month.