9 Best SugarCRM Alternatives for Your Business in 2025

by | Last updated May 28, 2025

Best Overall
gohighlevel logo
9.5
  • Digital Marketing Engine
  • Capture New Leads
  • Nurture Leads
  • Automated Booking
  • Create Membership
  • Free Plan Available
  • Paid Plan Starts at $97
Best Value
pipedrive
9.0
  • Lead Management
  • Customize Deals
  • Pipedrive Projects
  • Pipedrive Campaigns
  • Powerful Analytics
  • Free Plan Available
  • Paid Plan Starts at $14
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keap
8.5
  • Automation Builder
  • Powerful CRM
  • Email & Text Marketing
  • Cool Landing Pages
  • Sales Pipeline
  • Free Plan Available
  • Paid Plan Starts at $249
SugarCRM alternatives

Feeling stuck with SugarCRM? You’re not alone.

Many businesses find it doesn’t quite fit their needs anymore.

Whether it’s the price tag, the complicated features, or just a desire for something fresh, there are tons of other options out there.

This post will explore 9 of the best SugarCRM alternatives in 2025.

We’ll discuss their strengths and weaknesses to help you find the perfect match for your business. Let’s get started!

What is the Best SugarCRM Alternative?

It’s a tricky question! The best SugarCRM replacement depends on your specific needs and what you’re looking for in a CRM.

We’ve rounded up 9 top contenders with different strengths to make things easier.

1. Gohighlevel

GoHighLevel is an all-in-one platform.

It helps agencies and businesses.

You can manage leads and sales. It also handles marketing and customer communication.

It’s like having many tools in one place.

Unlock its potential with our GoHighLevel tutorial.

Also, explore our SugarCRM vs GoHighLevel comparison!

Building digital marketing in GoHighLevel

Our Take

9.5out of 10

This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.

Key Benefits

  • All-in-one marketing platform.
  • White-labeling available.
  • Automated campaigns.
  • Lead-nurturing tools.
  • Comprehensive reporting.

Pricing

  • Starter: $97/month.
  • Unlimited: $297/month.
GoHighLevel Pricing

Pros

  • All-in-one solution.
  • User-friendly interface.
  • Powerful automation tools.
  • Extensive integrations.
  • Active community & support.

Cons

  • Steep learning curve.
  • Itโ€™s pricey for some.
  • Limited customization.

2. Pipedrive

Pipedrive is a sales management tool.

It focuses on helping you track your deals.

It gives you a clear visual of your sales pipeline.

Unlock its potential with our Pipedrive tutorial.

Also, explore our SugarCRM vs Pipedrive comparison!

Pipedrive Homepage

Our Take

9out of 10

Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.

Key Benefits

  • Laser focus on sales: Pipedrive is built to help you close more deals.
  • Visual pipeline management: See exactly where each deal stands.
  • Powerful automation: Automate tasks like sending emails and scheduling appointments.
  • 24/7 support: Get help whenever you need it.

Pricing

  • Essential: $14/user/month.
  • Advanced: $24/user/month.
  • Professional: $49/user/month.
  • Power: $59/user/month.
  • Enterprise: $79/user/month.
Pipedrive Pricing

Pros

  • Easy to use and navigate.
  • It is a great visual pipeline.
  • Powerful automation features.
  • Excellent customer support.

Cons

  • Limited customization on lower plans.
  • It can be pricey for large teams.
  • Reporting could be more robust.

3. Keap

Keap is tailored for small businesses.

It brings together sales and marketing functionalities.

This platform helps you organize contacts and follow up with leads effectively.

Unlock its potential with our Keap tutorial.

Also, explore our SugarCRM vs Keap comparison!

What is Keap CRM

Our Take

8.5out of 10

Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.

Key Benefits

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Pricing

Keap offers a free trial and a simple pricing structure to get you started.

  • Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Keap Pricing

Pros

  • Great for small businesses.
  • Easy to learn and use.
  • Powerful email marketing tools.
  • Excellent automation features.

Cons

  • It can get expensive as you grow.
  • Limited customization options.
  • Not ideal for large enterprises.

4. ActiveCampaign

ActiveCampaign excels at email marketing.

It also provides strong automation features.

This helps you send targeted messages at just the right time.

Unlock its potential with our ActiveCampaign tutorial.

Also, explore our SugarCRM vs ActiveCampaign comparison!

ActiveCampaign

Our Take

8out of 10

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Key Benefits

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Built-in CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Pricing

  • Starter: $15/month.
  • Plus: $49/month.
  • Pro: $79/month.
  • Enterprise: $145/month.
ActiveCampaign Pricing

Pros

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Detailed reporting and analytics.
  • Great for growing businesses.

Cons

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

5. Freshsales CRM

Freshsales CRM is designed to help with sales.

It lets you easily manage customer information.

You can also track communications like calls and emails.

Unlock its potential with our Freshsales CRM tutorial.

Also, explore our SugarCRM vs Freshsales CRM comparison!

Freshsales Homepagee

Our Take

8out of 10

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Key Benefits

  • User-friendly interface: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Affordable pricing: Offers a free plan and competitive paid plans.

Pricing

  • Growth + 500 Marketing Contacts: $9/user/month.
  • Pro + 500 Marketing Contacts: $39/user/month.
  • Enterprise + 500 Marketing Contacts: $59/user/month.
Freshsales crm pricing

Pros

  • Intuitive and easy to use.
  • Affordable pricing options.
  • Great for small businesses.
  • Helpful AI-powered features.

Cons

  • Limited customization options.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

6. HubSpot

HubSpot is a very popular platform.

It combines marketing, sales, and customer service tools.

This makes it a complete solution for many businesses.

Unlock its potential with our HubSpot tutorial.

Also, explore our SugarCRM vs HubSpot comparison!

What is Hubspot

Our Take

7.5out of 10

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Key Benefits

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Pricing

  • Free Tools: Free for up to two users.
  • Marketing Hub Starter: $15/seat/month.
  • Starter Customer Platform: $15/seat/month.
  • Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
HubSpot Pricing

Pros

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Cons

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

7. Monday CRM

Monday CRM is a part of the Monday.com work OS.

It helps teams collaborate and manage tasks.

You can keep track of customer interactions and sales progress visually.

Unlock its potential with our Monday CRM tutorial.

Also, explore our SugarCRM vs Monday comparison!

monday CRM homepage

Our Take

7.5out of 10

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.

Key Benefits

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Collaboration features: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Basic: $12/seat/month.
  • Standard: $17/seat/month.
  • Pro: $28/seat/month.
  • Enterprise: Custom Pricing based on your needs.
Monday CRM Pricing

Pros

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Great for team collaboration.
  • Integrates with popular apps.

Cons

  • It can be expensive for large teams.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

8. Insightly

Insightly is a customer relationship management (CRM) tool for smaller companies.

It assists in managing projects and client information.

You can also link emails directly to customer records.

Unlock its potential with our Insightly tutorial.

Also, explore our SugarCRM vs Insightly comparison!

What is Insightly

Our Take

7out of 10

Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.

Key Benefits

  • Scalable for growth: Adapt the platform as your business expands.
  • Project management features: Keep your projects organized and on track.
  • Customizable dashboards and reports: Get the insights you need to make informed decisions.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Plus: $29/user/month.
  • Professional: $49/user/month.
  • Enterprise: $99/user/month.
Insightly Pricing

Pros

  • Scalable for businesses of all sizes.
  • Includes project management features.
  • Customizable dashboards and reports.
  • Integrates with popular apps.

Cons

  • It can be complex to learn and use.
  • Some features are limited to lower plans.
  • It can be expensive for large teams.

9. Capsule CRM

Capsule CRM offers a simple and user-friendly experience.

It focuses on managing your contacts and tracking sales opportunities.

It’s a great basic CRM for small businesses.

Unlock its potential with our Capsule tutorial.

Also, explore our SugarCRM vs Capsule comparison!

Capsule Homepage

Our Take

6.5out of 10

It’s great for its simplicity and ease of use, especially for small businesses just starting with a CRM. It helps you manage contacts and sales effectively without being overwhelming. However, it might lack some of the more advanced features that larger or growing businesses might need, and its reporting options are not as robust as some competitors.

Key Benefits

  • Simple contact management.
  • Easy sales pipeline tracking.
  • Integrates with many apps.
  • Customizable fields available.
  • Mobile app for on-the-go access.

Pricing

  • Starter: $18/user/month.
  • Growth: $36/user/month.
  • Advanced: $54/user/month.
  • Ultimate: $72/user/month.
Capsule CRM Pricing

Pros

  • Seamless integrations
  • Centralized contact management
  • Great contact management.
  • Effective sales pipeline tools.
  • Integrates with popular apps.

Cons

  • Limited customization options.
  • Reporting could be more robust.
  • No built-in phone support.
  • Free plan is very limited.

Buyers Guide

To create this list of the best SugarCRM alternatives, we took a deep dive into the world of CRM systems. Here’s how we approached our research:

  • Keyword Exploration: We started by exploring relevant keywords, including customer relationship management, customer relationships, customer data, business processes, customer service teams, business growth, marketing campaigns, customer service processes, and CRM tool. This helped us understand the landscape and identify key features.
  • Feature Analysis: We dug deep into the features offered by each CRM system, paying close attention to how they could help businesses manage customer relationships, improve customer service processes, and support sales, marketing, and customer interactions.
  • User Feedback: We scoured online reviews and forums to understand real-world experiences with each platform. This helped us identify the pros and cons from a user perspective.
  • Pricing Comparison: We compared the pricing models of each CRM, considering the value offered at different price points.

When doing our research to find the perfect product, we determined using these factors:

  • Pricing: How much did a product cost?
  • Features: What were the best features of a product?
  • Negatives: What was missing from each product?
  • Support or refund: Do they offer a community, support, or refund policy?

Wrapping Up

That wraps up our roundup of the 15 best SugarCRM alternatives in 2025!

As you can see, a wide range of options are available, each with its strengths and weaknesses.

The best choice for your business will depend on the specific needs, budget, and priorities.

Remember to take advantage of free demos & trials to test different platforms before deciding.

And don’t be afraid to ask for help! Many CRM providers offer excellent support and resources to help you get started.

With the right CRM in your corner, you can streamline your operations, improve customer relationships, and drive business growth.

Frequently Asked Questions

What is the best free SugarCRM alternative?

HubSpot CRM is a strong contender for the best free alternative. It offers a generous free plan with so features, making it an excellent option for businesses on a budget.

What is the best SugarCRM alternative for small businesses?

Keap and Freshsales CRM are both excellent choices for small businesses. They offer a good balance of features and affordability, with intuitive interfaces that are easy to learn.

Is there a SugarCRM alternative that specializes in marketing automation?

ActiveCampaign is a top pick for marketing automation. It offers powerful features for creating automated workflows, segmenting your audience, and tracking your campaign performance.

What is the best SugarCRM alternative for enterprises?

Salesforce is the industry leader for enterprise CRM solutions. It’s highly customizable & offers a vast array of features to meet the complex needs of huge organizations.

Do any SugarCRM alternatives integrate with Google Workspace?

Copper CRM is designed to integrate easily with Google Workspace. If your business relies heavily on Gmail, Calendar, and Drive, Copper is a great option to consider.

Fahim Joharder

Fahim Joharder

Author

A tech enthusiast and writer with a passion for AI and software innovations. He simplifies complex topics to help readers stay ahead in the digital world.

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