⚡ Szybki werdykt:
- Wycena: Folk starts at $17.5/member/month. Insightly starts at $29/user/month.
- Najlepiej dla: Folk suits small teams doing contact management. Insightly suits sales teams that also run projects.
- Kluczowa różnica: Insightly bundles project management, reporting, and workflow automatyzacja. Folk keeps things light.
- Nasz wybór: Insightly for most growing businesses, because one system covers both deals and delivery.
Most people pick a CRM before they know what they actually need.
Folk and Insightly both promise better customer relationship management.
But they were built for very different kinds of work.
Folk is about people, outreach, and real relationships.
Insightly is about pipelines, projects, and reporting.
Here is how to tell which one fits your biznes.
Przegląd
This Folk vs Insightly comparison covers pricing, crm features, and ease of use.
Przedstawiamy również, dla kogo poszczególne narzędzia sprawdzają się najlepiej.
Nasz pisarz spent hands-on time inside Folk directly.
Notes on Insightly come from its documentation and published specs.
By the end, you will know which crm software suits your team.
Czym jest Folk?
Folk is a lightweight CRM built around people, not process.
It helps you organize contacts into simple, shareable groups.
The interface looks and feels like a collaborative spreadsheet.
That design makes Folk incredibly easy for first-time CRM users.
Folk CRM serves multiple use cases beyond sales.
Fundraising, event follow-up, and partnerships all work well here.
Watch the walkthrough below to see the app in action.
Ludowy
A simple CRM for people who hate CRMs. Import contacts from Gmail, then start winning deals.
Cennik ludowy
Folk keeps its pricing page short. Three tiers, no free plan.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Standard | 17,5 USD/członek/miesiąc | Założyciele solo i małe zespoły |
| Premia | 35 USD/członek/miesiąc | Agency and partnership workflows |
| Zwyczaj | 70 USD/członek/miesiąc | Larger teams needing more control |
Pricing verified August 2026.
Bezpłatny okres próbny: Folk offers a 14-day free trial so you can test the tool before you purchase.
Gwarancja zwrotu pieniędzy: Folk does not publish a refund window. The trial is the safety net.
📌 Notatka: Folk charges per member, so costs scale with headcount. Lower rates apply when plans are billed annually.
⚠️ Pricing conflict: Some sources list Folk at $20 and $40 per user monthly. Our verified figures above show $17.5, $35, and $70. The gap is likely monthly versus annual billing. Always confirm on the Folk pricing page before you buy.
Kluczowe korzyści płynące z Folk
Oto, co sprawia, że warto obejrzeć Folk:
- Pola Magiczne: A custom field type that uses AI to clean and enrich contact data. It fills gaps other tools leave blank.
- Rozszerzenie Chrome: Add contacts straight from LinkedIn while you przeglądać. No copy-paste between tabs.
- Gmail and Outlook sync: Folk connects to your skrzynka odbiorcza to import contacts and email history.
- Collaborative mail merge: Send personalized bulk email from shared templates. Your whole team sees the thread.
- Kanban sales pipeline: A visual board to track deals through each stage.
- Self-serve onboarding: Explore the platform at your own pace. No sales rep chasing your account.
Co zauważył nasz zespół
Our writer signed up for Folk and spent several days inside the app. Here is what stood out from that hands-on time:
Plusy i minusy folkloru
✅ Zalety
- One of the easiest CRMs on the market to learn
- Magic Fields clean and enrich contact data automatically
- Groups make it simple to organize contacts without clutter
- Works for fundraising, events, and partnerships, not just sales
❌ Wady
- Lacks advanced reporting views for detailed analytics
- Brak automatycznego śledzenia spotkań i rozmów telefonicznych
- Importing emails and managing contact data can get fiddly
- Not suitable for larger sales teams or complex sales processes
Czym jest Insightly?
Insightly CRM keeps current and prospective customer data in one place.
The company markets it as the modern CRM teams love.
It handles leads, sales opportunities, and projects in one system.
Sales teams use it to build genuine connections with customers.
Managers use it to monitor progress and employee work.
Insightly is recommended by PC Magazine, Entrepreneur Magazine, G2 Crowd, and TrustRadius.
This video walks through the platform screen by screen.
🏆 Zwycięzca: Insightly
CRM and project management in one account. Built for teams that close deals and then deliver the work.
Cennik Insightly
Insightly offers three pricing tiers. Insightly starts at $29 per user monthly.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Plus | 29 USD/użytkownik/miesiąc | Ograniczony dostęp do większości funkcji |
| Profesjonalny | 49 USD/użytkownik/miesiąc | Dashboards and third-party app integration |
| Przedsiębiorstwo | 99 USD/użytkownik/miesiąc | Full access to every feature |
Pricing verified August 2026.
Bezpłatny okres próbny: Insightly offers a free trial of the CRM. No purchase is required to create an account.
Gwarancja zwrotu pieniędzy: No published refund window. Test the free trial first.
📌 Notatka: Insightly Marketing and Insightly Service are sold separately. Other Insightly products follow the same pricing structure as the CRM.
⚠️ Ostrzeżenie: The Enterprise tier is almost double what Zoho CRM charges for similar services. Compare against other CRMs before committing a large team.
Kluczowe korzyści z Insightly
Oto dlaczego warto rozważyć Inightly:
- AppConnect: A low-code integration engine with over 2,000 pre-built connectors. It links your CRM to the apps you already run.
- Copilot AI: An AI-powered asystent that summarizes emails and speeds up data retrieval.
- Zarządzanie projektami: Milestones, pipelines, and Gantt chart visualizations added in 2025 for timeline and dependency tracking.
- Raportowanie i pulpity nawigacyjne: Visual insights into biznes performance, including an opportunities dashboard for open deals.
- Zgodność: Insightly meets SOC 2 Type II, GDPR, and HIPAA standards.
- Dostęp mobilny: Scan a business card, add contacts, and assign tasks from the mobile app or the web.
Co zauważył nasz zespół
Note: We have not had extended hands-on time with Insightly yet. The details above come from published documentation, the pricing page, and third-party reviews on G2 and TrustRadius.
Zalety i wady Insightly
✅ Zalety
- Ties project management and CRM together in one platform
- Over 2,000 pre-built connectors through the AppConnect engine
- Copilot AI summarizes emails and speeds up data retrieval
- Spełnia normy SOC 2 typu II, GDPR i HIPAA
- Fast setup and a smooth data input process
❌ Wady
- Brak zaawansowanych funkcji, takich jak niestandardowe przepływy pracy, w porównaniu do niektórych konkurentów
- The Enterprise tier is almost double that of Zoho CRM
- Not as feature-deep as Zoho CRM despite being easier to use
- Steeper learning curve than a contacts-only tool like Folk
Porównanie funkcji
Both products call themselves CRM tools, but the overlap is thinner than it looks. We compared ten areas that decide which one you should buy.
| Funkcja | Ludowy | Wnikliwie |
|---|---|---|
| Cena wywoławcza | 17,5 USD/członek/miesiąc | 29 USD/użytkownik/miesiąc |
| Bezpłatny plan | ❌ | ❌ |
| Zarządzanie kontaktami | ✅ | ✅ |
| Zarządzanie projektami | ❌ | ✅ |
| Zaawansowane raportowanie | ❌ | ✅ |
| Przepływ pracy Automatyzacja | ❌ | ✅ |
| Rozszerzenie Chrome | ✅ | ❌ |
| Call & Spotkanie Śledzenie | ❌ | ✅ |
| Zgodność z HIPAA i SOC 2 | ❌ | ✅ |
| Najlepsze dla | Contact-led outreach | Sales plus delivery |
1. Zarządzanie kontaktami
Ludowy: Contacts live in groups you create yourself. You can add contacts, set reminders, and keep notes on every person without drowning in fields. Folk is good at cleaning and enriching contact data for outreach.
Wnikliwie: Contact management sits inside a 360-degree customer view. Records link to companies, projects, and open deals, so a team member sees full history in one place.
2. Lejek sprzedaży
Ludowy: A visual Kanban-style board drives the sales pipeline. Drag a card forward as a deal moves. It is enough for a founder chasing twenty conversations, not two hundred.
Wnikliwie: Customizable pipelines and Kanban views track each stage of sales. You can customize stages per product line and monitor where deals stall.
3. Lead Tracking and Sales Opportunities
Ludowy: Leads are just contacts with a status. There is no separate opportunity object, which keeps things simple but limits forecasting.
Wnikliwie: Leads convert into sales opportunities tied to an organization. The opportunities dashboard shows value, stage, and owner across the business.
4. Project Management and Task Management
Ludowy: There is no real project layer. You get reminders and simple task management attached to contacts, and that is the ceiling.
Wnikliwie: Milestones, pipelines, and Gantt charts manage delivery after the sale. You can assign tasks, create to-do lists, and log phone calls, then track progress to completion.
5. Email Automation and Templates
Ludowy: Email automation runs through collaborative mail merge. Folk connects to Gmail or Outlook to sync history, though outreach is email-only with little support for other channels.
Wnikliwie: Email templates let you schedule emails to lists and log replies against records. It plugs into Google Workspace and Outlook accounts.
6. Raportowanie i pulpity nawigacyjne
Ludowy: This is the weakest area. Folk lacks advanced reporting views, so generating a board-ready summary means exporting to a spreadsheet.
Wnikliwie: Reports and dashboards give visual insight into performance across companies and reps. Managers get numbers without asking anyone to build them.
⚠️ Ostrzeżenie: If leadership expects weekly reporting, Folk will frustrate you. This is the single clearest functionality gap between the two.
7. AI Features and Workflow Automation
Ludowy: Magic Fields use AI to fill in missing details on a contact. It is genuinely useful, but there is no rules-based workflow automation behind it.
Wnikliwie: Copilot summarizes emails and retrieves data on request. Automation handles routine steps, though custom workflows are thinner than some rivals offer.
8. Integrations and Chrome Extension
Ludowy: The Chrome extension pulls profiles from LinkedIn straight into a group. For an agency doing social selling, that alone can justify the purchase.
Wnikliwie: AppConnect exposes more than 2,000 connectors to other apps. You can integrate księgowość, support, and marketing services without writing code.
9. Partnerships and Support
Ludowy: Partnerships and events get their own groups, which is why non-sales teams like it. Support is self-serve, backed by a knowledge base rather than a rep.
Wnikliwie: Support and ticketing run through Insightly Service, sold alongside the CRM. Marketing teams can bolt on Insightly Marketing from the same account.
10. Ceny i koszty
Here are the published costs side by side.
| Szczebel | Ludowy | Wnikliwie |
|---|---|---|
| Wejście | Standard: $17.5/member/month | Plus: 29 USD/użytkownik/miesiąc |
| Średni | Premium: $35/member/month | Profesjonalny: 49 USD/użytkownik/miesiąc |
| Szczyt | Custom: $70/member/month | Enterprise: 99 USD/użytkownik/miesiąc |
Ludowy: Cheaper at every tier. If you are price sensitive and your needs are basic, the maths favours Folk by a wide margin.
Wnikliwie: Competitive at the Plus and Professional tiers against other CRMs. The Enterprise tier is where the value argument weakens.
Różne scenariusze
| Jeśli potrzebujesz… | Wybierać | Dlaczego |
|---|---|---|
| Ograniczony budżet | Ludowy | Tańsze na każdym poziomie |
| Project delivery | Wnikliwie | Kamienie milowe i wykresy Gantta |
| Poszukiwanie potencjalnych klientów na LinkedIn | Ludowy | Chrome extension built in |
| Weekly reporting | Wnikliwie | Dashboards out of the box |
| First CRM ever | Ludowy | Almost no learning curve |
| Zgodność z HIPAA | Wnikliwie | Certified to that standard |
💰 Twój budżet
Folk undercuts Insightly at every level. For a five-person team, the difference funds a year of other tools.
🔌 Twój zestaw technologii
Insightly connects to over 2,000 apps through AppConnect. Folk covers the essentials and leans on your inbox.
📝 Twój proces sprzedaży
If you close winning deals through long, structured cycles, pick Insightly. If deals close over coffee, Folk is enough.
🎓 Twój poziom doświadczenia
Folk suits anyone who has never used a CRM. Insightly rewards teams willing to invest in setup for higher productivity later.
🆓 Bezpłatne wersje próbne i dema
Folk gives you 14 days to explore with no sales pressure. Insightly also runs a trial, so test both before you commit.
🛟 Opcje wsparcia
Folk is self-serve by design. Insightly offers ticketing through its service product for teams that need a human on call.
Przewodnik po przełączaniu
Already using one of these? Here is what changes if you move.
🔄 Switching from Folk to Insightly?
✅ Co zyskasz:
- Project management with milestones and Gantt charts
- Reports and dashboards you do not have to build by hand
- SOC 2 Type II, GDPR, and HIPAA compliance
❌ Co stracisz:
- Magic Fields and their AI data enrichment
- The Chrome extension for LinkedIn prospecting
- The spreadsheet-simple interface and low monthly cost
📋 Jak przełączyć:
- Export your groups from Folk as CSV files
- Create an Insightly account and pick a tier
- Import contacts, then map each group to an organization
🔄 Switching from Insightly to Folk?
✅ Co zyskasz:
- A far shorter setup, measured in hours not weeks
- Lower cost per seat at every plan level
- Faster contact capture from LinkedIn and Gmail
❌ Co stracisz:
- Every reporting view and the opportunities dashboard
- Project delivery, task assignment, and call logging
- AppConnect and its 2,000 pre-built connectors
📋 Jak przełączyć:
- Export contacts and opportunities from Insightly
- Start a Folk trial and connect your Gmail account
- Import the file, then search for duplicates before you invite the team
⚠️ Before you migrate: Merge duplicate records first. Two entries for the same person will follow you into the new system.
Czego nie objęła nasza recenzja
This comparison focused on small and mid-sized teams. We did not evaluate custom Enterprise contracts, API-level work, or single sign-on setups. For example, a 200-seat rollout raises questions about admin permissions that we simply did not examine. Our notes reflect the August 2026 version of each product, and a new version may change details. If you run a regulated organization, treat compliance claims as a starting point for your own review.
Ostateczny werdykt
| Kategoria | Zwycięzca |
|---|---|
| 💰 Cennik | Ludowy |
| 🚀 Contact Management | Ludowy |
| 📊 Raportowanie | Wnikliwie |
| 🗂️ Zarządzanie projektami | Wnikliwie |
| 👶 Łatwość użytkowania | Ludowy |
| 🔌 Integracje | Wnikliwie |
| 🔒 Zgodność | Wnikliwie |
| 🏆 Zwycięzca klasyfikacji generalnej | Wnikliwie |
🏆 ZWYCIĘZCA: INSIGHTLY
Insightly wygrywa w 4 z 7 kategorii.
Najlepiej dla: Sales teams that deliver projects, businesses needing reporting, and organizations with compliance requirements
These are not really the same category of product. Folk is a contact tool that happens to have a pipeline. Insightly is a CRM that happens to be easy.
Folk is excellent at what it does. For fundraising, event follow-up, and partnership tracking, it beats anything heavier. Price-sensitive teams with basic needs should stop reading and start a trial.
But most growing businesses eventually need reporting, projects, and workflow automation in one place. That is why Insightly takes the win here.
Więcej w porównaniu z folklorem
Here is how Folk measures up against other contact-led tools:
Lud kontra Pipedrive
Folk wygrywa w: lower entry price, faster contact import from LinkedIn, friendlier setup for non-sales users
Pipedrive wygrywa w kategoriach: deal forecasting, activity reporting, call and meeting logging
Folk wygrywa w: predictable per-seat cost, minutes-long onboarding, no upsell pressure from reps
HubSpot wygrywa w kategoriach: a free starting tier, marketing automation depth, a far larger app marketplace
CRM dla ludzi kontra poniedziałkowy
Folk wygrywa w: contact enrichment through Magic Fields, inbox-native outreach, less configuration before first use
Poniedziałkowy CRM wygrywa w kategoriach: board automations, workload views across projects, granular permission controls
Lud kontra Kapsułka CRM
Folk wygrywa w: collaborative mail merge, browser-based prospecting, a cleaner group model for events
Capsule CRM wygrywa w następujących kategoriach: a genuinely free tier, sales analytics, case and ticket tracking
Więcej informacji na temat Insightly w porównaniu
Here is how Insightly holds up against the bigger names:
Insightly wygrywa w kategoriach: a gentler interface, faster rollout, tighter project and CRM linkage
Zoho CRM wygrywa w następujących kategoriach: deeper feature coverage, custom workflow rules, a far cheaper top tier
Wnikliwy vs. Salesforce
Insightly wygrywa w kategoriach: setup speed without a consultant, clearer per-user pricing, built-in project delivery
Salesforce wygrywa w następujących kategoriach: customization ceiling, partner network size, enterprise reporting depth
Insightly wygrywa w kategoriach: milestone-based project tracking, HIPAA coverage, flatter cost as seats grow
HubSpot wygrywa w kategoriach: free entry plan, content and email marketing tools, reporting polish
Insightly wygrywa w kategoriach: post-sale delivery, AppConnect breadth, service and ticketing add-ons
Pipedrive wygrywa w kategoriach: lower starting price, pipeline speed, simpler daily sales views
Często zadawane pytania
Czym jest folk CRM?
Folk is a lightweight customer relationship management app built around contacts and outreach. It groups people, syncs your inbox, and suits fundraising, events, and partnerships as much as sales.
Czy folk to dobry CRM?
Yes, for individuals and small teams with basic needs. It is one of the easiest options to learn. Larger sales teams will hit limits on reporting and call tracking.
Ile kosztuje folk?
Three tiers: Standard at $17.5 per member monthly, Premium at $35, and Custom at $70. A 14-day free trial is available before you pay.
Do czego służy Insightly?
It manages customer interactions, leads, sales opportunities, and projects in one system. Teams also use it for reporting, task assignment, and linking delivery work to closed deals.
Czy Insightly jest łatwy w użyciu?
The interface is easy to pick up and data entry is not overly convoluted. It is simpler than Zoho CRM, though not as feature-deep.
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