Snelstart
Deze handleiding behandelt alle functies van Copper CRM:
- Aan de slag — Create your account and connect Google Workspace
- Hoe geautomatiseerde taken te gebruiken — Set task reminders for follow-ups and contract renewals so nothing slips
- Hoe gebruik je e-mailtemplates? — Reuse your best messages with merge fields for fast personal outreach
- How to Use Create Workflows — Build workflow automation that moves records forward without manual clicks
- Hoe importgegevens te gebruiken — Move contacts and companies from spreadsheets into your first CRM cleanly
- Hoe pijplijnen te gebruiken — Drag opportunities through pipeline stages that mirror your real sales process
- Hoe Track Leads te gebruiken — Score, segment, and track leads until they are ready to buy
- Hoe verkooprapportage te gebruiken — Turn raw activity data into insight your sales team can act on
- Hoe Google Workspace CRM te gebruiken — Work from your Gmail inbox with Google Calendar, Docs, and Drive
- Hoe projecten beheren te gebruiken — Run delivery work inside the same records that hold your customers
Benodigde tijd: 5 minuten per film
Ook in deze handleiding: Professionele tips | Veelgemaakte fouten | Probleemoplossing | Prijzen | Alternatieven
Waarom zou je deze gids vertrouwen?
I have used Copper CRM for two years across two small sales teams.
I tested every feature in this tutorial myself, including the messy parts.
Copper CRM is built for businesses that already run on Google Workspace.
Most users stop at contacts and never touch the automatisering underneath.
This guide shows you how to use Copper CRM feature by feature.
Step by step, with real screenshots and the shortcuts I actually use.
Handleiding voor Copper CRM
This How to Use Copper CRM tutorial walks through the whole process, from your first login to sales reporting.
Koper CRM
The only sales CRM recommended by Google. Copper lives inside your Gmail inbox, logs email automatically, and kills manual data entry. Start free — no credit card required.
Aan de slag met Copper CRM
Finish this setup once and every feature below will work.
Het duurt ongeveer drie minuten.
Here is what to expect on your first login:
Laten we nu elke stap eens doornemen.
Stap 1: Maak uw account aan
Go to the Copper website and click Start Free Trial.
Sign up with the Google account your team already uses for email.
✓ Controlepunt: Check your inbox for the confirmation email.
Stap 2: Installeer de Chrome-extensie
Copper is a browser tool, so there is nothing to download.
Add the Chrome extension and grant access to Gmail and Google Calendar.
Copper also offers a mobile app for iOS en Android.
Zo ziet het dashboard eruit:
✓ Controlepunt: The Copper sidebar appears on the right of Gmail.
Stap 3: Voltooi de eerste installatie
Name your pipeline stages and set your contact types.
Copper’s free Crash Course covers this setup with technical instructions and a workbook.
The course also includes a module on training your team.
✅ Klaar: Je bent klaar om een van de onderstaande functies te gebruiken.
Hoe u geautomatiseerde taken in Copper CRM kunt gebruiken
Geautomatiseerde taken lets you set task reminders for follow-ups and contract renewals so nothing slips.
Automated Tasks handle the small follow-ups that sales reps forget under pressure.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Open een record
Open any person, lead, company, or opportunity in Copper.
Click the Tasks panel on the right side.
Step 2: Create the Task
Write a short action, pick an owner, and set a due date.
Link the task to the deal so context travels with it.
Zo ziet het eruit:
✓ Controlepunt: The task appears in the record and in your task list.
Step 3: Add a Trigger
Attach the task to a pipeline stage change or a contract renewal date.
Copper then creates it for you every time that event fires.
✅ Resultaat: Follow-ups now create themselves, so client communication stays on time.
💡 Pro-tip: Set renewal tasks 60 days out, not 30, so you have room to negotiate.
Hoe u e-mailtemplates van Copper CRM kunt gebruiken
E-mailtemplates lets you reuse your best messages with merge fields for fast personal outreach.
Email Templates let you send the same proven message to many prospects at once.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Open de sjabloonbibliotheek
Go to Settings, then Email Templates inside Copper.
Click Create Template to start a new one.
Step 2: Insert Merge Fields
Drop merge fields like first name and company into the body.
Copper fills each field from your contacts when the email sends.
Zo ziet het eruit:
✓ Controlepunt: Your merge fields preview with real contact names, not placeholders.
Step 3: Send in Bulk
Filter your People list, select the segment, and choose your template.
Track opens and email responses from the activity feed.
✅ Resultaat: You can run personal mass outreach in minutes instead of hours.
💡 Pro-tip: Keep one template per pipeline stage and name them by stage number.
How to Create Copper CRM Workflows
Create Workflows lets you build workflow automation that moves records forward without manual clicks.
Workflow automation replaces the repetitive admin that eats your day to day work.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Open Workflow Automation
Head to Settings and choose Workflow Automation.
Pick the pipeline or object you want to automate.
Stap 2: Stel de trigger in
Choose an event such as a stage change or a new lead.
Keep one trigger per workflow so the logic stays readable.
Zo ziet het eruit:
✓ Controlepunt: The workflow shows an active status with a recent run count.
Step 3: Choose the Action
Add actions like task creation, field updates, or an email alert.
Turn the workflow on and watch one live record run through it.
✅ Resultaat: Routine admin runs itself and your records stay current.
💡 Pro-tip: Build one workflow, watch it for a week, then build the next.
How to Import Copper CRM Data
Importeer gegevens lets you move contacts and companies from spreadsheets into your first CRM cleanly.
Importing data is the first real step when Copper becomes your first CRM.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Clean the Spreadsheet
Export your list to Google Sheets or CSV first.
Give every column a plain header like Email or Company.
Step 2: Match the Fields
Open Settings, choose Import, and upload the file.
Map each column to the matching Copper field on screen.
Zo ziet het eruit:
✓ Controlepunt: Your record count matches the spreadsheet row count.
Stap 3: Controleren en bevestigen
Run the import, then spot-check twenty records for accuracy.
Copper automatically matches People to Companies using the email domain.
✅ Resultaat: Your whole customer database now lives in one searchable place.
💡 Pro-tip: Import companies before people, so Copper links them correctly on the first pass.
Hoe Copper CRM-pijplijnen te gebruiken
Pijpleidingen lets you drag opportunities through pipeline stages that mirror your real sales process.
Pipelines give your sales process a visual, drag-and-drop shape everyone understands.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Name Your Stages
Open Settings and edit the default pipeline stages.
Use the stage names your sales team already says out loud.
Step 2: Add an Opportunity
Create an opportunity from a qualified lead or an existing person.
Set the value, close date, and owner.
Zo ziet het eruit:
✓ Controlepunt: Your stage names appear across the top of the pipeline board.
Step 3: Move the Deal
Drag the card forward as the customer commits.
Each move can fire automation, so the whole process keeps running.
✅ Resultaat: Every deal has a visible stage and a clear next action.
💡 Pro-tip: Cap your pipeline at six stages, or team adoption drops fast.
Hoe u Copper CRM kunt gebruiken om leads te volgen
Track Leads lets you score, segment, and track leads until they are ready to buy.
Lead management decides which prospects deserve your attention this week.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Collect the Leads
Capture leads from your website form, Gmail inbox, or the Chrome extension.
Every lead lands in one queue instead of scattered apps.
Step 2: Score and Segment
Apply lead scoring rules to determine which leads look ready to buy.
Segmentation groups them for drip campaigns that feel personal.
Zo ziet het eruit:
✓ Controlepunt: Each lead shows a score and a segment tag.
Step 3: Convert When Qualified
Convert the lead into a person and an opportunity.
Copper keeps the full history, including calls and email responses.
✅ Resultaat: Your sales reps spend their time on the leads most likely to close.
💡 Pro-tip: Review your lead scoring model quarterly against deals you actually closed.
How to Use Copper CRM Sales Report
Verkooprapportage lets you turn raw activity data into insight your sales team can act on.
Reports show what your sales team actually did, not what it remembers doing.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Pick a Report Type
Open the Reports tab and choose pipeline, activity, or forecast.
Start with pipeline health if you are new to CRM software.
Step 2: Filter the Data
Narrow by owner, date range, pipeline, or contact type.
Save the filtered view so you can reopen it each Monday.
Zo ziet het eruit:
✓ Controlepunt: The chart loads with your filters applied.
Step 3: Share the Insight
Export to Google Sheets or schedule an email to your team.
Regular reviews of sales performance metrics reveal trends vroeg.
✅ Resultaat: You can answer forecast questions with data instead of guesses.
💡 Pro-tip: Pin one activity report to your Monday meeting and never change it mid-quarter.
Hoe Copper CRM te gebruiken in Google Workspace CRM
Google Workspace CRM lets you work from your Gmail inbox with Google Calendar, Docs, and Drive.
Copper CRM is the only sales CRM recommended by Google for a reason.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Installeer de extensie
Add the Copper Chrome extension and grant Google access.
The Copper sidebar now opens beside every message.
Step 2: Add People from Gmail
Open an email and click Add to Copper in the sidebar.
Copper pulls the name, company, and signature details automatically.
Zo ziet het eruit:
✓ Controlepunt: The Copper sidebar loads inside Gmail without a second login.
Step 3: Integrate the Rest
Integrate Google Calendar, Google Drive, and Google Docs with your records.
Meetings, files, and notes attach themselves to the right person.
✅ Resultaat: Copper logs email automatically, ending most manual data entry.
💡 Pro-tip: Turn on automatic email logging before you invite the rest of your team.
How to Manage Copper CRM Projects
Projecten beheren lets you run delivery work inside the same records that hold your customers.
Won deals still need delivery, and Copper keeps that work beside the customer record.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Een project aanmaken
Open the Projects tab and create one from a won opportunity.
Name it after the deliverable, not the client.
Step 2: Break Down the Work
Add internal tasks with owners and dates for each milestone.
Copper’s project tools track deliverables inside the customer record.
Zo ziet het eruit:
✓ Controlepunt: The project appears linked to the company record.
Step 3: Track to Delivery
Move tasks along and log every client communication as you go.
The account manager sees the same history the sales rep saw.
✅ Resultaat: Every customer’s delivery work sits beside their sales history.
💡 Pro-tip: Copy a project template for repeat services so kickoff takes five minutes.
Copper CRM Pro-tips en sneltoetsen
After two years of daily use, these are the habits that saved me the most time.
Toetsenbord sneltoetsen
| Actie | Snelkoppeling |
|---|---|
| Wereldwijde zoekopdracht | / |
| Een nieuw record aanmaken | C |
| Add a task | T |
| Save and close | Ctrl + Enter |
Verborgen functies die de meeste mensen over het hoofd zien
- Weekly User Webinar: Copper runs a live webinar open to everyone, and you can attend it as many times as you want.
- Gemeenschapsforum: Real users answer setup questions faster than support tickets, especially on workflow automation.
- Bulk email from filters: Filter your People list, then send one template to the entire segment in a single action.
Veelvoorkomende fouten bij Copper CRM die u moet vermijden
Mistake #1: Importing dirty data
❌ Fout: Dumping an old spreadsheet straight into Copper with duplicate rows and blank company fields.
✅ Rechts: Clean the file in Google Sheets first, then import companies before people so Copper links them.
Mistake #2: Building fifteen pipeline stages
❌ Fout: Mapping every internal step, which makes the board unreadable and kills team adoption.
✅ Rechts: Use four to six stages that match how your sales reps actually describe a deal.
Mistake #3: Skipping lead scoring
❌ Fout: Treating every lead the same and calling them in the order they arrived.
✅ Rechts: Score leads on fit and behaviour, then focus your week on the top tier.
Probleemoplossing voor Copper CRM
Problem: Emails are not logging automatically
Oorzaak: The Chrome extension lost its Google permissions after a password change.
Repareren: Remove the extension, reinstall it, and re-authorise Gmail access. Then send one test email and confirm it appears in the activity feed.
Problem: Duplicate contacts after an import
Oorzaak: Your file used a different email column than the existing records.
Repareren: Open the Merge Duplicates tool under Settings. Match on email address, review the pairs, and merge. Re-import only the missing rows afterwards.
Problem: A workflow stopped firing
Oorzaak: Someone renamed a pipeline stage the workflow was watching.
Repareren: Open Workflow Automation, check the trigger, and re-select the current stage name. Save, then move one test deal to confirm it runs.
📌 Opmerking: If none of these fix your issue, contact Copper CRM support or post in the Community Forum.
Wat is Copper CRM?
Koper CRM is customer relationship management software built for Google Workspace users.
Think of it as a sales layer that sits on top of Gmail.
A CRM is an essential part of modern selling.
The end goal is fewer manual processes and more time with customers.
It is the only sales CRM recommended by Google, and that integration is the whole point.
Copper automatically populates records with data from your Google apps, so manual entry mostly disappears.
Bekijk dit korte overzicht:
Het omvat de volgende belangrijke kenmerken:
- Geautomatiseerde taken: Task reminders for follow-ups, renewals, and every promise you make on calls
- E-mailtemplates: Reusable messages with merge fields for efficient mass outreach
- Create Workflows: Rules that update records and assign work without a person clicking
- Gegevens importeren: A guided path for importing data from spreadsheets into Copper
- Pijpleidingen: Customizable, drag-and-drop pipeline stages that match your sales process
- Trackleiders: Lead management with scoring, segments, and clean conversion
- Verkooprapportage: Custom reports that track team activity for real accountability
- Google Workspace CRM: Deep integration with Gmail, Google Calendar, Google Drive, and Google Docs
- Projecten beheren: Project tracking for deliverables inside the customer record
Voor een volledige recensie, zie onze Copper CRM-recensie.
Copper CRM-prijzen
Here is what Copper CRM costs in 2026:
| Plan | Prijs | Het beste voor |
|---|---|---|
| Starter | $9 per stoel per maand | One person testing Copper as their first CRM |
| Basis | $23 per stoel per maand | Small teams that need pipelines and Gmail integration |
| Professioneel | $59 per stoel per maand | Growing sales teams needing workflow automation and reporting |
| Bedrijf | $99 per stoel per maand | Larger teams needing unlimited records and full customization |
Gratis proefperiode: Ja, 14 dagen zonder creditcard.
Geld-terug-garantie: No formal refund window, so test properly during the trial.
Pricing is per person, so costs climb quickly for a growing sales team.
Annual billing lowers the per-seat rate, which matters when you are investing for a full year.
💰 Beste prijs-kwaliteitverhouding: Professional — workflow automation and custom reporting make a huge invloed on daily sales work.
Koperen CRM versus alternatieven
How does Copper compare? Here is the competitive line-up:
Bekijk deze vergelijking:
| Hulpmiddel | Het beste voor | Prijs | Beoordeling |
|---|---|---|---|
| Koper CRM | Google Workspace-gebruikers | $9-$99/seat/mo | ⭐ 3,5 |
| HubSpot | Marketing plus sales | $0-$90/mo | ⭐ 4,5 |
| Salesforce | Bedrijfsrapportage | $25-$330/mo | ⭐ 4.4 |
| Maandag CRM | Visual pipeline boards | $12-$28/maand | ⭐ 4.6 |
| Freshsales CRM | Ingebouwde belfunctie | $9-$59/mo | ⭐ 4,5 |
| Inzichtelijk | CRM plus-projecten | $29-$99/maand | ⭐ 4.0 |
| Capsule CRM | Budget simplicity | $18-$54/mo | ⭐ 4.4 |
| ActiveCampaign | Drip campaigns | $15-$145/mo | ⭐ 4,5 |
Snelle keuzes:
- Beste overall: HubSpot — more features and a free tier for most businesses
- Beste budget: Capsule CRM — real pipelines at a low price per person
- Het meest geschikt voor beginners: Copper CRM — it looks and behaves like Gmail
- Best for business development: Salesforce — deepest reporting and forecasting at scale
🎯 Alternatieven voor Copper CRM
Op zoek naar alternatieven voor Copper CRM? Dit zijn de beste opties:
- 🚀 GoHighLevel: All-in-one agency platform with funnels, drip campaigns, and white-label access.
- 💰 Keap: Klein bedrijf automation with built-in payments and strong email marketing.
- 🎨 ActiveCampaign: Best-in-class email automation and drip campaigns with a light CRM attached.
- 🌟 HubSpot: Generous free tier and the deepest marketing toolset for growing companies.
- ⚡ ClickFunnels: Landing pages and checkout flows for businesses selling one product or service.
- 👶 Volk: Lightweight contact management for founders who want a friendly first CRM.
- 🔥 Meteen: Cold outreach at scale with inbox opwarming and reply tracking.
- 🔧 Klik omhoog: Project work and sales tracking inside one flexible tool.
- 📊 Maandag CRM: Colorful boards that non-technical sales teams pick up quickly.
- ⭐ Capsule CRM: Simple, affordable contact and pipeline tracking for very small teams.
- 💼 Inzichtelijk: CRM plus project delivery, with deeper reporting than Copper.
- 🎯 Freshsales CRM: Built-in phone, chat, and AI lead scoring at a friendly price.
- 🏢 Salesforce: Endless customization for large enterprise sales teams.
- 🔒 Zendesk: Support-first platform for teams focused on customer service.
Voor de volledige lijst, zie onze Alternatieven voor Copper CRM gids.
⚔️ Koperen CRM vergeleken
Here is how Copper stacks up against each competitor:
- Copper CRM versus GoHighLevel: GoHighLevel wins on marketing breadth. Copper wins for teams living inside Gmail.
- Copper CRM versus Keap: Keap adds payments and invoicing. Copper stays simpler and easier to learn.
- Copper CRM versus ActiveCampaign: ActiveCampaign wins on drip campaigns. Copper wins on Google integration and daily usability.
- Copper CRM versus HubSpot: HubSpot has a free plan and more features. Copper feels lighter to adopt.
- Copper CRM versus ClickFunnels: Different jobs. ClickFunnels sells; Copper manages the relationship afterwards.
- Copper CRM versus Folk: Folk is cheaper and simpler. Copper offers real pipelines and workflow automation.
- Copper CRM versus Instantly: Instantly is built for cold email volume. Copper handles the full relationship.
- Copper CRM versus ClickUp: ClickUp wins on project depth. Copper wins on pipelines and Gmail context.
- Copper CRM versus Monday CRM: Monday is more visual. Copper is more focused on Google-native selling.
- Copper CRM versus Capsule CRM: Capsule costs less per person. Copper offers stronger automation and Google integration.
- Copper CRM versus Insightly: Closest match on paper. Insightly reports better; Copper is easier daily.
- Copper CRM versus Freshsales CRM: Freshsales bundles calling and AI scoring. Copper keeps a cleaner Gmail-first workflow.
- Copper CRM versus Salesforce: Salesforce scales further. Copper needs no admin and works from day one.
- Copper CRM versus Zendesk: Zendesk is a support tool. Copper is a sales CRM with projects.
Begin nu met het gebruik van Copper CRM.
Je hebt geleerd hoe je alle belangrijke functies van Copper CRM kunt gebruiken:
- ✅ Geautomatiseerde taken
- ✅ E-mailtemplates
- ✅ Create Workflows
- ✅ Gegevens importeren
- ✅ Pijpleidingen
- ✅ Volg leads
- ✅ Verkooprapportage
- ✅ Google Workspace CRM
- ✅ Projecten beheren
Volgende stap: Pick one feature and try it today.
De meeste mensen beginnen met geautomatiseerde taken.
It takes less than five minutes and pays for itself the first week.
Veelgestelde vragen
Hoe werkt Copper CRM?
Copper CRM sits inside your Gmail inbox and Google Workspace apps. It logs emails, calls, and meetings automatically, then organizes them into leads, people, companies, and opportunities you can track.
Hoe gebruik je CRM stap voor stap?
Import your contacts, set your pipeline stages, then log every deal as an opportunity. Add tasks for follow-ups, build one workflow, and review your reports weekly.
Waarvoor wordt Copper CRM gebruikt?
Copper CRM is used for lead management, pipeline tracking, and project delivery. Sales teams use it to manage contacts, automate follow-ups, and forecast revenue without manual data entry.
Wat is de oude naam van Copper CRM?
Copper was originally called ProsperWorks. The company rebranded to Copper in 2018 while keeping its focus on being the sales CRM recommended by Google.
Heeft Copper CRM een app?
Yes. Copper offers a mobile app for iOS and Android, plus a Chrome extension for Gmail. The mobile app covers contacts, tasks, pipelines, and activity logging.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 