⚡ Kort oordeel:
- Prijzen: Keap costs $299/month (annually billed). Freshsales CRM starts at $9/user/month.
- Het meest geschikt voor: Keap suits small businesses that want sales and marketing automatisering in one dashboard. Freshsales fits sales teams that want a cheap seat-based CRM.
- Belangrijkste verschil: Keap bundles a landing page builder, invoicing and payment processing, and a bedrijf line. Freshsales leans on Freddy AI and omnichannel messaging.
- Onze keuze: Keap, rated 4.2 against 4.0, because it replaces several tools at once.
Most people comparing these two tools have already outgrown a spreadsheet.
They want one system for customer relationship management and follow-up.
Keap CRM and Freshsales CRM both promise that.
Maar ze zijn gebouwd voor andere taken.
Keap is a sales and marketing automatisering platform with a CRM inside it.
Freshsales is a sales CRM that adds marketing through other Freshworks products.
Overzicht
This Keap vs Freshsales CRM comparison covers pricing, key features, automation, and ease of use.
Ons schrijver spent hands-on time inside the Keap app directly.
Notes on Freshsales come from vendor documentation and G2 and Capterra reviews.
Every price below comes from our own pricing database, not a vendor landing page.
By the end you will know which one fits your sales process.
Wat is Keap CRM?
Keap is a CRM and automation platform built for kleine bedrijven.
It merges CRM, email marketing, and sales automation into one system.
Klant gegevens, sales campaigns, and billing all live in the same place.
The company was formerly known as Infusionsoft before its rebrand.
Keap offers a visual Campaign Builder for building campaigns without code.
Het omvat tevens een aparte zakelijke lijn voor bellen en sms'en.
That keeps work messages out of your personal phone.
🏆 Winnaar: Keap
One platform for CRM, marketing automation, and invoicing. Keap connects to more than 2,500 third party tools. Setup takes about 20 minutes.
Keap-prijzen
Keap plans are priced by contact volume, not by seat.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Keap | $299/maand (jaarlijks gefactureerd) | Established small businesses running sales and marketing in one system |
| Gratis proefperiode | $0 gedurende 14 dagen | Test elke functie voordat je deze definitief vastlegt. |
| Expert Coaching (one-time) | $499 | Guided onboarding and custom training |
Pricing verified August 2026.
Gratis proefperiode: 14 days with access to all features.
Geld-terug-garantie: Keap does not publish a blanket refund window, so cancel inside the trial if it is not a fit.
📌 Opmerking: Each additional user costs $30 per month. Onboarding includes free migration and a dedicated customer success manager.
⚠️ Pricing conflict: Our database lists Keap at $299/month billed annually. Public sources list three tiers instead: Lite from $79/month, Pro from $169/month, and Max from $199/month, each for 500 contacts. The monthly fee climbs as your contact list grows past each threshold, so confirm your tier at checkout.
Belangrijkste voordelen van Keap
Here is what makes Keap CRM worth a look:
- Hours back every week: Keap customers who use automation report saving 10 hours per week. They also report a 38% lift in revenue.
- Fewer tools to pay for: CRM, marketing, sales, and project management sit in one dashboard. That cuts the stack you have to manage.
- Invoicing and payment processing: Billing is built in. Several payment gateways connect natively.
- Advanced automations without code: The Campaign Builder uses drag and drop tools. Templates cover the common when-then paths.
- Landingspagina-builder: Build one landing page or connect multiple landing pages to the same campaign. Web form and checkout forms feed straight into the contact record.
- Real onboarding help: Free migration, free on-demand product training, and training webinars come with the plan.
- Leverbaarheid: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
Wat ons team opmerkte
Our writer created a new account and ran a small campaign end to end. Here is what stood out from that hands-on time:
Voordelen en nadelen van Keap
✅ Voordelen
- Automates almost every stage of the sales journey
- Connects with more than 2,500 platforms and tools
- Built-in invoicing and several payment processing integrations
- Free migration and a dedicated customer success manager on every plan
- Setup takes as little as 20 minutes
❌ Nadelen
- Pricing is high enough to deter brand new small businesses
- The $499 one-time onboarding fee is not optional for most buyers
- Costs jump once your contact count crosses a threshold
- The user community is not very active
Wat is Freshsales CRM?
Freshsales is cloudgebaseerde CRM-software van Freshworks.
It launched in 2016 as the second major product in that suite.
The tool centralizes customer data and every touchpoint on one timeline.
Freddy AI scores leads, flags deal risk, and suggests the next best action.
Phone, email, chat, and SMS all sit inside a unified inbox.
Freshworks reports more than 67,000 customers across its products.
Freshsales CRM
A seat-priced CRM for small and medium sized businesses. Freddy AI handles lead scoring and forecasting. Users rate it 4.5/5 on G2 and Capterra.
Freshsales CRM-prijzen
Freshsales charges per user, so cost scales with your sales team.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Groei | $9 per gebruiker per maand | Small teams tracking sales activities for the first time |
| Pro | $39 per gebruiker per maand | Growing sales teams that need sequences and forecasting |
| Onderneming | $59 per gebruiker per maand | Larger teams needing custom fields, audit logs, and governance |
Pricing verified August 2026.
Gratis proefperiode: 21 days on every tier, no credit card required.
Geld-terug-garantie: None published. The long trial is meant to cover that gap.
📌 Opmerking: A free plan covers up to 3 users with most features included. Freshsales pricing has fallen over the years and now sits two to three times lower than it once did.
⚠️ Pricing conflict: Our database lists Growth at $9/user/month and Enterprise at $59/user/month. Public sources currently list the entry paid tier at $11/user/month and Enterprise at $71/user/month. Check the live checkout page on the Freshworks website before you buy.
Belangrijkste voordelen van Freshsales CRM
Here is where Freshsales earns its score:
- Uitstekende prijs-kwaliteitverhouding: Reviewers call it strong value for money, especially for small and medium sized businesses.
- Freddy AI: It can score leads on behavior and profile, which lifts conversion rates on the deals worth chasing.
- Visuele verkoopprocessen: Kanban boards show deal progress and expose bottlenecks fast.
- Omnichannel messaging: Email, phone, WhatsApp Business, Facebook Messenger, and LINE all connect.
- Rapportage: About a dozen predefined sales reports ship ready and stay fully customizable.
- Support on every plan: 24/5 phone support, chat, and email, with no tier gating.
- Mobiele apps: De iOS en Android apps support offline access and call logging.
Wat ons team opmerkte
Note: We have not had extended hands-on time with Freshsales CRM yet. The observations here come from Freshworks documentation and public reviews on G2 and Capterra.
Those reviews split along one line. Buyers praise the price and the interface, while a smaller group reports cluttered navigation and slow loading times on heavy pipelines.
Voordelen en nadelen van Freshsales CRM
✅ Voordelen
- Scores 4.5/5 on review platforms like Capterra and G2
- Gratis abonnement voor maximaal 3 gebruikers met de meeste functies inbegrepen.
- Intuïtieve interface die gemakkelijk te leren is.
- 21-day free trial on every tier
- Works tightly with Freshdesk, Freshmarketer, and other Freshworks products
❌ Nadelen
- Cluttered navigation and slow loading times
- Around 385 integrations, fewer than larger competitors
- Limited native connectors outside the Freshworks family
- Mist enkele functionaliteiten die wel in HubSpot aanwezig zijn. Salesforce
Functievergelijking
Both tools cover the CRM basics. The gap shows up in what surrounds the contact record.
| Functie | Keap | Freshsales CRM |
|---|---|---|
| Startprijs | $299/maand (jaarlijks) | $9 per gebruiker per maand |
| Gratis plan | ❌ | ✅ (3 gebruikers) |
| Gratis proefperiode | ✅ 14 dagen | ✅ 21 dagen |
| Landingspagina-builder | ✅ | ❌ |
| Facturering en betalingen | ✅ | ❌ |
| Built-in Business Line | ✅ | ✅ (phone, SMS) |
| AI-leadscoring | ✅ | ✅ Freddy AI |
| Integraties | 2,500+ | ~385 |
| Het beste voor | Sales and marketing automation in one place | Seat-priced CRM for sales teams |
1. Automation Builder
Keap: The Campaign Builder is a visual flowchart for marketing automations. You drag a trigger, attach automated actions, and publish. Advanced automations follow simple when-then logic, so automated tasks like follow-up and tagging run without you.
Freshsales CRM: Sales sequences automate repetitive steps so reps spend more time selling. The logic is lighter than Keap’s and aimed at outreach rather than full marketing automation.
2. Contact- en klantgegevensbeheer
Keap: Every customer sits in one record with tags, custom fields, and history. Keeping the whole contact list and process in one system is the point of the product.
Freshsales CRM: You get a 360-degree customer view with a full timeline of interactions. That history then feeds personalized marketing later in the customer journey.
3. Email and Text Messaging
Keap: A dedicated business line handles calls and texts, which separates work from personal. Email follow-ups fire automatically based on customer interactions.
Freshsales CRM: Phone, email, chat, and SMS live in a unified inbox. Email tracking shows who opened what, and reps can respond in the same window.
4. Landingspagina's en webformulieren
Keap: The landing page builder ships inside the platform. Publish one landing page or connect multiple landing pages to a single funnel, then push each new lead straight into a campaign.
Freshsales CRM: You get web forms for lead capture, but no landing page builder. For real landing pages you add Freshmarketer alongside it.
⚠️ Waarschuwing: If landing pages matter to your business strategy, budget for a second tool with Freshsales. That closes most of the price gap between these two CRM platforms.
5. Sales Pipeline and Deal Tracking
Keap: The sales pipeline is visual and drag and drop. Deals move by stage, and each move can trigger the next automated step in the sales process.
Freshsales CRM: Kanban sales pipelines track deal progress and surface bottlenecks. Freshdesk OMNI pulls support conversations into the same view for teams that own both sides.
6. Lead Management and Lead Scoring
Keap: Lead scoring rates each prospect on engagement, so a rising lead score tells you who to call first. Lead management and tracking sit beside the automation, which is how teams chase more leads without more headcount.
Freshsales CRM: Freddy AI can score leads on behavior and profile. That prioritization is the feature reviewers point to when they say it helps increase conversions.
7. AI-functies
Keap: Keap AI drafts email copy and proposes automations from plain language prompts. It writes and builds rather than predicts.
Freshsales CRM: The Freddy AI co-pilot predicts deal risk and recommends the next best action to close. Its strength is forecasting, not content.
8. Email Marketing Campaigns
Keap: Email marketing runs on CRM tags and segments, so email marketing campaigns can target narrow slices of your list. Keap claims 99.5% deliverability on messages sent through the platform.
Freshsales CRM: You can send personalized bulk emails and monitor activity on them. Smart AI agents handle routing, but heavy campaign work belongs in Freshmarketer.
9. Reporting and Integrations
Keap: Pipeline management reporting shows where deals stall against your growth goals. Keap connects to more than 2,500 third party tools, including e commerce and payment add ons.
Freshsales CRM: About a dozen predefined reports cover forecasting and team performance. The marketplace holds roughly 385 apps, with Google, Microsoft 365, Slack, and Zoom among them.
⚠️ Waarschuwing: Freshsales integration depth is strongest inside the Freshworks family. Outside it, third party integrations are thinner than what Keap offers.
10. Prijsbepaling en kosten
| Laag | Keap | Freshsales CRM |
|---|---|---|
| Vrij | ❌ | ✅ Maximaal 3 gebruikers |
| Invoer | $299/maand (jaarlijks gefactureerd) | Groei: $9 per gebruiker per maand |
| Midden | Inbegrepen | Pro: $39 per gebruiker per maand |
| Bovenkant | Inbegrepen | Zakelijk: $59 per gebruiker per maand |
| Onboarding | $499 one-time Expert Coaching | None required |
| Extra user | $30/maand | Prijs per stoel |
Keap: You pay a flat platform fee tied to contacts, not seats. That is expensive for a solo operator and reasonable for an established business replacing four tools.
Freshsales CRM: Seat pricing starts low and grows with the team. Ten reps on Pro land near $390 per month, so the cheap headline shrinks fast.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Laagste instapkosten | Freshsales CRM | Free plan plus $9 seats |
| Sales and marketing automation together | Keap | Campaign Builder plus email |
| Facturering en betalingsverwerking | Keap | Billing is built in |
| AI forecasting | Freshsales CRM | Freddy AI deal risk scoring |
| Landing pages inside the CRM | Keap | No second tool needed |
| A large sales team | Freshsales CRM | Cheaper per seat at scale |
💰 Jouw budget
Keap’s monthly fee is fixed and steep for a brand new kleine onderneming. Freshsales starts near zero, then climbs one seat at a time.
🔌 Jouw technologie-stack
Already on Freshdesk or Freshmarketer? Freshsales slots in with almost no work. If your stack is scattered, Keap’s 2,500 connections will cover more of it.
🛒 Your E Commerce Setup
E commerce businesses get more from Keap, since checkout forms, invoices, and cross sells run from one place. Freshsales has no native e commerce tools.
🎓 Jouw ervaringsniveau
Keap is user friendly once configured, and a success manager helps you get there. Freshsales is easier to open cold, though navigation gets cluttered as data grows.
🆓 Gratis proefversies en demo's
Keap gives 14 days with every feature unlocked. Freshsales gives 21 days with no credit card required, which is the safer way to test a real pipeline.
🛟 Ondersteuningsopties
Keap runs 24/7 chat, email, and weekday phone support for U.S. customers, plus a knowledge base. Freshsales covers 24/5 across phone, chat, and email on every plan.
Overstaphandleiding
Already on one of these? Here is what changes if you move.
🔄 Overstappen van Keep naar Freshsales CRM?
✅ Wat je eraan hebt:
- A much lower starting price and a free tier for three users
- Freddy AI deal risk scoring and next-best-action prompts
- WhatsApp, Facebook Messenger, and LINE in the same inbox
❌ Wat je verliest:
- The landing page builder and checkout forms
- Geïntegreerde facturering en betalingsverwerking
- Roughly 2,100 integrations you may already rely on
📋 Zo schakel je over:
- Export contacts, tags, and custom fields from Keap as CSV
- Start the 21-day Freshsales trial and map fields during import
- Rebuild active campaigns as sequences, then move billing to a separate tool
🔄 Overstappen van Freshsales CRM naar Keap?
✅ Wat je eraan hebt:
- Marketing automation, landing pages, and invoicing in one dashboard
- Gratis migratie en een toegewijde klantensuccesmanager.
- A business line for calls and texts
❌ Wat je verliest:
- Per-seat pricing and the free three-user plan
- Native links to Freshdesk and Freshmarketer
- Freddy AI forecasting inside the pipeline view
📋 Zo schakel je over:
- Export your Freshsales contacts, deals, and notes
- Open a Keap trial and hand the file to the free migration team
- Rebuild sequences in the Campaign Builder, then switch your forms over
Wat onze recensie niet behandelde
This comparison focused on small businesses and small sales teams. We did not stress-test either CRM at 100,000 contacts, audit their beveiliging certifications, or evaluate custom API work. Enterprise contracts and negotiated pricing were also outside scope. If you run a large operation, your shortlist may look different from ours.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Freshsales CRM |
| 🚀 Automatisering | Keap |
| 📧 E-mailmarketing | Keap |
| 🤖 AI-functies | Freshsales CRM |
| 👶 Gebruiksgemak | Freshsales CRM |
| 🔌 Integraties | Keap |
| 🧾 E Commerce and Billing | Keap |
| 🏆 Algemene winnaar | Keap |
🏆 WINNAAR: KEAP
Keap wins 4 of 7 categories and carries the higher rating at 4.2.
Het meest geschikt voor: Small businesses automating follow-up, e commerce sellers who invoice inside the CRM, and solopreneurs replacing several tools.
These products answer different questions. Keap asks how much of your sales and marketing you can hand to software. Freshsales asks how cheaply you can give a sales team a clean CRM.
Freshsales is the better buy for a growing sales team on a tight budget, and its 4.5/5 user score is earned. But we recommend Keap CRM for anyone who wants automation, billing, and campaigns under one roof.
That is also why our Keap CRM editor’s rating lands slightly higher, at 4.2 against 4.0.
Meer over Keap vergeleken
Our Keap review series lines it up against the other CRM platforms chasing the same small business buyer. These are the three closest matches.
Keap vs Ga naar een hoger niveau
Keap wint dankzij: Native invoicing, a calmer learning curve, and free migration with a named success manager.
GoHighLevel wint op: Agency sub-accounts, white labeling, and a lower entry price for resellers.
Keap wint dankzij: Built-in checkout and billing, a dedicated business line, and Keap features that cover project work too.
ActiveCampaign wint op: Cheaper entry tiers, deeper email split testing, and finer segmentation logic.
Keap wint dankzij: One flat platform fee, automation aimed at repeat business, and less upsell pressure between hubs.
HubSpot wint op de volgende punten: A genuinely free CRM tier, a larger app marketplace, and stronger reporting at scale.
Meer over Freshsales CRM vergeleken
Freshsales sits in a crowded mid-market. Here is how it holds up against three common alternatives.
Freshsales CRM versus Zoho CRM
Freshsales wint op de volgende punten: Cleaner first-run setup, Freddy AI on lower tiers, and 24/5 support without a paid add-on.
Zoho wint op de volgende punten: A wider product family, more custom module depth, and cheaper long-term contracts.
Freshsales CRM versus Pijpleiding
Freshsales wint op de volgende punten: Built-in phone and SMS, a free three-user plan, and native ties to Freshdesk.
Pipedrive wint op: Faster page loads, a tighter pipeline-first interface, and a bigger third-party marketplace.
Freshsales CRM versus Salesforce
Freshsales wint op de volgende punten: Far lower cost per seat, faster onboarding, and no admin hire required.
Salesforce wint op de volgende punten: Deeper customization, a vast partner network, and reporting that scales past 100 reps.
Veelgestelde vragen
Waarvoor wordt Keap gebruikt?
It organizes leads, automates follow-up, and handles invoicing for small businesses. Most buyers use it to replace a separate CRM, email tool, and billing app.
Is Keap gebruiksvriendelijk?
Basic setup takes about 20 minutes. Deeper automation takes longer, though onboarding checklists, videos, and a success manager help when you have needed assistance.
Hoe heet Infusionsoft tegenwoordig?
Infusionsoft is now Keap. The company rebranded to reflect its focus on small business automation rather than enterprise marketing software.
Is Freshsales een CRM-systeem?
Yes. It is the sales CRM inside the Freshworks suite, covering contacts, deals, pipelines, and reporting, with Freddy AI handling scoring and forecasting.
Welke is de beste CRM for a small business?
Keap, if you want automation and billing together. Freshsales, if you need cheap seats for a sales team and already use Freshworks tools.
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