Moz vs Ranktracker: Which SEO Tool Reigns Supreme in 2025?

Feeling lost trying to figure out which SEO tool is best for your website?

Many people struggle to pick the right one, wasting time and money on features they don’t need or missing out on key insights. 

This article cuts through the noise.

We’ll compare two big names, Moz vs Ranktracker, to help you see their strengths and weaknesses.

By the end, you’ll have a clear understanding of what each offers.

Overview

We’ve put both Moz and Ranktracker through their paces.

Our team used them on real websites, checking how well they find keywords, track rankings, and analyze competitors.

This hands-on testing led us to this straight-up comparison.

What is Moz?

Now, let’s talk about Moz. It’s another big player in SEO.

Many people know it for Domain Authority. Moz focuses a lot on links.

It helps you build strong connections.

Also, explore our favorite Moz alternatives…

Key Benefits

Moz shines with its distinct advantages, providing powerful tools to boost your search presence:

• Industry-Leading Domain Authority (DA): This is a key metric. It predicts search engine ranking. Moz’s DA is widely recognized. Over 90% of SEOs consider it important.
• Powerful Link Explorer: Analyze backlinks deeply. Find link-building opportunities easily. It has a massive index of over 35 trillion links.
• Intuitive Keyword Explorer: Discover relevant keywords. Get clear difficulty scores. See organic CTR data too.
• Comprehensive Site Crawl: Identify technical SEO issues. Get actionable recommendations quickly.
• Local SEO Tools: Optimize for local search. Manage business listings effectively.

Pricing

• Starter ($39/month)
• Standard ($79/month)
• Medium ($143/month)
• Large ($239/month)

What is Ranktracker?

So, you’re looking for a tool to help your website rank better, right?

Ranktracker is like your personal assistant for that.

It enables you to keep an eye on where your website shows up in Google and other search engines for different keywords.

It’s built to be easy to use, even if you’re new to SEO.

Think of it as a clear map that shows you how your website is doing.

Also, explore our favorite Ranktracker alternatives…

Key Benefits

• Keyword Finder generates 500+ ideas.
• Accurate local rank tracking is provided.
• Quick site audit for core issues.
• SERP Checker analyzes 10 competitors.
• Web Audit flags critical errors fast.
• Backlink tool finds new opportunities.

Pricing

Ranktracker offers several plans (billed annually), allowing you to choose the one that best fits your needs.

• Starter Plan: Costs $14 per month.
• Double Data Plan: Costs $34 per month.
• Quad Data Plan: Costs $63 per month.
• Hex Data Plan: Costs $121 per month.

Future Comparison

It’s time to dig into the details.

Here’s a direct look at how Moz and Ranktracker stack up, feature by feature.

1. Keyword Research

Moz: Their Keyword Explorer helps you find keywords and see how hard they are to rank for. It also shows you what people are looking for when they type a certain phrase.

Ranktracker: This tool offers a huge database of keywords, giving you exact search numbers. It’s great for finding new ideas you might not have thought of.

2. Rank Tracking

Moz: It checks your keyword positions once a week. You can see if your site is moving up or down in search results over time.

Ranktracker: This tool updates your keyword positions every day. It offers more keywords to track, depending on your plan, and helps you react faster to changes.

3. Backlink Analysis

Moz: It has a very large collection of links. Many see Moz as a top choice for finding out who links to your site.

Ranktracker: It provides a simpler way to watch your backlinks. You can easily see your own links and find new places to get links from.

4. Site Audits

Moz: This tool finds technical issues on your website that could hurt your SEO. It gives you clear advice on how to fix them.

Ranktracker: It offers much deeper and more detailed website checks. It can find more technical problems that Moz might miss, making them easier to understand and fix.

5. User Interface & Ease of Use

Moz: Many users find Moz very simple to use, especially if you’re new to SEO. Its design is clean and easy to move around in.

Ranktracker: It also has a clear design, but some people find Moz a bit easier to start with. Still, it’s straightforward once you get the hang of it.

6. Pricing & Value

Moz: Their plans can be more expensive, especially for smaller businesses. They offer a 30-day free trial.

Ranktracker: Generally, Ranktracker costs less. You can also change your plan based on what you need, which can save you money. They offer a 14-day free trial without needing a credit card.

7. Local SEO Features

Moz: While Moz is good for general SEO, it doesn’t focus as much on tools for local businesses.

Ranktracker: It has strong tools for checking how you rank in local searches, making it easier to show up for nearby customers.

What to Look for When Choosing a Keyword Research Tool?

• Database Size: Does it have a vast and updated keyword database?
• Accuracy of Data: Is the search volume and keyword difficulty reliable?
• Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
• Competitor Insights: Can it analyze keywords your competitors rank for?
• User-Friendliness: Is the interface intuitive and easy to navigate?
• Integration: Does it work well with other SEO solution tools you use?
• Pricing Structure: Does the cost align with the features offered and your budget?

Final Verdict (Our Pick)

After testing both, our pick leans towards Ranktracker for most users.

It wins on daily rank updates and local SEO focus, which are crucial for quick insights and targeted growth.

Plus, its pricing is generally more budget-friendly.

While Moz is a strong all-rounder, Ranktracker offers excellent value and efficiency, particularly for businesses that need fast, focused SEO data.

You should listen to us because we’ve personally put these tools to work, understanding their real-world strengths and weaknesses.

More of Moz

Here’s how Moz stacks up against some other popular SEO tools, highlighting their standout features:

• Moz vs Semrush: Semrush is a comprehensive marketing suite, while Moz focuses purely on SEO.
• Moz vs Surfer SEO: Surfer SEO specializes in on-page content optimization, where Moz offers a wider SEO toolkit.
• Moz vs SE Ranking: SE Ranking provides a cost-effective, user-friendly platform with strong rank tracking.
• Moz vs Ubersuggest: Ubersuggest is known for its budget-friendly keyword suggestions and content ideas.
• Moz vs SpyFu: SpyFu excels in competitor analysis, showing what keywords competitors bid on.
• Moz vs Similarweb: Similarweb offers deep traffic analytics and market intelligence, beyond just SEO.
• Moz vs Raven Tools: Raven Tools provides white-label reporting and integrated content management for agencies.
• Moz vs Mangools: Mangools offers a simple, affordable suite of tools, great for beginners.

More of Ranktracker

Here’s how Ranktracker stacks up against some of its alternatives, highlighting their standout features:

• Ranktracker vs Ahrefs: Ahrefs excels with its huge backlink database and comprehensive site explorer.
• Ranktracker vs Content Raptor: Content Raptor focuses on AI-powered content optimization and entity coverage scores.
• Ranktracker vs Surfer SEO: Surfer SEO specializes in on-page content optimization and SERP analysis.
• Ranktracker vs Ubersuggest: Ubersuggest provides basic SEO insights and is very accessible for beginners.
• Ranktracker vs SpyFu: SpyFu specializes in providing detailed insights into competitor PPC ads and keyword strategies.
• Ranktracker vs Similarweb: Similarweb is a market intelligence leader, strong in traffic and audience analysis.
• Ranktracker vs Raven Tools: Raven Tools offers broad digital marketing reporting and client management.
• Ranktracker vs Mangools: Mangools provides user-friendly tools with a focus on affordability.

Frequently Asked Questions