Keap vs HoneyBook: Which CRM is Best in 2025?

Choosing the right tool to manage your business can be a challenge.

You want something that helps you stay organized, keeps track of clients, and maybe even automates some pesky tasks that consume your time.

That’s where CRM software comes in.

Keap and HoneyBook are popular options, and they promise to make your life easier.

But which one is the best fit for your business in 2025?

In this post, we’ll compare Keap vs HoneyBook, comparing their features, pricing, & ease of use.

By the end, you’ll be equipped to make the right decision for your needs.

Overview

To give you the most accurate comparison, we’ve spent weeks testing both Keap and HoneyBook.

We’ve explored their features, navigated their interfaces, and compared their customer support.

We’re sharing our firsthand experience to help you choose the right CRM.

What is Keap?

Ever feel like you’re juggling a million things at once? Keap gets it.

This CRM is like having a personal assistant for your business.

It helps you organize contacts, automate tasks, and even send emails.

Think of it as your central hub for all things sales and marketing.

Also, explore our favorite Keap alternatives…

Key Benefits

Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:

• Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
• E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
• Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
• Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
• Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.

Pricing

Pricing: Starts at $249/month and chat them to get their features.

What is HoneyBook?

Need a better way to work with clients? HoneyBook is your new best friend.

It’s designed for small businesses and freelancers who want to streamline their client experience.

From proposals to payments, HoneyBook keeps everything organized and in one place.

Say goodbye to scattered emails and messy spreadsheets!

Also, explore our favorite HoneyBook alternatives…

Key Benefits

• Stay easily organized: Manage all your projects, clients, and communication in one central hub.
• Get paid faster: Send invoices and receive payments online with ease.
• Boost your bookings: Create and send professional proposals in minutes.
• Automate your workflow: Streamline tasks like sending contracts and follow-up emails.

Pricing

• Starter: $29/month.
• Essentials: $49/month.
• Premium: $109/month.

Feature Comparison

Let’s dive deeper and see how these two CRMs compare feature by feature.

This is where things get interesting!

1. Ease of Use

• Keap: Keap is powerful but can be overwhelming for beginners. The interface has a lot going on, and I am learning how to navigate it effectively. It takes time. Think of it like a powerful sports car – you need some practice before taking advantage of its capabilities. 
• HoneyBook: HoneyBook, on the other hand, is designed with simplicity in mind. The interface is clean & intuitive, making it easy to find what you need. It’s more like a user-friendly family car – easy to drive and perfect for everyday use. 

2. Workflow Management

• Keap: Keap excels at workflow automation. You can create complex automated workflows to streamline your business operations, marketing campaigns, and sales automation. This is a massive time-saver for small business owners juggling multiple administrative tasks. 
• HoneyBook: HoneyBook offers basic workflow management features but is not as robust as Keap. While you can automate some tasks, you will find a different level of flexibility and customization.

3. Project Management

• HoneyBook: HoneyBook excels at project management. It provides tools to easily manage projects from start to finish, including proposals, contracts, and timely payments. This makes it an excellent choice for freelancers and agencies that need to keep track of client projects. 
• Keap: Keap offers basic task management features, but its project management capabilities are less comprehensive than HoneyBook’s.

4. Client Relationships

• HoneyBook: HoneyBook is built around fostering strong client relationships. It provides tools to communicate with clients, track their progress, and gather feedback. It’s all about creating a seamless and enjoyable client experience. 
• Keap: Keap focuses more on lead management and sales. While it does offer tools to manage contacts, it’s not as client-centric as HoneyBook. 

5. Business Management

• Keap: Keap is a more comprehensive business management solution. It offers so many features, including sales and marketing automation, e-commerce integrations, and advanced reporting.
• HoneyBook: HoneyBook is more specialized, focusing on client and project management for service-based businesses. 

6. Integrations

• Keap: Keap integrates with a wide range of third-party apps, giving you more flexibility to connect your favorite tools. 
• HoneyBook: HoneyBook has a more limited number of integrations, which could be a drawback if you rely heavily on specific apps. 

7. Customer Support

• Keap and HoneyBook both offer excellent customer support. You can access help via phone, email, or chat. They also have extensive knowledge bases and online communities. If you ever encounter a problem, you can be confident you’ll get the needed assistance.

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What to Look for When Choosing a CRM Platform?

• Your specific needs: Not all CRMs are made equal. Some are better suited for small businesses, while others are designed for larger enterprises. When deciding, consider your business size, industry, and specific needs.
• Scalability: Choose a CRM that can grow with your business. You want to avoid having to switch platforms down the road when your needs change.
• Mobile access: Do you need to access your CRM on the go? Make sure your chosen platform has a mobile app or a mobile-friendly website.
• Free trial: Most CRMs offer a free trial period. Take advantage of this to test drive the platform and see if it fits you well.
• Customer reviews: See what other users say about the CRM platforms you’re considering. This can give you valuable insights into the pros and cons of each option.
• Budget: CRM pricing can vary widely. Set a budget and stick to it. Pay attention to features you don’t need.

Final Verdict

For most small businesses and freelancers, we recommend HoneyBook.

Its user-friendly interface, client-focused features, and streamlined workflows make it a joy to use.

While Keap offers more advanced automation and customization, it has a steeper learning curve and a higher price tag.

Ultimately, the best CRM for you depends on your specific needs and priorities.

If you’re looking for an easy-to-use platform that helps you build strong client relationships, HoneyBook is the clear winner.

But if you need a more robust solution with advanced automation capabilities, Keap might be a better fit.

We’ve spent countless hours testing and comparing these two popular CRMs.

Trust our expertise to help you make the right decision for your business.

More of Keap

Here’s a comparison of Keap with various alternatives:

• Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
• Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
• Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
• Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
• Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
• Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
• Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
• Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
• Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
• Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
• Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
• Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
• Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
• Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.

More of Honeybook

Here’s a brief comparison of Honeybook with these software solutions:

• Honeybook vs Gohighlevel: Honeybook is tailored for service-based businesses to manage clients, proposals, and payments, while GoHighLevel offers extensive marketing and sales automation for a broader range of companies.
• Honeybook vs Pipedrive: Honeybook focuses on client and project management for freelancers and small businesses, while Pipedrive specializes in visual sales pipeline management for sales teams.
• Honeybook vs ActiveCampaign: Honeybook is an all-in-one platform for client management and project workflows, while ActiveCampaign excels in advanced email marketing automation and customer relationship management.
• Honeybook vs Hubspot: Honeybook provides a streamlined solution for small businesses managing client projects, whereas HubSpot offers a wide range of marketing, sales, and service tools for scaling companies.
• Honeybook vs Clickfunnels: Honeybook is a client management and payment processing platform; ClickFunnels is primarily a sales funnel builder designed for lead generation and online sales.
• Honeybook vs Folk: Honeybook is an all-in-one platform for client management, proposals, and payments, while Folk focuses on collaborative contact organization and team-based CRM.
• Honeybook vs Instantly: Honeybook provides an integrated solution for client and project management, while Instantly is a specialized tool for high-volume cold email outreach and deliverability.
• Honeybook vs Clickup: Honeybook is designed for client and project workflow management with integrated invoicing, while ClickUp is a versatile platform for project management, task tracking, and team collaboration.
• Honeybook vs Monday: Honeybook streamlines client processes and payments for service businesses, while Monday CRM offers customizable visual workflows for diverse project and sales management.
• Honeybook vs Capsule: Honeybook focuses on project-based client management and integrated payments, whereas Capsule CRM is a straightforward CRM for general contact organization and sales pipeline tracking.
• Honeybook vs Insightly: Honeybook offers an all-in-one solution for creative professionals to manage client projects, while Insightly provides a more robust CRM with advanced sales, marketing, and project management capabilities.
• Honeybook vs Freshsales: Honeybook is designed for client-focused project management and invoicing, while Freshsales CRM is a comprehensive sales automation platform with robust lead management and reporting.
• Honeybook vs Salesforce: Honeybook provides a user-friendly platform for small business client management, while Salesforce is an expansive, highly customizable enterprise-level CRM with extensive sales, service, and marketing functionalities.

Frequently Asked Questions