Choosing the right CRM can feel like picking out a new car.
Overwhelmed by options? You’re not alone.
Two popular choices are Keap and Creatio CRM, and they both have a lot to offer.
But which one is the best fit for your business in 2025?
This guide will compare Keap vs Creatio CRM, examine their features and pricing, and determine who they’re best suited for.
By the end, you will have all the information you need to make a confident decision and move your business forward.
Overview
To give you the most accurate comparison, we’ve spent weeks testing both Keap and Creatio CRM.
We’ve explored their features, analyzed their pricing plans, and considered their strengths and weaknesses to help you determine which platform perfectly suits your needs.
Ready to see if Keap is the CRM you’ve been looking for? See how it can change your Business!
Pricing: It has a free plan. Paid plan starts at $249/month
Key Features:
- Sales and Marketing Automation
- Email Marketing
- Reporting and Analytics
Ready to explore Creatio’s powerful features? Sign up to explore more and experience the difference!
Pricing: It has a free plan. The premium plan starts at $25/month.
Key Features:
- Visual Workflow Designer
- No-Code Customization
- AI-Powered Insights
What is Keap?
Keap is like your business’s best friend. It’s there to help you with everything.
Think of it as a super-organized assistant.
It keeps track of all your contacts and helps you talk to your customers.
Keap also automates tasks, giving you more time to focus on what matters most. Pretty cool.
Also, explore our favorite Keap alternatives…
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business!
Key Benefits
Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:
- Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
- E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
- Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
- Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
- Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.
Pricing
Pricing: Starts at $299/month and chat with them to get their features.
Pros
Cons
What is Creatio CRM?
Now, let’s talk about Creatio CRM. It’s more advanced than Keap.
Think of it as that friend who always has the latest tech gadgets.
Creatio is super flexible. It can be customized to easily fit your exact needs.
It’s also great at automating complex processes.
If you’re looking for a robust CRM with many features, Creatio might be your new best friend.
Also, explore our favorite Creatio CRM alternatives…
Boost your sales processes and automate workflows with Creatio’s no-code platform. See a 15% increase in efficiency and save 10 hours per week.
Key Benefits
- Visual workflow builder: Map out and automate your sales and marketing processes with drag-and-drop ease.
- No-code platform: Customize the CRM without any coding knowledge.
- Robust analytics: Track key metrics and get deep insights into your sales performance.
- Industry-specific solutions: Choose from tailored solutions for finance and real estate industries.
Pricing
- Growth (Minimum five users): $25/user/month.
- Enterprise: $55/user/month.
- Unlimited: $85/user/month.
Pros
Cons
Feature Comparison
Now for the head-to-head matchup!
Let’s compare Keap and Creatio across key features to see how they stack up.
This will help you decide which CRM solution is the right fit for your specific business operations.
1. Sales Automation Capabilities
Both Keap and Creatio offer robust sales automation capabilities.
Keap focuses on simplifying everyday tasks like contact management, email marketing, and appointments.
It’s great for small businesses looking to streamline sales processes and improve efficiency.
Creatio, on the other hand, provides more advanced sales automation features, including visual workflow automation and AI-powered insights.
This makes it a better choice for larger businesses with complex sales processes.
2. Customer Relationship Management (CRM)
At their core, both platforms are designed for effective customer relationship management.
Keap provides a user-friendly interface and essential tools for managing customer interactions and data.
Creatio offers a more comprehensive CRM approach, with advanced features like 360-degree customer views and personalized customer journeys.
3. Sales Pipeline Management
Both platforms offer tools for sales pipeline management.
Keap provides a straightforward pipeline view to track deals and monitor progress.
Creatio offers a more customizable and visual approach to sales pipeline management.
It allows sales teams to tailor the pipeline to their needs and gain deeper insights into deal flow.
4. Sales Forecasting
When it comes to sales forecasting, Creatio takes the lead.
It offers advanced analytics and AI-powered insights to help businesses predict future sales performance.
Keap provides essential reporting and analytics, but its sales forecasting capabilities are less robust than Creatio’s.
5. Seamless Integration
Keap shines when it comes to seamless integration with other business tools.
It offers various integrations with popular platforms like Quickbooks, Shopify, and Zapier.
Creatio also offers integrations but focuses on providing an all-in-one CRM solution with a comprehensive suite of built-in features.
6. CRM Software for Different Needs
Keap is a great CRM software solution for small businesses & startups looking for an easy-to-use platform to manage customer interactions and automate basic sales processes.
Creatio is a more robust CRM software designed for larger businesses with complex needs, a desire for customization, and advanced automation.
7. Business Automation Software
While both platforms can be considered business automation software, they cater to different needs.
Keap simplifies essential tasks and helps small businesses automate their sales processes.
Creatio, with its robust features and no-code platform, enables larger businesses to automate complex operations and workflows across various departments.
Remember, the best CRM solutions are the ones that site properly within your existing technology ecosystem and meet the unique needs of your business.
What to Look For in a CRM Platform?
- Scalability: Can the CRM grow with your business?
- Mobile access: Do you need to access your CRM on the go?
- Customer support: What level of support does the vendor offer?
- Industry-specific features: Does the CRM offer features tailored to your industry?
- Third-party integrations: Does it integrate with the tools you already use?
- User adoption: How easy can your team learn and use the CRM?
- Reporting and analytics: Does the CRM provide the insights you need to make informed decisions?
Final Verdict
For us, Creatio CRM wins.
Its customization, automation, and analytics make it ideal for businesses needing a flexible & scalable solution.
While pricier and requiring more training, tailoring Creatio to your needs and gaining insights from your customer data is invaluable.
However, Keap is excellent for small businesses seeking an easy-to-use, affordable CRM to streamline operations.
The best CRM depends on your needs and budget.
Trust us, with our CRM experience, this guide will help you find the best platform to drive your business forward.
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
More of Creatio CRM
Here’s a brief comparison of Creatio CRM with these software solutions:
- Creatio CRM vs Gohighlevel: Creatio CRM is a robust, highly customizable platform with powerful workflow and marketing automation. At the same time, GoHighLevel is an all-in-one sales and marketing solution with built-in features like website builders and funnels.
- Creatio CRM vs Pipedrive: Creatio CRM offers comprehensive process automation and no-code customization for diverse business workflows, whereas Pipedrive specializes in visual sales pipeline management, simplifying deal tracking.
- Creatio CRM vs ActiveCampaign: Creatio CRM delivers a unified platform for automating sales, service, and marketing processes with deep customization; ActiveCampaign excels in intelligent marketing automation, segmentation, and email campaigns.
- Creatio CRM vs Hubspot: Creatio CRM emphasizes highly customizable workflows and robust process automation, while HubSpot offers a broader, more integrated suite for marketing, sales, and customer service, known for ease of use.
- Creatio CRM vs Clickfunnels: Creatio CRM is a comprehensive CRM focused on managing customer relationships and automating business processes; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
- Creatio CRM vs Folk: Creatio CRM provides powerful marketing automation and detailed analytics for complex needs. Folk is a user-friendly, collaborative contact management system best suited for smaller teams.
- Creatio CRM vs Instantly: Creatio CRM offers broad CRM capabilities with robust workflow automation and marketing campaigns, while Instantly focuses specifically on automated cold email outreach and lead nurturing.
- Creatio CRM vs Clickup: Creatio CRM is a dedicated, process-driven CRM platform with strong automation; ClickUp is a versatile work management tool that includes CRM features alongside project and task management.
- Creatio CRM vs Monday CRM: Creatio CRM provides advanced sales and marketing automation with extensive customization, while Monday CRM emphasizes visual workflows and team collaboration, often used for project management.
- Creatio CRM vs Capsule CRM: Creatio CRM offers a robust, scalable platform with comprehensive automation and no-code capabilities. Capsule CRM is a simpler contact management system focused on tracking sales opportunities.
- Creatio CRM vs Insightly: Creatio CRM provides a comprehensive, no-code platform for automating sales, service, and marketing processes; Insightly offers a feature-rich CRM with project management and relationship linking.
- Creatio CRM vs Freshsales CRM: Creatio CRM offers powerful workflow automation and in-depth customization for complex sales operations. At the same time, Freshsales CRM prioritizes an intuitive interface and visual sales pipeline management for sales teams.
- Creatio CRM vs Salesforce: Creatio CRM provides a flexible, process-driven platform with strong no-code customization; Salesforce is an industry-leading, highly scalable, and comprehensive enterprise CRM with a vast app ecosystem.
Frequently Asked Questions
What is the main difference between Keap and Creatio?
Keap is a user-friendly, all-in-one CRM focused on sales and marketing automation for small businesses. Creatio is a robust, customizable CRM with advanced features like visual workflow automation and AI-powered insights for larger firms.
Which CRM is better for small businesses?
Keap is generally a better choice for small businesses because of its affordability, ease of use, & focus on essential features. Creatio can be more complex and expensive for smaller firms to implement.
Can I try Keap or Creatio for free?
Yes, both Keap and Creatio offer free trials. This allows you to test the platforms and see which fits your needs better before committing to a paid plan.
What kind of customer support do Keap and Creatio offer?
Both companies provide excellent customer support. Keap offers phone, email, and chat support, while Creatio provides a knowledge base, community forum, and dedicated account management for its higher-tier plans.
Do Keap and Creatio integrate with other business tools?
Yes, both CRMs offer integrations with popular business applications. Keap boasts a wide range of integrations, including Quickbooks and Shopify. Creatio focuses on providing a comprehensive suite of built-in features and integrations with leading enterprise solutions.
