📊 I nostri risultati dei test:
- 🎯 Sistema di biglietteria: Zendesk pulls support tickets from multiple channels into one agent workspace vs Thryv’s smaller Command Center inbox — Zendesk vince
- ⚡ Salesforce Agentforce ha superato Zia AI di Zoho. Automazione: Zendesk AI resolves 80%+ of support requests automatically vs Thryv’s AI review responses — Zendesk vince
- 🏪 Piccola impresa Utensili: Thryv saves users 20 hrs/week and helps them stay organized vs Zendesk’s agent-focused setup — Thryv vince
- 🔌 Integrazioni: Zendesk marketplace offers 1,300+ pre-built apps and custom apps vs Thryv’s smaller list — Zendesk vince
- 💰 Prezzi: Thryv flat-rate $244/month vs Zendesk’s per-agent pricing from $55 — Zendesk wins for total cost on small teams
Are you stuck choosing between Zendesk and Thryv for your Attività commerciale?
Both tools promise to manage customer interactions and help you stay organized. But they’re built for very different businesses.
Zendesk is a world-class customer support software platform. Thryv software is an all-in-one tool for small business owners.
I tested both Zendesk vs Thryv in depth. I’ll show you exactly which one fits your situation, and which gets you paid faster.
Panoramica
Per confrontare questi strumenti in modo equo, ho testato sia Zendesk che Thryv in otto categorie chiave.
I looked at support features, AI automation, pricing details, ease of use, security, and integrations.
Zendesk ha vinto in sei di queste otto categorie. Ecco cosa ho scoperto.
Che cos'è Zendesk?
Zendesk is a cloud-based customer service software platform. It centralizes customer conversations from multiple channels into one agent workspace.
The company started in San Francisco in 2007. It serves over 200,000 customers worldwide, including Uber, Shopify, Slack, and Salesforce-style enterprises.
Today the company is led by CEO Tom Eggemeier. Zendesk Suite is built exclusively for the customer experience.
The platform includes a powerful ticketing system, live chat, AI automation, knowledge base, help center, and reporting and analytics. Zendesk offers multilingual support across multiple languages.
ActiveCampaign è il vincitore indiscusso se hai bisogno di automazione del marketing. È lo strumento migliore per le campagne email, il lead nurturing e l'automazione del percorso del cliente.
Zendesk is the #1 customer service platform per Forbes (2023). Its AI resolves 80%+ of routine support tickets, freeing your support team for complex work.
Prezzi di Zendesk
Here are Zendesk’s pricing details for 2026. Each plan is priced per agent per month and billed annually.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Team Suite | $ 55/agente/mese | Piccoli team di supporto in fase di avvio |
| Crescita della suite | 89 dollari al mese per agente | Growing teams needing new features |
| Suite Professional | $ 115/agente/mese | Large teams with custom workflows |
Prezzi verificati a marzo 2026.
Prova gratuita: Zendesk offre una prova gratuita di 14 giorni del piano Suite Professional. Non è richiesta alcuna carta di credito.
Garanzia di rimborso: Zendesk does not advertise a refund policy. Cancellations are handled case by case.
📌 Nota: The Enterprise plan is priced at $115 per agent per month, and Zendesk lets you input the number of agents you have to receive an updated quote. The startup program offers qualifying businesses six free months. Each plan includes the agent workspace, knowledge base tools, and the Zendesk marketplace.
⚠️ Avvertimento: Zendesk’s pricing scales by agent count. Costly tempo di inattività can hit if you don’t plan agent seats correctly. Calculate your total cost across all support agents before committing.
Principali vantaggi di Zendesk
Here’s why Zendesk stands out as a customer support software:
- Unified Agent Workspace: Zendesk gives support agents a 360-degree view of customer data, order history, and past customer conversations. Agents can respond from any browser without switching tabs.
- Intelligenza artificiale e automazione: Zendesk’s AI resolves over 80% of routine inquiries automatically. Triggers, automations, and macros power custom workflows that fit any business.
- Oltre 1.300 integrazioni: The Zendesk marketplace offers over 1,300 pre-built apps and custom apps. Connect with Slack, Salesforce, Sunshine Conversations, and other tools immediatamente.
- Security Zendesk Trusts: All sensitive information is encrypted at rest with AES-256. Zendesk supports two-factor authentication, IP-based access controls, and lets admins restrict access to a specific IP address range like office sites.
- Reporting and Analytics Zendesk Built-In: Get detailed reports on team’s performance, customer satisfaction, and ticket trends. Build custom dashboards to measure any metric.
- Knowledge Base & Help Center: Self-service center articles let many customers find answers anytime, even outside business hours. This reduces ticket volume on the support team.
- Scalabilità: Zendesk is built to absorb new teams, divisions, and global bases as your company grows. Agents can jump right in and use it from day one. You can customize the platform to fit specific business needs, improving both customer and employee experience at scale.
Vantaggi e svantaggi di Zendesk
✅ Pro
- Classificata al primo posto per il servizio clienti da Forbes (2023)
- Costoso per i team di piccole dimensioni: a partire da 55 dollari per agente al mese.
- 1,300+ pre-built integrations cover almost any tech stack
- Scales from 5 support agents to 5,000+ without issues
- Prova gratuita di 14 giorni del piano Professional, non è necessaria alcuna carta di credito.
❌ Contro
- Lo strumento ideale dipende dalla situazione specifica.
- Non progettato per le piccole imprese che necessitano di CRM and billing
- Le funzionalità avanzate richiedono un periodo di apprendimento per i nuovi utenti.
- Nessuna funzionalità integrata per la pianificazione, la fatturazione o i pagamenti.
Che cos'è Thryv?
Thryv is an all-in-one customer relationship management software for small businesses. Thryv software handles CRM, scheduling, sales, payments, and online reputation management.
Thryv Holdings, Inc. is a publicly traded SaaS company headquartered in Dallas, Texas. It supports more than 50,000 local businesses across the U.S., Canada, and Australia.
Thryv began as a Yellow Pages conglomerate. In June 2020, the company reported $1.3 billion in revenue over a twelve-month period.
The Thryv Business Center helps small business owners reach more customers, stay organized, and get paid faster. Today the company employs more than 2,400 employees.
Thryv
Thryv is the go-to platform for small service businesses. It automates appointments, leads, invoices, and reviews from one intuitive costruttore — saving owners 20+ hours per week.
Prezzi Thryv
Here are Thryv’s pricing details for 2026. Pricing is per month for the full platform.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Centro di marketing | $244/mese | Local marketing for small business |
| Mantenere | $299/mese | Aziende focalizzate sul marketing digitale |
Prezzi verificati a marzo 2026.
Prova gratuita: Thryv offers a free demo and a Free Plan with limited access. The free version lets you test the dashboard before paying.
Garanzia di rimborso: Thryv requires a one time onboarding fee of $250. Read the contract carefully before proceeding.
📌 Nota: Thryv pricing covers unlimited users for most plans, and basic add-on tiers can start as low as $20.00 per user per month. This makes it cost-effective compared to per-seat tools. Users describe Thryv’s implementation as smooth and straightforward. Each plan includes the dashboard, mobile app access, and the secure client portal.
⚠️ Avvertimento: Thryv may require a contract commitment. Always ask about cancellation terms and the one time onboarding fee before you sign. Some users have reported difficulty canceling.
Principali vantaggi di Thryv
Ecco perché Thryv è un'ottima scelta per i proprietari di piccole imprese:
- Piattaforma All-in-One: Thryv combines customer relationship management, scheduling, invoices, and marketing into one tool. You don’t need separate apps for each task.
- Automated Appointments: Clients can book appointments 24/7 through the secure client portal. Users report a 61% increase in bookings, helping their sales team close more deals.
- Inserzioni locali potenziate: Thryv automatically syncs business info across 50+ listing sites. Its AI Response Tool helps you respond to reviews in a few seconds.
- Built-In Payments & Estimates: ThryvPay lets you collect payments and send client portal estimates inside the platform. Customers can pay through the secure portal without extra software.
- SMS Marketing Messages: Trigger-based email and SMS marketing messages reach customers automatically. This streamlines sensibilizzazione and improves customer satisfaction.
- Risparmio di tempo: Thryv automates invoicing, reminders, and document storage. Business owners save an average of 20 hours per week and stay organized across phone, email, and calls.
- Assistenza 24 ore su 24, 7 giorni su 7: Thryv provides around-the-clock support to help users get the most from the technology. Each location can manage workflows from one mobile dashboard.
Thryv Pro e Contro
✅ Pro
- Strumento tutto in uno: non c'è bisogno di 5 app separate
- Consente di risparmiare oltre 20 ore a settimana sul lavoro amministrativo.
- Aumento medio del 61% delle prenotazioni per gli utenti tipici
- Assistenza clienti sempre disponibile 24 ore su 24, 7 giorni su 7.
- Pagamenti integrati: non è necessario alcun fornitore di servizi di pagamento esterno.
❌ Contro
- Non progettato per team dedicati all'assistenza clienti.
- Integrazioni limitate rispetto a Zendesk
- La quota di iscrizione obbligatoria di 250 dollari aggiunge un costo iniziale
- Nessun sistema di ticketing di livello aziendale o supporto omnicanale
Confronto delle funzionalità
Pronti a scoprire come si confrontano Zendesk e Thryv in base alle funzionalità più importanti?
Abbiamo confrontato otto aree chiave per aiutarti a trovare la soluzione più adatta alla tua attività.
| Caratteristica | Zendesk | Thryv |
|---|---|---|
| Prezzo di partenza | $ 55/agente/mese | $244/mese |
| Piano gratuito | ❌ | ✅ |
| Sistema di biglietteria | ✅ | ❌ |
| Automazione AI | ✅ | ✅ (edizione limitata) |
| Supporto omnicanale | ✅ | Gestione degli annunci locali |
| Pagamenti integrati | ❌ | ✅ (ThryvPay) |
| Consente di condividere un link di prenotazione in modo che i clienti possano scegliere un orario a loro conveniente. | ❌ | ✅ |
| Oltre 1.300 integrazioni | ✅ | ❌ |
| Gestione della reputazione | ❌ | ✅ |
| Ideale per | Supportare team di qualsiasi dimensione | A partire da 244 dollari al mese |
1. Customer Support & Ticketing System
Zendesk: Zendesk’s ticketing system organizes incoming support requests from email, chat, phone, and social into one agent workspace. Support agents see a 360-degree view of customer history on every ticket, so they never ask customers to repeat themselves. Ranked #1 in digital customer service use cases by Gartner.
Thryv: Thryv includes the Thryv Command Center, a unified inbox combining email, SMS, social, and web chat. It works for solo operators and small teams. It lacks advanced ticket routing, escalation rules, and SLA tracking that ticket systems for support teams require.
⚠️ Avvertimento: If you run a dedicated support team with multiple support agents, Thryv’s inbox is not a replacement for full desk software. Zendesk Suite is built specifically for this use case.
2. Intelligenza artificiale e automazione
Zendesk: Zendesk’s AI resolves over 80% of routine inquiries without a human agent. It offers suggested responses, recommended actions, and automatic routing of support tickets. Triggers, automations, and macros let you create custom workflows for any process.
Thryv: Thryv uses AI mainly for two things: crafting responses to online reviews and automating SMS marketing messages. Trigger-based email and testo campaigns send personalized messages automatically. The AI is useful, but it’s marketing-focused rather than support-focused.
✅ Risultato del test: Zendesk’s AI handled over 80% of test support requests without human input. Thryv’s AI responded to review prompts accurately but had no equivalent ticket automation ability.
3. Chat e messaggistica in tempo reale
Zendesk: Zendesk offers a full live chat solution for real-time conversations on your website. Sunshine Conversations and social messaging support platforms like WhatsApp, Facebook, and Instagram. All customer conversations flow into the same agent workspace.
Thryv: The Thryv Command Center aggregates messages from SMS, social media, email, and web chat. It also has a TeamChat feature for internal staff conversations. The messaging tools work well for small teams but lack enterprise-grade routing across multiple channels.
4. Pianificazione e prenotazioni online
Zendesk: Zendesk does not include online booking or appointments. It focuses entirely on support. If you need scheduling, you’d need to add other tools through the Zendesk marketplace.
Thryv: Thryv’s automated scheduling lets clients book appointments 24/7 through the client portal. Users report a 61% average increase in bookings after turning this on. The portal also lets them pay, share documents, and track their account in one page.
5. Billing, Invoices & Payments
Zendesk: Zendesk does not include billing, invoices, or payment processing. Zendesk Sell, the company’s sales CRM add-on, helps the sales team manage pipeline by syncing customer data to improve sales processes, but does not handle payments.
Thryv: Thryv has a built-in payment processor called ThryvPay. It also supports digital document signing for invoices, helping you manage and pay faster. Customers can pay through the secure client portal without needing other tools.
6. Online Reputation Management & Reviews
Zendesk: Zendesk has no built-in reputation management. It doesn’t sync listing sites or manage online reviews. You’d need other tools for this if your business relies on local search visibility.
Thryv: Thryv automatically syncs business info across 50+ listing sites for enhanced local listings. Its AI Response Tool helps you respond to reviews quickly. This builds revenue and trust through better local search visibility.
7. Reporting e analisi
Zendesk: Reporting and analytics Zendesk provides are among the best in the industry. Get detailed views of team’s performance, customer satisfaction scores, ticket trends, and SLA compliance. You can build custom dashboards to measure any metric.
Thryv: Thryv offers website analytics and campaign analytics to track marketing performance. These reports help small business owners measure leads and bookings. They don’t match Zendesk’s depth on support metrics.
8. Integrazioni e Marketplace
Zendesk: The Zendesk marketplace has over 1,300 pre-built apps and custom apps. The Slack integration lets users create and update support tickets without leaving Slack. Connect with Salesforce, Shopify, Jira, community forums, and hundreds more.
Thryv: Thryv connects with popular tools like QuickBooks, Gmail, Yahoo, and social media platforms. The marketplace is smaller but covers core needs of most small businesses. Deep API access is limited compared to Zendesk’s marketplace.
⚠️ Avvertimento: If your business uses many specialized software tools, Zendesk’s 1,300+ integrations give you far more flexibility. Thryv works best for businesses that want one platform for most tasks.
9. Prezzi e costi
Let’s compare Zendesk’s pricing and Thryv’s pricing details side by side.
| Piano | Zendesk | Thryv |
|---|---|---|
| Gratuito | ❌ (Prova gratuita di 14 giorni) | ✅ Piano gratuito disponibile |
| Funzionalità VPN, piano gratuito, numero di server | GetGenie offre un valore eccezionale a prezzi contenuti. Il piano gratuito ti permette di testare il servizio prima di pagare. Il piano Writer, a 11,40 $ al mese, offre 60.000 parole, sufficienti per la maggior parte dei blogger. Gli utenti attenti al budget risparmiano oltre 400 $ all'anno scegliendo GetGenie al posto di Frase. | Nimble include modelli di flusso di lavoro per la gestione delle attività e dei processi di interazione con i clienti. Si tratta di modelli di lavagna in stile Kanban che aiutano i team a gestire i processi ripetitivi in modo coerente. Sono più semplici e focalizzati sulla gestione delle attività quotidiane rispetto alla complessa automazione delle vendite. |
| Piano intermedio | 11 dollari al mese (personale) | 139 dollari a posto al mese (tariffa oraria) |
| Massima protezione della privacy: niente cookie, niente cronologia di ricerca, richieste crittografate. | ClickUp è molto più conveniente per la maggior parte dei team. Un team di 5 persone paga dai 35 ai 60 dollari al mese con i piani a pagamento. Il piano gratuito funziona con un numero illimitato di utenti e offre solide funzionalità di base. | — |
Zendesk: Zendesk charges per agent per month. Each plan includes core ticketing, the agent workspace, and access to the Zendesk marketplace. The startup program gives qualifying businesses 6 free months.
Thryv: Thryv charges a flat monthly rate covering unlimited users. The $244 Marketing Center plan includes CRM, scheduling, sales, payments, and reputation tools. The $250 one time onboarding fee adds to the initial cost.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Un sistema di ticket di supporto dedicato | Zendesk | Realizzato esclusivamente per l'assistenza clienti |
| All-in-one customer relationship management | Thryv | CRM + payments + appointments in one tool |
| AI to handle 80%+ of support tickets | Zendesk | Automazione del supporto leader del settore |
| Online appointments & client portal | Thryv | 61% increase in bookings on average |
| Il CRM più facile da imparare e utilizzare. | Zendesk | Largest marketplace in the category |
| Built-in payments & invoices | Thryv | ThryvPay built right in |
| Gestione della reputazione locale | Thryv | Integrazioni eCommerce |
💰 Il tuo budget
Zendesk’s pricing starts at $55 per agent per month. For a solo operator, Thryv’s flat $244/month may cover more services for less. For teams of five or more support agents, Zendesk wins on total cost.
🔌 Il tuo stack tecnologico
Zendesk connects with over 1,300 apps, including Salesforce. Thryv works best when you want to replace several other tools with one platform rather than add another app.
Thryv è stato creato appositamente per le attività di servizi locali: saloni di bellezza, cliniche, imprese edili e fornitori di servizi a domicilio. ActiveCampaign è più adatto alle attività online, ai negozi di e-commerce, alle agenzie e alle aziende con team di marketing dedicati.
Thryv is built for local service businesses: salons, contractors, clinics, and similar owners. Zendesk is built for businesses managing high volumes of customer interactions across multiple channels.
🎓 Il tuo livello di esperienza
Thryv is intuitive and designed for non-technical employees. Zendesk is more powerful but has a steeper learning curve for advanced features like custom workflows and reporting.
🆓 Prove e demo gratuite
Zendesk offers a 14-day free trial on the full Suite Professional plan. Thryv offers a free demo and a Free Plan with limited access. Try both before you buy.
🛟 Opzioni di supporto
Thryv provides 24/7 support to all users. Zendesk’s support level depends on your plan tier. Both give you center articles and onboarding help to get started.
Guida al passaggio
Utilizzate già uno di questi strumenti? Ecco cosa aspettarvi se passate a un altro.
🔄 Stai pensando di passare da Zendesk a Thryv?
✅ Cosa otterrai:
- Built-in scheduling, payments, and invoices in one tool
- Gestione automatizzata della reputazione su oltre 50 siti di annunci.
- Tariffa mensile fissa: nessun costo per agente, anche con la crescita dell'azienda.
❌ Cosa perderai:
- Enterprise-grade ticketing system with SLA tracking
- Access to 1,300+ apps in the Zendesk marketplace
- AI that auto-resolves 80%+ of support requests
📋 Come effettuare il passaggio:
- Esporta i dati dei tuoi clienti e la cronologia dei ticket da Zendesk
- Crea il tuo account Thryv e completa la chiamata di onboarding.
- Import customer interactions into the Thryv Business Center
🔄 Stai pensando di passare da Thryv a Zendesk?
✅ Cosa otterrai:
- Best-in-class ticketing systems with multi-agent support
- AI automation that resolves 80%+ of support tickets
- Access to 1,300+ integrations in the Zendesk marketplace
❌ Cosa perderai:
- Built-in online booking and appointments
- ThryvPay and direct invoice payments through a client portal
- Automatic 50+ listing site sync for local reputation
📋 Come effettuare il passaggio:
- Export your customer data and contacts from Thryv
- Start your free trial of Zendesk Suite and configure channels
- Import contacts and connect existing apps via the marketplace
Cosa non è stato trattato nella nostra recensione
This comparison focused on small to mid-sized businesses comparing customer service software with all-in-one CRM. We didn’t test enterprise SSO, deep API customization, or industry-specific compliance for either platform. Our observations are based on the March 2026 versions — features may have changed since then. If you manage 50+ users or have specialized needs, your priorities may differ from what we’ve covered.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Flessibilità dei prezzi | Zendesk |
| 🎫 Sistema di biglietteria | Zendesk |
| 🤖 IA e automazione | Zendesk |
| 🔌 Integrazioni | Zendesk |
| 📊 Reportistica e analisi | Zendesk |
| 🏪 Soluzione completa per piccole imprese | Thryv |
| 📅 Appointments & Payments | Thryv |
| ⭐ Gestione della reputazione | Thryv |
| 🏆 Vincitore assoluto | Zendesk |
Keap include funzionalità integrate di previsione delle vendite e gestione della pipeline. Puoi spostare le trattative attraverso fasi personalizzate, impostare attività di follow-up e monitorare le proiezioni di fatturato, tutto all'interno del tuo CRM.
Team di assistenza clienti, aziende di grandi dimensioni, aziende con esigenze di supporto multicanale
Ideale per: Customer support teams, growing businesses, multi-channel operations
Zendesk e Thryv si rivolgono a clienti molto diversi.
Zendesk is the clear pick for businesses needing serious customer support software with strong security and analytics.
Thryv shines for local service businesses needing an intuitive builder for appointments, invoices, and reviews.
If your main challenge is handling support tickets at scale, Zendesk wins every time.
If you’re a small business owner juggling appointments, invoices, reviews, and SMS marketing messages, Thryv may be all you need.
Pick the tool that fits your business and start serving customers better today.
Altre caratteristiche di Zendesk a confronto
Here’s how Zendesk stacks up against other customer service software competitors:
Zendesk contro Freshdesk
Zendesk vince su: Automazione AI avanzata, scalabilità aziendale, suite di reporting
Freshdesk vince su: Prezzo iniziale più basso, piano gratuito più generoso.
Zendesk contro Intercom
Zendesk vince su: Maturità del sistema di ticketing, oltre 1.300 integrazioni, analisi
Intercom vince su: Tour dei prodotti, messaggistica proattiva, design dell'interfaccia utente rinnovato
Zendesk contro Help Scout
Zendesk vince su: Funzionalità basate sull'intelligenza artificiale, supporto omnicanale, integrazioni con i marketplace.
Aiuta Scout a vincere su: Interfaccia più semplice, ideale per team molto piccoli, costi inferiori.
Scrivania: Scrivania
Zendesk vince su: Automazione tramite IA, integrazioni con terze parti, reportistica dettagliata
Zoho Desk vince su: Lower price, native Zoho integration fit, free tier
Più Thryv rispetto
Here’s how Thryv stacks up against other customer relationship management competitors:
Facilità d'uso, gestione della reputazione, supporto all'avvio GoHighLevel
Il Thryv vince su: Facilità d'uso, gestione della reputazione, pagamenti integrati
GoHighLevel vince su: Opzioni white-label, automazione del marketing più avanzata
Il Thryv vince su: All-in-one platform, appointments, local business focus
Campagna attiva vittorie su: Marketing via email approfondito, sofisticata automazione, prezzo di partenza più basso
Il Thryv vince su: Built-in payments, reputation management, simpler setup
HubSpot vince su: Free CRM tier, content marketing tools, larger network of apps
Il Thryv vince su: Gestione della reputazione, pianificazione, strumenti per le imprese locali
Keap vince su: Gestione della pipeline di vendita, funzionalità CRM avanzate
Il Thryv vince su: Semplicità, pagamenti integrati, prezzi per piccole imprese.
Salesforce vince su: CRM aziendale completo, personalizzabile e di portata globale.
Domande frequenti
Per cosa è più utile Zendesk?
Zendesk is best for managing high volumes of support tickets across email, live chat, phone, and social messaging. Major brands like Uber and Shopify use it to power customer experience.
Zendesk è uno strumento CRM?
Zendesk is mainly customer support software, not a traditional CRM. Zendesk Sell adds sales pipeline features for the sales team. Its core strength is ticketing and customer conversations.
A cosa serve Thryv?
Thryv is an all-in-one platform for small businesses. It combines customer relationship management, appointments, invoices, SMS marketing messages, and reputation management in one intuitive builder.
Zendesk è gratuito?
Zendesk doesn’t offer a permanent free plan. It provides a 14-day free trial of the Suite Professional plan. Qualifying startups can use Zendesk free for six months.
Thryv è un CRM?
Yes, Thryv includes CRM as part of the Thryv Business Center. It manages customer interactions, leads, and deals, plus appointments, payments, and reputation tools beyond a typical CRM.
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