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How to Use Keap: Setup Sales Pipeline in Minutes in 2026

da | Last updated Jan 20, 2026

How to Use Keap

Are you tired of managing your leads?

It is frustrating when you can’t find a phone number or forget to follow up with a potential client.

Without a solid system, valuable deals fall through the cracks every day.

The stress of manual dati entry slows you down and keeps you from growing your business.

You need a reliable way to fix this chaos. Keap is the tool that changes everything.

It acts as your 24/7 sales assistente to keep you on track.

In this guide, we will show you exactly how to use Keap.

Let’s get your business organized right now.

Keap CRM
Mantenere

Pronti a vedere se Keap è il CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Attività commerciale.

Keap Tutorial

IL CRM is the heart of your system.

You cannot automate what you do not organize.

This tool keeps your business data safe. We will import your contact list right now.

Follow these simple steps to get started.

How to Use Keap CRM

IL CRM is the home for all your customer info.

It helps you remember every detail about your leads.

You can see their phone numbers and every email you ever sent. This makes your business look professional.

Let us set it up in three easy steps.

Step 1: Import Your Contact List

  • Prepare your file: Put your contacts into a simple CSV spreadsheet.
  • Click Import: Go to the Contacts menu and select Import Data.
  • Match your fields: Tell Keap which column is the name and which is the email.
  • Finish up: Click the Next button and watch your list appear.

Step 2: Organize with Tags

  • Create labels: Think of tags like digital stickers for your contacts.
  • Add a tag: Click on a person and select Add Tag to label them.
  • Group people: Use tags like New Lead or Past Customer to sort them.
  • Rimani organizzato: This helps you find the right people fast when you need them.
Keap CRM

Step 3: Use the Contact Record

  • Open a profile: Click on a name to see everything about that person.
  • Add notes: Type a quick note after a call so you do not forget it.
  • Check history: Look at the Activity Feed to see past messages.
  • Risparmia tempo: Having all info in one spot stops you from searching through old emails.

How to Use Keap Pipeline Management

A pipeline helps you see your money in real time. It is like a map for your sales journey.

You can track every lead from the first hello to the final sale.

This helps you avoid losing deals by accident.

Use your computer to set this up in your keap account right now.

Step 1: Sign in to Your Account

  • Open your web browser on your computer.
  • Go to the Keap website to sign in.
  • Enter your login details to reach the home screen.
  • Look for the Sales menu to find your pipeline.

Step 2: Create Your Deal Stages

  • Each user can name their own stages.
  • Click the Pipeline button to see the default stages.
  • Edit the names to match your business steps.
  • Use names like New Lead or Quote Sent to stay organized.
Keap pipeline management

Step 3: Add Your First Deal

  • Click the plus sign to Fare a new deal card.
  • Type in the person’s name and how much the deal is worth.
  • Drag the card with your mouse as the deal moves forward.
  • Update the details often so you always know your sales total.

How to Use the Automation Builder

Automazione is a great way to save time in your business.

It does the boring work for you so you can focus on things you love. You can even use it to connect with tools like Infusionsoft to keep your data moving.

This part of the application is where you build your 24/7 sales assistant.

Step 1: Choose a Trigger

  • Open the Automazione menu in your keap account and click Create.
  • Select a When trigger, like a form being submitted by a user.
  • This is the starting line for all the automated things that will happen.
  • You can also trigger it when a specific tag is added to a lead.

Step 2: Add Actions

  • Drag a Then sequence onto the screen to provide the next steps.
  • Use this to send an email or a testo message automatically.
  • You can also create a task requiring a team member to follow up.
  • This keeps your sales process moving without you doing manual work.
Generatore di automazione CRM Keap

Step 3: Test and Launch

  • Review the flow to make sure the details are correct.
  • Send a trial email to your own phone to see how it looks.
  • Check for any red dots that might provide a warning of an error.
  • Hit the Publish button to turn on your brand new system.

Mantenere Alternative

Eccone alcuni Alternative a Keap con una breve panoramica di ciascuno:

  • GoHighLevel: Una piattaforma di marketing e vendita completa, progettata per agenzie e aziende, che offre strumenti completi, tra cui creatori di funnel, email marketing, automazione degli SMS e gestione dei clienti.
  • Pipedrive: Un focalizzato sulle vendite CRM noto per i suoi intuitivi canali di vendita visivi, che aiutano i team a gestire le trattative e a monitorare i progressi in modo efficiente.
  • HubSpot: Una piattaforma ampiamente riconosciuta che offre una serie di "hub" per vendite, marketing, assistenza clienti, gestione dei contenuti e operazioni, ideale per le aziende che cercano soluzioni integrate.
  • ClickFunnels: Principalmente un generatore di funnel di vendita e landing page, con alcune funzionalità di raccolta lead e di base di email marketing, incentrato su campagne online orientate alla conversione.
  • Popolare: Un approccio semplice, integrato e proattivo CRM con funzionalità quali pipeline di vendita, campagne e-mail, gestione dei contatti e automazione del flusso di lavoro.
  • Immediatamente: Questa azienda si concentra sulla ricerca di lead e contatto tramite e-mail a freddo, offrendo gestione delle relazioni con i clienti, monitoraggio dei lead e automazione dei processi di vendita.
  • ClickUp: Una piattaforma versatile per la gestione del lavoro che può essere personalizzata per funzionare come un CRM, offrendo funzionalità quali gestione dei contatti, visualizzazioni della pipeline di vendita, integrazione e-mail e dashboard personalizzabili.
  • CRM del lunedì: Una piattaforma altamente personalizzabile, strutturata come un foglio di calcolo, che consente la gestione completa dei lead, le previsioni di vendita, la sincronizzazione delle e-mail e il monitoraggio delle attività.
  • CRM a capsule: Un CRM orientato alla crescita, progettato per essere semplice, che aiuta le aziende a gestire i contatti, monitorare le transazioni di vendita e mantenere le relazioni con i clienti con funzionalità come pipeline multiple e gestione delle attività.
  • Perspicace: A CRM Adatto alle piccole e medie imprese, offre gestione dei contatti e dei progetti, automazione del flusso di lavoro e reporting affidabile, oltre a un'interfaccia intuitiva.
  • CRM Freshsales: Un'opzione conveniente che offre funzionalità complete per i team di vendita, tra cui comunicazione sui lead, strumenti di conversione, punteggio dei lead basato sull'intelligenza artificiale e solide capacità di integrazione.
  • Forza vendita: Una piattaforma CRM solida e leader del settore che offre funzionalità complete per vendite, marketing e servizi, nota per la sua elevata personalizzazione e scalabilità per le grandi aziende.
  • Zendesk: Principalmente una piattaforma di assistenza e supporto clienti che offre anche solide funzionalità CRM, garantendo una gestione e un'analisi end-to-end delle interazioni con i clienti.

Keap a confronto

Ecco un confronto tra Keap e varie alternative:

  • Keap contro Pipedrive: Keap eccelle nell'automazione del marketing e nelle vendite integrate. Pipedrive si concentra maggiormente sulla gestione visiva della pipeline di vendita e sul monitoraggio delle trattative.
  • Mantenere contro GoHighLevel: GoHighLevel è una piattaforma completa per le agenzie, che offre opzioni white-label e un'ampia automazione.
  • Keap contro ActiveCampaign: Keap offre una soluzione completa di automazione aziendale per le piccole imprese che offrono servizi. ActiveCampaign è specializzata in sofisticate soluzioni di email marketing e automazione dell'esperienza cliente.
  • Keap contro HubSpot: Keap integra CRM, marketing automation ed e-commerce per le piccole imprese. HubSpot offre una suite più ampia di hub per vendite, marketing, servizi e contenuti, adatti ad aziende di diverse dimensioni.
  • Keap contro ClickFunnels: Keap offre CRM, automazione del marketing ed e-commerce. ClickFunnels è principalmente un generatore di funnel di vendita e landing page con alcune funzionalità di raccolta lead.
  • Keap contro Folk: Keap offre una solida automazione delle vendite e del marketing con una personalizzazione approfondita. Folk offre un'interfaccia più semplice e intuitiva, incentrata sulla gestione collaborativa dei contatti.
  • Keap vs Instantly: Keap è una piattaforma CRM e di automazione completa per le vendite e il marketing. Immediatamente è specializzato in attività di outreach e lead generation.
  • Keap contro ClickUp: Keap è un CRM dedicato con una solida automazione delle vendite e del marketing. ClickUp è uno strumento versatile di gestione dei progetti che può essere configurato come CRM.
  • Keap vs Monday CRM: Keap è un CRM dedicato all'automazione delle vendite e del marketing per le piccole imprese. Monday CRM è un sistema operativo flessibile con potenti funzionalità CRM personalizzabili per flussi di lavoro collaborativi.
  • Keap vs Capsule CRM: Keap offre soluzioni avanzate di automazione del marketing e soluzioni aziendali integrate. Capsula Il CRM è progettato per essere semplice e conveniente, ideale per le piccole e medie imprese.
  • Keap vs Insightly: Keap si concentra su una solida automazione del marketing e sulla gestione dei lead. Insightly offre una gestione dei contatti e dei progetti con automazione del flusso di lavoro, adatta alle piccole e medie imprese.
  • Keap vs Freshsales CRM: Keap offre una solida automazione ed è pensato per le piccole imprese. Freshsales CRM è noto per la sua convenienza, l'interfaccia intuitiva e l'ampia integrazione.
  • Keap contro Salesforce: Keap è pensato appositamente per il CRM e l'automazione del marketing delle piccole imprese. Salesforce è un CRM leader del settore, altamente personalizzabile e scalabile, pensato per aziende di tutte le dimensioni, in particolare per le grandi aziende.
  • Keap contro Zendesk: Keap eccelle nell'automazione delle vendite e del marketing e nell'e-commerce. Zendesk è principalmente una piattaforma di assistenza e supporto clienti con solide funzionalità di ticketing e collaborazione.

Conclusione

Setting up your Keap account is the first step toward better business growth.

You now know how to organize leads with CRM software and manage a visual sales pipeline.

Using marketing automation will save you hours of work every week.

These tools help piccole imprese remain organized and close more deals without the stress.

It is a great way to ensure no lead falls through the cracks.

Always check your details and keep your data clean. Start using these features today to see your productivity soar.

Your success is just a few clicks away!

Domande frequenti

What is Keap used for?

Keap is a comprehensive platform designed for small business growth. It combines Customer Relationship Management (CRM), marketing automation, and e-commerce into one suite. Users rely on it to capture leads, nurture them via email/text automation, and manage sales pipelines efficiently.

What did Keap used to be called?

Keap was formerly known as Infusionsoft. The company rebranded in 2019 to signal a shift toward a more user-friendly interface and a broader focus on small business automation, though the legacy “classic” software is still often referred to by long-time users.

Is Keap easy to use?

Modern Keap editions (Pro and Max) are designed with usability in mind, offering drag-and-drop costruttori and intuitive dashboards. However, the platform is powerful. Mastering its advanced automation logic and “Max Classic” features may require a steeper learning curve compared to simpler tools.

Does Infusionsoft have a CRM?

Yes, CRM is the core of the system. Infusionsoft (now Keap) is built entirely around managing contacts. It tracks client interactions, scores leads based on behavior, and triggers automated follow-ups, ensuring no potential customer slips through the cracks.

What is better than Keap?

Dipende dalle tue esigenze specifiche. HubSpot is often preferred for larger scaling operations, while Campagna attiva is praised for advanced email logic at a lower entry price. Agencies often lean toward GoHighLevel for its all-in-one white-label capabilities.

What is the difference between Infusionsoft and Keap?

Technically, they are the same company. “Infusionsoft” refers to the legacy product (now called Keap Max Classic), known for complex power. “Keap” refers to the modern, streamlined product line (Keap Pro/Max) developed to be more accessible to everyday small business owners.

How does Infusionsoft work?

It works by “if/then” automation. When a contact performs an action (like filling out a form or clicking a link), the software automatically triggers a sequence of events—such as sending an email, assigning a task to a salesperson, or updating a deal stage.

More Facts about Keap

  • Smart Labeling: You can use “tags” to label customers based on what they do. This helps you send them emails they actually want to read.
  • Automatic Feedback: You can set up the system to automatically send surveys and follow-up messages. This helps you learn what customers think and keeps them coming back.
  • Tracking Success: Keap has reports that show you how well your emails and ads are working.
  • All-in-One Customer View: You can save every detail about a lead or customer in one place so you have the full picture of who they are.
  • New Customer Welcome: You can use automation tools to immediately send a “Welcome” email to new people and remind them about appointments so they don’t miss them.
  • Ready-to-Use Plans: There are over 30 pre-made templates and “plays” (strategies) to help you find new customers and sell to them.
  • Strumenti di vendita: The software has sales tools built right in to help you save time on daily work.
  • Visual Sales Board: You can use a board with cards (like a Kanban board) to organize your sales. When you drag a card to a new spot, the system can automatically do tasks for you.
  • Keys to Success: To get the most out of Keap, focus on letting the computer handle follow-ups, grouping your customers into lists, and checking your data to see what works.
  • Free Learning: Keap offers free online classes to teach you how to grow your business.
  • Live Training: You can attend live events and training sessions to learn how to use all the features properly.
  • Building Automation: The “automation builder” is a strong tool that helps you create automatic steps for your business.
  • Custom Home Screen: You can change your dashboard (home screen) to show only the numbers and charts you care about.
  • Marketing via e-mail: Sending automatic emails is a main feature of the software (formerly called Infusionsoft).
  • Adding Contacts: It is very important to bring your list of contacts into the system correctly to make email marketing work.
  • Smart Tagging Strategy: Planning how you use tags can make your marketing much better.
  • Email Broadcasts: You can easily send one email to many people at once. This is great for newsletters, coupons, or sale announcements.
  • Web Forms: You can put forms on your website that automatically save new people into your system and send them a welcome message immediatamente.
  • Clean Lists: You should make sure your list of email addresses is clean and correct before you add it to the system.
  • Getting Started Help: Keap gives you checklists to help you know what to do first when you sign up.
  • Applicazione mobile: You can add new people to your list by typing them in or importing them using the iPhone applicazione.
  • Video Guides: There is a library of videos to show you exactly how to set up your account.
  • Connecting Apps: You can connect Keap to over 5,000 other computer programs you already use.
  • For Programmers (API): Developers can use a special tool called an API to make Keap talk to other software.
  • Connessioni sicure: The system uses a secure method called OAuth so servers can talk to your account without needing a password every time.
  • Coding Tools: There are special tools (like the PHP SDK) that help programmers build custom connections faster.
  • Website Tools: You can put different parts of Keap directly on your own website to help collect information from visitors.
  • Small Business Focus: Keap is a leading tool made just for small businesses to keep track of customers, sales, and marketing all in one spot.

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