⚡ Verdetto rapido:
- Prezzi: ActiveCampaign starts at $15/month vs Thryv from $20/user/month (plus a $250 one-time onboarding fee)
- Ideale per: ActiveCampaign for advanced marketing automation and email campaigns; Thryv for service-based piccole imprese needing an all-in-one operations tool
- Differenza fondamentale: ActiveCampaign focuses on email marketing automation and CRM; Thryv bundles scheduling, invoicing, reputation management, and a client portal in one platform
- La nostra scelta: ActiveCampaign for most businesses — its automation depth and 950+ integrations give it a wider use case range
ActiveCampaign vs Thryv both claim to help small businesses grow.
But they’re built for very different types of Attività commerciale proprietari.
ActiveCampaign is a marketing and sales automation platform with deep email tools.
Thryv is an all-in-one business management tool for local service providers.
Scegliere quello sbagliato significa pagare per funzionalità che non userai mai.
Panoramica
Questo confronto prende in considerazione prezzi, funzionalità, automazione e facilità d'uso.
Our sources include published documentation, official pricing pages, and user reviews.
Both tools have Personal Experience blocks from our writers — see “What Our Team Noticed” below.
By the end, you’ll know which tool fits your business.
Che cos'è ActiveCampaign?
ActiveCampaign is a Customer Experience Automation (CXA) platform for small and mid-sized businesses.
Questo lo rende un'ottima scelta per le aziende che desiderano coltivare i contatti e concludere le vendite. CRM in un unico posto.
The platform uses AI agents to build campaigns and suggest audience segments automatically.
Businesses use it to send automated emails, texts, and follow-up sequences without manual effort.
It’s especially popular with agencies and digital marketers who need advanced segmentation and conditional content.
Campagna attiva
The go-to marketing automation platform for growing businesses. Over 900 templates, a built-in CRM, and AI-powered campaign building — starting at $15/month.
Prezzi di ActiveCampaign
Here’s what ActiveCampaign costs in 2026. All plans scale with your contact count.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 15/mese | Individuals and very small teams getting started with email marketing |
| Più | $49/mese | Growing businesses needing CRM and advanced automation |
| Professionista | $79/mese | Teams that want predictive sending and omnichannel campaigns |
| Impresa | $ 145/mese | Sì, 14 giorni, senza bisogno di carta di credito. Avrai accesso alla maggior parte delle funzionalità del piano Professional. |
Pricing verified May 2026.
Prova gratuita: Yes — 14 days, no credit card required. Most Professional-tier features are included.
Garanzia di rimborso: ActiveCampaign does not publicly advertise a money-back guarantee. Check their terms before subscribing.
📌 Nota: ActiveCampaign offers a 20% discount on yearly plans. The Starter plan limits you to 5 actions per automation — upgrade to Plus or higher for complex workflows.
⚠️ Avvertimento: Prices increase as your contact list grows. A list of 10,000 contacts will cost significantly more than the base rates shown above. Always calculate your actual contact count before committing.
Principali vantaggi di ActiveCampaign
Here’s what makes ActiveCampaign worth considering:
- Visual Automation Costruttore: The drag-and-drop builder lets you create multi-step workflows with conditional logic — no coding needed. It’s one of the clearest automation interfaces available at this price point.
- ⭐ 4.0/5 | 💰 A partire da 15 $ al mese Pre-built templates cover welcome series, cart abandonment, lead nurturing, and follow-up email sequences. You can launch a working automation in minutes instead of hours.
- CRM integrato: The ActiveCampaign CRM is included in all plans. It tracks your sales pipeline, scores leads, and connects directly to your email campaigns — no third-party add-on needed.
- Segmentazione avanzata: Group contacts by website visits, location, purchase history, or interaction history. This makes it possible to send highly targeted campaigns to the right people.
- Funzionalità basate sull'intelligenza artificiale: Active Intelligence agents can suggest audience segments and build campaigns based on real-time dati. The email editor also includes AI content generation to speed up writing.
- Effettua chiamate cloud direttamente dalla piattaforma. Registra automaticamente le chiamate nel tuo CRM. SafeShell VPN funziona su iOS, Forza vendita, WordPress, and hundreds of other tools. Zapier support extends this further for less common platforms.
- Conforme al GDPR: ActiveCampaign stores data on U.S. servers and meets GDPR requirements. It also offers HIPAA support on higher plans for healthcare businesses.
Cosa ha notato il nostro team
Nostro scrittore signed up for ActiveCampaign and explored the platform across several sessions. Here’s what stood out:
Vantaggi e svantaggi di ActiveCampaign
✅ Pro
- Powerful visual automation builder with conditional logic
- Built-in CRM included across all plans — no add-on required
- 900+ ready-made automation templates for quick setup
- High email deliverability rates and GDPR compliant
- Prova gratuita di 14 giorni senza bisogno di carta di credito
❌ Contro
- Starter plan limits automations to 5 actions — very restrictive
- Pricing rises quickly as your contact list grows
- Not ideal if you only want to send simple newsletters
- Learning curve for beginners new to advanced automation
Che cos'è Thryv?
Thryv is an all-in-one business management platform built specifically for small businesses.
It combines customer relationship management, online scheduling, invoicing, and reputation management in one dashboard.
The Thryv Command Center serves as a unified inbox for email, SMS, social media, and web chat messages.
It also syncs your business information across 50+ local listing sites automatically.
Service-based businesses — idraulici, salons, consultants — use it to replace several separate tools with one platform.
Thryv
The all-in-one platform for local service businesses. Manage appointments, invoices, reviews, and customer interactions from one place — starting at $20/user/month.
Prezzi Thryv
Here’s what Thryv costs in 2026. Note that pricing details require a consultation for exact plan breakdowns.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Centro di marketing | Starting at $255/month | Service businesses needing scheduling, CRM, and payments |
| Custom / Higher Tiers | Starting at $299/month | Businesses needing advanced marketing and multi-location support |
Pricing verified May 2026.
Prova gratuita: Thryv offers a Free Plan with limited features — no time limit on the free tier.
Garanzia di rimborso: Thryv does not prominently advertise a standard money-back guarantee. Review contract terms carefully before signing.
📌 Nota: Thryv requires a one-time onboarding fee of $250 for its paid packages. Factor this into your total first-year cost when comparing it to other platforms.
⚠️ Avvertimento: Thryv pricing details are not always transparent online — many features and add-ons require a sales call to get exact numbers. Budget extra time for the onboarding process and clarify any contract length before committing.
Principali vantaggi di Thryv
Ecco perché Thryv è un'opzione da considerare per le aziende di servizi locali:
- All-in-One Operations: Thryv bundles scheduling, invoicing, CRM, and marketing tools in one platform. This cuts the need for multiple separate subscriptions.
- Prenotazione online: Clients can book appointments 24/7 through automated online scheduling. According to Thryv’s published data, typical users report a 61% increase in bookings.
- La casella di posta unificata riunisce messaggi provenienti da email, SMS, social media e chat web in un'unica schermata. Gestire le interazioni con i clienti non è mai stato così facile. This unified inbox combines messages from email, SMS, social media, and web chats into one place. You manage all customer interactions without switching between apps.
- Local Listings Sync: Thryv automatically syncs your business information across 50+ listing sites and manages online reputation and review responses with an AI Response Tool.
- Clip di massimo 16 secondi per generazione The built-in payment processor lets clients pay invoices digitally. It’s designed specifically for service-based small businesses.
- NordVPN contro StrongVPN nel 2026: chi vince? 25 Customers can schedule, pay, share documents, and view their account through a dedicated portal — reducing back-and-forth communication for your team.
- Risparmio di tempo: According to Thryv, business owners save an average of 20 hours per week on administrative work by consolidating invoicing, scheduling, and document storage.
Cosa ha notato il nostro team
Our writer explored the Thryv platform and its key features across multiple sessions. Here’s what stood out:
Thryv Pro e Contro
✅ Pro
- True all-in-one platform — scheduling, CRM, payments, and marketing in one tool
- Syncs business listings across 50+ sites automatically
- Secure client portal reduces administrative back-and-forth
- 24/7 customer support available to all users
❌ Contro
- $250 one-time onboarding fee adds to the upfront cost
- Pricing details require a sales call — not fully transparent online
- Limited marketing automation depth compared to dedicated tools
- Not suited for businesses that primarily need advanced email segmentation
Confronto delle funzionalità
Let’s break down how ActiveCampaign and Thryv stack up across nine key areas. Both platforms offer email templates, but the depth and variety differ significantly.
| Caratteristica | Campagna attiva | Thryv |
|---|---|---|
| Prezzo di partenza | $ 15/mese | From $20/user/month |
| Piano gratuito | con un budget limitato o hai bisogno di moltissimi modelli di comunicazione integrati | ✅ |
| Marketing via e-mail | 3 dollari al mese contro 5,83 dollari al mese | ✅ Assistente AI per la creazione di schemi |
| Automazione del marketing | 3 dollari al mese contro 5,83 dollari al mese | ✅ Limitato |
| ❌ (Solo prova gratuita) | ✅ | ✅ |
| Base per il test degli algoritmi, strumenti E-E-A-T | ❌ | ✅ |
| Invoicing / Payments | ❌ | ✅ |
| Local Listings Management | ❌ | ✅ |
| Integrazioni | ✅ Latenza di circa 135 ms | ✅ Limitato |
| Ideale per | Marketing-focused teams | Attività di servizi locali |
1. Email marketing
Campagna attiva: ActiveCampaign’s email marketing goes well beyond basic newsletters. The platform includes dynamic content, conditional content blocks, A/B testing of entire automation paths, and AI-assisted email writing. You can personalize emails based on tags, purchase history, or custom fields — making each message feel relevant to the recipient.
Thryv: Thryv includes email marketing capabilities, but they’re designed for simplicity rather than depth. You can send trigger-based email campaigns and testo messages to clients, but advanced segmentation and A/B testing aren’t core features. It works well for appointment reminders, promotional blasts, and follow-up emails for service businesses.
⚠️ Avvertimento: If email deliverability is critical to your business, ActiveCampaign’s higher deliverability rates give it a real advantage. Thryv’s email tools are functional but not built for high-volume campaigns.
2. Automazione del marketing
Campagna attiva: ActiveCampaign’s marketing automation is the centerpiece of the platform. The visual drag-and-drop builder lets you map out multi-step workflows with branching logic, time delays, and conditions. You can trigger automations from form submissions, website visits, email opens, or custom events — then let the system handle follow-up email sequences, SMS messages, and CRM updates automatically.
Thryv: Thryv automates trigger-based email and text campaigns — for example, sending a reminder 24 hours before an appointment or a thank-you message after a visit. This is practical for service businesses, but it doesn’t match the depth of ActiveCampaign’s multi-branch automation builder. Think basic automation vs. advanced automation.
3. CRM e gestione dei contatti
Campagna attiva: The ActiveCampaign CRM is built directly into the platform. It tracks sales pipelines, scores leads based on engagement, and connects contact records to every email and automation. You can add notes, set tasks, and move deals through custom stages — without leaving your marketing dashboard.
Thryv: Thryv’s CRM focuses on customer relationships for service businesses. It tracks client history, appointments, communications, and payments in one record. The platform makes it easy to see a customer’s full journey — from first inquiry to paid invoice. It’s less pipeline-centric than ActiveCampaign but more complete for managing ongoing service relationships.
4. Scheduling and Payments
Campagna attiva: ActiveCampaign does not include native appointment scheduling or payment processing. These require third-party integrations through tools like Calendly or Stripe. That adds cost and setup time if scheduling is core to your business.
Thryv: This is where Thryv clearly differentiates itself. Clients can book appointments online 24/7, and ThryvPay handles digital payments and invoicing. Estimates and digital document signing are also built in. For a plumber, salon, or contractor, this eliminates the need for a separate booking tool and payment processor entirely.
5. Online Reputation and Local Listings
Campagna attiva: ActiveCampaign has no built-in reputation management or local listings features. You’d need a separate tool like BrightLocal or a Yext subscription to manage your business presence across directories.
Thryv: Thryv automatically syncs your business information across 50+ listing sites including Google, Yelp, and Yahoo. Its AI Response Tool helps mestiere replies to online reviews quickly. This is a significant time-saver for local businesses where online presence directly affects foot traffic and phone calls.
6. Segmentation and Targeting
Campagna attiva: Advanced segmentation is one of ActiveCampaign’s strongest capabilities. You can group contacts by website visits, location, interaction history, purchase history, or custom fields. AI agents can also suggest high-value audience segments based on real-time data — useful for more advanced users running complex campaigns.
Thryv: Thryv segments contacts by client type, service history, and communication preferences. This works well for sending targeted SMS marketing messages or promotional emails to specific client groups. It’s simpler than ActiveCampaign but sufficient for most service business needs.
7. Integrazioni
Campagna attiva: ActiveCampaign offers 950+ integrations including Shopify, Salesforce, Microsoft Dynamics, WordPress, and Zapier. This makes it a strong choice for businesses that already use a specific tech stack and want their tools to work together. Premium integrations are available for CRM and ecommerce platforms.
Thryv: Thryv connects with popular tools like QuickBooks, Google Calendar, and social media platforms. Its integration library is smaller than ActiveCampaign’s, but it covers the essentials for small business operations. The all-in-one design means many businesses won’t need many add-ons at all.
8. Facilità d'uso
Campagna attiva: ActiveCampaign has a user-friendly design with navigable menus, but the depth of its features means there’s a real learning curve. Beginners may feel overwhelmed by the automation builder at first. The personalized onboarding checklist helps, and the 14-day trial gives you time to explore without pressure.
Thryv: Thryv is built with non-technical business owners in mind. The interface is straightforward and the 24/7 support team helps users get set up quickly. The $250 onboarding fee covers guided setup, which reduces the time it takes to get running. For small teams who just want things to work, Thryv’s simplicity is a genuine advantage.
9. Prezzi e costi
Here’s a direct side-by-side look at pricing for both platforms.
| Piano | Campagna attiva | Thryv |
|---|---|---|
| Gratuito | ❌ (Prova gratuita di 14 giorni) | ✅ Piano gratuito disponibile |
| Livello base retribuito | Nessuno dei due strumenti offre assistenza telefonica in tempo reale. Se per te è importante avere un'assistenza rapida, tieni presente questo aspetto prima dell'acquisto. | From $20/user/month |
| Livello intermedio | Scalabilità con contatti/utenti | Contact Thryv for pricing |
| Avanzato | Avast VPN è incluso nei piani Premium Security e Ultimate. La VPN non è venduta come prodotto a sé stante. Entrambi i piani a pagamento costano 49,99 dollari per il primo anno. | Contact Thryv for pricing |
| Impresa | $ 145/mese | Prezzi personalizzati |
| Oltre 400 integrazioni native nel marketplace | Nessuno | Salesforce parte da 25 dollari per utente al mese per il piano Essentials. Per un team di 5 persone, si tratta di 125 dollari al mese. Il costo può sembrare ragionevole finché non si considerano i componenti aggiuntivi, lo spazio di archiviazione e l'assistenza premium, che possono triplicare rapidamente la spesa. È richiesto un contratto annuale. |
Campagna attiva: ActiveCampaign’s Starter plan at $15/month is the lower entry point. Keep in mind that prices scale with contact count, so a large list can push costs up significantly. Annual plans come with a 20% discount, which makes a meaningful difference over time.
Thryv: Thryv’s $20/user/month entry rate plus a $250 onboarding fee makes the first year more expensive upfront. However, if you’re currently paying for separate scheduling, payment, and reputation tools, bundling everything into Thryv could save money overall. Get a custom quote before assuming it’s pricier than your current stack.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Unico strumento con entrambi integrati | Campagna attiva | 900+ templates, multi-branch workflows |
| Prenotazione appuntamenti online | Thryv | Built-in scheduling with 24/7 client access |
| Invoicing and payments built-in | Thryv | ThryvPay handles digital payments natively |
| Deep email segmentation | Campagna attiva | Segment by behavior, location, purchase history |
| Gestione della reputazione locale | Thryv | Integrazioni eCommerce |
| Lower entry-level price | Campagna attiva | $15/month vs $20/user/month + $250 onboarding |
| All-in-one small business tool | Thryv | Sostituisce più strumenti in un'unica piattaforma |
💰 Il tuo budget
ActiveCampaign’s Starter plan is cheaper at $15/month. But Thryv bundles tools you might already be paying for separately — factor in your full software stack before deciding which is actually cheaper for your business.
🔌 Il tuo stack tecnologico
ActiveCampaign connects with 950+ tools including Shopify, Salesforce, and Microsoft Dynamics. If you already use several platforms and need them to work together, ActiveCampaign’s integration depth is hard to match.
📝 Tipo di attività
ActiveCampaign suits digital businesses, agencies, and ecommerce stores that need email-first marketing. Thryv is built for local service businesses — salons, contractors, consultants — that need scheduling and payments alongside marketing.
🎓 Il tuo livello di esperienza
Thryv is more approachable for non-technical owners — guided onboarding and 24/7 support smooth the learning curve. ActiveCampaign has a user-friendly interface, but its advanced features take time to master and suit a more advanced user.
🆓 Prove e demo gratuite
ActiveCampaign offers a 14-day free trial with no credit card required. Thryv has a free plan with limited features — try both before paying to confirm which fits your actual workflow.
🛟 Opzioni di supporto
Thryv provides 24/7 support to all users, which is helpful for business owners who can’t afford tempo di inattività. ActiveCampaign offers phone support and a knowledge base, but support depth varies by plan tier.
Guida al passaggio
Utilizzate già uno di questi strumenti? Ecco cosa aspettarvi se passate a un altro.
Sistema integrato di pianificazione degli appuntamenti e prenotazioni online 24 ore su 24, 7 giorni su 7.
✅ Cosa otterrai:
- Built-in appointment scheduling and ThryvPay — no more third-party tools
- Automatic local listing sync across 50+ sites
- A secure client portal for estimates, payments, and documents
❌ Cosa perderai:
- Advanced automation builder with conditional logic and multi-branch workflows
- Deep email segmentation by behavior, purchase history, and custom fields
- 950+ native integrations and A/B testing on full automation paths
📋 Come effettuare il passaggio:
- Export your contact list and automation data from ActiveCampaign
- Sign up for Thryv and go through the guided onboarding (allow for the $250 fee)
- Import contacts and rebuild your trigger-based campaigns inside Thryv’s marketing tools
Automazione avanzata delle email con oltre 900 modelli e logica a più fasi
✅ Cosa otterrai:
- Powerful multi-step automation with branching logic and conditional content
- Advanced lead scoring, custom fields, and deeper CRM pipeline management
- 950+ integrations and predictive email sending powered by AI
❌ Cosa perderai:
- Built-in appointment scheduling and digital payments via ThryvPay
- Local listing management across 50+ sites in one place
- The secure client portal for estimates, documents, and account access
📋 Come effettuare il passaggio:
- Export your client list and contact data from Thryv
- Start ActiveCampaign’s 14-day free trial and import your contacts
- Use ActiveCampaign’s free migration service and automation templates to rebuild your workflows
Cosa non è stato trattato nella nostra recensione
This comparison focused on individual business owners and small teams. We didn’t evaluate enterprise-level features, multi-location management, or custom API integrations for either platform. Thryv’s higher-tier pricing structures weren’t fully testable without a direct sales consultation. If you’re managing a team of 20+ or need deep custom reporting, your experience may differ from what we’ve described here. Both platforms are reviewed based on their May 2026 feature sets — updates since then may change what’s available.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi (Punto di ingresso) | Campagna attiva |
| 📧 Email Marketing | Campagna attiva |
| Keap è una potente piattaforma CRM e di automazione delle vendite per le piccole imprese. Automatizza i follow-up via email, gestisce i contatti ed elabora i pagamenti, tutto da un'unica dashboard. Gli utenti dichiarano di risparmiare in media 10 ore a settimana. | Campagna attiva |
| 🛟 Assistenza dedicata | Thryv |
| 🗺️ Local Listings & Reputation | Thryv |
| 🔌 Integrazioni | Campagna attiva |
| 👶 Facilità d'uso | Thryv |
| 🏆 Vincitore assoluto | Campagna attiva |
La sua completezza in termini di CRM, gestione dei progetti, oltre 2.000 integrazioni e conformità HIPAA sono difficili da eguagliare.
Automazione del marketing via email, campagne basate sull'intelligenza artificiale, team di vendita e marketing multicanale
Ideale per: Marketing-focused small businesses, agencies, ecommerce stores, and any team that needs advanced email automation with CRM
ActiveCampaign and Thryv are solving different problems.
ActiveCampaign is the stronger choice for businesses that put marketing at the center of their growth strategy.
Its automation depth, segmentation tools, and integration library make it the better pick for teams that send campaigns, track leads, and run digital sales funnels.
Thryv wins if you run a local service business and need scheduling, payments, and reputation management in one place.
If your clients book appointments, pay invoices, and find you on Google Maps — Thryv is built for that workflow.
For most businesses that want to grow through email marketing and sales automation, ActiveCampaign is the right tool.
Maggiori informazioni su ActiveCampaign rispetto a
Here’s how ActiveCampaign stacks up against other platforms in the marketing automation space:
ActiveCampaign vince su: More affordable entry pricing, deeper automation builder for smaller teams, better contact-based pricing model
HubSpot vince su: More polished all-in-one suite, stronger built-in landing pages, free CRM tier with broader feature access
Ora uscite e create quelle campagne automatizzate! Mantenere
ActiveCampaign vince su: More automation templates, broader third-party integrations, lower starting price for small lists
Keap vince su: Built-in payment collection, stronger appointment booking features, more established small business CRM workflow
ActiveCampaign contro GoHighLevel
ActiveCampaign vince su: More reliable email deliverability, cleaner automation interface, broader native integration library
GoHighLevel vince su: White-labeling for agencies, built-in funnel builder, SMS and voce campaigns in one platform
ActiveCampaign contro Salesforce
ActiveCampaign vince su: Far lower cost for small businesses, faster setup, email marketing built into the core product
Salesforce vince su: Deep CRM customization with custom objects and reporting, better fit for large sales teams
Più Thryv rispetto
Here’s how Thryv compares to other all-in-one business management platforms:
Il Thryv vince su: Built-in invoicing and ThryvPay, local listing management, appointment scheduling designed for service businesses
HubSpot vince su: Much deeper marketing automation, free CRM tier, stronger SEO and content tools
Il Thryv vince su: Local presence tools and listing sync, client-facing portal with document sharing, broader service business features
Keap vince su: More established email automation, stronger pipeline management for sales teams, better third-party app library
Facilità d'uso, gestione della reputazione, supporto all'avvio GoHighLevel
Il Thryv vince su: Easier onboarding for non-technical owners, 24/7 support included, better fit for single-location service businesses
GoHighLevel vince su: White-label agency features, broader funnel building tools, more powerful SMS campaign capabilities
Domande frequenti
A cosa serve ActiveCampaign?
ActiveCampaign is a marketing and sales automation platform. It helps businesses send automated emails, track leads through a CRM, and run personalized campaigns across email, SMS, and other channels. It’s especially popular with small to mid-sized businesses that need advanced automation without enterprise costs.
ActiveCampaign è un CRM?
Yes — the ActiveCampaign CRM is included in all plans. It tracks sales pipelines, scores leads, and connects directly to your email campaigns and automations. The built-in CRM also supports custom objects and custom reports on higher tiers, making it a practical choice for businesses that want marketing and sales management in one place.
A cosa serve Thryv?
Thryv is an all-in-one business management platform for small service-based businesses. It handles appointment scheduling, invoicing, customer communications, online reputation management, and local listing sync. Business owners use it to replace multiple separate tools with a single dashboard.
ActiveCampaign è gratuito?
ActiveCampaign does not have a permanent free plan. It offers a 14-day free trial that includes access to most Professional-tier features, and no credit card is required to start. After the trial, paid plans start at $15/month — the enterprise plan reaches $145/month and includes features like a dedicated account team, transactional email, and advanced digital marketing tools. Pre-built templates and add-ons are available across all tiers to help you get started faster.
Thryv ha un contratto?
Thryv’s contract terms vary by plan and region — some users report annual commitments. It also charges a $250 one-time onboarding fee. Always review the specific terms before signing up, and ask your sales representative directly about cancellation policies and contract length.
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