⚡ Verdetto rapido:
- Prezzi: ClickUp starts free ($0) vs ActiveCampaign starting at $15/month. ClickUp’s paid plans begin at $7/user/month.
- Ideale per: ClickUp for project management and team collaboration; ActiveCampaign for email marketing automation and CRM.
- Differenza fondamentale: ClickUp is a project management platform. ActiveCampaign is a marketing automation and CRM platform. They solve different problems.
- La nostra scelta: ClickUp for most teams — it covers more ground, has a free plan, and includes ClickUp Brain for AI task management.
ActiveCampaign vs ClickUp solve completely different problems.
One focuses on marketing automation and email campaigns.
The other manages your team’s tasks, projects, and workflows.
Scegliere lo strumento sbagliato comporta uno spreco di tempo e denaro.
This comparison breaks down exactly what each platform does best.
Panoramica
Questo confronto prende in considerazione prezzi, funzionalità principali e facilità d'uso.
Our sources include published documentation and G2 reviews for ActiveCampaign.
Nostro scrittore also spent hands-on time with ClickUp directly.
Those observations appear in the “What Our Team Noticed” section below.
Alla fine, saprai quale strumento si adatta meglio al tuo flusso di lavoro.
Che cos'è ActiveCampaign?
Aiuta le aziende a inviare email più efficaci, a creare flussi di lavoro di automazione complessi e a gestire un CRM integrato.
It helps small and mid-sized businesses run email marketing and sales automation from one place.
The platform includes a visual drag-and-drop automation costruttore with over 900 pre-built templates.
It also has a built-in CRM for tracking sales pipelines and scoring leads.
Most users choose it when they need advanced automation without enterprise-level costs.
Campagna attiva
ActiveCampaign automates email marketing, sales follow-ups, and customer journeys. It includes a built-in CRM and over 950 integrations for your existing tech stack.
Prezzi di ActiveCampaign
Here’s what ActiveCampaign costs in 2026. Pricing scales with contact count.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 15/mese | Imprenditori individuali e liste molto ristrette |
| Più | $49/mese | Growing businesses needing CRM + landing pages |
| Professionista | $79/mese | Teams needing predictive sending and A/B automation testing |
| Impresa | $ 145/mese | Marketing integrato segnalazione and dedicated support |
Pricing verified May 2026.
Prova gratuita: Aziende con flussi di lavoro di vendita complessi
Garanzia di rimborso: ActiveCampaign does not publicly advertise a money-back period. Check their terms before purchasing.
📌 Nota: ActiveCampaign pricing is based on the number of contacts, not users. Costs increase as your list grows. A 20% discount applies on yearly plans.
⚠️ Avvertimento: The Starter plan limits you to 5 actions per automation. If you need complex multi-step workflows, you’ll need the Plus plan or higher.
Principali vantaggi di ActiveCampaign
Here’s what makes ActiveCampaign worth considering:
- Strumento di automazione visiva: Drag-and-drop interface for building complex customer journeys. No coding needed, even for conditional logic and multi-step workflows.
- Avvia campagne rapide con modelli creati per obiettivi specifici. Questo da solo fa risparmiare ore di configurazione ai nuovi utenti. Start with templates designed for specific outcomes like welcome series, cart abandonment, and lead nurturing. This shortens setup time significantly.
- CRM integrato: Track sales pipelines, score leads, and manage contacts without a separate tool. Included on all plans.
- Raccoglie dati da LinkedIn e da altre fonti. Poi scrive messaggi che sembrano scritti da una persona reale. ActiveCampaign scores well in deliverability tests. Your emails are more likely to land in the posta in arrivo rather than spam.
- Seleziona la posizione del server più vicina alla tua posizione fisica per ottenere le massime velocità. Run campaigns across email, SMS, WhatsApp, and social media from a single dashboard. Keeps messaging consistent across channels.
- Funzionalità basate sull'intelligenza artificiale: Predictive sending optimizes delivery times based on user behavior. Active Intelligence agents can also build campaigns and suggest audience segments.
- Migrazione gratuita: ActiveCampaign offers free migration for users switching from other email marketing platforms. Reduces the friction of switching.
Cosa ha notato il nostro team
We reviewed ActiveCampaign’s documentation, official feature pages, and G2 reviews. Here’s what stands out based on those sources:
Note: We haven’t had extensive hands-on time with ActiveCampaign yet. The information below is based on published documentation and user reviews.
G2 reviews highlight the automation builder as a frequently praised feature. Users note the drag-and-drop interface works well for creating multi-step campaigns without technical help.
According to G2 reviews, the learning curve is steeper than basic email tools. New users report needing time to understand conditional logic and segmentation before getting full value.
ActiveCampaign’s documentation describes an average of 20 hours saved per month through marketing automation. Actual results depend on how many manual processes you replace.
Vantaggi e svantaggi di ActiveCampaign
✅ Pro
- Advanced marketing automation with conditional logic and multi-step workflows
- Built-in CRM included on every plan, no add-on needed
- High email deliverability rates with consistent inbox placement
- Over 950 integrations including Shopify, Forza venditae WordPress
- Prova gratuita di 14 giorni senza bisogno di carta di credito
❌ Contro
- No free plan — paid tiers start at $15/month
- Starter plan limits automations to 5 actions, restricting complex workflows
- Pricing scales with contacts, which gets expensive as your list grows
- Automazione avanzata delle email con oltre 900 modelli
Che cos'è ClickUp?
ClickUp is a cloud-based project management platform for teams of all sizes.
It centralizes tasks, docs, calendars, and team communication in one workspace.
The platform includes views like Gantt charts, Kanban boards, and calendars to fit different working styles.
ClickUp Brain, the built-in AI assistant, helps track workloads and summarize project status.
Teams use it to manage complex projects without juggling multiple tools.
ClickUp
ClickUp brings tasks, docs, goals, and team chat into one workspace. A free forever plan is available, and paid plans start at just $7 per user per month.
Prezzi ClickUp
Here’s what ClickUp costs in 2026. The free plan is generous for small teams.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Gratuito | $0 | Lavoratori singoli e piccoli team che iniziano |
| Illimitato | 7 dollari per utente al mese | Piccoli team che necessitano di spazio di archiviazione illimitato e integrazioni |
| Attività commerciale | 12 dollari per utente al mese | Growing teams with advanced reporting and automation needs |
| Impresa | Costume | Grandi organizzazioni che necessitano di conformità HIPAA e SSO |
Pricing verified May 2026.
Prova gratuita: 15-day free trial available for paid plans. The free forever plan requires no credit card.
Garanzia di rimborso: Oltre 3.200 server in 100 paesi (copertura 3 volte superiore)
📌 Nota: ClickUp upgrades apply to your entire workspace, meaning all members must move to the same plan together. Budget accordingly for team upgrades.
⚠️ Avvertimento: ClickUp’s free plan limits custom fields to 100 uses. Teams that rely heavily on custom dati fields will likely need to upgrade to the Unlimited plan.
Principali vantaggi di ClickUp
Ecco perché ClickUp merita di essere preso in considerazione:
- Piano gratuito per sempre: ClickUp’s free plan supports unlimited users. Few project management tools offer this without a per-seat charge.
- Keap include la fatturazione integrata e si integra con diversi sistemi di pagamento. È possibile inviare fatture direttamente dalla scheda del contatto e accettare pagamenti senza uscire dalla piattaforma. Questo rappresenta un notevole risparmio di tempo per le aziende di servizi. Switch between List, Board, Calendar, Gantt, and Timeline views. Different teams can work the way they prefer without switching tools.
- Poni domande all'IA sui dati del tuo spazio di lavoro e genera contenuti. The built-in AI assistant helps track workloads, summarize tasks, and answer questions about your workspace. It reduces time spent on status updates.
- La ricerca delle domande rivela chiaramente l'intento dell'utente Native timers and manual logging track billable hours against estimates. No third-party integration needed for basic time tracking.
- Strumenti di collaborazione: ClickUp includes docs, chat, and whiteboards in the same workspace. Teams stay aligned without switching between Slack, Nozione, and Google Docs.
- Oltre 1.000 integrazioni: Connect with Slack, Google Drive, Zoom, and other tools. Custom automations reduce repetitive work across your tech stack.
- Dashboard personalizzabili: Build dashboards that track KPIs, team capacity, and project health in real time. Reporting is flexible rather than fixed.
Cosa ha notato il nostro team
Our writer signed up for ClickUp and spent several days exploring the platform. Here’s what stood out from that hands-on time:
Pro e contro di ClickUp
✅ Pro
- Free forever plan with unlimited users — rare in this category
- Multiple project views including Gantt charts and Kanban boards
- ClickUp Brain AI assistant for workload tracking and task summaries
- Built-in time tracking, docs, and whiteboards in one workspace
- Curva di apprendimento ripida: può risultare scoraggiante per i nuovi utenti.
❌ Contro
- Complex interface that can overwhelm new users at first
- Time tracking features can be cumbersome and lack true scheduling tools
- Reporting tools are scattered throughout the platform and can be hard to find
- No phone support — customer service is limited to live chat and knowledge base
Confronto delle funzionalità
ActiveCampaign and ClickUp serve very different purposes.
Here’s a side-by-side look at how they compare across key categories.
| Caratteristica | Campagna attiva | ClickUp |
|---|---|---|
| Prezzo di partenza | $ 15/mese | $0 (gratis per sempre) |
| Piano gratuito | ❌ | ✅ |
| Automazione del marketing | 3 dollari al mese contro 5,83 dollari al mese | ❌ |
| Curva di apprendimento per principianti per comprendere tutte le funzionalità | ✅ | ❌ |
| Gestione del progetto | ❌ | ✅ |
| Gestione delle attività | ❌ | ✅ |
| CRM integrato | ✅ Tutti i piani | ❌ |
| Monitoraggio del tempo | ❌ | ✅ |
| Assistente AI | ✅ Bozze email + automazione | La maggior parte delle persone inizia con la gestione dei progetti. |
| Integrazioni | 950+ | 1,000+ |
| Ideale per | team di progetto e operativi | Project & ops teams |
1. Scopo principale
Campagna attiva: ActiveCampaign is built for marketing and sales automation. It helps businesses automate email sequences, nurture leads, and move contacts through a sales pipeline using a visual workflow builder and built-in CRM.
ClickUp: ClickUp is a project management platform. It helps teams plan work, assign tasks, track progress, and collaborate — all without switching between multiple apps. It does not handle email marketing or contact automation.
⚠️ Avvertimento: These tools are not direct substitutes. If you need both marketing automation and project management, you’ll need both — or a platform that covers both use cases.
2. Automation Capabilities
Campagna attiva: ActiveCampaign’s automation builder is its strongest feature. Users can build multi-step workflows with conditional logic, A/B test entire automation paths, and trigger actions based on form submissions, purchases, or website visits. Over 900 pre-built templates are available to speed up setup.
ClickUp: ClickUp offers task automation with customizable rules and over 100 pre-built templates. Automations handle repetitive actions like changing task status, assigning members, or sending notifications. It’s useful for workflow management, but not designed for marketing sequences or email triggers.
3. Email marketing
Campagna attiva: Email marketing is central to ActiveCampaign. The platform includes an email builder with AI content generation, dynamic content that changes based on subscriber data, conditional content blocks, RSS-triggered emails, and transactional email support. Deliverability rates are consistently high.
ClickUp: ClickUp does not offer email marketing features. It has a team messenger for internal communication, but it is not designed to send campaigns, newsletters, or automated email sequences to contacts or customers.
4. Gestione di progetti e attività
Campagna attiva: ActiveCampaign is not a project management tool. It handles contact records, deal pipelines, and campaign tasks — but it is not built for managing complex projects, sprints, or team workloads across multiple departments.
ClickUp: Project and task management is ClickUp’s core strength. Teams can create tasks, set due dates, assign members, track progress, and organize work in a multi-level hierarchy across Workspaces, Spaces, Folders, Lists, Tasks, and Subtasks. Sprint reports and burndown charts support development teams.
5. CRM & Contact Management
Campagna attiva: ActiveCampaign includes a built-in CRM on every plan. It tracks sales pipelines, scores leads, manages contact profiles, and logs deal activity. Users can add notes, set follow-up reminders, and view purchase history directly inside the platform.
ClickUp: ClickUp does not include a dedicated CRM out of the box. Users can build a basic CRM using custom fields and list views, but it requires manual setup. For teams needing structured pipeline management, a dedicated CRM tool would work better alongside ClickUp.
6. Funzionalità AI
Campagna attiva: ActiveCampaign uses AI for predictive sending, which optimizes email delivery times based on individual subscriber behavior. Active Intelligence agents can automatically build campaigns and suggest high-value audience segments using real-time data.
ClickUp: ClickUp Brain is the platform’s built-in AI assistant. It answers questions about your workspace, summarizes task activity, tracks workloads, and helps identify blockers. It’s focused on project context rather than marketing intelligence.
7. Strumenti di collaborazione
Campagna attiva: ActiveCampaign focuses on external collaboration — communicating with leads and customers through automated campaigns. Internal team collaboration tools are limited compared to dedicated project management platforms.
ClickUp: ClickUp includes docs, chat, and whiteboards natively. Teams can co-edit documents, run brainstorming sessions on the whiteboard, and communicate in real time without leaving the platform. This reduces the need for Notion, Slack, or Miro as separate tools.
Il punteggio dell'argomento ti aiuta a superare i concorrenti
Campagna attiva: ActiveCampaign offers advanced segmentation based on website visits, location, purchase history, and interaction history. Users can tag contacts, use custom fields, and build dynamic lists that update automatically based on behavior.
ClickUp: ClickUp’s segmentation applies to task organization, not contacts. Users can filter tasks by assignee, due date, priority, or custom field. This is helpful for project visibility, but not relevant for marketing audience targeting.
9. Integrazioni
Campagna attiva: ActiveCampaign offers over 950 integrations including Shopify, Salesforce, WordPress, and Zapier. Many are native connections that pass data automatically between platforms, supporting marketing-focused tech stacks.
ClickUp: ClickUp integrates with over 1,000 tools including Slack, Google Drive, Zoom, and GitHub. The integration library supports a wide variety of team workflows, from engineering to marketing operations.
10. Prezzi e costi
Confrontiamo i piani tariffari fianco a fianco.
| Piano | Campagna attiva | ClickUp |
|---|---|---|
| Gratuito | ❌ Nessun piano gratuito | ✅ $0 per sempre |
| Ingresso a pagamento | $ 15/mese | 7 dollari per utente al mese |
| Livello intermedio | $49/mese | 12 dollari per utente al mese |
| Avanzato | $79/mese | — |
| Impresa | $ 145/mese | Costume |
Campagna attiva: Pricing starts at $15/month but scales with contact count. A list of 10,000 contacts on the Starter plan costs significantly more than the base rate. Annual billing saves 20%. No free plan is available.
ClickUp: ClickUp offers a free forever plan and per-user pricing on paid tiers. For small teams, the total cost stays low. Larger teams should calculate per-seat costs carefully, since the entire workspace upgrades together.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Automazione del marketing via email | Campagna attiva | Purpose-built for email campaigns and CRM |
| Gestione di progetti e attività | ClickUp | Multi-view task management with free plan |
| Budget limitato | ClickUp | ClickUp si aggiudica 5 categorie su 7. |
| Lead scoring and sales pipeline | Campagna attiva | Il prezzo aumenta vertiginosamente con l'aumentare della lista contatti. |
| Strumenti di collaborazione di squadra | ClickUp | Docs, chat, and whiteboards included |
| Marketing for piccole imprese | Campagna attiva | Advanced automation at an accessible price |
| Gestione di progetti complessi | ClickUp | Gantt charts, sprints, and custom views |
💰 Il tuo budget
ClickUp’s free forever plan supports unlimited users at no cost. ActiveCampaign starts at $15/month with no free option, making ClickUp the better fit for teams watching their spend.
🔌 Il tuo stack tecnologico
ActiveCampaign connects to Shopify, Salesforce, and WordPress for marketing-focused workflows. ClickUp integrates with Slack, Google Drive, and Zoom for operational teams. Both cover different parts of the tech stack.
📝 Il tuo obiettivo principale
If your goal is growing a contact list and nurturing leads through email, ActiveCampaign is the right tool. If your goal is delivering projects on time with a coordinated team, ClickUp fits better.
🎓 Il tuo livello di esperienza
Both tools have a learning curve for beginners. ActiveCampaign’s automation builder takes time to master. ClickUp’s interface is feature-rich and can feel overwhelming at first — but ClickUp University offers live onboarding training to help.
🆓 Prove e demo gratuite
ActiveCampaign offers a 14-day free trial with no credit card needed. ClickUp has a free forever plan plus a 15-day trial for paid features. Try both before committing to a paid tier.
🛟 Opzioni di supporto
Neither tool offers phone support on standard plans. ActiveCampaign provides a dedicated account team on Enterprise. ClickUp offers live chat, a knowledge base, and live onboarding training sessions through ClickUp University.
Guida al passaggio
Already using one of these tools? Here’s what to expect if you make a change.
Gestione completa del progetto con diagrammi di Gantt, Kanban e oltre 15 visualizzazioni.
✅ Cosa otterrai:
- A free forever plan that reduces your monthly software cost to zero
- Full project management including Gantt charts, Kanban boards, and time tracking
- Collaboration tools like docs, chat, and whiteboards in one workspace
❌ Cosa perderai:
- Email marketing automation — ClickUp cannot send campaigns or newsletters
- Built-in CRM with lead scoring and sales pipeline management
- Advanced contact segmentation based on behavior and purchase history
📋 Come effettuare il passaggio:
- Export your contact lists and campaign data from ActiveCampaign as CSV files
- Create your ClickUp workspace and set up Spaces and Folders for your team’s workflow
- Import task data from CSV using ClickUp’s import tool and connect your existing integrations
Efficace marketing via email con segmentazione e personalizzazione
✅ Cosa otterrai:
- A full email marketing and automation platform built for lead nurturing and sales
- Built-in CRM with lead scoring, deal tracking, and pipeline management on every plan
- Advanced segmentation and dynamic content for personalizing email campaigns
❌ Cosa perderai:
- Project management views including Gantt charts, Kanban boards, and timeline tracking
- Built-in time tracking, workload management, and sprint reporting tools
- Free forever plan — ActiveCampaign requires a paid subscription from day one
📋 Come effettuare il passaggio:
- Export your task and contact data from ClickUp using the export feature
- Start your ActiveCampaign 14-day free trial and use the free migration service to import contacts
- Rebuild your key automations using ActiveCampaign’s template library and automation builder
Cosa non è stato trattato nella nostra recensione
This comparison focused on individual users and small-to-mid-sized teams. We didn’t evaluate enterprise-specific features like SSO, custom sicurezza policies, or HIPAA compliance in depth. ActiveCampaign’s contact-based pricing at higher list volumes and ClickUp’s API capabilities for developers were also outside the scope of this review. If you’re managing a large enterprise deployment or a list of 50,000+ contacts, your experience and cost structure will likely differ from what we’ve covered here.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | ClickUp |
| 📧 Email Marketing | Campagna attiva |
| 🤖 Automazione del marketing | Campagna attiva |
| 📋 Gestione del progetto | ClickUp |
| 🏆 VINCITORE: SNOV IO | Campagna attiva |
| 🤝 Collaborazione di squadra | ClickUp |
| 🧠 AI Assistant | ClickUp |
| 🛟 Supporto alla qualità | ClickUp |
| 🏆 Vincitore assoluto | ClickUp |
Sì, Pipedrive e ClickUp possono essere collegati tramite Zapier e altre piattaforme di integrazione. Questo permette di attivare attività in ClickUp quando le trattative di Pipedrive cambiano fase.
ClickUp wins 5 out of 9 categories in this comparison.
Ideale per: Project management teams, operational workflows, small businesses, and teams that need a free starting point with room to grow.
These two tools are genuinely different products.
ActiveCampaign is built for marketing and sales teams that run email campaigns and need a CRM.
ClickUp is built for project and operations teams that manage tasks, timelines, and collaboration.
ActiveCampaign is the right choice if email marketing automation and lead management are your priority.
ClickUp wins overall because it covers more ground, offers a free plan, and works for a broader range of teams and use cases.
Maggiori informazioni su ActiveCampaign rispetto a
Here’s how ActiveCampaign stacks up against other marketing automation tools:
ActiveCampaign contro GoHighLevel
ActiveCampaign vince su: Email deliverability, depth of automation templates, and ease of use for non-agencies.
GoHighLevel vittorie su: White-label capabilities, built-in funnel builder, and all-in-one agency features not found in ActiveCampaign.
ActiveCampaign vince su: Lower starting price, more flexible automation at entry-level plans, and contact-based rather than user-seat pricing.
HubSpot vince su: Broader marketing suite including social tools, ads management, and a more polished CRM interface.
ActiveCampaign vince su: More automation templates, better email deliverability, and a lower entry price for smaller contact lists.
Mantenere vittorie su: Invoice and payment processing built in, making it stronger for service-based businesses that also need billing tools.
ActiveCampaign contro Salesforce
ActiveCampaign vince su: Simpler setup, lower cost for SMBs, and a faster path to automation without a dedicated admin team.
Salesforce vince su: Deep CRM capabilities with custom object modeling and scalability for large sales organizations with complex processes.
Maggiori dettagli su ClickUp a confronto
Here’s how ClickUp compares to other project management tools:
ClickUp contro Asana
ClickUp vince su: Free plan for unlimited users, broader feature set at lower price points, and built-in time tracking without add-ons.
Asana vince su: Cleaner interface with a shorter learning curve, and a more polished experience for teams focused on task workflows.
ClickUp contro Monday.com
ClickUp vince su: Better value per seat, more customizable views, and a free plan that Monday.com does not offer.
Monday.com vince su: More polished visual design, easier onboarding for non-technical teams, and stronger marketing team templates.
ClickUp vince su: Dedicated project management features like Gantt charts, sprint tracking, and built-in time tracking that Notion lacks natively.
Collega Pipedrive alla tua email, al calendario, agli strumenti di marketing e altro ancora. L'API aperta ti consente anche di creare integrazioni personalizzate. Document-first workflows and knowledge base management, making it better for teams where writing and wikis are central.
ClickUp contro Trello
ClickUp vince su: More project views beyond Kanban, deeper automation, and AI features that Trello doesn’t offer at comparable price points.
Trello vince su: Simplicity — it’s easier to learn for teams that only need a basic Kanban board without extra complexity.
Domande frequenti
A cosa serve ActiveCampaign?
ActiveCampaign is a CRM platform used for intelligent marketing automation and email campaigns. It helps businesses send automated email sequences, track leads through a sales pipeline, and personalize communication based on contact behavior. The built-in CRM is included on every plan — no add-on required.
A cosa serve ClickUp?
ClickUp is a project management platform for teams that need to plan, track, and collaborate on work. It handles task assignment, project timelines, Gantt charts, time tracking, team communication, and resource management. Teams can also import data from other tools using ClickUp’s built-in import feature, making the transition from other platforms straightforward.
ActiveCampaign è un CRM?
Yes, ActiveCampaign CRM is built in to all plans. It tracks sales pipelines, scores leads, and logs deal activity alongside your email marketing data. It’s not as deep as dedicated CRM platforms like Salesforce, but it covers the basics well for small sales teams.
Team in crescita che necessitano di più contatti e report
Yes, ClickUp offers a free forever plan that supports unlimited users. The free plan includes core task management features, though custom fields are limited to 100 uses. The enterprise plan adds single sign on, HIPAA compliance, and custom reports. ClickUp University also provides live training to help new teams get started quickly.
Which is better for small businesses — ActiveCampaign or ClickUp?
It depends on your priority. ActiveCampaign is purpose-built for email marketing automation — its pre-built templates make it easier to launch campaigns fast. ClickUp fits better for teams managing projects and tasks, especially since its free plan removes the cost barrier entirely. ActiveCampaign is also GDPR compliant, which matters for businesses with European customers.
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