⚡ Verdetto rapido:
- Prezzi: ActiveCampaign starts at $15/month. ClickUp is free forever, then $7/user/month.
- Ideale per: ActiveCampaign for email marketing automation and contact management. ClickUp for project management and task management.
- Differenza fondamentale: ActiveCampaign automates messages to customers. ClickUp organises the work your team does internally.
- La nostra scelta: ClickUp scores higher at 4.3 because the free plan covers unlimited users and most small teams.
These two tools land in the same search results for a strange reason.
Both promise to run your Attività commerciale from one screen.
Only one of them talks to your customers.
ActiveCampaign is a marketing and sales automation platform built around email.
ClickUp is project management software built around tasks.
Picking the wrong one wastes months, so here is the full comparison.
Panoramica
This ActiveCampaign vs ClickUp comparison covers pricing, key features, and daily ease of use.
We reviewed documentation, pricing pages, and public user reviews for both.
I nostri redattori hanno anche trascorso del tempo a testare direttamente ciascuna piattaforma.
Queste note si trovano nella sezione "Cosa ha notato il nostro team" qui sotto.
By the end you will know which one fits your business operations.
Che cos'è ActiveCampaign?
ActiveCampaign is a customer experience automation platform for email marketing and CRM.
It sends email campaigns, testo messages, and ads from one dashboard.
The draw is intelligent marketing automation rather than a plain newsletter tool.
ActiveCampaign offers a visual builder, lead scoring, and a built in CRM.
Most buyers pick it for advanced automation and high deliverability.
Campagna attiva
Over 900 pre built templates for automation. A built-in CRM sits inside every paid plan. Free migration if you switch from another tool.
Prezzi di ActiveCampaign
Four tiers, and the price climbs with your contact count.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 15/mese | Solo workers and piccole imprese |
| Più | $49/mese | Small teams that need a sales pipeline |
| Professionista | $79/mese | A more advanced user who wants predictive sending |
| Impresa | $ 145/mese | Big businesses needing custom reports |
Pricing verified September 2026.
Prova gratuita: 14 days with most Professional-tier features. No credit card required.
Garanzia di rimborso: No published refund window, so test inside the trial first.
📌 Nota: Yearly billing cuts around 20% off. The Starter plan caps you at 5 actions per automation, which is thin once you build automations with branching logic.
⚠️ Pricing conflict flagged: Our research notes list the Starter plan at $19/month, but our CSV records $15/month. Every figure in this article follows the CSV. Check the live pricing page before you buy, since tiers move with contact volume.
Principali vantaggi di ActiveCampaign
Here is what pulls people toward it:
- Automation depth: Over 900 automation templates ship with the account. You can A/B test entire automation paths, not just subject lines.
- Multi-channel reach: Email, SMS, WhatsApp, and social sit in one campaign. You can send SMS from the same workflow that sends a follow up email.
- Segmentazione avanzata: Group contacts by website visits, location, or purchase history. Conditional content then swaps blocks inside the same email.
- CRM integrato: The ActiveCampaign CRM comes with every plan for lead scoring and deal tracking. No separate CRM platform needed.
- Consegnabilità: ActiveCampaign’s deliverability scores well in independent posta in arrivo tests. That matters more than any feature list.
- Free migration: Moving from another email marketing service costs nothing. Their team rebuilds your lists and email templates.
- Predictive AI: Active Intelligence agents build campaigns and suggest audience segments from live data.
The homepage gives a fair sense of how the product is positioned.
Cosa ha notato il nostro team
Nostro scrittore set up an account and ran a real welcome series through it. Here is what stood out from that hands-on time:
Vantaggi e svantaggi di ActiveCampaign
✅ Pro
- Automation builder handles multi-step logic without code
- Built in CRM included on every paid plan
- Deliverability rates hold up in independent testing
- Free migration from your old email marketing services
- User friendly menus despite the feature count
❌ Contro
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Cost rises as your contact list grows
- Nessun piano gratuito, solo una prova di 14 giorni.
Che cos'è ClickUp?
ClickUp is a project management platform that keeps work in one workspace.
Teams use it to plan, assign tasks, and track progress together.
It holds docs, calendars, chat, and goals beside your tasks.
That cuts the tool switching most teams live with.
ClickUp includes Gantt charts, a kanban board, list view, and calendars.
The trade-off is a busy interface that overwhelms new users.
🏆 Vincitore: ClickUp
The free forever plan takes an unlimited number of members. Over 1,000 integrations and 1,000+ templates. A 30-day money-back guarantee covers every paid plan.
Prezzi ClickUp
One free tier and three paid plans, charged per user.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Gratuito | $0 | Solo workers and smaller teams testing the essential features |
| Illimitato | 7 dollari per utente al mese | Growing teams that need unlimited storage and guest access |
| Attività commerciale | 12 dollari per utente al mese | Marketing teams running multiple projects with resource management |
| Impresa | Costume | Large firms needing single sign on and HIPAA compliance |
Pricing verified September 2026.
Prova gratuita: 15 days on the paid plans, on top of the free forever plan.
Garanzia di rimborso: 30 days on every paid plan.
📌 Nota: Upgrades apply to your entire workspace, so every team member moves up together. Budget for the full headcount, not just the people who need the advanced features.
⚠️ Avvertimento: ClickUp’s free plan is completely free for an unlimited number of users, but custom fields are capped at 100 uses. Heavy custom fields work pushes you onto a paid plan fast.
Principali vantaggi di ClickUp
What ClickUp offers that most rivals do not:
- A real free tier: The free plan allows unlimited users, which is rare in project management tools. Small teams can run for months without paying.
- Views for every habit: List, Board, Calendar, Gantt, and Timeline cover complex projects and simple ones. Each person can view tasks their own way.
- Time tracking built in: Native timers and manual logging track billable hours against estimates. Workload views flag who is buried.
- Automation without code: Custom rules plus 100+ pre-built automation templates save time on repeat work.
- Communication features: Docs, team chat, and a whiteboard feature keep team communication beside the work.
- Deep hierarchy: Workspaces, Spaces, Folders, Lists, Tasks, and Subtasks organise complex tasks cleanly.
- Poni domande all'IA sui dati del tuo spazio di lavoro e genera contenuti. L'intelligenza artificiale assistente tracks workloads and answers questions about your projects.
The product page shows how much sits under one roof.
Cosa ha notato il nostro team
Our writer ran a live content calendar inside ClickUp for several weeks of real work. Here is what stood out:
Pro e contro di ClickUp
✅ Pro
- Oltre 15 visualizzazioni di progetto per flussi di lavoro flessibili
- Over 1,000 integrations including Slack and Google Drive
- Docs, chat, and whiteboards live beside your tasks
- Time tracking and workload views come standard
- MarketMuse non include il monitoraggio del posizionamento. La piattaforma si concentra esclusivamente sull'analisi e l'ottimizzazione dei contenuti. Per monitorare il posizionamento delle parole chiave dopo la pubblicazione, avrai bisogno di uno strumento separato.
❌ Contro
- Interface feels overwhelming during the first week
- Segnalazione Gli strumenti sono sparsi sulla piattaforma
- Time tracking can be clumsy in daily use
- No phone support, and live chat starts with a bot
Confronto delle funzionalità
These platforms overlap less than the search volume suggests. The table below shows where each one actually competes, then we break down eleven areas in detail.
| Caratteristica | Campagna attiva | ClickUp |
|---|---|---|
| Prezzo di partenza | $ 15/mese | $0 (gratis per sempre) |
| Piano gratuito | ❌ | ✅ |
| Curva di apprendimento per principianti per comprendere tutte le funzionalità | ✅ | ❌ |
| Built In CRM | ✅ | ❌ |
| Gestione delle attività | ❌ | ✅ |
| 🔄 Stai pensando di passare da WriterZen a GetGenie? | ❌ | ✅ |
| Monitoraggio del tempo | ❌ | ✅ |
| Assistente AI | aziende orientate al marketing | La maggior parte delle persone inizia con la gestione dei progetti. |
| Integrazioni | 950+ | 1,000+ |
| Ideale per | Automazione del marketing via email | Managing projects and tasks |
1. Ruolo principale
Campagna attiva: Built for email marketing at scale. You load contacts, write email campaigns, and let rules fire the next message. Nothing here helps you run a sprint.
ClickUp: Built to manage projects and manage tasks across a team. You create new tasks, set a due date, and watch the board move. It sends no marketing email.
2. Automazione
Campagna attiva: The drag-and-drop builder handles multi-step workflows with conditional logic. Drip campaigns, cart abandonment, and RSS triggered sends all run without code. Over 900 templates give you a head start.
ClickUp: Automation moves work, not messages. Rules change status, assign tasks, and post updates. Over 100 pre-built recipes cover the common cases.
3. Views and Landing Pages
Campagna attiva: Custom landing pages capture leads, and form submissions can end automation branches or start new ones. The email builder handles the message side.
ClickUp: No landing pages at all. Instead you get a kanban board, Gantt charts, calendar, and timeline over the same data set.
4. Scheduling and Delivery
Campagna attiva: Predictive sending picks the hour each contact is most likely to open. Dynamic content swaps blocks based on custom fields, and conditional content hides what does not apply.
ClickUp: The ClickUp Calendar pulls meetings and tasks into one timeline. It schedules your week rather than your sends.
5. Assistente AI
Campagna attiva: Active Intelligence agents build campaigns and suggest high-value segments from live data. The email editor also drafts copy for you.
ClickUp: ClickUp Brain answers questions about workloads, summarises threads, and drafts task descriptions. It reads across your whole workspace.
6. Segmentation and Search
Campagna attiva: Advanced segmentation groups contacts by site visits, location, purchase history, or tags. This is the core of contact management here.
ClickUp: Enterprise Search looks across tasks, docs, and connected apps at once. Useful when a decision is buried in a comment from March.
7. Tracking Deals vs Tracking Hours
Campagna attiva: The CRM tracks a sales pipeline with lead scoring, deal stages, and the ability to add notes against a contact. Sales engagement lives here.
ClickUp: Timers and manual logging track billable hours against estimates. Resource management views show capacity per user before you overload someone.
⚠️ Avvertimento: ClickUp’s time tracking is functional but clunky in daily use, and it is task scheduling rather than staff scheduling. Agencies billing by the hour should test it before committing.
8. Templates and Content Creation
Campagna attiva: Email templates più IA drafting cover most digital marketing output. Transactional email and a newsletter tool sit alongside campaign sends.
ClickUp: Over 1,000 templates cover sprints, content calendars, and client onboarding. Docs support real time editing with your team.
9. Reporting and Notes
Campagna attiva: Reports track opens, clicks, and revenue per automation. Custom reports arrive on higher tiers, which is a common upgrade trigger.
ClickUp: Dashboards show KPIs, capacity, and sprint burndown. The AI Notetaker captures appunti della riunione and turns decisions into tasks.
10. Integrations and Tech Stack
Campagna attiva: Over 950 integrations, including Shopify, Forza venditaActiveCampaign è la piattaforma ideale per le aziende che desiderano un'automazione di marketing avanzata. Con oltre 900 modelli e la creazione di campagne basata sull'intelligenza artificiale, consente ai team di risparmiare in media 20 ore al mese. Zapier fills the gaps, and premium connectors handle CRM and ecommerce data.
ClickUp: Over 1,000 integrations covering Slack, Google Drive, and Zoom. API access lets developers push data in from your own tech stack.
11. Prezzi e costi
The billing models are not comparable line for line. ActiveCampaign charges per account and scales with contacts. ClickUp charges per user.
| Livello | Campagna attiva | ClickUp |
|---|---|---|
| Gratuito | 6,50 $ (Canva Pro) | $0 free forever |
| Iscrizione | Quota iniziale: 15 dollari al mese | Accesso illimitato: 7 $/utente/mese |
| Medio | Inoltre: 49 dollari al mese | Aziendale: 12 $/utente/mese |
| Superiore | Pro: 79 $/mese | Aziendale: Personalizzato |
| Superiore | Aziendale: 145 dollari al mese | Aziendale: Personalizzato |
Campagna attiva: Fifteen dollars looks cheap until your list grows, because every tier is banded by contact count. The Enterprise plan at $145/month is where custom reports and a dedicated account team appear.
ClickUp: A ten-person team on the Business plan costs $120 a month. That is more than ActiveCampaign’s Plus tier, so per user pricing punishes headcount rather than list size.
💡 Consiglio da professionista: Both offer discounts when billed annually, roughly 20% off with ActiveCampaign. Run the maths on your real headcount and contact count before you compare the headline numbers.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Zero budget | ClickUp | Piano gratuito, utenti illimitati |
| Automazione del marketing via email | Campagna attiva | ClickUp sends no campaigns |
| Gestione di progetti complessi | ClickUp | Gantt, sprints, workloads |
| A CRM platform for deals | Campagna attiva | Lead scoring built in |
| Time tracking on client work | ClickUp | Native timers and estimates |
| Pipedrive è il CRM che i team di vendita adorano usare. Mette in primo piano le tue trattative con una pipeline drag-and-drop. Ottieni insight basati sull'intelligenza artificiale, email marketing e oltre 400 integrazioni, il tutto senza una curva di apprendimento ripida. | Campagna attiva | ClickUp has no phone line |
💰 Il tuo budget
ClickUp costs nothing to start and stays free for an unlimited number of people. ActiveCampaign has no free plan, so $15/month is the floor.
🔌 Il tuo stack tecnologico
Running Shopify or WordPress pushes you toward ActiveCampaign and its ecommerce connectors. Living in Slack and Google Drive pushes you toward ClickUp.
📝 Il tuo lavoro quotidiano
If your day is writing email templates and checking open rates, pick ActiveCampaign. If it is chasing deadlines across multiple projects, pick ClickUp.
🎓 Il tuo livello di esperienza
ActiveCampaign has a user friendly layout with clear menus. ClickUp buries power behind a busier screen, though ClickUp University and live training shorten the ramp.
🆓 Prove e demo gratuite
ActiveCampaign gives 14 days with no card. ClickUp gives 15 days on paid tiers plus a permanent free tier underneath.
🛟 Opzioni di supporto
Both run a solid knowledge base. ClickUp offers 24/7 chat but routes you through a bot first, and there is no phone support.
Zendesk è una piattaforma di assistenza clienti con alcune funzionalità CRM.
ActiveCampaign is GDPR compliant and stores data on US servers. ClickUp adds 2-factor authentication and user permissions on every tier.
Guida al passaggio
Most people do not replace one with the other. They add the missing half. Still, if you are consolidating, here is what changes.
Gestione completa del progetto con diagrammi di Gantt, Kanban e oltre 15 visualizzazioni.
✅ Cosa otterrai:
- A free forever plan with no seat cap
- Task management, Gantt charts, and time tracking
- Docs, chat, and whiteboards for team communication
❌ Cosa perderai:
- Every email marketing feature, including transactional emails
- The built-in CRM and lead scoring
- SMS add ons and multi-channel sends
📋 Come effettuare il passaggio:
- Export contacts and deals from ActiveCampaign as CSV
- Create a ClickUp workspace and import data through the CSV importer
- Keep a separate email tool, because ClickUp will not replace it
Efficace marketing via email con segmentazione e personalizzazione
✅ Cosa otterrai:
- Email campaigns, SMS, and WhatsApp from one place
- A CRM with pipelines and lead scoring
- Free migration help from their team
❌ Cosa perderai:
- All project views, including the kanban board
- Time tracking and workload planning
- The free tier, since ActiveCampaign has none
📋 Come effettuare il passaggio:
- Export your contact list from wherever it currently lives
- Start the 14-day ActiveCampaign trial and request free migration
- Rebuild your task workflow somewhere else first
Cosa non è stato trattato nella nostra recensione
We focused on small businesses and marketing teams under fifty people. We did not test custom objects, Microsoft Dynamics syncing, or heavy API access work. Enterprise plan pricing is quoted per deal, so we could not verify it. Non profits and agencies billing hourly may weigh time tracking far more heavily than we did here. Both vendors ship new features every quarter, so check the live pricing pages before you sign.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | ClickUp |
| 🚀 Caratteristiche principali | Tie (different jobs) |
| ⚡ Automazione | Campagna attiva |
| 🎯 Gestione delle attività | ClickUp |
| 👶 Facilità d'uso | Campagna attiva |
| 🔌 Integrazioni | ClickUp |
| 📊 Segnalazione | ClickUp |
| 🏆 Vincitore assoluto | ClickUp |
🏆 VINCITORE: CLICCA
ClickUp takes 4 of 7 categories and holds the higher score at 4.3.
Ideale per: Managing projects, task management, resource management, smaller teams on a tight budget
ClickUp wins on rating and reach, but read that carefully. It wins because it does more jobs for more people at a lower entry price, not because it beats ActiveCampaign at marketing.
ActiveCampaign is the stronger product inside its own lane. ActiveCampaign marketing automation, segmentation, and deliverability have no equal anywhere inside ClickUp.
So the real answer depends on which problem is costing you money right now. Missed deadlines point to ClickUp. Cold leads point to ActiveCampaign.
Plenty of teams run both, and the free tier makes that easy to test.
Maggiori informazioni su ActiveCampaign rispetto a
Here is how it lands against the closest Alternative ad ActiveCampaign:
ActiveCampaign vince su: Far lower entry price, deeper branching in the automation builder, free migration from your old tool
HubSpot vince su: A genuinely free CRM tier, native ads and CMS tools, larger partner network for agencies
ActiveCampaign vince su: Better inbox placement, more granular segmentation, cheaper starting tier
Keap vince su: Built-in invoicing and payments, appointment booking, guided onboarding for beginners
Ora uscite e create quelle campagne automatizzate! GoHighLevel
ActiveCampaign vince su: Cleaner interface, stronger email deliverability, more mature reporting
GoHighLevel vince su: White-label resale for agencies, unlimited sub-accounts, funnel and costruttore di siti web incluso
Ora uscite e create quelle campagne automatizzate! Pipedrive
ActiveCampaign vince su: Marketing and sales automation in one account, multi-channel sends, campaign reporting
Pipedrive vince su: A cleaner deal pipeline, faster data entry for reps, cheaper if you never send campaigns
Maggiori dettagli su ClickUp a confronto
And how it holds up against the other big names in project management:
ClickUp contro Asana
ClickUp vince su: More generous free tier, native time tracking, docs and whiteboards included
Asana vince su: Calmer interface, faster onboarding for non-technical staff, steadier mobile app
ClickUp contro Monday.com
ClickUp vince su: Better value per seat, no minimum seat count, deeper task hierarchy
Monday.com vince su: Gentler learning curve, more polished dashboards, stronger sales CRM add-on
ClickUp contro Trello
ClickUp vince su: Gantt and workload views Trello lacks, built-in reporting, automation without paid power-ups
Trello vince su: Instant setup, almost no learning curve, better fit for personal to-do lists
ClickUp vince su: Purpose-built project tracking, sprint reports, time estimates against real work
Collega Pipedrive alla tua email, al calendario, agli strumenti di marketing e altro ancora. L'API aperta ti consente anche di creare integrazioni personalizzate. Better writing and wiki experience, cleaner databases, friendlier for documentation-first teams
Domande frequenti
A cosa serve ActiveCampaign?
It runs marketing and sales automation. Businesses use it to send email campaigns, text messages, and automated follow-ups, then track those contacts through a sales pipeline.
A cosa serve ClickUp?
Teams use it to plan work, assign tasks, and track deadlines in one workspace. It also holds docs, chat, goals, and time logs beside those tasks.
Team in crescita che necessitano di più contatti e report
Yes. The free tier has no seat limit and no expiry date. Custom fields cap at 100 uses, which is the main reason teams upgrade.
ActiveCampaign è un CRM?
Yes, a CRM ships with every plan. It handles deals, lead scoring, and pipeline stages, though sales-only teams often prefer a dedicated tool like Pipedrive.
Quale è meglio per una piccola impresa?
It depends on the bottleneck. Pick ClickUp if projects slip through the cracks. Pick ActiveCampaign if leads go cold. Many teams eventually run both.
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