Come usare Kajabi: Guida completa alle funzionalità (2026)

Avvio rapido

Questa guida illustra tutte le funzionalità di Kajabi:

• Iniziare — Create your account and set up the basics
• Come utilizzare i download digitali — Sell ebooks, templates, and swipe files as instant downloads
• Come utilizzare l'email marketing — Nurture leads into buyers with automated campaigns
• Come utilizzare funnel e automazioni — Connect landing pages, emails, and checkout in one flow
• Come utilizzare un generatore di siti web senza codice — Build a website without touching a single line of code
• Come utilizzare gli strumenti di analisi e le prestazioni — See which offers actually make money
• Come utilizzare i corsi online — Teach your expertise through modules, lessons, and quizzes
• Come utilizzare un personal coach — Sell one-on-one coaching with booking and notes built in
• Come utilizzare una newsletter basata sull'intelligenza artificiale — Turn your content into a newsletter your list opens
• Come utilizzare Streamline Podcast — Publish a private podcast members can hear on mobile

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I started selling on Kajabi 4 years ago and still run two products there.

Every screen below comes from my own dashboard, not a press kit.

Kajabi is an all-in-one platform that works like an operating system for experts.

You build, market, and sell digital products from a single dashboard.

It replaces scattered tools, manual workflows, and disconnected dati.

Most users only touch the course costruttore and miss the rest.

Questa guida ti mostra come utilizzare ogni funzionalità principale, passo dopo passo.

Tutorial di Kajabi

This How to Use Kajabi tutorial walks through each feature in order, from signup to your first sale.

Kajabi

Kajabi brings your entire Attività commerciale into one unified system. Build a website, launch a course, and run pricing, checkout, and delivery in one place. Human support is there 24/7 while you grow.

PROVA KAJABI ORA →

LEGGI LA RECENSIONE COMPLETA →

ALTERNATIVE A KAJABI →

Guida introduttiva a Kajabi

Do this one-time setup before you touch any feature.

Ci vogliono circa 3 minuti.

Watch my walkthrough first:

Tap to unmute if the audio starts silent.

Use copy link or watch later to save it, and drag back to 0:00 to replay a step.

Click share and include playlist if you want the full series, or watch full video on YouTube.

Ora analizziamo passo passo ciascuna fase.

Passaggio 1: crea il tuo account

Go to the Kajabi website and click Start Free Trial.

Inserisci il tuo indirizzo email e crea una password.

✓ Punto di controllo: Controlla il tuo posta in arrivo per l'email di conferma.

Passaggio 2: Aprire la dashboard

Kajabi runs in any browser, and the branded mobile app covers iOS e Android.

Ecco come si presenta la dashboard:

✓ Punto di controllo: You should see Products, Marketing, Sales, and Website in the sidebar.

Step 3: Customize and Connect Payments

Customize your site settings with your logo, colors, and favicon to match your brand.

Then connect Kajabi Payments, Stripe, or PayPal so you can take money from day one.

Come utilizzare i download digitali di Kajabi

Download digitali lets you sell ebooks, checklists, and templates without a separate cart.

Here’s how it works, step by step.

Step 1: Create the Product

Click Products, then New Product, then Digital Download.

Passaggio 2: Carica i tuoi file

Drag your files in and write a short description buyers actually read.

Ecco come si presenta:

✓ Punto di controllo: Every file shows a green upload badge.

Passaggio 3: Imposta i prezzi e pubblica

Set a one-time price, connect the checkout, then publish the offer.

How to Use Kajabi Email Marketer

Marketing via e-mail lets you reach your audience and nurture trust before you ever push a sale.

Here’s how it works, step by step.

Crea una nuova campagna o apri un'email automatizzata esistente.

Go to Marketing, then Email Campaigns, then New Broadcast.

Step 2: Write and Segment

Write one clear idea per email, then select the tag you want to reach.

Ecco come si presenta:

✓ Punto di controllo: The recipient count updates as you select each tag.

Passaggio 3: Pianifica o invia

Send it now or schedule it for a time your list actually opens email.

Come utilizzare i funnel e le automazioni di Kajabi

Funnel e automazioni lets you connect landing pages, emails, and checkout so nothing gets dropped.

Here’s how it works, step by step.

Passaggio 1: Scegli un progetto

Open Marketing, then Funnels, and choose a product launch or seminario Web blueprint.

Step 2: Map the Pages

Follow the blueprint from opt-in to checkout and swap in your own copy.

Ecco come si presenta:

✓ Punto di controllo: Each stage shows a green connected icon.

Step 3: Add Automations

Aggiungi un automazione that tags buyers and grants course access at the end.

Come utilizzare Kajabi, il generatore di siti web senza codice

Generatore di siti web senza codice lets you build a real website without hiring a developer.

Here’s how it works, step by step.

Passaggio 1: Scegli un tema

Open Website, then Design, and pick a theme close to your brand.

Step 2: Edit the Sections

Drag sections to build your homepage, then customize fonts and colors.

Ecco come si presenta:

✓ Punto di controllo: The mobile preview looks as clean as desktop.

Passaggio 3: Pubblica le tue pagine

Skip navigation on checkout pages so buyers don’t wander off mid-purchase.

How to Use Kajabi Analytics and Performance Checker

Analisi e prestazioni lets you see which offers make money instead of guessing.

Here’s how it works, step by step.

Passaggio 1: Apri la dashboard

Click Analytics to see net revenue, subscriptions, and churn in one view.

Step 2: Check Offer Reports

Open Offers Sold to find which products carry your revenue.

Ecco come si presenta:

✓ Punto di controllo: Revenue by offer loads for your chosen date range.

Passaggio 3: Monitorare i progressi

Open Product Progress to see where students stop watching your lessons.

Come utilizzare i corsi online di Kajabi

Corsi online lets you teach your customers through visual and written content.

Here’s how it works, step by step.

Step 1: Generate an Outline

Utilizza il corso di intelligenza artificiale generatore to create an outline with modules and lessons.

Step 2: Add Lessons and Quizzes

Each course is made up of lessons and quizzes that live inside modules and submodules.

Ecco come si presenta:

✓ Punto di controllo: Your outline shows every module in the order you want.

Step 3: Upload and Drip

Upload high-quality video and audio, then drip content to release material over time.

Come utilizzare Kajabi Personal Coach

Coach personale lets you sell one-on-one coaching with sessions and notes in one place.

Here’s how it works, step by step.

Passaggio 1: Creare un prodotto di coaching

Go to Products, then New Product, then Coaching.

Step 2: Build the Session Plan

Add session milestones, intake questions, and homework for each call.

Ecco come si presenta:

✓ Punto di controllo: Your client sees the session list on their dashboard.

Step 3: Set Your Offer

Choose a one-time payment, multi-pay installments, or a recurring subscription.

Come utilizzare la newsletter di Kajabi basata sull'intelligenza artificiale

Newsletter basata sull'intelligenza artificiale lets you turn your best content into a newsletter people open.

Here’s how it works, step by step.

Step 1: Start a Newsletter

Open Marketing, then Newsletters, and click Create.

Step 2: Feed It Your Content

Paste a lesson or podcast outline and let Kajabi draft the issue.

Ecco come si presenta:

✓ Punto di controllo: A full draft appears with subject line options.

Esamina la bozza dell'IA e apporta eventuali modifiche personali.

Cut anything that sounds like a robot, add one link, then send.

How to Use Kajabi Podcast

Streamline Podcast lets you publish a private podcast your members hear on their phones.

Here’s how it works, step by step.

Step 1: Create the Podcast

Go to Products, then New Product, then Podcast.

Passaggio 2: Carica gli episodi

Upload each audio file and write a description with the episode takeaway.

Ecco come si presenta:

✓ Punto di controllo: Episodes appear in order with runtimes listed.

Step 3: Share the Private Feed

Send members the private feed link so they can subscribe in any player.

Suggerimenti e scorciatoie per Kajabi Pro

After two years inside this platform, these are the shortcuts I actually use.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• Mobile voce search: Open the app and search with your voice to find a lesson fast.
• Kajabi Payments: Switching from Stripe gets you lower fees and faster payouts.
• Pipeline blueprints: Pre-built templates connect landing pages, emails, and checkout in minutes.

Errori comuni da evitare con il kajabi

Mistake #1: Building the Course Before the Audience

Mistake #2: Never Buying Your Own Product

Mistake #3: Following Outdated Tutorials

Risoluzione dei problemi di Kajabi

Problem: Lesson Video Will Not Start

Causa: A slow connection or a stale browser cache stalls the player.

Aggiustare: If playback doesn’t begin shortly try restarting your device, then clear your cache.

Problem: Share Link Throws an Error

Causa: The embed lost permission after a product or offer was renamed.

Aggiustare: If an error occurred while retrieving sharing information please try again later, then regenerate the link.

Problem: Members Can’t Access Purchased Content

Causa: The offer never got attached to the product during setup.

Aggiustare: Open the offer, add the product under Grant Access, then resend the welcome email.

📌 Nota: Kajabi supports businesses with human customer support available 24/7 if these don’t work.

Che cos'è Kajabi?

Kajabi is a course and community platform for people who sell expertise.

Think of it as Shopify, but for knowledge products instead of physical goods.

Watch my full review:

Include le seguenti caratteristiche principali:

• Download digitali: Sell ebooks, templates, and swipe files as instant downloads
• Marketing via e-mail: Nurture leads into buyers with automated campaigns
• Funnel e automazioni: Connect landing pages, emails, and checkout in one flow
• Generatore di siti web senza codice: Build a website without touching a single line of code
• Analisi e prestazioni: See which offers actually make money
• Corsi online: Teach your expertise through modules, lessons, and quizzes
• Coach personale: Sell one-on-one coaching with booking and notes built in
• Newsletter basata sull'intelligenza artificiale: Turn your content into a newsletter your list opens
• Podcast Streamline: Publish a private podcast members can hear on mobile

For the full breakdown, see our Recensione di Kajabi.

Prezzi Kajabi

Ecco quanto costerà Kajabi nel 2026:

Prova gratuita: Yes, 14 days with full access and no credit card needed.

Garanzia di rimborso: Yes, 30 days on annual plans.

💰 Miglior rapporto qualità-prezzo: Growth — you get automations and affiliates without the Pro price.

Kajabi contro alternative

Here’s how Kajabi compares to the other tools I’ve tested:

Scelte rapide:

• Il migliore in assoluto: Kajabi — one system for courses, email, and checkout
• Miglior budget: Mighty Networks — memberships at a fraction of the price
• Ideale per principianti: Teachable — you can publish a course in a weekend
• Ideale per la comunità: Skool — the discussion feed keeps members coming back

🎯 Alternative a Kajabi

Cerchi alternative a Kajabi? Ecco le migliori opzioni:

• 🚀 Scuola: Courses plus a gamified feed that keeps members active daily.
• 💰 Cerchio: Clean spaces, live rooms, and a strong mobile experience for paid groups.
• 🎨 Insegnabile: The fastest way to publish your first course and take payments.
• ⚡ GoHighLevel: Agency-grade funnels, pipelines, and client sub-accounts in one login.
• 🔒 Reti potenti: Memberships and events with a branded app on cheaper tiers.
• 🧠 Modalità migliore: Customizable community blocks for teams that want control over layout.
• 👶 Thinkific: Deep course tools, quizzes, and certificates for serious teaching.
• 🏢 LearnWorlds: Interactive video and assessments built for training businesses.
• 🔧 Sciame: Lightweight member networking with introductions handled automatically.
• 🌟 Discoteca: Cohort-based programs with AI helping you run each learning group.
• ⭐ Wylo: White-label communities for creators who want their own branding.
• 🎯 Urlo: A marketplace where buyers discover your products without ads.

Per l'elenco completo, consultare il nostro Alternative a Kajabi guida.

⚔️ Confronto tra Kajabi

Ecco come Kajabi si posiziona rispetto a ciascun concorrente:

• Kajabi contro Skool: Skool wins on community energy. Kajabi wins on selling and email.
• Kajabi contro Circle: Circle looks better for discussion. Kajabi handles checkout and courses natively.
• Kajabi vs Teachable: Teachable is cheaper to start. Kajabi replaces four tools instead of one.
• Kajabi contro GoHighLevel: GoHighLevel suits agencies. Kajabi suits experts selling their own products.
• Kajabi contro Mighty Networks: Mighty Networks costs less. Kajabi gives deeper funnels and analytics.
• Kajabi contro Bettermode: Bettermode is more customizable. Kajabi ships faster with less setup.
• Kajabi contro Thinkific: Thinkific has stronger course tools. Kajabi has stronger marketing tools.
• Kajabi contro LearnWorlds: LearnWorlds wins on interactive video. Kajabi wins on business breadth.
• Kajabi contro Swarm: Swarm is niche networking. Kajabi is a full business platform.
• Kajabi contro Disco: Disco fits cohort programs. Kajabi fits evergreen products and memberships.
• Kajabi contro Wylo: Wylo offers white-label branding. Kajabi offers a proven selling engine.
• Kajabi contro Whop: Whop brings marketplace traffic. Kajabi gives you owned audience and data.

Inizia subito a usare Kajabi

Hai imparato a usare tutte le principali funzionalità di Kajabi:

• ✅ Download digitali
• ✅ Marketing via email
• ✅ Funnel e automazioni
• ✅ Generatore di siti web senza codice
• ✅ Analisi e prestazioni
• ✅ Corsi online
• ✅ Personal Coach
• ✅ Newsletter basata sull'intelligenza artificiale
• ✅ Streamline Podcast

Here’s the payoff:

Passo successivo: Pick one feature and try it today.

Most people start with Online Courses, and it takes under 5 minutes to outline one.

I rebuilt my own funnel a few months ago and doubled checkout conversions.

Domande frequenti

Cos'è Kajabi e come funziona?

Kajabi is an all-in-one platform for experts. You build a website, create a course, run email marketing, and take checkout payments from one dashboard.

How much does it cost to use Kajabi?

Kajabi starts at $71/month on Kickstarter. Basic is $199/month, Growth is $159/month, and Pro is $319/month. A free trial is available first.

Kajabi è adatto ai principianti?

Yes. The AI Course generator builds your outline, and blueprints connect pages, emails, and checkout for you. Most beginners publish a first product in a week.

Se utilizzo Kajabi, ho bisogno di un sito web?

No. The no-code web builder handles your homepage, blog, sales pages, and checkout. You only need a domain name to point at it.

Can I watch Kajabi on my TV?

Yes. Cast lessons from the branded mobile app. Videos you watch may be added to the TV’s watch history and influence TV recommendations. To avoid this cancel and sign in to YouTube on your computer.