Guida rapida Questa guida illustra tutte le funzionalità di Zoho Social: Per iniziare — Creazione dell'account e configurazione di base Come utilizzare l'integrazione con Zoho CRM — Sincronizza automaticamente i lead social con il tuo CRM Come utilizzare l'integrazione con Bigin — Collega le conversazioni social alla tua pipeline di vendita...

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Questa guida illustra tutte le funzionalità di Zoho Social:

• Iniziare — Create your account, set up a Brand, connect social channels
• Come utilizzare Zoho CRM — Push social leads straight into your CRM without manual data entry
• How to Use Bigin — Track social leads in a simple pipeline instead of a full CRM
• — Acquisisci contatti con moduli personalizzati — Trigger email follow-ups when someone engages with your posts
• Come utilizzare un generatore di landing page — Send social traffic to pages built around a single offer
• How to Use Zoho Community Spaces — Give your audience a space you own outside the social platforms
• Come utilizzare SalesIQ — See which social visitors reach your site and chat with them live
• Come utilizzare Zoho Domains — Run branded short links so every post carries your brand
• Come utilizzare Service Plus — Turn complaints into support tickets instead of lost comments
• How to Use Zoho Project Plus — Plan campaigns as projects with owners, tasks, and deadlines

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I ran Zoho Social for 90 days across four client brands on Facebook, Instagram, LinkedIn, and YouTube.

Every screenshot and step here comes from that account, not from a vendor demo.

Zoho Social is a social media management tool that lets you publish and schedule content across multiple social media platforms.

Most people never move past basic posting.

Questo tutorial ti mostra come utilizzare tutte le principali funzionalità.

Passo dopo passo, con schermate e consigli da professionisti.

Introduzione a Zoho Social

This Zoho Social tutorial walks you through setup, then each feature, then the tips that make you faster.

Zoho Social

Stop logging into five apps every morning. Zoho Social lets you publish, schedule, monitor, and analyze every social channel from one dashboard. The free plan gets you started today, and paid plans begin at $10/month.

PROVA ZOHO SOCIAL ORA →

LEGGI LA RECENSIONE COMPLETA →

ALTERNATIVE SOCIAL DI ZOHO →

Introduzione a Zoho Social

Before any feature works, you have to connect your social media channels.

Ci vogliono circa tre minuti.

Passaggio 1: crea il tuo account

Go to the Zoho Social signup page and enter your email, or sign in with Google.

You will be asked to agree to the terms and the cookie policy Zoho shows at signup.

✓ Punto di controllo: A Portal is created for you automatically after signup.

Passaggio 2: Definisci il tuo marchio

A Brand groups the social channels for one Attività commerciale or one of your clients.

You can create multiple Brands inside a single Portal.

Here’s what the workspace looks like once a Brand is live:

✓ Punto di controllo: Your Brand name shows in the top switcher.

Step 3: Connect Social Channels

Connect Facebook, Instagram, LinkedIn, YouTube, and your Pinterest profile.

Zoho Social supports 11+ social channels in 2026.

Already a Zoho CRM user? Your configured social channels connect on first login.

How to Use Zoho Social with Zoho CRM

Zoho CRM lets you turn social media activities into tracked leads inside Zoho CRM.

Ecco come usarlo passo dopo passo.

Step 1: Open the CRM Integration Setting

Go to Settings, then Integrations, then Zoho CRM.

Click Connect and pick the CRM portal you want.

Step 2: Match Your Social Channels

Select which social channels should push dati into Zoho CRM.

Ecco come si presenta:

✓ Punto di controllo: Each connected social profile shows a green CRM badge.

Step 3: Create Leads From Conversations

Open any comment or one of your direct messages, then click Add as Lead.

How to Use Zoho Social with Bigin

Bigin lets you track social leads in a light pipeline built for small teams.

Ecco come usarlo passo dopo passo.

Step 1: Connect Your Bigin Account

Open Settings, then Integrations, and choose Bigin.

Sign in with the same Zoho account you use for Zoho Social.

Step 2: Map Pipeline Stages

Match each stage to how you actually work with new customers.

Ecco come si presenta:

✓ Punto di controllo: Your Bigin pipeline appears in the Zoho Social side panel.

Step 3: Send Social Leads to a Pipeline

Tag a conversation, then push it into the stage you picked.

Come utilizzare Zoho Social Marketing Automation

Marketing Automazione lets you trigger email follow-ups from your social media posts.

Ecco come usarlo passo dopo passo.

Step 1: Link Zoho Marketing Automation

Open Settings, then Integrations, then Marketing Automation.

Approve the permission prompt and agree to the terms shown.

Step 2: Tag the Posts You Want to Track

Add a campaign tag before you publish or schedule content.

Ecco come si presenta:

✓ Punto di controllo: Your campaign tag shows up in the Marketing Automation source list.

Step 3: Build the Follow-Up Journey

Set a trigger so tagged clicks send an email a day later.

Come utilizzare Zoho Social Landing Page Builder

Pagina di destinazione Costruttore lets you send social traffic to pages built for one offer.

Ecco come usarlo passo dopo passo.

Vai su "Sito web" nel menu a sinistra, quindi fai clic su "Pagine di destinazione".

Pick a template that matches the offer in your post.

Step 2: Add Your Tracking Link

Copy the page URL, then paste it into your scheduled posts.

Keep one page per offer so the data stays readable.

Ecco come si presenta:

✓ Punto di controllo: The live page loads with your form and your tracking link works.

Step 3: Publish and Test on Mobile

Preview the page at phone and tablet sizes before you publish.

How to Use Zoho Social with Zoho Community Spaces

Zoho Community Spaces lets you give your audience a home you own outside social media platforms.

Ecco come usarlo passo dopo passo.

Step 1: Create Your Space

Name the space after your brand, then set the privacy level.

Step 2: Invite Your Best Followers

Share the invite link in your social media posts and direct messages.

Start with the people who already reply to you.

Ecco come si presenta:

✓ Punto di controllo: Your space shows at least one thread with replies.

Step 3: Post a Weekly Discussion Thread

Ask one question your customers actually argue about.

How to Use Zoho Social with SalesIQ

SalesIQ lets you see which social visitors land on your site in real time.

Ecco come usarlo passo dopo passo.

Step 1: Install the SalesIQ Code

Paste the tracking snippet into your site header.

Step 2: Turn On Source Tracking

Enable channel tracking so Instagram and LinkedIn visits are labelled.

Give it a day to collect enough data.

Ecco come si presenta:

✓ Punto di controllo: Live visitors show a social source label in the SalesIQ view.

Step 3: Set a Chat Trigger

Open chat automatically for visitors who arrive from social.

How to Use Zoho Social with Zoho Domains

Zoho Domains lets you run branded short links across every post you publish.

Ecco come usarlo passo dopo passo.

Step 1: Register or Connect a Domain

Search for a short domain that matches your brand name.

Step 2: Set Up a Link Subdomain

Point a subdomain like go.yourbrand.com at your link tool.

Verify the records before you use it publicly.

Ecco come si presenta:

✓ Punto di controllo: Your short link redirects correctly and the clicks register.

Step 3: Use the Short Link in Posts

Paste branded links into scheduled posts across all social channels.

How to Use Zoho Social with Service Plus

Servizio Plus lets you turn complaints on social media into support tickets.

Ecco come usarlo passo dopo passo.

Step 1: Connect the Help Desk

Open Settings, then Integrations, and enable Service Plus.

Step 2: Set Keyword Rules

Flag words like refund, broken, or late for the support queue.

Everything else stays with your social team.

Ecco come si presenta:

✓ Punto di controllo: A test comment appears as a ticket with an owner attached.

Step 3: Convert a Message Into a Ticket

Open the message, click Create Ticket, then assign an owner.

How to Use Zoho Social with Zoho Project Plus

Zoho Project Plus lets you plan campaigns as real projects with owners and deadlines.

Ecco come usarlo passo dopo passo.

Step 1: Create a Campaign Project

Name it after the campaign, not the month.

Step 2: Add Tasks for Each Deliverable

Separate copy, design, videos, and approvals into their own tasks.

Assign each task to one team member.

Ecco come si presenta:

✓ Punto di controllo: Every scheduled post has a matching task with an owner.

Step 3: Link Tasks to Scheduled Posts

Match each task deadline to the publish date in Zoho Social.

Suggerimenti e scorciatoie professionali per Zoho Social

After 90 days of daily use, these are the shortcuts that saved me the most time.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• SmartQ scheduling: Zoho Social picks send times based on when your audience is actually active.
• Brand Health view: Total followers, new followers, number of posts, reach, and engagement for the past 30 days.
• Zia Assistente AI: Drafts captions and suggests hashtags before you publish.
• Offline drafts: Write posts in the mobile app with no signal, and they sync when you reconnect.
• Pianificazione in blocco: Upload a CSV to schedule content for a whole month in one pass.

These insights show where improvement is needed so you can iterate on the next campaign.

Zoho Social: errori comuni da evitare

Mistake #1: Posting identical content to every platform

Mistake #2: Ignoring the Monitor tab

Mistake #3: Buying the wrong plan for multiple brands

Risoluzione dei problemi di Zoho Social

Problem: A social channel keeps disconnecting

Causa: Platform tokens expire, and Facebook resets them after password or privacy changes.

Aggiustare: Reconnect the account from Settings, then confirm you are still an admin on the page.

Problem: Scheduled posts fail to publish

Causa: Instagram rejects videos and images that miss its size or length rules.

Aggiustare: Check the error note on the failed post, resize the file, then reschedule it.

Problem: Analytics data looks incomplete

Causa: New channels need a full cycle before reports show how posts are performing.

Aggiustare: Wait 30 days, then view Brand Health again for accurate reach and engagement.

📌 Nota: If none of these help, contact Zoho Social support. Zoho also offers training and education services if you find the learning curve overwhelming.

Che cos'è Zoho Social?

Zoho Social is a social media management tool that helps businesses manage their social media presence from one dashboard.

Think of it like a control room for every social channel you own.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Zoho CRM: Sync social media interactions with Zoho CRM contacts and leads
• Bigin: A lightweight CRM pipeline for small businesses tracking social leads
• Automazione del marketing: Connect social media marketing to email journeys and campaign tracking
• Generatore di landing page: Build landing pages that match the offer in your social media posts
• Zoho Community Spaces: Run a branded forum where your audience can connect beyond social media
• SalesIQ: Live chat and visitor tracking that links social traffic to real sessions
• Zoho Domains: Register domains and use branded short links inside social media posts
• Servizio Plus: Help desk features that catch support requests arriving through social
• Zoho Project Plus: Project planning for campaigns run by a team across several clients

Per una ripartizione completa, consultare il nostro Recensione di Zoho Social.

Prezzi social di Zoho

Ecco quanto costerà Zoho Social nel 2026:

Prova gratuita: Yes — 15 days on all features, no credit card needed.

Garanzia di rimborso: No refund window. Your account drops to the free plan when the trial ends.

Zoho Social can also be bought inside three bundles: Zoho One, Zoho CRM Plus, and Zoho Marketing Plus.

💰 Miglior rapporto qualità-prezzo: Standard at $10/month — it unlocks the scheduling and monitoring most small businesses need.

Zoho Social vs alternative

Come si posiziona Zoho Social rispetto alla concorrenza? Ecco il panorama competitivo:

Scelte rapide:

• Il migliore in assoluto: Zoho Social — strongest value if you already run other Zoho apps
• Miglior budget: Buffer — a free tier that covers simple scheduling
• Ideale per principianti: Socialpilot — quick setup and responsive support
• Ideale per le agenzie: Sendible — white-label client reporting at a fair price

🎯 Alternative a Zoho Social

Cerchi alternative a Zoho Social? Ecco le migliori opzioni:

• 🏢 Germoglio sociale: Best for large teams that need deep analytics, social listening, and advanced reporting. Powerful, but priced for enterprise budgets.
• 👶 Socialpilot: Great for agencies that need bulk scheduling and a simple interface without paying agency rates.
• 🎨 Inviabile: Built for agencies wanting white-label reports and multi-client management at a fair monthly price.
• 🧠 Studio di contenuti: Strong AI content discovery and automation for content marketing teams that publish constantly.
• ⚡ Posta dell'eroe: Fast posting with AI content suggestions and competitor tracking built into a low-cost plan.
• 🌟 Agorapulse: Excellent social ROI tracking with a clean unified inbox. Good for proving social media marketing value.
• 💰 Respingente: The simplest and cheapest option for basic scheduling. Its free tier covers solo creators well.
• 🏢 Sprinklr: Enterprise platform for very large teams with heavy governance and social listening requirements.
• 🎨 Dopo: Visual-first planner with drag-and-drop scheduling. Strong choice for Instagram and Pinterest profile work.
• 🔧 Telaio: Strong content calendar with approval workflows. Good for brands that plan content far ahead.
• 🔥 Fiammata: Fast, AI-led posting tool aimed at solo creators and very small teams on a tight budget.
• 📊 Metricool: Free analytics with competitor tracking. Great for watching trends and social media performance cheaply.

Per l'elenco completo, consultare il nostro Alternative a Zoho Social guida.

⚔️ Confronto tra Zoho Social

Ecco come Zoho Social si posiziona rispetto a ciascun concorrente:

• Zoho Social contro Sprout Social: Zoho wins hard on price. Sprout wins on enterprise analytics and listening depth.
• Zoho Social contro Socialpilot: Both stay cheap. SocialPilot allows more users per plan, Zoho wins on Zoho CRM.
• Zoho Social contro Sendible: Sendible suits white-label agency work. Zoho suits teams already inside Zoho apps.
• Zoho Social vs Content Studio: Content Studio has stronger AI writing. Zoho has better app and CRM connections.
• Zoho Social contro Heropost: Heropost leans on AI content. Zoho offers deeper analytics and more platform support.
• Zoho Social contro Agorapulse: Agorapulse proves ROI better. Zoho is cheaper and connects to 50+ Zoho apps.
• Zoho Social contro Buffer: Buffer is simpler per channel. Zoho adds monitoring, custom reports, and CRM data.
• Zoho Social contro Sprinklr: Sprinklr fits huge enterprises. Zoho fits small and mid-sized businesses wanting value.
• Zoho Social vs Later: Later owns visual planning. Zoho supports more social channels and stronger reporting.
• Zoho Social contro Loomly: Loomly has a richer calendar. Zoho has better pricing and deeper CRM integration.
• Zoho Social contro Blaze: Blaze is newer with an AI focus. Zoho is proven across far more businesses.
• Zoho Social contro Metricool: Metricool has a generous free analytics tier. Zoho offers more publishing and team tools.

Inizia subito a usare Zoho Social

Hai imparato a utilizzare tutte le principali funzionalità di Zoho Social:

• ✅ Zoho CRM
• ✅ Bigin
• ✅ Panoramica sulla sicurezza
• ✅ Generatore di landing page
• ✅ Zoho Community Spaces
• ✅ SalesIQ
• ✅ Domini Zoho
• ✅ Servizio Plus
• ✅ Zoho Project Plus

Passo successivo: Connect one social channel and schedule a single post.

Most people start with Zoho CRM.

Ci vogliono meno di cinque minuti.

Domande frequenti

A cosa serve Zoho Social?

Zoho Social is used to publish and schedule content, monitor mentions, and analyze performance across social media platforms. Businesses manage every social channel from one dashboard instead of separate apps.

Esiste una versione gratuita di Zoho Social?

Yes. The free plan covers one brand, up to six social channels, and one user. Paid plans add a 15-day free trial with no credit card required.

Zoho offre la possibilità di programmare i post sui social media?

Yes. You can preview, draft, publish, or schedule content on all connected social channels. SmartQ picks send times based on when your audience is most active.

Zoho Social dispone di una funzione di monitoraggio delle interazioni sociali?

Yes. The Monitor tab tracks keywords, hashtags, mentions, and direct messages in real time. It is lighter than enterprise tools, but enough for most small businesses.

Zoho è migliore di Hootsuite?

Zoho Social starts at $10 per month against Hootsuite’s higher entry price. Hootsuite has more third-party apps. Zoho wins if you already use Zoho CRM.