Instantly vs Mailshake: Best Sales Engagement Tool in 2024

by | Last updated May 11, 2025

Instantly vs Mailshake

Are you exhausted of juggling multiple tools for your sales outreach?

Do you wish there was a simpler way to connect with leads and close deals? You’re not alone!

Many businesses need help finding the right sales engagement platform.

In this post, we’ll break down Instantly vs Mailshake and their key differences, examining their strengths & weaknesses to help you make an informed decision.

Let’s Dive in together!

Overview

To give you the most accurate comparison, we’ve spent weeks testing both Instantly and Mailshake.

We dove deep into their features, explored their pricing plans, and even sent out our own campaigns to see them in action.

Now, let’s break down what we discovered.

Instantly AI

Want to see your open rates soar? Instantly helps you land more emails in the inbox with its powerful deliverability tools!

8.5out of 10

Pricing: It has a free plan. The premium plan starts at $37/month.

Key Features:

  • Warmup
  • Deliverability Monitoring
  • A/B Testing
Mailshake

Need a simple way to manage your sales outreach? Mailshake offers an intuitive platform to streamline your workflow and track your progress!

7.5out of 10

Pricing: It has a free plan. The premium plan starts at $49/month.

Key Features:

  • Sales engagement platform
  • Email automation
  • Lead catcher

What is Instantly?

Have you ever wished your emails could magically appear in your prospect’s inbox?

Instantly, it might be the closest you can get!

This powerful tool is designed to enhance your email deliverability and help you connect with more leads.

Think of it as your secret weapon for sales outreach.

Also, explore our favorite Instantly alternatives

Instantly AI
Instantly

Ready to boost your email outreach? Don’t let another email get lost in spam. Try Instantly AI today and see the results for yourself.

Key Benefits

Instantly really shines when it comes to these features:

  • Unlimited email accounts: Connect all your inboxes and manage them in one place. No more switching between accounts!
  • Advanced deliverability features: Instantly helps you avoid spam filters with its warm-up and sending schedule tools.
  • AI-powered personalization: Craft compelling emails that resonate with each recipient.

Pricing

  • Growth: $37/month.
  • Hypergrowth: $97/month.
  • Light Speed: $358/month.
Instantly AI

Pros

  • Email deliverability.
  • Saves me tons of time.
  • User-friendly.

Cons

  • focused on just email
  • Features are a bit confusing.
  • Customer support could be faster.

What is Mailshake?

Need a tool to streamline your sales outreach?

Mailshake might be just what you’re looking for!

It’s a simple but powerful platform that helps you automate your emails, track your progress, and close more deals.

Think of it as your all-in-one sales engagement assistant.

Also, explore our favorite Mailshake alternatives

Mailshake
Mailshake

Need a simple way to manage your sales outreach? Mailshake offers an intuitive platform to streamline your workflow and track your progress.

Key Benefits

Here’s where Mailshake truly excels:

  • Intuitive platform: Mailshake is easy to navigate, even for beginners. You’ll be sending campaigns in no time!
  • Automated email sequences: Set it and forget it! make automated email sequences to nurture your leads.
  • Built-in lead catcher: Capture leads from your website and add them directly to your outreach campaigns.

Pricing

Mailshake offers flexible pricing to suit your needs. You can start with their basic plan for just $49per month. Here’s the breakdown:

  • Email Outreach Plan ($49/month): Perfect for individuals and small teams who need basic email automation.
  • Sales Engagement Plan ($99/month): Includes advanced features like a phone dialer and LinkedIn outreach.
mailshake pricing

Pros

  • I love the simple interface.
  • Affordable pricing plans.
  • Great customer support.

Cons

  • Limited customization.
  • Reporting could be better.

Feature Comparison

Now, let’s dive deeper and compare Instantly and Mailshake head-to-head across key features. This will help you see which platform aligns best with your specific outreach efforts and needs.

1. Email Automation

Both Instantly and Mailshake offer robust email automation features.

You can create email campaigns with automated follow-ups to nurture your leads. However, Instantly provides more advanced automation options, including inbox rotation to improve deliverability and A/B testing to optimize your campaigns.

Mailshake’s automation is more basic, focusing on simple sequences and scheduling.

2. Personalization

Want to send personalized messages that grab attention?

Both platforms offer tools to personalize your emails. Instantly leverages AI to help you craft compelling emails and even includes personalized images to boost engagement.

Mailshake provides basic personalization options like merge tags but lacks the AI capabilities of Instantly.

Instantly AI

3. Deliverability

Instantly takes the lead in deliverability.

Its advanced features, like warm-up schedules and inbox rotation, are designed to keep your emails out of spam folders.

Mailshake also offers some deliverability tools but Instantly’s more comprehensive.

This is crucial for ensuring your cold email campaigns reach your prospects automatically.

4. Integrations

Mailshake offers a wider range of integrations with other marketing tools you may already be using.

Instantly has limited integrations, which could be a drawback for some sales and marketing teams.

5. Lead Generation

While both tools can support your lead generation efforts, Mailshake has a slight edge with its built-in lead catcher.

This feature allows you to navigate leads from your website & automatically add them to your cold outreach campaigns.

Instantly does not offer a built-in lead generation tool, although it can integrate with other marketing tools that do.

personal experience 1.png nw 1

6. Ease of Use

Both platforms are user-friendly, but Mailshake is particularly intuitive, making it a great choice for beginners.

Instantly, it has a slightly steeper learning curve but prefers more advanced features for experienced users.

7. Email Finder Tool

Mailshake offers a built-in email finder tool to help you generate leads and find contact information.

Instantly does not have this feature, requiring you to use a separate tool to locate email addresses.

What to Look for in a Sales Engagement Platform?

  • Your budget: Both Instantly and Mailshake offer different pricing tiers. Choose a plan that aligns with your needs & budget.
  • Your technical expertise: Mailshake is more user-friendly, while Instantly has a slightly steeper learning curve.
  • The size of your team: Consider whether you need a platform that supports team collaboration & management.
  • Your need for integrations: If you rely on other marketing tools, check the integration options for each platform.
  • Your specific needs: Prioritize the features that are most important to you, such as deliverability, personalization, or lead generation.

Final Verdict

Choosing between Instantly and Mailshake depends on your priorities.

If deliverability and advanced features are your top concerns, Instantly is the winner.

However, if you prefer a user-friendly platform with a lower price tag, Mailshake is a great option.

Remember, the best choice depends on your specific needs & budget.

We encourage you to try both platforms and see which one fits your workflow best.

Both offer free trials, so you can explore their features and make an informed decision.

Happy selling!

More of Instantly

Here’s a comparison of Instantly with its alternatives, highlighting their unique strengths:

  • Instantly vs Snov IO: Instantly focuses on deliverability and scalable cold email campaigns. Snov IO offers a broader suite including email finding, verification, and a CRM.
  • Instantly vs Apollo: Instantly excels in rapid email outreach and integrated warm-up features. Apollo provides a larger lead database and a comprehensive sales intelligence platform.
  • Instantly vs Hunter IO: Instantly offers advanced cold email sequences and campaign management. Hunter IO is primarily used for email finding and verification, with basic sending.
  • Instantly vs Reply IO: Instantly is known for unlimited warm-up and robust email-focused automation. Reply IO provides a multi-channel sales engagement platform, including LinkedIn.
  • Instantly vs UpLead: Instantly specializes in maximizing email deliverability for outreach. UpLead focuses on providing highly accurate B2B contact data for prospecting.
  • Instantly vs Lemlist: Instantly offers unlimited email accounts for scalable warm-up and sending. Lemlist focuses on hyper-personalization, including images and multi-channel sequences.
  • Instantly vs Woodpecker: Instantly provides unlimited email warm-up with AI-powered optimization. Woodpecker is known for its strong deliverability features and sophisticated campaign logic.
  • Instantly vs Smartlead: Instantly combines lead finding with robust campaign management. Smartlead prioritizes advanced deliverability optimization for large-scale outreach.
  • Instantly vs Saleshandy: Instantly offers an all-in-one solution for cold email automation. Saleshandy provides email outreach with deliverability tools and a lead finder.
  • Instantly vs Klenty: Instantly focuses on email deliverability and simplified campaign setup. Klenty is a sales engagement platform with deeper CRM integrations and advanced cadences.
  • Instantly vs Warmbox: Instantly integrates email warm-up within its outreach suite. Warmbox is a dedicated, specialized tool for enhancing email sender reputation.
  • Instantly vs Maildoso: Instantly emphasizes unlimited warm-up and scaling cold email. Maildoso focuses on cost-effective email infrastructure and inbox rotation for deliverability.
  • Instantly vs Manyreach: Instantly offers tiered monthly plans for features. Manyreach provides credit-based pricing with comprehensive features available from the start.
  • Instantly vs Warmy: Instantly’s platform includes a streamlined warm-up. Warmy is a dedicated deliverability tool with detailed analytics and authentication features.

More of Mailshake

Here’s a comparison of Mailshake with its alternatives:

  • Mailshake vs Snov IO: Mailshake focuses on streamlined email outreach and AI-powered writing. Snov IO is stronger in email finding, verification, and a broader sales suite.
  • Mailshake vs Apollo: Mailshake provides user-friendly personalized email outreach. Apollo offers a vast B2B contact database and comprehensive sales intelligence.
  • Mailshake vs Hunter IO: Mailshake specializes in email campaign automation and follow-ups. Hunter IO is primarily an email finder and verifier, with basic sending.
  • Mailshake vs Reply IO: Mailshake focuses on efficient email automation and A/B testing. Reply IO provides robust multi-channel outreach, including LinkedIn and calls.
  • Mailshake vs UpLead: Mailshake optimizes email outreach automation and deliverability. UpLead is a powerful source for high-quality, verified B2B lead data.
  • Mailshake vs Lemlist: Mailshake offers straightforward, affordable email campaigns. Lemlist excels in hyper-personalization with rich media and advanced multi-channel features.
  • Mailshake vs Woodpecker: Mailshake leads with AI-driven email and personalization. Woodpecker focuses on human-like sending patterns and strong email deliverability.
  • Mailshake vs Smartlead: Mailshake simplifies personalized email campaigns. Smartlead offers unlimited mailboxes, advanced AI warm-ups, and multi-channel scaling.
  • Mailshake vs Saleshandy: Mailshake handles varied outreach channels with automation. Saleshandy specializes in cold emailing with deliverability features and a lead finder.
  • Mailshake vs Klenty: Mailshake is user-friendly for email automation beginners. Klenty provides a comprehensive sales engagement platform with deeper CRM integration.
  • Mailshake vs Warmbox: Mailshake includes email warm-up within its outreach platform. Warmbox is a dedicated, specialized tool for robust email warm-up and deliverability.
  • Mailshake vs Maildoso: Mailshake provides integrated email warm-up and campaign management, while Maildoso offers a robust multi-channel experience and email hosting services.
  • Mailshake vs Manyreach: Mailshake focuses on personalized cold email automation. Manyreach offers cost-effective scalability with unlimited prospects and a unified inbox.
  • Mailshake vs Warmy: Mailshake includes email warm-up as part of its outreach. Warmy is a dedicated email deliverability tool, specializing in advanced warm-up processes.

Frequently Asked Questions

Which platform is better for beginners?

Mailshake is generally easier to learn & use thanks to its intuitive interface & simple setup process.

Which platform is better for deliverability?

Instantly, it has a slight edge in deliverability due to its advanced features like warm-up schedules and inbox rotation.

Can I try Instantly or Mailshake for free?

Yes, both platforms prefer free trials, so you could test their features before committing to a paid plan.

Does Instantly or Mailshake offer better customer support?

Both platforms offer good customer support, but Mailshake is known for its responsive and helpful team.

Which platform is more affordable?

Mailshake’s starting price is lower than Instantly’s, making it a more budget-friendly option for small businesses or individuals.

Fahim Joharder

Fahim Joharder

Author

A tech enthusiast and writer with a passion for AI and software innovations. He simplifies complex topics to help readers stay ahead in the digital world.

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