Insightly vs Thryv: Which CRM Tool Wins in 2025?

Choosing the right tool for your business can feel like a huge headache.

You need to keep track of customers, deals, and all that stuff, right?

That’s a real problem!

So, let’s break down Insightly vs Thryv. 

We’ll look at what they do and how they compare and help you pick the best one for your needs in 2025.

Overview

To give you the best comparison, we dove deep.

Our team spent hours testing each platform, exploring every feature, and analyzing real user feedback. 

We focused on key areas like ease of use, customer management, and overall value to provide a practical breakdown.

What is Insightly?

Insightly is more than just a CRM. It blends sales with project management.

Imagine managing leads and projects in one place. 

It’s built for businesses that need that combo.

They want to track customers and deliver projects smoothly.

Also, explore our favorite Insightly alternatives…

Key Benefits

• • Boost Productivity: Improve project completion rates by 20%.
  • Increase Revenue: Track leads effectively and close more deals.
  • Enhance Collaboration: Connect teams and improve communication.
  • Gain Valuable Insights: Get a deeper understanding of your customers.

Pricing

All the plans will be billed annually.

• Plus: $29/user/month.
• Professional: $49/user/month.
• Enterprise: $99/user/month.

What is Thryv?

Thryv. It’s a platform for small businesses.

It does a lot. CRM, marketing, and scheduling. All in one place.

It aims to simplify business operations.

Also, explore our favorite Thryv alternatives…

Key Benefits

• Centralized hub: Manage all your business needs in one place.
• Automated marketing: Reach more customers with less effort.
• Online scheduling: Let clients book appointments 24/7.
• Accept payments online: Get paid faster and easier.
• Reputation management: Monitor and improve your online reviews.

Pricing

• Command Center: Free dedicated business line.
• Business Center: $244/month.
• Marketing Center: $244/month.

Feature Comparison

Both Insightly and Thryv offer a range of tools, but their focus and strengths differ.

We’ll break down the key features and compare them side by side to help you understand which platform best meets your business needs.

1. Customer Relationship Management

• Insightly CRM focuses on robust relationship management, offering detailed contact profiles and strong pipeline tracking. It’s built for businesses needing a deep dive into customer relationship management.
• Thryv takes a more integrated approach. While it handles contacts, its pipeline tools are more streamlined and focus on managing service-based workflows.

2. Integration and Sync Functionality

• Insightly CRM boasts strong integration capabilities, including connections with popular platforms like Salesforce, Zoho CRM, and HubSpot CRM. It offers reliable sync options for data.
• Thryv focuses on its internal ecosystem, offering fewer external integration options but strong sync within its own tools.

3. Email Marketing and Landing Pages

• Insightly CRM provides email marketing tools with template options, though it might require additional integration for advanced campaigns. It also offers basic landing pages.
• Thryv offers integrated email marketing and landing pages, focusing on direct communication with customers, including followup automations.

4. Appointment Scheduling and Automation

• Thryv excels in appointment scheduling, offering robust tools for service-based businesses. It also includes automate features for tasks and workflows.
• Insightly CRM has some appointment scheduling features, but its automate focus is more on sales and project management.

5. Dashboard and Reporting

• Insightly CRM provides a detailed dashboard for sales and project tracking. It offers customizable reports for in-depth analysis.
• Thryv’s dashboard focuses on overall business health, providing quick insights into revenue and customer activity.

6. Customer Support and User Reviews

• Insightly CRM offers various customer support options, including online resources and direct support. User reviews often praise its detailed features.
• Thryv also provides customer support, but user reviews highlight its ease of use and all-in-one functionality.

7. Management Software Functionality

• Insightly CRM is a great management software for businesses that focuses on sales and project management.
• Thryv’s management software capabilities extend to overall business operations, including payments and online presence.

What to Look For When Choosing The Right CRM Tool?

• Integration: Does it play well with your current tools? Seamless connections save time and reduce errors.
• Scalability: Can it grow with your business? Choose a CRM that can adapt to your evolving needs.
• User-friendliness: Is it easy for your team to adopt? Simple interfaces encourage consistent use and faster training.
• Support: Does it offer reliable customer service? Quick help is crucial when issues arise.
• Reporting: Does it provide the insights you need? Data-driven decisions depend on accurate and accessible reports.
• Customization: Can you tailor it to fit with your specific workflows? Flexibility ensures that the CRM matches your unique business processes.
• Mobile Access: Is the mobile experience robust? On-the-go access keeps your team connected and productive.
• Security: Does it meet your data security requirements? Protecting sensitive information builds trust and ensures compliance.

Final Verdict

If you want deep customer tracking and strong sales tools, Insightly is a solid pick.

It’s great for detailed work and connecting with other apps.

But if you need an all-in-one place to run your business, Thryv is likely better.

It helps with appointments, payments, and talking to customers all in one spot.

We tested both, and we think Thryv is easier to use for most small businesses.

So, think about what your business needs most.

We’ve done the work; now you pick what works for you!

More of Insightly

Here’s a brief comparison of Insightly with these software solutions:

• Insightly vs Gohighlevel: Insightly combines CRM with project management, while GoHighLevel is a comprehensive platform for sales, marketing, and agency automation, offering broader tools for lead generation.
• Insightly vs Pipedrive: Insightly focuses on CRM with integrated project management; Pipedrive specializes in visual sales pipeline management, often preferred by sales-centric teams.
• Insightly vs Keap: Insightly offers a robust CRM with project tracking; Keap provides powerful marketing automation, email campaigns, and comprehensive sales features.
• Insightly vs ActiveCampaign: Insightly merges CRM with project management capabilities; ActiveCampaign excels in advanced marketing automation, email sequencing, and lead scoring.
• Insightly vs HubSpot: Insightly offers a strong CRM with project management, while HubSpot provides a vast all-in-one platform for marketing, sales, and customer service.
• Insightly vs Clickfunnels: Insightly is a CRM with project management; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales processes.
• Insightly vs Folk: Insightly is a comprehensive CRM with project management capabilities; Folk is a more streamlined, collaborative contact management tool.
• Insightly vs Instantly: Insightly offers a robust CRM and project management solution; Instantly focuses on automated cold email outreach and lead generation.
• Insightly vs Clickup: Insightly integrates CRM and project management; ClickUp is a versatile work management platform that can be configured for CRM tasks.
• Insightly vs Monday: Insightly combines CRM with project management; Monday CRM is a highly customizable work operating system, adaptable for various CRM needs.
• Insightly vs Capsule CRM: Insightly is a more feature-rich CRM with project management, while Capsule CRM is a simpler, straightforward contact and sales opportunity tracker.
• Insightly vs Freshsales: Insightly offers a robust CRM with project management; Freshsales CRM provides advanced sales automation, AI insights, and multichannel communication.
• Insightly vs Salesforce: Insightly is a comprehensive CRM with integrated project management; Salesforce is an enterprise-grade, highly customizable, and expansive CRM solution.
• Insightly vs Zendesk: Insightly is a CRM with project management features; Zendesk primarily focuses on customer support and service ticketing.

More of Thryv

Here’s a brief comparison of Thryv with these software solutions:

• Thryv vs Gohighlevel: Thryv is an all-in-one business management platform tailored for small businesses, offering online presence and payment solutions. GoHighLevel provides a comprehensive sales and marketing platform for agencies with robust automation.
• Thryv vs Pipedrive: Thryv is a broad business management tool with integrated CRM; Pipedrive specializes in visual sales pipeline management, ideal for sales teams.
• Thryv vs Keap: Thryv offers an all-in-one platform for small business management; Keap focuses on advanced marketing automation and sales CRM with in-depth workflows.
• Thryv vs ActiveCampaign: Thryv provides an integrated platform for local business management and customer interaction; ActiveCampaign excels in sophisticated marketing automation, segmentation, and detailed analytics.
• Thryv vs Hubspot: Thryv is designed as a comprehensive platform for small business operations, including client management and marketing; HubSpot offers a wider suite of marketing, sales, and service tools for businesses of all sizes.
• Thryv vs Clickfunnels: Thryv is an all-in-one business management platform; ClickFunnels is specifically designed for building sales funnels, landing pages, and automating sales processes.
• Thryv vs Folk: Thryv is a comprehensive business management system with integrated CRM; Folk is a more focused, collaborative contact management tool with an emphasis on organization.
• Thryv vs Instantly: Thryv offers a broad suite for small business management, including online presence and payments; Instantly specializes in automated cold email campaigns for sales outreach.
• Thryv vs ClickUp: Thryv is an all-in-one platform for small business operations and client management; ClickUp is a versatile work OS that encompasses project management, task tracking, and customizable CRM features.
• Thryv vs Monday CRM: Thryv provides an integrated solution for small business management and client interaction; Monday CRM focuses on highly customizable visual workflows and project-centric CRM capabilities.
• Thryv vs Capsule CRM: Thryv is a comprehensive business management platform with CRM features; Capsule CRM is a simpler, user-friendly CRM focused on contact management and sales pipeline tracking.
• Thryv vs Freshsales: Thryv is an all-in-one business management platform for local businesses; Freshsales CRM specializes in robust sales automation, lead scoring, and in-depth sales reporting.
• Thryv vs Salesforce: Thryv is an integrated platform for small business management; Salesforce is a highly customizable, scalable, enterprise-level CRM with extensive sales, marketing, and service capabilities.

Frequently Asked Questions