


Picking the right CRM is tough, right?
You’re looking at Insightly vs Instantly, and it feels like everyone’s throwing tech words at you.
You want something that helps you keep track of customers without making your head spin.
We’re here to break down Insightly vs Instantly in a way that makes sense.
By the end, you’ll know exactly which tool is best for you in 2025.
Let’s get started and find your perfect CRM!
Overview
To give you a clear picture, we didn’t just read reviews.
We got our hands dirty, testing both Insightly and Instantly.
We explored their features, played with their tools, and compared how they handle real-world tasks.
This hands-on approach lets us see the real differences.

Need a CRM that goes beyond sales with robust project management tools? Insightly’s got you covered.
Pricing: It has a free trial. The premium plan starts at $29/month.
Key Features:
- Project Management
- Workflow Automation
- Relationship Linking

Ready to give Instantly a try? Experience the speed and simplicity of a modern lead generation tool.
Pricing: It has a free trial. The premium plan starts at $37.9/month.
Key Features:
- Warmup & Deliverability
- Automated Sequences
- Advanced Analytics
What is Insightly?
Insightly is more than just a CRM. It blends sales with project management.
Imagine managing leads and projects in one place.
It’s built for businesses that need that combo.
They want to track customers and deliver projects smoothly.
Also, explore our favorite Insightly alternatives…

Our Take

Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.
Key Benefits
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Plus: $29/user/month.
- Professional: $49/user/month.
- Enterprise: $99/user/month.

Pros
Cons
What is Instantly?
Instantly focuses on lead generation. It helps you warm up email lists.
Then, it automates outreach. It’s about getting more leads faster.
Also, explore our favorite Instantly alternatives…

Our Take

Instantly is a valuable tool for businesses that want to ramp up their outreach efforts.
Key Benefits
- Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
- Personalized messaging: Tailor your messages to each recipient.
- Automated follow-ups: Stay top-of-mind without lifting a finger.
- Detailed analytics: Track your progress and identify what’s working.
Pricing
- Growth CRM: $37.9/month, unlimited seats.
- Hyper CRM: $77.6/month, unlimited seats.

Pros
Cons
Feature Comparison
This analysis evaluates Insightly CRM, known for its project management features and contact management.
Instantly AI, a highly specialized tool for scaling cold emailing and maximizing deliverability.
This comparison will clarify which crm software is the better investment for integrated customer relationship management versus dedicated high-volume sales engagement.
1. Core Focus and System Type
- Insightly CRM: A comprehensive crm software platform that focuses on customer relationship management by integrating sales pipelines with native project management features. It aims to be a full-service platform for sales teams and marketing teams.
- Instantly AI: A specialized crm software tool for sales engagement and outreach campaigns. It is designed to scale cold emailing operations, maximizing deliverability through unlimited email accounts rather than acting as a full CRM.
2. Lead Management and Sourcing
- Insightly CRM: Features traditional lead management tools, allowing users to detect and track leads through the entire sales pipeline. Lead sourcing relies on third-party integrations or manual contact management.
- Instantly AI: Includes the powerful instantly lead finder feature, which quickly provides verified leads from a vast database. This makes the platform excel at the top-of-funnel lead generation for cold emailing campaigns.
3. Email Execution and Deliverability
- Insightly CRM: Offers standard email templates and campaign sequencing tools. It relies on typical inbox integration without specialized deliverability features.
- Instantly AI: Built for deliverability, utilizing inbox rotation across unlimited email accounts and sending accounts. It constantly monitors sender reputation to ensure emails land in the inbox & avoid the spam folder.
4. Sales and Workflow Automation
- Insightly CRM: Features strong workflow automation to streamline follow-ups, assign tasks, and automate administrative work, enabling modern crm teams love to use the platform efficiently.
- Instantly AI: Automation is focused strictly on the outbound sales engagement process, managing sequences, follow-ups, and inbox rotation across multiple email accounts. The automation does not extend to internal CRM processes.
5. Task and Project Management
- Insightly CRM: Excels with its native task management features. Users can link projects and assign tasks directly to opportunities, ensuring follow-ups and service tasks are always tracked.
- Instantly AI: Provides minimal task management features, focusing primarily on the sequencing of outreach campaigns. It is not designed for internal project or workflow tracking outside of sales sequences.
6. Reporting and Analytics
- Insightly CRM: Offers strong analytics across the sales pipeline, providing visibility into deal stages and overall sales opportunities.
- Instantly AI: Provides campaign analytics designed to generate detailed reports on email performance, open rates, and replies across all sending accounts, which are crucial for optimizing cold emailing.
7. Scalability and Accounts
- Insightly CRM: Scales well for both sales teams and marketing teams via its tiered pricing, including its premium insightly service module. Licensing is typically per user.
- Instantly AI: Designed for high scalability and bulk operations, primarily through allowing users to connect unlimited email accounts and manage multiple email accounts under a single paid license.
8. Ecosystem and Integrations
- Insightly CRM: Insightly offers excellent integration with third-party systems like google workspace and other crm tools, appealing to modern crm teams love having integrated systems.
- Instantly AI: Relies heavily on third-party integrations for CRM functions. While it integrates with many platforms, it is not an all-in-one platform itself.
9. Learning Curve and Usability
- Insightly CRM: Has a slight learning curve due to its blend of project and CRM features but offers a powerful, full crm feature set. The clarity of the user interface is why modern crm teams love it.
- Instantly AI: Simple to use for its core purpose (email sending). Its advanced features are streamlined for maximizing deliverability, making it very easy for instantly users to launch outreach campaigns.
10. Unified Communication
- Insightly CRM: Does include a unified inbox for email account and requires users to manually follow up on tasks. Campaign execution is tracked but managed separately from the main contact view.
- Instantly AI: The campaign builder allows instantly users to create campaigns instantly and includes smart scheduling to send messages at optimal times. The unified inbox centralizes replies from all your sending accounts, helping instantly turns leads into opportunities efficiently by managing unlimited accounts.
What to Look For in a CRM Tool?
- Integration: Does it play well with your current tools? Seamless connections save time and reduce errors.
- Scalability: Can it grow with your business? Choose a CRM that can adapts to your evolving needs.
- User-friendliness: Is it easy for your team to adopt? Simple interfaces encourage consistent use and faster training.
- Support: Does it offer reliable customer service? Quick help is crucial when issues arise.
- Reporting: Does it provide the insights you need? Data-driven decisions depend on accurate and accessible reports.
- Customization: Can you tailor it to fit with your specific workflows? Flexibility ensures that the CRM matches your unique business processes.
- Mobile Access: Is the mobile experience robust? On-the-go access keeps your team connected and productive.
- Security: Does it meet your data security requirements? Protecting sensitive information builds trust and ensures compliance.
Final Verdict
So, which one wins?
For most businesses, Insightly takes the lead.
It’s got more tools, and you can change it to fit your needs.
Yes, it might cost a bit more, but it helps you do more.
If you’re starting out, Instantly is a good pick.
It’s easy to use and won’t break the bank.
We tested both, so we know what works.
Trust us, picking the right CRM can make your work way easier.


More of Insightly
Here’s a brief comparison of Insightly with these software solutions:
- Insightly vs Pipedrive: Insightly focuses on CRM with integrated project management; Pipedrive specializes in visual sales pipeline management, often preferred by sales-centric teams.
- Insightly vs GoHighLevel: Insightly is great for combining CRM with project management. It helps track sales and projects together. GoHighLevel is an all-in-one platform for marketing agency needs. It offers strong marketing and sales automation tools and can manage multiple clients.
- Insightly vs Keap: Insightly offers a robust CRM with project tracking; Keap provides powerful marketing automation, email campaigns, and comprehensive sales features.
- Insightly vs ActiveCampaign: Insightly merges CRM with project management capabilities; ActiveCampaign excels in advanced marketing automation, email sequencing, and lead scoring.
- Insightly vs HubSpot: Insightly offers a strong CRM with project management, while HubSpot provides a vast all-in-one platform for marketing, sales, and customer service.
- Insightly vs Clickfunnels: Insightly is a CRM with project management; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales processes.
- Insightly vs Folk: Insightly is a comprehensive CRM with project management capabilities; Folk is a more streamlined, collaborative contact management tool.
- Insightly vs Instantly: Insightly offers a robust CRM and project management solution; Instantly focuses on automated cold email outreach and lead generation.
- Insightly vs ClickUp: Insightly integrates CRM and project management; ClickUp is a versatile work management platform that can be configured for CRM tasks.
- Insightly vs Monday: Insightly combines CRM with project management; Monday CRM is a highly customizable work operating system, adaptable for various CRM needs.
- Insightly vs Capsule CRM: Insightly is a more feature-rich CRM with project management, while Capsule CRM is a simpler, straightforward contact and sales opportunity tracker.
- Insightly vs Freshsales: Insightly offers a robust CRM with project management; Freshsales CRM provides advanced sales automation, AI insights, and multichannel communication.
- Insightly vs Salesforce: Insightly is a comprehensive CRM with integrated project management; Salesforce is an enterprise-grade, highly customizable, and expansive CRM solution.
- Insightly vs Zendesk: Insightly is a CRM with project management features; Zendesk primarily focuses on customer support and service ticketing.
More of Instantly
Here’s a comparison of Instantly with its alternatives, highlighting their unique strengths:
- Instantly vs Apollo: Instantly excels in rapid email outreach and integrated warm-up features. Apollo provides a larger lead database and a comprehensive sales intelligence platform.
- Instantly vs Snov IO: Instantly focuses on deliverability and scalable cold email campaigns. Snov IO offers a broader suite including email finding, verification, and a CRM.
- Instantly vs Hunter IO: Instantly offers advanced cold email sequences and campaign management. Hunter IO is primarily used for email finding and verification, with basic sending.
- Instantly vs Reply IO: Instantly is known for unlimited warm-up and robust email-focused automation. Reply IO provides a multi-channel sales engagement platform, including LinkedIn.
- Instantly vs UpLead: Instantly specializes in maximizing email deliverability for outreach. UpLead focuses on providing highly accurate B2B contact data for prospecting.
- Instantly vs Mailshake: Instantly streamlines high-volume cold email campaigns with a built-in lead finder. Mailshake emphasizes personalized outreach with email and social touchpoints.
- Instantly vs Lemlist: Instantly offers unlimited email accounts for scalable warm-up and sending. Lemlist focuses on hyper-personalization, including images and multi-channel sequences.
- Instantly vs Woodpecker: Instantly provides unlimited email warm-up with AI-powered optimization. Woodpecker is known for its strong deliverability features and sophisticated campaign logic.
- Instantly vs Smartlead: Instantly combines lead finding with robust campaign management. Smartlead prioritizes advanced deliverability optimization for large-scale outreach.
- Instantly vs Saleshandy: Instantly offers an all-in-one solution for cold email automation. Saleshandy provides email outreach with deliverability tools and a lead finder.
- Instantly vs Klenty: Instantly focuses on email deliverability and simplified campaign setup. Klenty is a sales engagement platform with deeper CRM integrations and advanced cadences.
- Instantly vs Warmbox: Instantly integrates email warm-up within its outreach suite. Warmbox is a dedicated, specialized tool for enhancing email sender reputation.
- Instantly vs Maildoso: Instantly emphasizes unlimited warm-up and scaling cold email. Maildoso focuses on cost-effective email infrastructure and inbox rotation for deliverability.
- Instantly vs Manyreach: Instantly offers tiered monthly plans for features. Manyreach provides credit-based pricing with comprehensive features available from the start.
- Instantly vs Warmy: Instantly’s platform includes a streamlined warm-up. Warmy is a dedicated deliverability tool with detailed analytics and authentication features.
Frequently Asked Questions
Is Insightly or Instantly better for small businesses?
Instantly is generally better for small businesses. It’s simpler and more affordable. Insightly has more features, but it can be overwhelming if you’re starting out. Consider your budget and needs.
Can I integrate Insightly or Instantly with my email marketing?
Yes, both Insightly and Instantly offer email marketing integration. Insightly has more advanced features for complex campaigns, while Instantly focuses on simple, straightforward email management. Check their integration options to see if they work with your current tools.
Does Insightly or Instantly offer a free trial?
Yes, both Insightly and Instantly offer free trials. This allows you to test their features before committing. Take advantage of the free trials to see which platform better fits your workflow and needs.
Which platform is more customizable: Insightly or Instantly?
Insightly is more customizable. You can tailor the dashboard and reports to your specific needs. Instantly is less customizable but offers a simpler, more user-friendly interface.
What kind of customer support do Insightly and Instantly provide?
Both offer customer support. Insightly offers more comprehensive support, including phone, email, and live chat. Instantly primarily offers email and online resource support. Insightly has more robust support options.













