Insightly vs Instantly: Find Your Best CRM Tool in 2025

by | Last updated May 28, 2025

Winner
Insightly
9.0
  • Pipeline Management
  • Lead Tracking
  • Workflow Automation
  • Project Management
  • Insightly marketing
  • Free plan available
  • Paid Plans from $29/month
Runner Up
Instantly
8.0
  • Personalized Cold Email At Scale
  • Unlimited Email Warm-Up
  • 160 Million B2B Contacts
  • Inbox Placement Tracking
  • Website Visitor Tracking + CRM
  • Free trial available
  • Plan starts from $37.9/month
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Picking the right CRM is tough, right?

You’re looking at Insightly vs Instantly, and it feels like everyone’s throwing tech words at you.

You want something that helps you keep track of customers without making your head spin.

We’re here to break down Insightly vs Instantly in a way that makes sense.

By the end, you’ll know exactly which tool is best for you in 2025.

Let’s get started and find your perfect CRM!

Overview

To give you a clear picture, we didn’t just read reviews.

We got our hands dirty, testing both Insightly and Instantly.

We explored their features, played with their tools, and compared how they handle real-world tasks.

This hands-on approach lets us see the real differences.

Insightly

A CRM that goes beyond sales with robust project management tools.

9out of 10

Pricing: It has a free plan. The premium plan starts at $29.00/month.

Key Features:

  • Workflow Automation.
  • No-Code Customization.
  • Comprehensive Reporting.
Instantly AI

Want to see how Instantly can transform your outreach?

8out of 10

Pricing: It has a free trial. The premium plan starts at $37.90/month.

Key Features:

  • Email Warm-up.
  • AI-Powered Writing.
  • Campaign Automation.

What is Insightly?

Insightly is more than just a CRM. It blends sales with project management.

Imagine managing leads and projects in one place. 

It’s built for businesses that need that combo.

They want to track customers and deliver projects smoothly.

Also, explore our favorite Insightly alternatives

Insightly
Insightly
9.0

Ready to streamline your business processes and build stronger relationships? Start your free trial of Insightly and see the difference!

Key Benefits

    • Boost Productivity: Improve project completion rates by 20%.
    • Increase Revenue: Track leads effectively and closes more deals.
    • Enhance Collaboration: Connect teams and improve communication.
    • Gain Valuable Insights: Get a deeper understanding of your customers.

Pricing

All the plans will be billed annually.

  • Plus: $29/user/month.
  • Professional: $49/user/month.
  • Enterprise: $99/user/month.
Insightly Pricing

Pros

  • Incredibly versatile platform.
  • Powerful automation features.
  • Excellent for agencies.
  • Integrates with popular business apps.
  • Integrates with many apps.

Cons

  • Email marketing features are limited.
  • Some features feel complex.
  • The mobile app is a separate add-on.
  • Steep learning curve for beginners.

What is Instantly?

Instantly focuses on lead generation. It helps you warm up email lists.

Then, it automates outreach. It’s about getting more leads faster.

Also, explore our favorite Instantly alternatives

Instantly AI
Instantly
8.0

Want to see how Instantly can transform your outreach? Explore Instantly today!

Key Benefits

  • Achieve 90% email deliverability with warm-up.
  • Increase reply rates by 3x with AI writing.
  • Automate 1000s of emails with campaign tools.

Pricing

  • Growth CRM: $37.9/month, unlimited seats.
  • Hyper CRM: $77.6/month, unlimited seats.
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Pros

  • Warm-up boosts email deliverability.
  • AI writing crafts persuasive messages.
  • Automation streamlines outreach efforts.
  • Reporting provides deep insights.
  • Onboarding is impressively quick.

Cons

  • Pricing is higher for larger teams.
  • Limited CRM integration exists.
  • Customization requires technical skills.
  • Learning curve for advanced automation.

Feature Comparison

Let’s examine the core of Insightly vs. Instantly.

We’ll break down their key features and show you how they compare.

This comparison will help you see where each platform shines and which one best fits your needs.

1. User-friendly interface and Dashboard

  • Insightly: Offers a highly customizable dashboard. You can tailor it to display the metrics that matter most to your business. The drag-and-drop interface makes it easy to arrange widgets and reports.
  • Instantly: Provides a clean and simple interface. While less customizable than Insightly, it’s very user-friendly, especially for beginners.
What is Insightly

2. Customer Relationship Management

  • Insightly: A robust customer relationship management (CRM) tool. It excels at managing complex customer data, including detailed contact information, interaction history, and project tracking.
  • Instantly: This tool focuses on simplifying lead management and customer data entry. It’s designed for quick access and easy updates.

3. Marketing Automation and Email Marketing

  • Insightly: Includes powerful marketing automation features, allowing you to create automated workflows and email marketing campaigns. You can segment your audience and track campaign performance.
  • Instantly: Offers basic email marketing and automation. While it can handle simple campaigns, it lacks the advanced features of Insightly.

4. Pipeline Management

  • Insightly: Provides a visual pipeline management tool. You can easily track deals through each stage and identify bottlenecks.
  • Instantly: Offers a streamlined pipeline view. It’s designed for quick updates and easy collaboration.

5. Integration Capabilities

  • Insightly: Boasts a wide range of integration options. You can integrate with popular apps and services, creating a seamless workflow.
  • Instantly: Offers fewer integration options. However, it does integrate with key platforms.
instantly-ai-email-preview

6. Customer Support

  • Insightly provides comprehensive customer support, including email, phone, and live chat. It also offers extensive online resources.
  • Instantly: Offers solid customer support, primarily through email and online resources.

7. Free Trial

  • Insightly: Offers a free trial, allowing you to test its features. Their pricing plans cater to businesses of various sizes.
  • Instantly: Also provides a free trial. Their pricing is generally more affordable, particularly for small businesses.

What to Look For When Choosing The Right CRM Tool?

  • Integration: Does it play well with your current tools? Seamless connections save time and reduce errors.
  • Scalability: Can it grow with your business? Choose a CRM that can adapts to your evolving needs.
  • User-friendliness: Is it easy for your team to adopt? Simple interfaces encourage consistent use and faster training.
  • Support: Does it offer reliable customer service? Quick help is crucial when issues arise.
  • Reporting: Does it provide the insights you need? Data-driven decisions depend on accurate and accessible reports.
  • Customization: Can you tailor it to fit with your specific workflows? Flexibility ensures that the CRM matches your unique business processes.
  • Mobile Access: Is the mobile experience robust? On-the-go access keeps your team connected and productive.
  • Security: Does it meet your data security requirements? Protecting sensitive information builds trust and ensures compliance.

Final Verdict

So, which one wins?

For most businesses, Insightly takes the lead.

It’s got more tools, and you can change it to fit your needs.

Yes, it might cost a bit more, but it helps you do more.

If you’re starting out, Instantly is a good pick.

It’s easy to use and won’t break the bank.

We tested both, so we know what works. 

Trust us, picking the right CRM can make your work way easier.

More of Insightly

Here’s a brief comparison of Insightly with these software solutions:

  • Insightly vs Gohighlevel: Insightly combines CRM with project management, while GoHighLevel is a comprehensive platform for sales, marketing, and agency automation, offering broader tools for lead generation.
  • Insightly vs Pipedrive: Insightly focuses on CRM with integrated project management; Pipedrive specializes in visual sales pipeline management, often preferred by sales-centric teams.
  • Insightly vs Keap: Insightly offers a robust CRM with project tracking; Keap provides powerful marketing automation, email campaigns, and comprehensive sales features.
  • Insightly vs ActiveCampaign: Insightly merges CRM with project management capabilities; ActiveCampaign excels in advanced marketing automation, email sequencing, and lead scoring.
  • Insightly vs HubSpot: Insightly offers a strong CRM with project management, while HubSpot provides a comprehensive platform for marketing, sales, and customer service.
  • Insightly vs Clickfunnels: Insightly is a CRM with project management; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales processes.
  • Insightly vs Folk: Insightly is a comprehensive CRM with project management capabilities; Folk is a more streamlined, collaborative contact management tool.
  • Insightly vs Clickup: Insightly integrates CRM and project management; ClickUp is a versatile work management platform that can be configured for CRM tasks.
  • Insightly vs Monday: Insightly combines CRM with project management; Monday CRM is a highly customizable work operating system, adaptable for various CRM needs.
  • Insightly vs Capsule CRM: Insightly is a more feature-rich CRM with project management, while Capsule CRM is a simpler, straightforward contact and sales opportunity tracker.
  • Insightly vs Freshsales: Insightly offers a robust CRM with project management; Freshsales CRM provides advanced sales automation, AI insights, and multichannel communication.
  • Insightly vs Salesforce: Insightly is a comprehensive CRM with integrated project management; Salesforce is an enterprise-grade, highly customizable, and expansive CRM solution.
  • Insightly vs Zendesk: Insightly is a CRM with project management features; Zendesk primarily focuses on customer support and service ticketing.

More of Instantly

Here’s a brief comparison of Instantly with these software solutions:

  • Instantly vs Gohighlevel: Instantly specializes in cold email outreach and deliverability, while GoHighLevel offers a comprehensive suite for sales, marketing, and lead generation, including broader automation.
  • Instantly vs Pipedrive: Instantly focuses on automated email campaigns and deliverability for outbound sales; Pipedrive is a visual sales pipeline management tool designed for tracking deals and optimizing sales processes.
  • Instantly vs Keap: Instantly excels at scalable cold email outreach and lead generation, whereas Keap provides an all-in-one platform for sales and marketing automation with CRM capabilities.
  • Instantly vs ActiveCampaign: Instantly is primarily for high-volume cold email outreach and deliverability; ActiveCampaign is a robust marketing automation platform with advanced segmentation and CRM features.
  • Instantly vs Hubspot: Instantly streamlines outbound email campaigns and lead warming; HubSpot offers a comprehensive CRM, marketing, sales, and customer service platform with extensive features.
  • Instantly vs Clickfunnels: Instantly is an email outreach automation tool; ClickFunnels is a sales funnel builder for creating landing pages and automating sales processes.
  • Instantly vs Folk: Instantly focuses on automated cold email campaigns and lead generation; Folk is a collaborative contact management CRM that emphasizes easy organization.
  • Instantly vs Clickup: Instantly is designed for cold email outreach and deliverability; ClickUp is a versatile workspace for project management, task tracking, and broader team collaboration.
  • Instantly vs Monday CRM: Instantly excels in automated outbound email and lead nurturing; Monday CRM provides visual project and workflow management, with integrated CRM features.
  • Instantly vs Capsule CRM: Instantly specializes in automated cold email sequences; Capsule CRM is a simple contact management and sales pipeline tool for small businesses.
  • Instantly vs Freshsales CRM: Instantly focuses on automated email outreach and lead scoring; Freshsales CRM is a full-featured sales automation and CRM solution with extensive reporting.
  • Instantly vs Salesforce: Instantly is a specialized tool for scalable cold email outreach; Salesforce is an enterprise-grade, highly customizable CRM platform for sales, service, and marketing.
  • Instantly vs Zendesk: Instantly focuses on lead generation through automated email outreach; Zendesk is a comprehensive customer service and support platform with robust ticketing.

Frequently Asked Questions

Is Insightly or Instantly better for small businesses?

Instantly is generally better for small businesses. It’s simpler and more affordable. Insightly has more features, but it can be overwhelming if you’re starting out. Consider your budget and needs.

Can I integrate Insightly or Instantly with my email marketing?

Yes, both Insightly and Instantly offer email marketing integration. Insightly has more advanced features for complex campaigns, while Instantly focuses on simple, straightforward email management. Check their integration options to see if they work with your current tools.

Does Insightly or Instantly offer a free trial?

Yes, both Insightly and Instantly offer free trials. This allows you to test their features before committing. Take advantage of the free trials to see which platform better fits your workflow and needs.

Which platform is more customizable: Insightly or Instantly?

Insightly is more customizable. You can tailor the dashboard and reports to your specific needs. Instantly is less customizable but offers a simpler, more user-friendly interface.

What kind of customer support do Insightly and Instantly provide?

Both offer customer support. Insightly offers more comprehensive support, including phone, email, and live chat. Instantly primarily offers email and online resource support. Insightly has more robust support options.