Choosing a CRM? It’s tough, right? You’re stuck.
Which one is best for your business? It feels like a big puzzle.
You need something that works. Not just fancy words.
Imagine picking the wrong one. You lose time. You lose money.
That’s a real problem. What if you could see a clear comparison?
In this article, we’ll compare SugarCRM vs Thryv and see which CRM really wins in 2025.
Let’s make this easy.
Overview
We didn’t just read reviews. We got hands-on. Our team tested SugarCRM and Thryv.
We explored features, tracked performance, and put them through real-world business scenarios.
This comparison comes from our direct experience.
SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing today!
Pricing: Book your demo plan. The premium plan starts at $19/month.
Key Features:
- Sales Force Automation
- Customer Support
- Reporting and Analytics
Explore its powerful features for managing contacts, scheduling appointments, and campaigns.
Pricing: It has a free demo. The premium plan starts at $244/month.
Key Features:
- Built-in calling
- Email sequences
- Advanced Reporting
What is SugarCRM?
Okay, so SugarCRM. What’s the deal?
It’s strong, built for folks who want control, and you can change almost anything.
It fits big teams and handles complex sales, but it’s not for everyone.
Also, explore our favorite SugarCRM alternatives…
Our Take
Want to boost sales by 20% in 2025? SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing, manage customers and close more deals.
Key Benefits
- Open-source platform: Gives you greater flexibility and control.
- Robust sales automation: Streamline your sales processes and boost productivity.
- Excellent reporting tools: Gain valuable insights into your sales performance.
- The mobile app includes access to your CRM data on the go.
- Large community: Tap into a wealth of resources and support.
Pricing
SugarCRM offers a free trial to test things out. Their paid plans start at $49 per user per month. Here’s the breakdown:
- Essentials: $19/user/month, three users minimum.
- Standard: $59/user/month, ten users minimum.
- Advanced: $85/user/month, ten users minimum.
- Premier: $135/user/month, ten users minimum.
Pros
Cons
What is Thryv?
Thryv? It’s different. It’s an all-in-one platform.
Think CRM, marketing, and payments all together—one place for everything.
Good for small businesses. It’s about simplicity.
Also, explore our favorite Thryv alternatives…
Our Take
Wanted to Thryv a try! Explore its powerful features for managing contacts, scheduling appointments, and launching marketing campaigns.
Key Benefits
- Centralized hub: Manage all your business needs in one place.
- Automated marketing: Reach more customers with less effort.
- Online scheduling: Let clients book appointments 24/7.
- Accept payments online: Get paid faster and easier.
- Reputation management: Monitor and improve your online reviews.
Pricing
- Command Center: Free dedicated business line.
- Business Center: $244/month.
- Marketing Center: $244/month.
Pros
Cons
Feature Comparison
This analysis evaluates two very different crm platforms: SugarCRM, the established leading crm known for enterprise customization and service automation.
Thryv, a centralized operating system designed for small business owners to manage marketing and get paid faster.
This comparison clarifies which solution is the better fit for your customer relationship management needs.
1. Core Platform Focus and Target Audience
- SugarCRM: A modular crm platform designed for enterprise-level use, selling integrated clouds like sugar sell and sugar market. It focuses on robust service automation and customization, making it a choice for users needing enhanced support.
- Thryv: A comprehensive small business operating system delivered through the thryv business center. Its primary goal is to help small business owners stay organized, manage customer interactions, and improve cash flow.
2. Pricing and Affordability
- SugarCRM: The sugarcrm pricing is high, typically structured per user, and often requires a user minimum for modules like sugar sell. The high sugarcrm cost makes it rarely an affordable crm option, leading users to seek crm alternatives.
- Thryv: Pricing details are often bundled and may include a one time onboarding fee. While not always the cheapest, its value proposition includes multiple tools, offering customers an integrated service.
3. Sales and Marketing Automation
- SugarCRM: Provides sophisticated, integrated marketing automation via its sugar market cloud and features drag and drop workflows for complex sales sequences. It defines its robust sales process through these features.
- Thryv: Focuses on actionable tools like sms marketing messages and enhanced local listings to generate new customers. Automation is centered on client communication, scheduling, and payments to ensure they get paid faster.
4. Client Portal and Interaction
- SugarCRM: Offers advanced customer relationship management tools, but dedicated client portal estimates or direct client self-service features are often modular or require extra configuration.
- Thryv: The thryv command center revolves around customer interactions via a native client portal estimates feature, enabling clients to view and approve estimates, pay bills, and communicate directly with the business.
5. Sales Performance and Tracking
- SugarCRM: Known for maximizing sales performance with robust analytics in browser and tools for detailed sales forecasting date and sales pipeline management within a few seconds. It features a clear calendar integration for sales activities.
- Thryv: Tracks revenue and client engagement but focuses less on complex sales performance and large-scale sales forecasting tools. Its primary success metric is often client management efficiency and getting paid faster.
6. Workflow Customization
- SugarCRM: Offers unparalleled customization. Users can create tailored drag and drop workflows and leverage sugar enterprise options for bespoke interfaces.
- Thryv: Customization is primarily focused on branding the client portal estimates and configuring marketing messages, rather than creating complex, custom drag and drop workflows typical of the crm platform.
7. Support and Verification
- SugarCRM: Offers enhanced support and robust documentation. For technical setups, users may check to ensure their specific setup is performing correctly and that the site properly loads.
- Thryv: Provides specialized small business support. It aims to ensure that customers can view this site properly and experience smooth customer interactions. Connectivity issues may result in a ray id error requiring support, but verification successful waiting times are usually low.
8. Target User and Toolset
- SugarCRM: Targets mid-to-large enterprises needing a highly configurable crm software to manage vast customer data and complex sales structures across multiple teams. It is a leading crm.
- Thryv: Targets the small business owner needing an all-in-one platform to handle every aspect of the client life cycle, from lead capture to billing and reputation management, all managed from the thryv business center.
9. Technical Specifications and Deployment
- SugarCRM: Offers various deployment models, including cloud and on-premise for sugar enterprise clients, with sugarcrm cost varying significantly. It offers a clear calendar integration.
- Thryv: Primarily a cloud-based solution delivered via thryv software. It simplifies the technical side of managing a small business, often removing the need for customers to worry about complex crm prices structures upfront.
What to Look for in a CRM Tool?
- Scalability: Can it grow with your business?
- Ease of Use: Is it intuitive for your team?
- Customization: Can it match your unique workflows?
- Integration: Does it connect with your existing tools?
- Budget: Is it affordable for your business size?
- Support: Does the vendor provide reliable help?
- Specific Features: Does it have the exact features you need?
Final Verdict
So, which one wins? It depends on you. SugarCRM is strong. It’s for big teams.
It’s for folks who want control. Thryv is easy. It’s for small businesses.
It’s all-in-one. We think Thryv is best for most.
It’s simple. It saves time. If you need lots of changes, pick SugarCRM.
We tested both. We know what works. Trust our advice.
Choose smart. Choose what fits you.
More of SugarCRM
Here’s a brief comparison of SugarCRM with these software solutions:
- SugarCRM vs Pipedrive: SugarCRM provides broad customization and flexible deployment for various business needs; Pipedrive is a sales-focused CRM with a visual pipeline, prioritizing ease of use for small to medium businesses.
- SugarCRM vs GoHighLevel: GoHighLevel vs SugarCRM: Which CRM Platform is Best in 2025?: GoHighLevel is an all-in-one platform for marketing agency needs. It helps them manage multiple clients. SugarCRM is a custom CRM for larger companies. It helps them analyze data and tailor their sales process.
- SugarCRM vs Keap: SugarCRM offers robust, highly customizable CRM features for sales and marketing automation, scaling for larger teams; Keap (formerly Infusionsoft) is a marketing automation and sales CRM designed primarily for small businesses.
- SugarCRM vs ActiveCampaign: SugarCRM focuses on extensive sales management and customization for complex pipelines; ActiveCampaign excels in user-friendly marketing automation, email campaigns, and lead segmentation.
- SugarCRM vs HubSpot: SugarCRM provides deep customization and flexible deployment for tailored solutions; HubSpot offers an intuitive, integrated suite of marketing, sales, and service tools known for its ease of use.
- SugarCRM vs Clickfunnels: SugarCRM is a robust customer relationship management platform; ClickFunnels is a specialized tool for building sales funnels, landing pages, and automating sales processes.
- SugarCRM vs Folk: SugarCRM is a powerful, customizable CRM for comprehensive business needs; Folk is a modern, collaborative contact management tool that emphasizes simplicity and ease of use.
- SugarCRM vs Instantly: SugarCRM offers a broad CRM solution for sales force automation and customer management; Instantly specializes in automated cold email outreach and lead generation campaigns.
- SugarCRM vs ClickUp: SugarCRM is a dedicated CRM for sales, marketing, and service automation; ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
- SugarCRM vs Monday: SugarCRM offers extensive customization and robust automation for sales and marketing; Monday CRM provides highly visual, customizable workflows for various business processes, including CRM.
- SugarCRM vs Capsule CRM: SugarCRM delivers a highly customizable and scalable CRM with advanced features; Capsule CRM is a simpler, more affordable contact management solution for small to medium-sized businesses.
- SugarCRM vs Insightly: SugarCRM offers extensive customization for complex sales processes and reporting; Insightly combines CRM with project management, focusing on ease of use for small to medium businesses.
- SugarCRM vs Freshsales: SugarCRM provides deep customization and advanced automation for sales and marketing; Freshsales CRM offers an intuitive interface with AI-powered lead scoring and integrated sales automation.
- SugarCRM vs Salesforce: SugarCRM offers an open-source option with significant customization potential; Salesforce is a leading cloud-based CRM with extensive features, broad integrations, and a vast ecosystem, albeit at a higher complexity.
More of Thryv
Frequently Asked Questions
Is SugarCRM better than Thryv for a small business?
Thryv is generally better for small businesses. It’s designed as an all-in-one platform, simplifying many tasks. SugarCRM is more complex and suited for larger teams with specific needs.
Can I customize Thryv like I can SugarCRM?
SugarCRM offers much more customization. Thryv focuses on a streamlined, unified platform. You can make some changes in Thryv, but it’s not as flexible as SugarCRM.
Which CRM has better reporting and analytics?
SugarCRM has better reporting and analytics. It allows you to create detailed, custom reports. Thryv’s analytics are basic, covering general performance within its platform.
Is Thryv cheaper than SugarCRM?
Thryv’s pricing starts higher, but it includes more features. SugarCRM’s price depends on user count and plan. Thryv simplifies many tools in one platform, but SugarCRM is cheaper for very small teams.
Which CRM is easier to learn and use?
Thryv has a user-friendly interface and is easier to learn and use. SugarCRM’s learning curve is steeper, especially for advanced customization.
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