SugarCRM vs Thryv: Which CRM Wins 2025?

Choosing a CRM? It’s tough, right? You’re stuck.

Which one is best for your business? It feels like a big puzzle.

You need something that works. Not just fancy words.

Imagine picking the wrong one. You lose time. You lose money.

That’s a real problem. What if you could see a clear comparison?

In this article, we’ll compare SugarCRM vs Thryv and see which CRM really wins in 2025.

Let’s make this easy.

Overview

We didn’t just read reviews. We got hands-on. Our team tested SugarCRM and Thryv.

We explored features, tracked performance, and put them through real-world business scenarios.

This comparison comes from our direct experience.

What is SugarCRM?

Okay, so SugarCRM. What’s the deal?

It’s strong, built for folks who want control, and you can change almost anything.

It fits big teams and handles complex sales, but it’s not for everyone.

Also, explore our favorite SugarCRM alternatives…

Key Benefits

• Advanced customization is powerful.
• Sales forecasting is precise.
• Automation saves significant time.
• Improved sales cycle efficiency by 15%.

Pricing

All the plans will be billed annually.

• Essentials: $19/user/month, three users minimum.
• Standard: $59/user/month, ten users minimum.
• Advanced: $85/user/month, ten users minimum.
• Premier: $135/user/month, ten users minimum.

What is Thryv?

Thryv? It’s different. It’s an all-in-one platform.

Think CRM, marketing, and payments all together—one place for everything. 

Good for small businesses. It’s about simplicity.

Also, explore our favorite Thryv alternatives…

Key Benefits

• Centralized hub: Manage all your business needs in one place.
• Automated marketing: Reach more customers with less effort.
• Online scheduling: Let clients book appointments 24/7.
• Accept payments online: Get paid faster and easier.
• Reputation management: Monitor and improve your online reviews.

Pricing

• Command Center: Free dedicated business line.
• Business Center: $244/month.
• Marketing Center: $244/month.

Feature Comparison

Let’s get down to the details. We’ll compare key features. See where each platform shines.

This will help you easily decide which crm solution fits your business best.

1. CRM Software

SugarCRM, especially Sugar Sell, offers a highly customizable customer relationship management experience.

Thryv focuses on a unified approach, integrating many tools.

While both are CRM software, SugarCRM gives more control, while Thryv gives more convenience.

2. Integration

SugarCRM’s integration capabilities are strong. It connects with many systems.

Thryv also integrates but is more focused on its built-in tools.

For complex integration needs, SugarCRM is more flexible, while Thryv is more contained.

3. Analytics

SugarCRM’s analytics are deep. You can build custom reports. Track many metrics.

Thryv provides basic analytics within its platform.

If you need advanced analytics, SugarCRM gives more power.

4. Project Management & Task Management

SugarCRM’s project management and task management are built for sales.

Thryv’s task management is more for general business.

SugarCRM’s strength lies in sales-focused task management; Thryv is more about overall workflow.

5. Customer Data & Sync

Both platforms handle customer data. SugarCRM lets you sync data across many systems.

Thryv keeps data inside its platform. For deep sync needs, SugarCRM is better.

For a unified customer data view, Thryv works well.

6. Marketing Campaigns

SugarCRM offers tools for marketing campaigns.

Thryv adds social media management and landing pages.

If you need a complete online marketing campaign suite, Thryv is more comprehensive. SugarCRM is more about the crm side.

7. Customer Support & Invoice

SugarCRM’s customer support is based on your plan. 

Thryv provides integrated invoice tools. 

SugarCRM is focused on its core CRM strength, while Thryv adds extra features like invoice management.

8. User-Friendly Interface & Online Presence

Thryv aims for a user-friendly interface and helps with online presence. 

SugarCRM is less focused on a simple interface and more on customization. 

Thryv’s user-friendly interface helps with basic tasks, and SugarCRM’s complexity allows for advanced usage.

9. Comparison to Other CRM’s

SugarCRM competes with Salesforce and Zoho CRM in terms of customization. 

Thryv is more of an alternative to HubSpot CRM and Freshsales for all-in-one solutions.

SugarCRM is for those requiring power; Thryv is for those wanting simplicity.

What to Look for in a CRM?

• Scalability: Can it grow with your business?
• Ease of Use: Is it intuitive for your team?
• Customization: Can it match your unique workflows?
• Integration: Does it connect with your existing tools?
• Budget: Is it affordable for your business size?
• Support: Does the vendor provide reliable help?
• Specific Features: Does it have the exact features you need?

Final Verdict

So, which one wins? It depends on you. SugarCRM is strong. It’s for big teams.

It’s for folks who want control. Thryv is easy. It’s for small businesses.

It’s all-in-one. We think Thryv is best for most.

It’s simple. It saves time. If you need lots of changes, pick SugarCRM.

We tested both. We know what works. Trust our advice.

Choose smart. Choose what fits you.

More of SugarCRM

Here’s a brief comparison of SugarCRM with these software solutions:

• SugarCRM vs Gohighlevel: SugarCRM is a comprehensive CRM focused on sales, marketing, and service, offering extensive customization; GoHighLevel is an all-in-one platform for agencies, emphasizing marketing automation, lead generation, and sales tools.
• SugarCRM vs Pipedrive: SugarCRM provides broad customization and flexible deployment for various business needs; Pipedrive is a sales-focused CRM with a visual pipeline, prioritizing ease of use for small to medium businesses.
• SugarCRM vs Keap: SugarCRM offers robust, highly customizable CRM features for sales and marketing automation, scaling for larger teams; Keap (formerly Infusionsoft) is a marketing automation and sales CRM designed primarily for small businesses.
• SugarCRM vs ActiveCampaign: SugarCRM focuses on extensive sales management and customization for complex pipelines; ActiveCampaign excels in user-friendly marketing automation, email campaigns, and lead segmentation.
• SugarCRM vs HubSpot: SugarCRM provides deep customization and flexible deployment for tailored solutions; HubSpot offers an intuitive, integrated suite of marketing, sales, and service tools known for its ease of use.
• SugarCRM vs Clickfunnels: SugarCRM is a robust customer relationship management platform; ClickFunnels is a specialized tool for building sales funnels, landing pages, and automating sales processes.
• SugarCRM vs Folk: SugarCRM is a powerful, customizable CRM for comprehensive business needs; Folk is a modern, collaborative contact management tool that emphasizes simplicity and ease of use.
• SugarCRM vs Instantly: SugarCRM offers a broad CRM solution for sales force automation and customer management; Instantly specializes in automated cold email outreach and lead generation campaigns.
• SugarCRM vs ClickUp: SugarCRM is a dedicated CRM for sales, marketing, and service automation; ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
• SugarCRM vs Monday: SugarCRM offers extensive customization and robust automation for sales and marketing; Monday CRM provides highly visual, customizable workflows for various business processes, including CRM.
• SugarCRM vs Capsule CRM: SugarCRM delivers a highly customizable and scalable CRM with advanced features; Capsule CRM is a simpler, more affordable contact management solution for small to medium-sized businesses.
• SugarCRM vs Insightly: SugarCRM offers extensive customization for complex sales processes and reporting; Insightly combines CRM with project management, focusing on ease of use for small to medium businesses.
• SugarCRM vs Freshsales: SugarCRM provides deep customization and advanced automation for sales and marketing; Freshsales CRM offers an intuitive interface with AI-powered lead scoring and integrated sales automation.
• SugarCRM vs Salesforce: SugarCRM offers an open-source option with significant customization potential; Salesforce is a leading cloud-based CRM with extensive features, broad integrations, and a vast ecosystem, albeit at a higher complexity.

More of Thryv

Here’s a brief comparison of Thryv with these software solutions:

• Thryv vs Gohighlevel: Thryv is an all-in-one business management platform tailored for small businesses, offering online presence and payment solutions. GoHighLevel provides a comprehensive sales and marketing platform for agencies with robust automation.
• Thryv vs Pipedrive: Thryv is a broad business management tool with integrated CRM; Pipedrive specializes in visual sales pipeline management, ideal for sales teams.
• Thryv vs Keap: Thryv offers an all-in-one platform for small business management; Keap focuses on advanced marketing automation and sales CRM with in-depth workflows.
• Thryv vs ActiveCampaign: Thryv provides an integrated platform for local business management and customer interaction; ActiveCampaign excels in sophisticated marketing automation, segmentation, and detailed analytics.
• Thryv vs Hubspot: Thryv is designed as a comprehensive platform for small business operations, including client management and marketing; HubSpot offers a wider suite of marketing, sales, and service tools for businesses of all sizes.
• Thryv vs Clickfunnels: Thryv is an all-in-one business management platform; ClickFunnels is specifically designed for building sales funnels, landing pages, and automating sales processes.
• Thryv vs Folk: Thryv is a comprehensive business management system with integrated CRM; Folk is a more focused, collaborative contact management tool with an emphasis on organization.
• Thryv vs Instantly: Thryv offers a broad suite for small business management, including online presence and payments; Instantly specializes in automated cold email campaigns for sales outreach.
• Thryv vs ClickUp: Thryv is an all-in-one platform for small business operations and client management; ClickUp is a versatile work OS that encompasses project management, task tracking, and customizable CRM features.
• Thryv vs Monday CRM: Thryv provides an integrated solution for small business management and client interaction; Monday CRM focuses on highly customizable visual workflows and project-centric CRM capabilities.
• Thryv vs Capsule CRM: Thryv is a comprehensive business management platform with CRM features; Capsule CRM is a simpler, user-friendly CRM focused on contact management and sales pipeline tracking.
• Thryv vs Insightly: Thryv provides an all-in-one platform for small business operations, including scheduling and payments; Insightly offers a more robust CRM with an advanced sales pipeline and project management functionalities.
• Thryv vs Freshsales: Thryv is an all-in-one business management platform for local businesses; Freshsales CRM specializes in robust sales automation, lead scoring, and in-depth sales reporting.
• Thryv vs Salesforce: Thryv is an integrated platform for small business management; Salesforce is a highly customizable, scalable, enterprise-level CRM with extensive sales, marketing, and service capabilities.

Frequently Asked Questions