HubSpot vs Creatio CRM: Which is The Best One in 2025

You’re trying to pick a CRM. It’s tough!

Okay, let’s get into the HubSpot vs Creatio CRM debate.

You’re probably seeing tons of reviews, but they all seem to say different things.

We’re going to break down HubSpot vs Creatio CRM in a way that’s easy to understand.

No fancy jargon, just the facts. 

Overview

We’ve spent considerable time exploring both HubSpot and Creatio CRM, diving into their features and user interfaces.

Our comparison stems from hands-on testing and real-world scenarios, ensuring a practical evaluation.

What is HubSpot?

Okay, so HubSpot. Think of it as a friendly, all-in-one platform.

Do you want marketing? Sales? Customer service?

HubSpot has you covered. It’s built to be easy, so you can get started without a lot of training.

Also, explore our favorite Hubspot alternatives…

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, such as email campaigns and social media posting, to save time and boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.

What is Creatio CRM?

Now, let’s talk about Creatio. It’s built for those who want serious customization. 

Do you like to tweak things? You’ll like Creatio.

It’s more complex but powerful. It’s for businesses that need very specific workflows.

Also, explore our favorite Creatio CRM alternatives…

Key Benefits

• Visual workflow builder: Map out and automate your sales and marketing processes with drag-and-drop ease.
• No-code platform: Customize the CRM without any coding knowledge.
• Robust analytics: Track key metrics and get deep insights into your sales performance.
• Industry-specific solutions: Choose from tailored solutions for finance and real estate industries.

Pricing

All the plans will be billed annually.

• Growth (Minimum five users): $25/user/month.
• Enterprise: $55/user/month.
• Unlimited: $85/user/month.

Feature Comparison

Let’s dive into these CRMs.

We’ll compare’ll features. We’ll show where each platform shines.

This will help you see which aligns best with your needs.

1. Sales Process Management

• HubSpot CRM:
  • Offers a visual sales process pipeline.
  • HubSpot sales tools help track deals and nurture leads effectively.
  • The sales hub has a user-friendly interface that allows easy deal tracking.
• Creatio CRM:
  • Provides highly customizable sales process workflows.
  • Focuses on automating complex business processes.
  • Allows deep customization options for advanced users.

2. Marketing Automation and Email Marketing

• HubSpot CRM:
  • Strong email marketing and marketing campaign tools.
  • HubSpot offers robust automation capabilities to nurture leads.
  • Hubspot crm makes it easy to generate leads.
• Creatio CRM:
  • Advanced email campaigns and marketing efforts automation.
  • Focuses on automating complex, multi-channel campaigns.
  • Helps businesses with very specific marketing automation needs.

3. CRM System Customization

• HubSpot CRM:
  • Offers customizable fields and dashboards, but with limits.
  • It has a user-friendly design but is less flexible than Creatio.
  • Integrates with many apps.
• Creatio CRM:
  • Extensive customization options for workflows and data models.
  • Allows deep personalization of the crm system.
  • Integrates with a wide range of systems.

4. Lead Generation and Management

• HubSpot CRM:
  • Inbound marketing tools excel at generating leads.
  • Provides tools to nurture and qualify leads.
  • Hubspot offers many tools to create reports.
• Creatio CRM:
  • Supports both inbound and outbound lead management capabilities.
  • Focuses on automating lead qualification and routing.
  • Helps businesses with complex lead management needs.

5. User Experience and Interface

• HubSpot CRM:
  • Known for its user-friendly interface and easy navigation.
  • Provides a seamless user experience.
  • User reviews often highlight its ease of use.
• Creatio CRM:
  • Has a steep learning curve due to its complexity.
  • Offers powerful features, but the user experience can be less intuitive.
  • User reviews highlight its power but also its complexity.

6. Automation Capabilities

• HubSpot CRM:
  • Strong automation capabilities for email marketing and sales.
  • Tools to automate routine tasks and improve efficiency.
  • Features like workflow automation within the platform.
• Creatio CRM:
  • Focuses on automation capabilities for complex business processes.
  • Allows deep customization of workflows.
  • Excelled at highly complex automation.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Integration: Does it seamlessly connect with your existing tools?
• Support: What level of customer support is offered?
• Mobile Access: Is it accessible on mobile devices?
• Security: How secure is your data?
• Reporting: Does it provide the specific reports your business needs?
• Industry Specific Features: Does it cater to your industry’s unique demands?

Final Verdict

So, which one wins? It depends on your needs.

For most small to medium businesses, we lean towards HubSpot.

It’s just easier to use. The user-friendly interface is a big plus.

If you need super deep customization options and automated complex business processes, Creatio might be better.

However, it has a steep learning curve.

HubSpot’s pricing structure is also simpler to understand.

We’ve tested both, and HubSpot just makes daily tasks smoother. 

Trust us; it’s a solid management system for most.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

More of Creatio CRM

Here’s a brief comparison of Creatio CRM with these software solutions:

• Creatio CRM vs Gohighlevel: Creatio CRM is a robust, highly customizable platform with powerful workflow and marketing automation. At the same time, GoHighLevel is an all-in-one sales and marketing solution with built-in features like website builders and funnels.
• Creatio CRM vs Pipedrive: Creatio CRM offers comprehensive process automation and no-code customization for diverse business workflows, whereas Pipedrive specializes in visual sales pipeline management, simplifying deal tracking.
• Creatio CRM vs Keap: Creatio CRM provides extensive sales automation and AI-powered insights for complex processes, while Keap focuses on simplifying contact management, email marketing, and appointments for small businesses.
• Creatio CRM vs ActiveCampaign: Creatio CRM delivers a unified platform for automating sales, service, and marketing processes with deep customization; ActiveCampaign excels in intelligent marketing automation, segmentation, and email campaigns.
• Creatio CRM vs Clickfunnels: Creatio CRM is a comprehensive CRM focused on managing customer relationships and automating business processes; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
• Creatio CRM vs Folk: Creatio CRM provides powerful marketing automation and detailed analytics for complex needs. Folk is a user-friendly, collaborative contact management system best suited for smaller teams.
• Creatio CRM vs Instantly: Creatio CRM offers broad CRM capabilities with robust workflow automation and marketing campaigns, while Instantly focuses specifically on automated cold email outreach and lead nurturing.
• Creatio CRM vs Clickup: Creatio CRM is a dedicated, process-driven CRM platform with strong automation; ClickUp is a versatile work management tool that includes CRM features alongside project and task management.
• Creatio CRM vs Monday CRM: Creatio CRM provides advanced sales and marketing automation with extensive customization, while Monday CRM emphasizes visual workflows and team collaboration, often used for project management.
• Creatio CRM vs Capsule CRM: Creatio CRM offers a robust, scalable platform with comprehensive automation and no-code capabilities. Capsule CRM is a simpler contact management system focused on tracking sales opportunities.
• Creatio CRM vs Insightly: Creatio CRM provides a comprehensive, no-code platform for automating sales, service, and marketing processes; Insightly offers a feature-rich CRM with project management and relationship linking.
• Creatio CRM vs Freshsales CRM: Creatio CRM offers powerful workflow automation and in-depth customization for complex sales operations. At the same time, Freshsales CRM prioritizes an intuitive interface and visual sales pipeline management for sales teams.
• Creatio CRM vs Salesforce: Creatio CRM provides a flexible, process-driven platform with strong no-code customization; Salesforce is an industry-leading, highly scalable, and comprehensive enterprise CRM with a vast app ecosystem.

Frequently Asked Questions