HubSpot vs Capsule CRM: Which is The Best One in 2025?

You’re stuck trying to figure out if HubSpot or Capsule CRM is the better choice for your business in 2025.

There are so many features and options that it’s easy to get lost.

You don’t want to waste time or money on the wrong system.

We’re going to break down the key differences between HubSpot vs Capsule CRM in a simple way. 

Overview

We’ve spent hands-on time exploring both HubSpot and Capsule CRM.

Our team directly tested their features, ran simulated sales scenarios, and analyzed user feedback to bring you a practical comparison.

This ensures that our insights are grounded in real-world use.

What is HubSpot?

HubSpot. It’s a big name. Think of it as an all-in-one sales and marketing tool.

It helps you manage customers.

Plus, it enables you to run marketing campaigns. It’s pretty powerful.

Also, explore our favorite Hubspot alternatives…

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, such as email campaigns and social media posting, to save time and boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.

What is Capsule CRM?

Capsule CRM is simpler. Think of it as a contact manager.

It helps you track sales.

It keeps your customer info organized. It’s meant to be easy.

Also, explore our favorite Capsule alternatives…

Key Benefits

• User-friendly interface: Capsule CRM is known for its intuitive design and ease of use.
• Affordable pricing: It’s one of the most budget-friendly CRMs on the market.
• Great for small businesses: Its simplicity and focus on essential features make it perfect for small teams.
• Mobile app: Access your customer data and manage your sales pipeline on the go.
• Integrates with popular tools: Connects with G Suite, Mailchimp, Zapier, and more.

Pricing

All the plans will be billed annually.

• Starter: $18/user/month.
• Growth: $36/user/month.
• Advanced: $54/user/month.
• Ultimate: $72/user/month.

Feature Comparison

Let’s examine the core of these two platforms.

We’ll compare key features and highlight each system’s strengths to help you determine which CRM system best suits your needs.

1. Sales Functionality

• HubSpot:
  • The HubSpot Sales Hub offers robust functionality, including advanced sales pipelines, deal tracking, and forecasting. It aims to optimize every stage of the sales process.
  • The hubspot crm is feature-rich.
• Capsule CRM:
  • It focuses on simplified sales tracking, clear pipeline views, and task management. While less advanced than HubSpot, it’s very user-friendly.

2. Contact and Customer Relationship Management

• HubSpot:
  • Provides deep customer relationship management (CRM) with detailed contact profiles, interaction tracking, and segmentation.
  • It’s a great tool for managing customer relationships.
• Capsule CRM:
  • Capsule provides excellent contact organization and history tracking, making it easy to maintain strong customer relationships.

3. Marketing and Email Marketing

• HubSpot:
  • Boasts powerful email marketing and marketing automation tools, allowing for targeted campaigns and lead nurturing.
• Capsule CRM:
  • Offers basic email integration and tracking but lacks the advanced marketing automation of HubSpot.

4. Integrations and Scalability

• HubSpot:
  • Features extensive CRM integration with numerous third-party apps, offering high scalability for growing businesses.
• Capsule CRM:
  • It provides essential integrations, but its scalability is more suited for small- to medium-sized businesses.

5. User Interface and Onboarding

• HubSpot:
  • Offers a comprehensive interface, but the onboarding process can be complex for new users.
• Capsule CRM:
  • Known for its user-friendly interface and simple onboarding, making it easy to get started.

6. Data Security and Support

• HubSpot:
  • Prioritizes data security with robust encryption and compliance measures. Offers comprehensive customer support with quick response time.
• Capsule CRM:
  • Both systems provide strong data security and reliable customer support, though the response time might vary. Both systems allow for the import of Excel documents.

What to Look for When Choosing CRM Software?

• Free Trial: Test before committing. See if the interface and key features, like pipeline management, fit your workflow.
• Data Migration: Check how easily you can import data from existing tools or Excel sheets.
• Customization: Ensure the CRM can be tailored to your specific business processes.
• Mobile Access: Verify if the crm system offers a mobile app for on-the-go access.
• Support & Training: Evaluate the quality of customer support and available training resources.
• Security Compliance: Confirm the provider’s security certifications and compliance with industry standards.
• Automation: How much of your day-to-day tasks can be automated?

Final Verdict

So, which one wins?

If you’re a bigger team or need strong marketing tools, HubSpot is your pick.

It does a lot. Capsule CRM is great for smaller teams or businesses looking for simple contact management. 

It’s easy to use. Both offer good features.

But, for seamless integration and powerful marketing, we lean towards HubSpot.

We’ve tested both. We’ve seen how they work.

We want to help you pick the right CRM. That’s why we broke it down for you.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

More of Capsule CRM

Here’s a brief comparison of Capsule CRM with these software solutions:

• Capsule CRM vs Gohighlevel: Capsule CRM excels in straightforward contact management and sales pipelines, while GoHighLevel provides a comprehensive platform for sales, marketing automation, and lead generation.
• Capsule CRM vs Pipedrive: Capsule CRM offers a simple solution for managing contacts and sales, whereas Pipedrive is a visually driven sales pipeline management tool.
• Capsule CRM vs Keap: Capsule CRM focuses on simplicity and affordability for contact and sales tracking; Keap offers extensive marketing and sales automation features, often at a higher cost.
• Capsule CRM vs ActiveCampaign: Capsule CRM offers solid contact and pipeline management, while ActiveCampaign delivers powerful marketing automation, email campaigns, and advanced segmentation.
• Capsule CRM vs Clickfunnels: Capsule CRM is a tool for managing customer relationships; ClickFunnels specializes in building sales funnels and optimizing conversion processes.
• Capsule CRM vs Folk: Capsule CRM is a simple contact management solution, whereas Folk emphasizes collaborative contact organization and enrichment with modern features.
• Capsule CRM vs Instantly: Capsule CRM focuses on general contact and sales management; Instantly is tailored for automated cold email outreach and sales engagement.
• Capsule CRM vs Clickup: Capsule CRM is a dedicated CRM solution, while ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
• Capsule CRM vs Monday CRM: Capsule CRM offers simple contact and sales pipeline management; Monday CRM provides highly customizable visual workflows and extensive team collaboration features.
• Capsule CRM vs Insightly: Capsule CRM focuses on ease of use and contact tracking, while Insightly offers a more comprehensive CRM with advanced project management features.
• Capsule CRM vs Freshsales CRM: Capsule CRM prioritizes simplicity in sales and contact management, while Freshsales CRM offers a more robust sales platform with AI-powered insights and advanced analytics.
• Capsule CRM vs Salesforce: Capsule CRM is ideal for small to medium businesses seeking a simple, affordable CRM; Salesforce is an enterprise-grade CRM with extensive customization and scalability for large organizations.
• Capsule CRM vs Zendesk: Capsule CRM focuses on sales and customer relationship management, while Zendesk is primarily a customer service platform that excels in ticketing and support solutions.

Frequently Asked Questions