
Running a business is a challenging feat.
You’re managing customer relationships, sales pipelines, and marketing campaigns while trying to stay ahead of the curve.
Feeling overwhelmed?
Creatio CRM might be the solution you’ve been searching for.
This powerful platform offers you a suite of tools designed to streamline your operations & boost efficiency.
In this review, we’ll take a deep dive into Creatio CRM Review.
Exploring its key features, benefits, and potential drawbacks to help you determine if it’s the right fit for your business needs.

Boost your sales processes and automate workflows with Creatio’s no-code platform. See a 15% increase in efficiency and save 10 hours per week.
What is Creatio CRM?
Creatio CRM helps you manage all your customer relationships, sales, and marketing in one place.
It gives you a maximum degree of freedom to customize the platform and accelerate sales processes.
With Marketing Creatio, you can use the omnichannel marketing platform to connect with customers everywhere.
It’s like a super-organized, customizable toolbox for your business!

Who Created Creatio CRM?
Katherine Kostereva founded Creatio.
Her vision was to create a platform that empowers businesses to orchestrate the perfect customer journey.
Since 2002, Creatio has been helping companies adapt to the ever-changing business environment by providing tools that enhance both customer and employee experience.
Today, Creatio is known for its powerful, user-friendly platform and no-code tools that make it easy for anyone to build custom applications.
Top Benefits of Creatio CRM
- Boost Efficiency: Creatio CRM automates repetitive tasks and streamlines your workflows, freeing up your team to focus on what matters most: building relationships and closing deals.
- Improve Customer Satisfaction: With a 360-degree view of your customers, you can personalize interactions and provide top-notch service at every touchpoint. Happy customers mean loyal customers!
- Accelerate Sales: Sales Creatio provides tools to manage your pipeline, track progress, and identify opportunities, helping you close deals faster and increase revenue.
- Gain a Competitive Edge: Creatio CRM adapts to your specific needs, providing industry workflows and tools for various departments, including sales, marketing, and service.
- Enhance Collaboration: Creatio fosters teamwork by providing a central hub for communication and information sharing, ensuring everyone is on the same page.
- Streamline Account Management: For efficient and organized account management, keep track of all your customer interactions, deals, and communications in one place.
- Data-Driven Decisions: Creatio CRM provides powerful analytics and reporting tools, giving you valuable insights into your business performance so you can also make informed decisions.

Best Features
Creatio crm is a smart platform to automate workflows and business tasks.
It helps you build applications without using code.
This gives you a maximum degree of freedom in any business environment.
Many creatio products help teams manage workflows and crm tasks with total freedom.
1. Studio of Creatio
The studio creatio is a strong performer in the software world.
It is the defining part of the system.
You can use this code platform to automate all your daily business process management.
It helps you handle complexity.
You get a maximum degree of control.

2. No-Code Design
This no code platform helps citizen developers build tools fast.
You use no code tools to make work better.
This low code platform removes the need for a complex code platform.
It helps you streamline operations and save money.
It is the future of business.

3. Creatio AI
Creatio AI acts as an AI copilot for your company.
It uses advanced technology to review data and lead your team.
This tool can use workflow automation to improve efficiency and productivity.
It helps you make smart choices established on real facts and recent date info.

4. Marketing Applications
The omnichannel marketing platform helps you reach new customers.
Use marketing creatio to plan marketing campaigns.
It lets you orchestrate customer journey steps from start to finish.
This helps you find a lead and grow your revenue.
It makes marketing easy for any user.

5. Service Applications
The service tools help you support customers with genuine care.
You can manage cases and solve problems fast.
This helps enhance customer and employee experiences every day.
It is a key part of the crm applications.
It helps you build long lasting relationships.

6. Client Management
Account management is simple with this tool.
You can see the whole customer journey in one place.
It helps in communicating transparently with every client.
You have the ability to access data from the cloud.
It is great for managing every single detail.

7. Sales Automation
Sales creatio helps you close deals quickly.
It can accelerate sales processes and manage sales processes with ease.
You can handle order management and track every step.
This helps you boost revenue and keep your sales team happy.
It makes workflows and crm better.

8. Podcasts & Videos
You can use and visit the site to watch videos.
There are also podcasts about how the software works.
These tools show you industry workflows and tips.
You can learn how companies like société générale group and bnp paribas group succeed.
It is a great way to stay updated.

9. Useful Integrations
The marketplace add ons connect your favorite tools.
The company has six offices for a strong local presence.
You can find information about pricing and software updates easily.
This low code system works with many other apps.
It helps you connect everything in one platform.

Pricing
Creatio offers flexible pricing plans to suit businesses of all sizes.
Here’s a breakdown of their current offerings:
| Plan Name | Price (Annually Billed) | Key Features |
|---|---|---|
| Growth | $25/user/month | Provide automation to SMB clients |
| Enterprise | $55/user/month | Enable full-scale automation for corporate and enterprise |
| Unlimited | $85/user/month | Deliver limitless automation for advanced enterprise scenarios. |

Pros and Cons
Understanding the advantages and disadvantages of any software is crucial before investing.
Let’s take an objective look at what makes Creatio CRM shine and where it might fall short.
Pros
Cons
Alternatives to Creatio CRM
Here are several Creatio CRM alternatives with a brief overview of each:
- GoHighLevel: An all-in-one marketing and sales platform designed for agencies and businesses, offering comprehensive tools including funnel builders, email marketing, SMS automation, and client management.
- Pipedrive: A sales-focused CRM known for its intuitive visual sales pipelines, helping teams manage deals and track progress efficiently.
- Keap: Specializes in automation for small businesses, combining CRM functionalities with email marketing and sales pipeline management.
- HubSpot: A widely recognized platform offering a suite of “hubs” for sales, marketing, customer service, content management, and operations, ideal for businesses seeking integrated solutions.
- ClickFunnels: Primarily a sales funnel and landing page builder, with some lead collection and basic email marketing capabilities, focusing on conversion-driven online campaigns.
- Folk: A simple, integrated, and proactive CRM with features like sales pipelines, email campaigns, contact management, and workflow automation.
- Instantly: This company focuses on lead finding and cold email outreach, offering customer relationship management, lead tracking, and sales process automation.
- ClickUp: A versatile work management platform that can be customized to function as a CRM, offering features like contact management, sales pipeline views, email integration, and customizable dashboards.
- Monday CRM: A highly customizable platform structured like a spreadsheet, allowing for full-cycle lead management, sales forecasting, email synchronization, and activity tracking.
- Capsule CRM: A growth-oriented CRM designed for simplicity, helping businesses manage contacts, track sales deals, and maintain client relationships with features like multiple pipelines and task management.
- Insightly: A CRM suitable for small to mid-sized businesses, offering contact and project management, workflow automation, and robust reporting, along with a user-friendly interface.
- Freshsales CRM: A cost-effective option offering extensive features for sales teams, including lead communication, conversion tools, AI-based lead scoring, and strong integration capabilities.
- Salesforce: A robust, industry-leading CRM platform offering extensive features for sales, marketing, and service, known for its high customizability and scalability for larger enterprises.
- Zendesk: Primarily a customer service and support platform that also offers robust CRM capabilities, providing end-to-end customer interaction management and analytics.
Creatio CRM Compared
Here’s a brief comparison of Creatio CRM with these software solutions:
- Creatio CRM vs Pipedrive: Creatio CRM offers comprehensive process automation and no-code customization for diverse business workflows, whereas Pipedrive specializes in visual sales pipeline management, simplifying deal tracking.
- Creatio vs GoHighLevel: Creatio is a no-code platform for CRM and business process automation. It helps businesses speed up sales, marketing, and service tasks. GoHighLevel is an all-in-one sales platform and marketing tool. It’s built for marketing agencies and small business owners to grow their own business.
- Creatio CRM vs Keap: Creatio CRM provides extensive sales automation and AI-powered insights for complex processes, while Keap focuses on simplifying contact management, email marketing, and appointments for small businesses.
- Creatio CRM vs ActiveCampaign: Creatio CRM delivers a unified platform for automating sales, service, and marketing processes with deep customization; ActiveCampaign excels in intelligent marketing automation, segmentation, and email campaigns.
- Creatio CRM vs Hubspot: Creatio CRM emphasizes highly customizable workflows and robust process automation, while HubSpot offers a broader, more integrated suite for marketing, sales, and customer service, known for ease of use.
- Creatio CRM vs Clickfunnels: Creatio CRM is a comprehensive CRM focused on managing customer relationships and automating business processes; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
- Creatio CRM vs Folk: Creatio CRM provides powerful marketing automation and detailed analytics for complex needs. Folk is a user-friendly, collaborative contact management system best suited for smaller teams.
- Creatio CRM vs Instantly: Creatio CRM offers broad CRM capabilities with robust workflow automation and marketing campaigns, while Instantly focuses specifically on automated cold email outreach and lead nurturing.
- Creatio CRM vs Clickup: Creatio CRM is a dedicated, process-driven CRM platform with strong automation; ClickUp is a versatile work management tool that includes CRM features alongside project and task management.
- Creatio CRM vs Monday CRM: Creatio CRM provides advanced sales and marketing automation with extensive customization, while Monday CRM emphasizes visual workflows and team collaboration, often used for project management.
- Creatio CRM vs Capsule CRM: Creatio CRM offers a robust, scalable platform with comprehensive automation and no-code capabilities. Capsule CRM is a simpler contact management system focused on tracking sales opportunities.
- Creatio CRM vs Insightly: Creatio CRM provides a comprehensive, no-code platform for automating sales, service, and marketing processes; Insightly offers a feature-rich CRM with project management and relationship linking.
- Creatio CRM vs Freshsales CRM: Creatio CRM offers powerful workflow automation and in-depth customization for complex sales operations. At the same time, Freshsales CRM prioritizes an intuitive interface and visual sales pipeline management for sales teams.
- Creatio CRM vs Salesforce: Creatio CRM provides a flexible, process-driven platform with strong no-code customization; Salesforce is an industry-leading, highly scalable, and comprehensive enterprise CRM with a vast app ecosystem.
Personal Experience with Creatio CRM
My team recently implemented Creatio CRM to overcome challenges in managing our sales pipeline and providing excellent customer support.
We were impressed by Creatio’s flexibility and how it adapted to our unique workflows. Here’s how it helped us:
Here are some key features and benefits we experienced:

- Studio: We used Studio to visually map our sales process and automate tasks like lead assignments and follow-up emails. This freed our sales team from administrative tasks, allowing them to focus on building relationships & closing deals.
- Sales Creatio: This helped us track deals, manage our pipeline, and find opportunities for improvement. We saw better sales productivity and a faster sales cycle.
- Service Creatio: Creatio’s service tools streamlined our customer support process. We resolved issues faster and provided a better overall customer experience.
- Omnichannel Communication: Creatio enabled us to communicate with customers across various channels from a single platform, helping us provide a consistent and personalized experience.
Overall, Creatio CRM has significantly improved our operations, communication, and customer experience.
Final Thoughts
Creatio CRM is a really powerful tool for businesses. It helps you keep track of all your customers.
It also helps you sell more and work better as a team. You can change almost anything to fit your needs.
It has cool tools to automate your work.
This means Creatio can help you with every step of your customer’s journey.
Creatio might seem pricey at first, and it might also take some time to learn how to use it well.
But it can really help your business grow.
If you want a tool that can change and grow your business, Creatio is a great choice.
Want to see what Creatio can do for you? Try it out for free!
Frequently Asked Questions
Is Creatio legit?
Yes, Creatio is a highly legitimate, global software company. It is recognized as a Market Leader by top analyst firms like Gartner and Forrester. Major enterprises like Colgate-Palmolive and the City of Boston trust it for critical business operations.
What is Creatio used for?
Creatio is used to automate business processes and manage customer relationships. It combines CRM (Sales, Marketing, Service) with Business Process Management (BPM) on a single no-code platform, allowing companies to build custom workflows without heavy coding.
What is CRM in Creatio?
CRM in Creatio refers to its unified suite of applications for Marketing, Sales, and Service. Unlike traditional rigid CRMs, it is built on a “no-code” structure, meaning you can drag-and-drop elements to customize the interface and logic to fit your exact business needs.
Who is the CEO of Creatio?
The CEO and Founder of Creatio is Katherine Kostereva. She has led the company since its inception (formerly bpm’online) and is frequently recognized as a top leader in the SaaS and low-code software industries.
Why choose Creatio?
Choose Creatio if you need flexibility. Its “Freedom UI” and no-code architecture allow you to modify the software instantly without hiring an army of developers. It is ideal for complex businesses that need their CRM to adapt to specific, changing workflows.
Who uses Creatio?
Thousands of mid-size to large enterprises across 100+ countries use Creatio. Notable clients include Colgate-Palmolive, Hershey Creamery Company, Purplebricks, and the City of Boston. It is especially popular in banking, manufacturing, and service industries.
How many employees does Creatio have?
As of late 2025, Creatio has approximately 1,000 employees globally. The company is headquartered in Boston, MA, with additional offices and a strong presence across Europe, Asia, and Australia.
More Facts about Creatio
- Industry Focus: Creatio provides specialized tools for 20 different industries.
- Big Customers: Creatio has worked with major companies such as AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group, and BNP Paribas Group for a long time.
- Success Stories: A partner named Banza successfully set up Creatio for Astana Motors. This helped them sell better and make their customers happier.
- Expert Ratings: Top expert groups, such as Gartner and Forrester, frequently award Creatio as a leader and strong performer in the software world.
- Easy Customization: Companies can change Creatio’s platform as much as they want to fit their specific needs.
- No Coding Needed: Creatio uses “no-code” technology. This means companies can build their own apps and automate tasks without writing code.
- Global Reach: Thousands of customers in 100 different countries use Creatio to run millions of tasks every single day.
- Built-in Organization: The software includes a built-in engine (BPM) that helps organize and complete complex tasks automatically.
- Saves Money: Because the software is flexible and doesn’t require coding, Creatio claims it costs 37% less to own than other similar software.
- Freedom to Work: Creatio is a global software seller that gives businesses the maximum freedom to manage their customer relationships and work tasks.
- App Store: Creatio offers a “marketplace” full of ready-to-use solutions, templates, and tools that connect to other software.
- Digital Improvements: Creatio helps businesses go digital. This makes work faster and improves the experience for both employees and customers.
- Flexible Technology: The platform is designed to easily connect with the other digital tools a company already uses.
- Happy Users: Real users and industry experts give Creatio very high ratings in their reviews.
- Boston Roots: Creatio’s main headquarters is in Boston, MA. They have over 700 employees across six offices worldwide.
- Ownership: Customers appreciate the freedom to “own” their automation, as they can customize the system themselves.
- User-Friendly: In online reviews, people often say they like Creatio’s design and how easy it is to change things.
- Three Main Uses: The platform is best for automating workflows, managing sales, and supporting marketing.
- Smart Decisions: Creatio helps leaders make good decisions by providing charts, data analysis, and smart tips from Artificial Intelligence (AI).
- All-in-One Tool: Creatio CRM is a single system that uses AI to handle sales, marketing, and customer service all in one place.
- Grows with You: The software can scale as the company grows. It can also connect to over 700 other systems.
- Top Visionary: In 2025, Gartner named Creatio a “Visionary” for its sales software.
- Fast Setup: Companies using Creatio can often get their systems up and running 70% faster than with older software.
- AI Helpers: Creatio uses smart “AI agents” that can handle tasks on their own, such as researching clients or resolving help tickets.
- Marketing Tools: The platform provides tools to track and manage potential customers across multiple channels, such as email and social media.
- Sales Help: Creatio helps speed up the sales process from start to finish, no matter how complicated the sale is.
- Service Platform: It provides a complete AI-powered system for managing customer service.













