Close CRM vs Thryv: Which platform is right for you in 2025?

Feeling stuck choosing between Close CRM and Thryv?

You need a solid tool to manage customers, but all the options feel overwhelming, right?

It’s tough to know which one fits your business best.

Let’s break down Close CRM vs Thryv in simple terms.

Overview

We’ve rolled up our sleeves and put both Close CRM and Thryv through their paces.

Real-world testing, not just reading manuals.

We explored every feature, from lead management to reporting, to make a clear, honest comparison.

What is Close CRM?

Close CRM. It’s built for sales teams—especially those who call a lot.

It prioritizes communication—think calls and emails—and focuses on outreach, which helps you close more deals.

Also, explore our favorite Close CRM alternatives…

Key Benefits

• Built-in calling: Make and receive calls directly within Close.
• Powerful email sequences: Automate your outreach and follow-up.
• Advanced reporting: Track your progress and identify areas for improvement.
• Sales automation: Streamline repetitive tasks and save time.
• Dedicated support: Get help from their expert team when you need it.

Pricing

All the plans will be billed annually.

• Essentials: $35/seat/month.
• Growth: $99/seat/month.
• Scale: $139/seat/month.

What is Thryv?

Thryv? It’s more than just a CRM.

It’s a business management tool.

Think of it as a hub. It combines marketing and customer management.

It’s built for local businesses.

It helps you run your whole operation.

Also, explore our favorite Thryv alternatives…

Key Benefits

• Centralized hub: Manage all your business needs in one place.
• Automated marketing: Reach more customers with less effort.
• Online scheduling: Let clients book appointments 24/7.
• Accept payments online: Get paid faster and easier.
• Reputation management: Monitor and improve your online reviews.

Pricing

• Command Center: Free dedicated business line.
• Business Center: $244/month.
• Marketing Center: $244/month.

Future Comparison

Let’s dive into the core of these platforms.

We’ll compare the key features side by side to help you understand where each shines, especially for your small business needs.

1. Contact Management

Close CRM focuses heavily on contact management for Salesforce teams and provides robust tools for tracking interactions and deals.

While also offering contact management, Thryv leans more towards a broader customer experience, including online reviews and scheduling.

Think of Close as a focused tool, while Thryv is a wider net.

2. Sales and CRM Functionality

Close CRM is a dedicated software designed for sales teams.

Its functionality centers on closing deals.

Thryv, in contrast, offers a more comprehensive suite, including email marketing and online presence management.

If your priority is pure sales, Close might be your pick.

If you need broader tools, Thryv could be an alternative.

3. Integrations

Integration is key.

Close CRM integrates well with other sales tools, like HubSpot and Zoho CRM.

Thryv’s integrations focus more on business operations, such as payment gateways and social media.

Consider which integrations are crucial for your workflow.

4. Marketing Capabilities

Thryv has strong email marketing features, allowing you to create campaigns and manage customer communications.

Close CRM is more focused on direct sales and less on marketing automation.

So, if marketing is a big part of your strategy, Thryv has the edge.

5. Analytics and Reporting

Both platforms offer analytics but with different focuses.

Close CRM’s analytics are geared towards sales performance.

Thryv provides broader insights into customer engagement and online presence.

Choose based on which metrics matter most to you.

6. User Interface and Ease of Use

Close CRM’s interface is designed for speed and efficiency, appealing to startup sales teams.

Thryv’s interface aims to be user-friendly for a wide range of business owners, including those who are less tech-savvy.

Try both to see which feels more intuitive.

7. Mobile Accessibility

Close CRM offers a robust mobile app, allowing sales teams to access crucial data and manage leads on the go.

Thryv also provides mobile access, but its functionality aligns more with general business management.

Consider how important mobile access is for your team’s workflow and whether the specific features of each mobile app match your needs.

What to Look For When Choosing a CRM Tool?

• Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges? 
• Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows? 
• Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software. 
• Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration. 
• Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption. 
• Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.

Final Verdict

After thorough testing, we lean towards Close CRM for businesses prioritizing sales efficiency.

If you focus on closing deals and need a streamlined, sales-centric platform.

Close CRM’s robust features and intuitive interface make it a strong contender. 

However, if your business requires a broader suite of marketing and customer management tools.

Thryv offers a more comprehensive solution.

We’ve spent hours testing both, so we understand the nuances.

Trust our hands-on experience to help you make the best decision for your business’s growth.

More of Close CRM

Here’s a brief comparison of Close CRM with these software solutions:

• Close CRM vs Gohighlevel: Close CRM focuses on sales teams with built-in calling and email for efficiency, while GoHighLevel is an all-in-one platform integrating sales, marketing automation, and lead generation.
• Close CRM vs Pipedrive: Close CRM emphasizes robust communication tools and automation for inside sales. At the same time, Pipedrive is known for its intuitive visual sales pipeline management for small to medium businesses.
• Close CRM vs Keap: Close CRM is a sales-focused CRM with built-in calling and email sequences, whereas Keap offers more comprehensive marketing automation and e-commerce integrations.
• Close CRM vs ActiveCampaign: Close CRM excels in streamlined sales processes and communication tools, while ActiveCampaign provides more extensive marketing automation, advanced segmentation, and detailed customer journey tracking.
• Close CRM vs HubSpot: Close CRM is designed for sales teams and prioritizes built-in calling and rapid deal closing, while HubSpot offers a broader suite that encompasses marketing, sales, and customer service.
• Close CRM vs Clickfunnels: Close CRM is a sales-oriented CRM for managing leads and deals; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
• Close CRM vs Folk: Close CRM is a sales-focused CRM with robust sales automation and built-in communication, while Folk offers flexible, collaborative contact management with a focus on organization and simple outreach.
• Close CRM vs Instantly: Close CRM provides a comprehensive sales CRM with integrated calling and broader sales automation, while Instantly specializes in high-volume cold email outreach and deliverability.
• Close CRM vs Clickup: Close CRM is a dedicated sales CRM for pipeline management and communication, whereas ClickUp is a versatile work operating system with project management, task organization, and customizable CRM capabilities.
• Close CRM vs Monday CRM: Close CRM is a specialized sales CRM with advanced automation for closing deals. Monday CRM is a visual work OS offering customizable workflows for various business functions, including sales.
• Close CRM vs Capsule CRM: Close CRM offers robust sales automation and built-in communication for dedicated sales teams. Capsule CRM is a simpler, more affordable contact manager primarily for basic relationship tracking.
• Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
• Close CRM vs Freshsales CRM: Close CRM emphasizes sales efficiency with built-in communication and automation. Freshsales CRM provides a comprehensive solution with advanced sales automation and in-depth reporting.
• Close CRM vs Salesforce: Close CRM is a sales engagement platform for SMBs with integrated calling and email, while Salesforce is an extensive, highly customizable enterprise-level CRM with broad sales, marketing, and service capabilities.
• Close CRM vs Zendesk: Close CRM is specifically built for sales teams and has robust calling and email features. At the same time, Zendesk is primarily a customer service platform focused on ticketing and support management.

More of Thryv

Here’s a brief comparison of Thryv with these software solutions:

• Thryv vs Gohighlevel: Thryv is an all-in-one business management platform tailored for small businesses, offering online presence and payment solutions. GoHighLevel provides a comprehensive sales and marketing platform for agencies with robust automation.
• Thryv vs Pipedrive: Thryv is a broad business management tool with integrated CRM; Pipedrive specializes in visual sales pipeline management, ideal for sales teams.
• Thryv vs Keap: Thryv offers an all-in-one platform for small business management; Keap focuses on advanced marketing automation and sales CRM with in-depth workflows.
• Thryv vs ActiveCampaign: Thryv provides an integrated platform for local business management and customer interaction; ActiveCampaign excels in sophisticated marketing automation, segmentation, and detailed analytics.
• Thryv vs Hubspot: Thryv is designed as a comprehensive platform for small business operations, including client management and marketing; HubSpot offers a wider suite of marketing, sales, and service tools for businesses of all sizes.
• Thryv vs Clickfunnels: Thryv is an all-in-one business management platform; ClickFunnels is specifically designed for building sales funnels, landing pages, and automating sales processes.
• Thryv vs Folk: Thryv is a comprehensive business management system with integrated CRM; Folk is a more focused, collaborative contact management tool with an emphasis on organization.
• Thryv vs Instantly: Thryv offers a broad suite for small business management, including online presence and payments; Instantly specializes in automated cold email campaigns for sales outreach.
• Thryv vs ClickUp: Thryv is an all-in-one platform for small business operations and client management; ClickUp is a versatile work OS that encompasses project management, task tracking, and customizable CRM features.
• Thryv vs Monday CRM: Thryv provides an integrated solution for small business management and client interaction; Monday CRM focuses on highly customizable visual workflows and project-centric CRM capabilities.
• Thryv vs Capsule CRM: Thryv is a comprehensive business management platform with CRM features; Capsule CRM is a simpler, user-friendly CRM focused on contact management and sales pipeline tracking.
• Thryv vs Insightly: Thryv provides an all-in-one platform for small business operations, including scheduling and payments; Insightly offers a more robust CRM with an advanced sales pipeline and project management functionalities.
• Thryv vs Freshsales: Thryv is an all-in-one business management platform for local businesses; Freshsales CRM specializes in robust sales automation, lead scoring, and in-depth sales reporting.
• Thryv vs Salesforce: Thryv is an integrated platform for small business management; Salesforce is a highly customizable, scalable, enterprise-level CRM with extensive sales, marketing, and service capabilities.

Frequently Asked Questions