ActiveCampaign vs Thryv: Which CRM Tool Wins in 2025?

Feeling lost trying to pick the right CRM?

You know, those tools that help you keep track of customers and sales?

It’s tough, right? ActiveCampaign and Thryv look good, but which one fits your needs?

Don’t worry; we’re here to help!

Let’s break down ActiveCampaign vs Thryv in a way that makes sense. 

Overview

We’ve put both ActiveCampaign and Thryv through their paces, testing their features, ease of use, and customer support.

Our hands-on experience allows us to provide a clear, practical comparison, beyond just surface-level reviews.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales?

This tool can help. It also lets you track customers and makes your marketing smarter.

Also, explore our favorite ActiveCampaign alternatives…

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Starter: $15/month.
• Plus: $49/month.
• Pro: $79/month.
• Enterprise: $145/month.

What is Thryv?

Thryv? It’s more than just a CRM. It’s a business management tool.

Think of it as a hub. It combines marketing and customer management.

It’s built for local businesses. It helps you run your whole operation.

Also, explore our favorite Thryv alternatives…

Key Benefits

• Centralized hub: Manage all your business needs in one place.
• Automated marketing: Reach more customers with less effort.
• Online scheduling: Let clients book appointments 24/7.
• Accept payments online: Get paid faster and easier.
• Reputation management: Monitor and improve your online reviews.

Pricing

Command Center: (Month/$0)
Business Center: (Month/$228)
Marketing Center: (Month/$228)

Feature Comparison

Let’s dive into the core differences.

We’ll compare key features, showing where each platform shines so you can see which aligns best with your business needs.

1. Email Marketing and Templates

• ActiveCampaign: Offers a vast library of email templates, with robust customization options. Segmentation and advanced automation features are its strengths.
• Thryv: Provides customizable email templates but leans more towards pre-built options for quick deployment.

2. Sales Automation and Pipeline Management

• ActiveCampaign: Excels in sales automation, with detailed pipeline management and lead scoring. This is shown in most ActiveCampaign reviews.
• Thryv: It provides decent sales automation for small businesses and simpler pipeline tracking, but it is less advanced than ActiveCampaign.

3. Integrations and Third-Party Apps

• ActiveCampaign: Boasts extensive integrations with platforms like Shopify, Salesforce, etc.
• Thryv: Offers essential integrations, but the range is not as comprehensive; thus, a Salesforce integration, for instance, may be harder to create.

4. Analytics and Reporting

• ActiveCampaign: Delivers in-depth analytics on email performance, website tracking, and sales automation workflows.
• Thryv: Provides basic analytics on campaign performance and customer interactions, tailored for simple small business needs.

5. Landing Page and Form Builders

• ActiveCampaign: Has a user-friendly landing page builder with drag-and-drop ease and customizable forms for lead capture.
• Thryv: Also includes landing page capabilities, but with a focus on ease of use.

6. SMS and Live Chat Features

• ActiveCampaign: Offers robust SMS marketing and live chat capabilities that are tightly integrated with their automation features.
• Thryv: Provides SMS and live chat as tools for direct customer communication, aiming to enhance the customer experience.

7. Functionality and Ease of Use

• ActiveCampaign: Has advanced functionality for experienced marketers but has a steep learning curve. They do provide a free trial.
• Thryv: Focuses on user-friendly functionality for small businesses with a simpler interface. A free trial is also typically available.

Ultimately, the best choice hinges on what you need.

What to Look For When Choosing CRM Software?

• Ease of Use: Can your team adopt it quickly?
• Essential Features: Does it cover your core sales/marketing needs?
• Scalability: Will it grow with your business?
• Integration: Does it connect with your existing tools?
• Customer Support: Is help readily available?
• Budget: Does the pricing align with your resources?
• Mobile Access: Can your team access it on the go?
• Ease of Use: Can your team adopt it quickly?
• Essential Features: Does it cover your core sales/marketing needs?
• Scalability: Will it grow with your business?
• Integration: Does it connect with your existing tools?
• Customer Support: Is help readily available?

Final Verdict

Okay, let’s wrap this up. After really digging into both ActiveCampaign and Thryv, we’ve got a clear winner for most folks: ActiveCampaign.

Why? Well, it’s like having a super-powered toolkit.

If you need serious automation, lots of integrations with other apps, and detailed ways to track your customers, ActiveCampaign is your go-to.

It can handle complex stuff, which is great if your business is growing or you need to do a lot of different things.

Now, Thryv isn’t bad. 

Thryv could be perfect.

But when we tested both, ActiveCampaign’s power and the sheer number of things it can do really stood out. 

We’ve been working with CRMs for a while, and we’ve seen what works and what doesn’t.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

More of Thryv

Here’s a brief comparison of Thryv with these software solutions:

• Thryv vs Gohighlevel: Thryv is an all-in-one business management platform tailored for small businesses, offering online presence and payment solutions. GoHighLevel provides a comprehensive sales and marketing platform for agencies with robust automation.
• Thryv vs Pipedrive: Thryv is a broad business management tool with integrated CRM; Pipedrive specializes in visual sales pipeline management, ideal for sales teams.
• Thryv vs Keap: Thryv offers an all-in-one platform for small business management; Keap focuses on advanced marketing automation and sales CRM with in-depth workflows.
• Thryv vs Hubspot: Thryv is designed as a comprehensive platform for small business operations, including client management and marketing; HubSpot offers a wider suite of marketing, sales, and service tools for businesses of all sizes.
• Thryv vs Clickfunnels: Thryv is an all-in-one business management platform; ClickFunnels is specifically designed for building sales funnels, landing pages, and automating sales processes.
• Thryv vs Folk: Thryv is a comprehensive business management system with integrated CRM; Folk is a more focused, collaborative contact management tool with an emphasis on organization.
• Thryv vs Instantly: Thryv offers a broad suite for small business management, including online presence and payments; Instantly specializes in automated cold email campaigns for sales outreach.
• Thryv vs ClickUp: Thryv is an all-in-one platform for small business operations and client management; ClickUp is a versatile work OS that encompasses project management, task tracking, and customizable CRM features.
• Thryv vs Monday CRM: Thryv provides an integrated solution for small business management and client interaction; Monday CRM focuses on highly customizable visual workflows and project-centric CRM capabilities.
• Thryv vs Capsule CRM: Thryv is a comprehensive business management platform with CRM features; Capsule CRM is a simpler, user-friendly CRM focused on contact management and sales pipeline tracking.
• Thryv vs Insightly: Thryv provides an all-in-one platform for small business operations, including scheduling and payments; Insightly offers a more robust CRM with an advanced sales pipeline and project management functionalities.
• Thryv vs Freshsales: Thryv is an all-in-one business management platform for local businesses; Freshsales CRM specializes in robust sales automation, lead scoring, and in-depth sales reporting.
• Thryv vs Salesforce: Thryv is an integrated platform for small business management; Salesforce is a highly customizable, scalable, enterprise-level CRM with extensive sales, marketing, and service capabilities.

Frequently Asked Questions