HubSpot vs ClickUp: Which CRM Is The Best For You in 2025?

Feeling lost trying to pick the right tool?

You’re juggling tasks, customer info, and maybe even projects. 

Now, imagine using the wrong one. 

Don’t stress! We’re breaking down HubSpot vs ClickUp in simple words. 

We’ll look at what each does best so you can pick the perfect CRM.

Let’s get you sorted.

Overview

We’ve spent hours diving into both HubSpot and ClickUp, testing their core features and comparing their usability.

This hands-on experience, coupled with user feedback, forms the basis of our comparison, ensuring you get real-world insights.

What is ClickUp?

Alright, let’s talk about ClickUp. It’s your project management powerhouse. 

Think of it as a super flexible workspace.

Do you need to organize tasks, projects, and teams? ClickUp tries to do it all.

Also, explore our favorite ClickUp alternatives…

Key Benefits

• Customization: ClickUp is super flexible. You can tailor it to fit your exact workflow. Seriously, almost everything is customizable.
• Collaboration: It’s built for teamwork. Real-time editing, comments, and assigned tasks make working together easier.
• Integrations: Connect ClickUp with other tools you already use, like Slack or Google Drive. This streamlines your workflow.
• Free Plan: They offer a generous free plan, perfect for trying it out or for smaller teams.

Pricing

• Free: Best for personal use.
• Unlimited: $7/user.
• Business: $12/user.
• Enterprise: Contact them for custom pricing based on your requirements.

What is HubSpot?

Okay, let’s talk about HubSpot. Think of it as your all-in-one customer hub. 

It’s built to manage your sales, marketing, and customer service.

Do you want to grow your business? HubSpot aims to help.

Also, explore our favorite Hubspot alternatives…

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, such as email campaigns and social media posting, to save time and boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.

Feature Comparison

Let’s dive deep and compare ClickUp and HubSpot.

We’ll look at key features that impact your productivity and sales efforts, helping you choose the right tool.

1. Customer Relationship Management (CRM)

• HubSpot:
  • HubSpot shines with its robust CRM capabilities. It’s a full-fledged CRM system designed to manage customer relationships and streamline sales processes. Users can track customer interactions and build detailed profiles.
  • Hubspot CRM is designed for sales and marketing teams to manage customer relationships.
• ClickUp:
  • While not a dedicated CRM, ClickUp also offers some customer relationship features through custom fields and task management. You can tailor workflows to manage customer relationships, but it’s more project-focused.

2. Project Management Features

• ClickUp:
  • ClickUp excels as a project management tool. It provides extensive features, including Gantt charts, task dependencies, and multiple views, and allows users to manage projects of any size.
• HubSpot:
  • HubSpot’s project management is more basic. It’s integrated within its CRM and focuses on managing sales pipelines and tasks related to customer interactions.

3. Sales and Marketing Automation

• HubSpot:
  • HubSpot is a powerhouse for sales and marketing automation. It allows users to automate tasks, nurture leads, and track campaign performance. Thus, it helps sales and marketing teams align their efforts.
• ClickUp:
  • Clickup also includes automation, but it’s more focused on task and project workflows. While you can automate tasks within your projects, it lacks the depth of HubSpot’s marketing automation.

4. Integration Capabilities

• HubSpot:
  • HubSpot offers a wide range of integration capabilities with other apps, especially within its ecosystem. It seamlessly connects with other HubSpot tools.
• ClickUp:
  • ClickUp offers extensive integration capabilities with numerous third-party apps, making it highly adaptable to various workflows.

5. Email Marketing

• HubSpot:
  • HubSpot provides comprehensive email marketing tools, allowing you to create, send, and track email campaigns. You can personalize emails and segment your audience.
• ClickUp:
  • ClickUp’s email features are more basic, focusing on notifications and task-related emails. It doesn’t offer the same level of marketing-focused email tools.

6. Analytics and Reporting

• HubSpot:
  • HubSpot offers detailed analytics and reporting on sales, marketing, and customer service. It allows you to track key metrics and gain insights into your business performance.
• ClickUp:
  • ClickUp provides reporting on project progress and team productivity. While it has analytics, it is focused on project management and does not have the same level of sales and marketing analytics.

What to Look For When Choosing CRM Software?

• Scalability: Can it grow with your business?
• Ease of Use: Is the user experience intuitive for your team?
• Customization: Can you tailor it to your specific needs?
• Reporting: Does it provide the analytics you need?
• Integration: Does it connect with your existing tools?
• Customer Support: How responsive is their support team?
• Mobile Accessibility: Can you access it on the go?
• Security: How secure is your customer data?
• Automation Capabilities: Can it simplify repetitive tasks?
• Specific Industry Needs: Does it cater to your industry’s unique requirements?

Final Verdict

So, which one wins? It depends on what you need.

If your main focus is managing customers and boosting sales, use HubSpot.

It has powerful CRM tools and helps your sales team work better.

Yes, the pricing plans can get pricey, especially for the professional and enterprise levels.

But, if you need a super flexible tool to manage projects and tasks.

ClickUp is your pick. It does a lot for a good price.

We’ve tried both, and we know what works. Pick the tool that fits your work best.

More of ClickUp

Here’s a brief comparison of ClickUp with these software solutions:

• ClickUp vs Gohighlevel: ClickUp is an all-in-one work management platform with strong project management and customizable CRM. GoHighLevel is a dedicated marketing and sales automation platform focused on lead generation and conversion.
• ClickUp vs Pipedrive: ClickUp offers a comprehensive work management solution with flexible CRM capabilities, while Pipedrive is a sales-focused CRM designed for visual sales pipeline management and deal tracking.
• ClickUp vs Keap: ClickUp is a versatile platform for project management and customizable CRM, while Keap is a powerful CRM and marketing automation tool that emphasizes lead nurturing and sales processes.
• ClickUp vs ActiveCampaign: ClickUp provides a flexible platform for task, project, and basic CRM management, whereas ActiveCampaign excels in advanced marketing automation, email campaigns, and customer segmentation.
• ClickUp vs Clickfunnels: ClickUp is an all-in-one work management platform; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales funnels.
• ClickUp vs Folk: ClickUp is a robust work management solution with customizable CRM functionalities, while Folk focuses on collaborative contact management and relationship tracking.
• ClickUp vs Instantly: ClickUp is a versatile platform for project management and diverse workflows, while Instantly specializes in cold email outreach, deliverability optimization, and automated email campaigns.
• ClickUp vs Monday CRM: ClickUp provides a highly customizable all-in-one workspace for project management and CRM, while Monday CRM offers visual workflows and team collaboration focused on customer relationships.
• ClickUp vs Capsule CRM: ClickUp is a comprehensive work management and customizable CRM platform, whereas Capsule CRM is a straightforward, user-friendly CRM focused on managing contacts and sales opportunities.
• ClickUp vs Insightly: ClickUp is a flexible platform for project management and adaptable CRM. Insightly is a dedicated CRM offering a strong sales pipeline and project management features within a CRM context.
• ClickUp vs Freshsales: ClickUp is an all-in-one work management tool with adaptable CRM capabilities, whereas Freshsales CRM is a specialized sales CRM with advanced automation, lead scoring, and reporting.
• ClickUp vs Salesforce: ClickUp is a versatile work management platform with customizable CRM, while Salesforce is an enterprise-grade CRM with extensive features for sales, service, and marketing automation.
• ClickUp vs Zendesk: ClickUp offers an all-in-one workspace for tasks, projects, and customizable CRM, while Zendesk is a leading customer service platform primarily focused on ticketing and support.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

Frequently Asked Questions