ClickFunnels vs Close CRM: Effective CRMs in 2025?

by | Last updated Jun 1, 2025

Winner
Best section img 1
9.0
  • Landing pages
  • A/B Testing
  • EMAIL Marketing
  • Workflows
  • CRM
  • Free 14-Day Trial
  • Paid Plans from $81/month
Runner Up
Close CRM
8.0
  • CRM Overview
  • Communication
  • Automation
  • Cool integrations
  • Sales AI
  • Free plan available
  • Paid Plans from $35/month
Clickfunnels vs Close CRM

Struggling to pick the right tool for your online business?

You’re not alone. Choosing between ClickFunnels and Close CRM can be a huge headache.

Imagine wasting time and money on software that doesn’t fit your needs.

That’s a real problem, right?

We’re going to break down Clickfunnels vs Close CRM and their key differences between these two popular platforms.

Overview

We’ve put both ClickFunnels and Close CRM through their paces, testing real-world scenarios.

Our team explored their features, built funnels, and managed sales pipelines to give you an accurate, hands-on comparison.

CTA 2 1 1

Generate more leads & boost your sales with ClickFunnels. Explore its features now!

9out of 10

Pricing: It has a free plan. Paid plan starts at $81/month

Key Features:

  • Landing page builder
  • Sales funnel templates
  • A/B testing
Close CRM Logo

Ready to boost your team’s productivity and streamline your workflow?

8out of 10

Pricing: It has a free plan. The premium plan starts at $35/month.

Key Features:

  • Power Dialer
  • Call Recording
  • SMS Marketing

What is ClickFunnels?

Think of ClickFunnels as your all-in-one sales and marketing toolbox.

It helps you build sales funnels.

These funnels guide customers to buy your products. Easy, right?

Also, explore our favorite ClickFunnels alternatives…

CTA 2 1 1
ClickFunnels
9.0

Build high-converting sales funnels without any coding. ClickFunnels gives you the tools and templates to succeed. See how easy it can be to transform your business.

Key Benefits

  • Drag-and-drop builder: Easily create high-converting pages without any coding.
  • Pre-built templates: Get a head start with proven funnel designs for various industries.
  • A/B testing: Optimize your funnels for maximum conversions.
  • Email marketing integrations: Connect with your audience and nurture leads.
  • Affiliate management tools: Build your army of promoters to boost sales.

Pricing

All the plans will be billed annually.

  • Startup: $81/month, 3 Brand Workspaces, 3 Team Members.
  • Pro: $248/month, 10 Brand Workspaces, 10 Team Members.
image 48

Pros

  • Intuitive interface.
  • Great funnel templates.
  • Effective sales tools.
  • Strong community support.
  • Boosts conversion rates.

Cons

  • Can be expensive.
  • Limited design flexibility.
  • No built-in CRM.

What is Close CRM?

Now, let’s switch gears to Close CRM. It’s built for sales teams that focus on calling.

Think of it as your power dialer and CRM rolled into one.

It’s all about making more calls and closing more deals.

It’s designed for high-volume sales.

Also, explore our favorite Close CRM alternatives

Close CRM Logo
Close CRM
8.0

Boost sales and productivity with Close CRM’s built-in calling, email sequences, and automation.

Key Benefits

  • Built-in calling: Make and receive calls directly within Close.
  • Powerful email sequences: Automate your outreach and follow-up.
  • Advanced reporting: Track your progress and identify areas for improvement.
  • Sales automation: Streamline repetitive tasks and save time.
  • Dedicated support: Get help from their expert team when you need it.

Pricing

All the plans will be billed annually.

  • Essentials: $35/seat/month.
  • Growth: $99/seat/month.
  • Scale: $139/seat/month.
Close CRM Pricing

Pros

  • Best built-in calling feature.
  • Saves me so much time.
  • The email sequences are compelling.
  • The reporting gives me valuable insights.
  • The support team is accommodating.

Cons

  • More expensive than some CRMs.
  • The interface can feel a bit overwhelming at first.
  • The mobile app could be more robust.
  • It has a steep learning curve.

Feature Comparison

Let’s dive into the core differences.

We’ll help you decide which software platform best fits your needs by comparing their key features side by side.

1. Page Builder and Funnel Creation

ClickFunnels shines with its drag-and-drop page builder, making creating sales funnels simple.

Clickfunnels users can quickly build landing pages and high-converting sales funnels.

While Close CRM lacks a dedicated page builder, it integrates with third-party applications like Leadpages, but this adds complexity.

If you want a tool that allows you to create beautiful sales pages and marketing funnels easily, use ClickFunnels.

Click-funnels-products

2. CRM and Sales Management

Close CRM is a comprehensive CRM focused on sales management.

It excels at helping businesses manage customer relationships and close deals faster.

ClickFunnels, while offering some crm software features, isn’t primarily a customer relationship management tool.

If your primary focus is sales process optimization and sales automation, Close CRM is the stronger choice.

3. Marketing Automation

Both platforms offer marketing automation but with different strengths.

ClickFunnels focuses on marketing funnels and email sequences to nurture leads.

Close CRM concentrates on sales automation and personalized email to drive sales.

If you need robust email marketing software and marketing tools to send automated messages, ClickFunnels is great.

For sales automation, choose Close CRM.

4. Email Marketing

ClickFunnels provides email marketing tools, allowing you to send automated campaigns and nurture leads.

Close CRM also offers email marketing, focusing on personalized email and message hub features.

If email marketing tools are vital, both have them, but ClickFunnels integrates them more directly within its marketing tasks.

5. Membership Sites and Ecommerce

ClickFunnels supports membership sites and ecommerce, making it suitable for selling digital products or subscriptions.

Close CRM doesn’t offer these features. 

If you need to sell online courses or manage membership areas, ClickFunnels is the better solution for your business.

6. Customization and Integrations

Close CRM offers extensive customization options for its crm system, allowing you to tailor it to your specific sales process.

ClickFunnels also allows some customization, but its strength lies in its pre-built funnel templates.

Both platforms integrate with various third-party applications, but consider your specific needs when you choose the right platform.

Inbox of Close CRM

7. Reporting and Analytics

Close CRM provides in-depth reporting and analytics focused on sales management.

You can track key performance indicators (KPIs), analyze your sales process, and forecast sales.

ClickFunnels offers analytics related to conversion rates and marketing funnels, helping you optimize your campaigns.

If you need detailed sales management reports, Close CRM is superior.

If you are looking to see how well your marketing funnels are converting, Clickfunnels is the better choice.

What to Look For When Choosing CRM Software?

  • Scalability: Can the CRM grow with your business?
  • Integration: Does it connect with your existing tools?
  • Mobile Access: Can your team access it on the go?
  • Training and Support: Is help readily available?
  • Customization: Can you tailor it to your specific workflows?
  • User Interface: Is it intuitive and easy for your team to use?
  • Security: Does it protect sensitive customer data?
  • Automation: How much can it automate repetitive tasks?
  • Reporting Capabilities: Can it generate meaningful insights?
  • Specific Industry Needs: Does it cater to your industry’s unique demands?
  • Budget: Does the pricing align with your financial constraints?

Final Verdict

Ultimately, deciding between ClickFunnels vs Close CRM depends on your primary business needs.

If your focus is building high-converting sales funnels, marketing funnels, and membership sites.

ClickFunnels is the clear winner. 

However, if your priority is robust sales management, sales automation, and a comprehensive CRM, Close CRM is the superior choice.

After thorough testing, we recommend choosing based on where your business currently needs the most support.

We’ve gone through the nitty-gritty, and we are confident this breakdown will help you make an informed decision.

More of ClickFunnels

Here’s a brief comparison of ClickFunnels with these software solutions:

  • ClickFunnels vs GoHighLevel: While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
  • ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
  • ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
  • ClickFunnels vs ActiveCampaign: ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
  • ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
  • ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
  • ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
  • ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
  • ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
  • ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
  • ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
  • ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
  • ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
  • ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.

More of Close CRM

Here’s a brief comparison of Close CRM with these software solutions:

  • Close CRM vs Gohighlevel: Close CRM focuses on sales teams with built-in calling and email for efficiency, while GoHighLevel is an all-in-one platform integrating sales, marketing automation, and lead generation.
  • Close CRM vs Pipedrive: Close CRM emphasizes robust communication tools and automation for inside sales. At the same time, Pipedrive is known for its intuitive visual sales pipeline management for small to medium businesses.
  • Close CRM vs Keap: Close CRM is a sales-focused CRM with built-in calling and email sequences, whereas Keap offers more comprehensive marketing automation and e-commerce integrations.
  • Close CRM vs ActiveCampaign: Close CRM excels in streamlined sales processes and communication tools, while ActiveCampaign provides more extensive marketing automation, advanced segmentation, and detailed customer journey tracking.
  • Close CRM vs HubSpot: Close CRM is designed for sales teams and prioritizes built-in calling and rapid deal closing, while HubSpot offers a broader suite that encompasses marketing, sales, and customer service.
  • Close CRM vs Folk: Close CRM is a sales-focused CRM with robust sales automation and built-in communication, while Folk offers flexible, collaborative contact management with a focus on organization and simple outreach.
  • Close CRM vs Instantly: Close CRM provides a comprehensive sales CRM with integrated calling and broader sales automation, while Instantly specializes in high-volume cold email outreach and deliverability.
  • Close CRM vs Clickup: Close CRM is a dedicated sales CRM for pipeline management and communication, whereas ClickUp is a versatile work operating system with project management, task organization, and customizable CRM capabilities.
  • Close CRM vs Monday CRM: Close CRM is a specialized sales CRM with advanced automation for closing deals. Monday CRM is a visual work OS offering customizable workflows for various business functions, including sales.
  • Close CRM vs Capsule CRM: Close CRM offers robust sales automation and built-in communication for dedicated sales teams. Capsule CRM is a simpler, more affordable contact manager primarily for basic relationship tracking.
  • Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
  • Close CRM vs Freshsales CRM: Close CRM emphasizes sales efficiency with built-in communication and automation. Freshsales CRM provides a comprehensive solution with advanced sales automation and in-depth reporting.
  • Close CRM vs Salesforce: Close CRM is a sales engagement platform for SMBs with integrated calling and email, while Salesforce is an extensive, highly customizable enterprise-level CRM with broad sales, marketing, and service capabilities.
  • Close CRM vs Zendesk: Close CRM is specifically built for sales teams and has robust calling and email features. At the same time, Zendesk is primarily a customer service platform focused on ticketing and support management.

Frequently Asked Questions

Is ClickFunnels better for marketing or sales?

ClickFunnels is primarily designed for marketing and sales, focusing on building marketing funnels and high-converting sales funnels. It excels at lead generation and email marketing, making it strong for digital marketing efforts. While it has some crm software features, its strength lies in marketing tasks.

Can Close CRM replace my email marketing software?

While Close CRM offers email marketing tools, it’s more focused on personalized email and sales automation. It might not entirely replace a dedicated email marketing software if you need advanced email sequences and marketing automation features. However, it is great for sales process emails.

Which platform is easier to learn, ClickFunnels or Close CRM?

ClickFunnels is generally considered easier to learn for creating sales funnels due to its drag-and-drop page builder and pre-built funnel templates. Close CRM, while powerful, may require more time to master its sales management and customization options within its crm system.

Does ClickFunnels integrate with other CRM systems?

Yes, ClickFunnels integrates with various third-party applications, including some crm software. However, it is not a comprehensive CRM itself. So, if you are looking for a customer relationship management tool, you may need to integrate it with another solution for your business.

Can Close CRM help me automate my sales process?

Absolutely. Close CRM is designed for sales automation, allowing you to schedule and manage tasks, send automated emails, and nurture leads. It’s a strong choice for businesses looking to streamline their sales process and close deals faster.