Thryv vs Nutshell CRM: CRM Breakdown in 2025

Picking the right CRM for your business can feel like choosing between two mystery boxes, right?

You know you need a way to track customers, but which CRM—Thryv vs Nutshell—actually fits your needs?

It’s easy to get lost in all the techy words and features.

Good news!

In this breakdown, we’ll look at Thryv vs Nutshell CRM side-by-side.

Overview

We’ve spent weeks diving deep into both Thryv and Nutshell CRM.

Our team tested each platform’s core features, from sales pipelines to customer communication, to bring you a real-world comparison.

What is Thryv?

Thryv? It’s more than just a CRM. It’s a business management tool.

Think of it as a hub. It combines marketing and customer management. I

t’s built for local businesses. It helps you run your whole operation.

Also, explore our favorite Thryv alternatives…

Key Benefits

• Centralized hub: Manage all your business needs in one place.
• Automated marketing: Reach more customers with less effort.
• Online scheduling: Let clients book appointments 24/7.
• Accept payments online: Get paid faster and easier.
• Reputation management: Monitor and improve your online reviews.

Pricing

• Command Center: Free dedicated business line.
• Business Center: $244/month.
• Marketing Center: $244/month.

What is Nutshell CRM?

Nutshell CRM? It’s all about keeping your sales pipeline organized.

It’s designed for teams that love detailed reporting.

Its focus on clarity and simplicity makes it easy to track leads and deals.

Also, explore our favorite Nutshell alternatives…

Key Benefits

• Streamlined Sales Process: Nutshell emphasizes clear pipeline visualization. It helps you move deals forward.
• Team Collaboration: Built-in tools support team selling. Everyone stays on the same page.
• Reporting & Analytics: Gain insights into sales performance. Track key metrics easily.
• Integration Options: Connect with other business tools. Extend Nutshell’s functionality.
• Automation Features: Automate repetitive tasks. Save time and boost productivity.

Pricing

All the plans will be billed annually.

• Foundation: $13/user/month.
• Growth: $25/user/month.
• Pro: $42/user/month.
• Business: $59/user/month.
• Enterprise: $79/user/month.

Feature Comparison

Let’s break down the key features of Thryv and Nutshell CRM.

We’ll examine how each platform handles essential business tasks to help you determine which one best suits your needs.

1. Customer Relationship Management

Thryv aims to be an all-in-one platform, combining CRM with marketing, scheduling, and payments.

Nutshell focuses primarily on sales-oriented CRM.

Nutshell offers a more robust salesforce automation system, while Thryv provides wider capability across business operations.

2. Appointment Scheduling

Thryv excels in appointment management, with integrated online booking and reminders.

Nutshell’s scheduling is more basic, requiring integrations for advanced features.

If scheduling is your priority, Thryv has a clear edge.

3. Sales Pipeline and Lead Management

Nutshell offers a highly visual and customizable sales pipeline.

You can easily track leads and deals through each stage. 

Thryv’s sales pipeline is less detailed but integrated with other business functions.

Nutshell is the winner for dedicated sales teams.

4. Marketing Automation

Thryv includes built-in email and social media marketing tools.

Nutshell relies on integrations with third-party marketing software.

Thryv is better for businesses wanting an all-in-one marketing and CRM solution.

5. Reporting and Analytics

Nutshell provides in-depth sales reports and analytics, helping you track performance.

Thryv offers basic reporting across its various functions.

For detailed sales insights, Nutshell has a stronger reporting capability.

6. Workflow Automation

Nutshell offers strong workflow automation for sales tasks, such as automated follow-ups and task assignments.

Thryv’s automation focuses on overall business workflow, including appointment reminders and payment notifications.

The nutshell is more specific.

7. Industry-Specific Customization

Thryv is built for various industry types, from service businesses to retail.

Nutshell is heavily geared toward B2B sales. 

Therefore, if you are in the B2B sales industry, Nutshell may be a better option.

What to Look For When Choosing a CRM Tool?

• Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges? 
• Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows? 
• Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software. 
• Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration. 
• Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption. 
• Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.

Final Verdict

So, which one is better? It really depends on your needs.

If you want a strong sales CRM, Nutshell is the winner.

It has great tools for managing leads and sales.

But, if you need an all-in-one tool for appointments, marketing, and payments, Thryv is a solid choice.

We’ve tested both, and for businesses wanting a simple way to manage everything, Thryv makes things easier.

Because we tested it, we know what works.

Choose the one that fits your business best.

More of Thryv

Here’s a brief comparison of Thryv with these software solutions:

• Thryv vs Gohighlevel: Thryv is an all-in-one business management platform tailored for small businesses, offering online presence and payment solutions. GoHighLevel provides a comprehensive sales and marketing platform for agencies with robust automation.
• Thryv vs Pipedrive: Thryv is a broad business management tool with integrated CRM; Pipedrive specializes in visual sales pipeline management, ideal for sales teams.
• Thryv vs Keap: Thryv offers an all-in-one platform for small business management; Keap focuses on advanced marketing automation and sales CRM with in-depth workflows.
• Thryv vs ActiveCampaign: Thryv provides an integrated platform for local business management and customer interaction; ActiveCampaign excels in sophisticated marketing automation, segmentation, and detailed analytics.
• Thryv vs Hubspot: Thryv is designed as a comprehensive platform for small business operations, including client management and marketing; HubSpot offers a wider suite of marketing, sales, and service tools for businesses of all sizes.
• Thryv vs Clickfunnels: Thryv is an all-in-one business management platform; ClickFunnels is specifically designed for building sales funnels, landing pages, and automating sales processes.
• Thryv vs Folk: Thryv is a comprehensive business management system with integrated CRM; Folk is a more focused, collaborative contact management tool with an emphasis on organization.
• Thryv vs Instantly: Thryv offers a broad suite for small business management, including online presence and payments; Instantly specializes in automated cold email campaigns for sales outreach.
• Thryv vs ClickUp: Thryv is an all-in-one platform for small business operations and client management; ClickUp is a versatile work OS that encompasses project management, task tracking, and customizable CRM features.
• Thryv vs Monday CRM: Thryv provides an integrated solution for small business management and client interaction; Monday CRM focuses on highly customizable visual workflows and project-centric CRM capabilities.
• Thryv vs Capsule CRM: Thryv is a comprehensive business management platform with CRM features; Capsule CRM is a simpler, user-friendly CRM focused on contact management and sales pipeline tracking.
• Thryv vs Insightly: Thryv provides an all-in-one platform for small business operations, including scheduling and payments; Insightly offers a more robust CRM with an advanced sales pipeline and project management functionalities.
• Thryv vs Freshsales: Thryv is an all-in-one business management platform for local businesses; Freshsales CRM specializes in robust sales automation, lead scoring, and in-depth sales reporting.
• Thryv vs Salesforce: Thryv is an integrated platform for small business management; Salesforce is a highly customizable, scalable, enterprise-level CRM with extensive sales, marketing, and service capabilities.

More of Nutshell CRM

Here’s a brief comparison of Nutshell CRM with these software solutions:

• Nutshell CRM vs GoHighLevel: Nutshell CRM is a sales-focused CRM that emphasizes ease of use and pipeline management, while GoHighLevel offers a broader suite of marketing, sales, and agency management tools.
• Nutshell CRM vs Pipedrive: Nutshell CRM offers user-friendly contact management and sales automation, while Pipedrive is renowned for its highly visual and customizable sales pipeline.
• Nutshell CRM vs Keap: Nutshell CRM focuses on simplifying sales processes and collaboration; Keap provides advanced marketing automation and lead management features.
• Nutshell CRM vs ActiveCampaign: Nutshell CRM streamlines sales and contact tracking, while ActiveCampaign excels at sophisticated marketing automation, segmentation, and email campaigns.
• Nutshell CRM vs Hubspot: Nutshell CRM offers an intuitive interface for sales pipeline management and customer relationships, while HubSpot provides an extensive all-in-one platform for marketing, sales, and service.
• Nutshell CRM vs Clickfunnels: Nutshell CRM is a dedicated sales-focused CRM; ClickFunnels specializes in building sales funnels and landing pages to drive conversions.
• Nutshell CRM vs Folk: Nutshell CRM is a sales-focused CRM with robust reporting and pipeline management; Folk emphasizes collaborative contact organization and AI-powered enrichment.
• Nutshell CRM vs Instantly: Nutshell CRM focuses on managing sales pipelines and customer interactions, while Instantly is geared towards high-volume cold email outreach and lead generation.
• Nutshell CRM vs ClickUp: Nutshell CRM is a specialized tool for sales and customer relationship management, while ClickUp is a versatile work management platform that includes CRM functionalities.
• Nutshell CRM vs Monday CRM: Nutshell CRM provides a streamlined sales process with clear pipeline visualization; Monday CRM offers highly customizable visual workflows and strong team collaboration across various functions.
• Nutshell CRM vs Capsule CRM: Nutshell CRM focuses on intuitive sales pipeline management and automation; Capsule CRM is a simpler contact manager primarily for tracking sales opportunities.
• Nutshell CRM vs Insightly: Nutshell CRM emphasizes ease of use for small business sales teams; Insightly offers a more comprehensive CRM with additional project management capabilities.
• Nutshell CRM vs Freshsales CRM: Nutshell CRM provides an easy-to-use sales pipeline and team collaboration; Freshsales CRM includes AI-driven insights and broader sales force automation.
• Nutshell CRM vs Salesforce: Nutshell CRM offers a straightforward, affordable solution for small to mid-sized businesses; Salesforce is a highly scalable, feature-rich enterprise CRM.

Frequently Asked Questions