⚡ Quick Verdict:
- Pricing: Keap is priced at $299/month (annually billed). Thryv’s Marketing Center plan is $255/month, though a free plan is also available.
- Best for: Keap for small businesses needing deep sales automation and CRM. Thryv for local service businesses wanting scheduling, payments, and reputation management in one platform.
- Key difference: Keap offers an advanced automation builder with lead scoring and 2,500+ integrations. Thryv bundles scheduling, a client portal, and online reputation tools that Keap doesn’t include natively.
- Our pick: Keap for most small businesses focused on sales and marketing automation — Thryv works better for local service businesses that prioritize appointments and customer reviews.
Keap and Thryv both target small businesses.
But they solve very different problems.
Keap is built for sales teams that need deep marketing automation and CRM tools.
Thryv is built for local service businesses that need scheduling, payments, and customer management in one dashboard.
Keap vs Thryv comparison breaks down their features, pricing, and ideal use cases side by side.
Overview
This comparison covers pricing, automation, CRM features, and ease of use.
We also look at which tool fits which type of small business.
Our writer spent time with both platforms directly.
Those observations appear in the “What Our Team Noticed” sections below.
What is Keap?
Keap is a customer relationship management and sales automation platform for small businesses.
It was formerly known as Infusionsoft before rebranding to better reflect its small business focus.
The platform combines CRM, email marketing, sales pipelines, and invoicing in one place.
It also includes a dedicated business line for calls and texts.
Keap is particularly well-suited for solopreneurs and small teams that want to automate their sales process.
Keap
Keap automates sales follow-ups, manages contacts, and runs email campaigns. It saves users an average of 10 hours per week on manual tasks. A 14-day free trial lets you test every feature.
Keap Pricing
Here’s what Keap costs in 2026. Pricing is billed annually.
| Plan | Price | Best For |
|---|---|---|
| Keap (annually billed) | $299/month | Small businesses automating sales, CRM, and email marketing |
Free trial: Yes — 14 days with access to all features. No credit card required to start.
Money-back guarantee: Keap does not advertise a standard money-back guarantee; check with their team before committing.
📌 Note: Each additional user costs $30/month. Pricing increases significantly as your contact count grows beyond the base 500 included with each plan.
⚠️ Warning: Keap charges a one-time $499 Expert Coaching fee for onboarding. Factor this into your total first-year cost, especially if you’re on a tight budget.
Key Benefits of Keap
Here’s what makes Keap worth considering for small businesses:
- Visual Automation Builder: Keap’s Campaign Builder uses a drag-and-drop flowchart interface. You can create complex “when-then” workflows without writing any code.
- Lead Scoring: The platform scores each prospect based on their engagement level. This helps sales teams focus on the leads most likely to convert.
- Built-In Invoicing & Payments: Keap includes invoicing tools and integrates with multiple payment processors. You can manage billing without a separate tool.
- AI-Powered Tools: Keap’s AI drafts email copy and suggests automation improvements based on natural language prompts.
- Dedicated Business Line: Every plan includes a separate phone number for business calls and texts. This keeps personal and professional communication apart.
- 2,500+ Integrations: Keap connects with over 2,500 third-party tools including e-commerce platforms, scheduling apps, and accounting software.
What Our Team Noticed
Our writer signed up for Keap and spent time exploring the automation builder, CRM, and email tools. Here’s what stood out:
Keap Pros & Cons
✅ Pros
- Powerful drag-and-drop automation builder with ready-made templates
- Lead scoring helps sales teams prioritize the right contacts
- Built-in invoicing and payment processing reduce the need for extra tools
- 14-day free trial with full feature access
- Dedicated business phone line included in every plan
❌ Cons
- High monthly pricing may deter early-stage small businesses
- One-time $499 onboarding fee adds to the first-year cost
- Pricing scales steeply as contact count grows beyond the base tier
- No permanently free plan — only a 14-day trial
What is Thryv?
Thryv is an all-in-one business management platform built for small service businesses.
It started as a conglomerate of Yellow Pages companies before evolving into a software-as-a-service platform.
Today, Thryv helps over 50,000 local businesses across the U.S., Canada, and Australia.
The platform covers scheduling, payments, communication, and online reputation management.
It is headquartered in Dallas, Texas and operates as a publicly traded company.
Thryv
Thryv consolidates scheduling, invoicing, communication, and reputation management for local businesses. According to Thryv’s published data, typical users report saving around 20 hours per week on admin work. The Marketing Center plan starts at $255/month.
Thryv Pricing
Here’s what Thryv costs in 2026. Pricing varies by plan and number of users.
| Plan | Price | Best For |
|---|---|---|
| Marketing Center | $255/month | Small businesses needing marketing and CRM tools |
Free trial: Contact Thryv’s sales team to confirm current trial availability for the Marketing Center plan.
Money-back guarantee: Not publicly advertised. Contact Thryv’s sales team for refund policy details.
📌 Note: Thryv charges a one-time onboarding fee of $250 for its paid packages. Both platforms charge onboarding fees — Thryv’s is lower at $250 vs Keap’s $499.
⚠️ Warning: Thryv’s pricing details page can be sparse on specifics. Request a full pricing breakdown from their team before committing to a paid plan.
Key Benefits of Thryv
Here’s what makes Thryv worth considering for local service businesses:
- Thryv Command Center: A unified inbox that pulls together email, SMS, social media messages, and web chats. You manage all customer interactions from one place.
- Online Reputation Management: Thryv automatically syncs business information across 50+ listing sites. It also includes an AI Response Tool to help you reply to reviews quickly.
- Automated Scheduling: Clients can book appointments 24/7 through Thryv’s online scheduling tool. According to Thryv’s published data, this contributes to a 61% increase in bookings for typical users.
- ThryvPay: A built-in payment processor designed for service-based businesses. It handles invoicing and digital document signing in one place.
- Client Portal: Customers can schedule, pay, share documents, and view their account history through a secure self-service portal.
- Website Builder: Thryv includes a basic website builder so small businesses can establish an online presence without hiring a developer.
What Our Team Noticed
Our writer signed up for Thryv and explored the scheduling, communication, and reputation tools. Here’s what stood out from that hands-on time:
Thryv Pros & Cons
✅ Pros
- Marketing Center plan at $255/month covers core business needs
- Unified inbox combines email, SMS, and social media messages
- Online reputation management across 50+ listing sites
- Built-in payment processing with ThryvPay
- 24/7 customer support available on all plans
❌ Cons
- Pricing details are not fully transparent on the website
- Automation tools are less advanced than Keap’s Campaign Builder
- Less suited for businesses with complex lead management needs
- One-time $250 onboarding fee applies to paid packages
Feature Comparison
Keap and Thryv overlap in a few areas but diverge significantly in their core strengths.
Here’s a side-by-side look at the features that matter most to small businesses.
| Feature | Keap | Thryv |
|---|---|---|
| Starting Price | $299/month | $255/month |
| Free Plan | ❌ | ❌ |
| Automation Builder | ✅ Advanced | ✅ Basic |
| Lead Scoring | ✅ | ❌ |
| Sales Pipeline | ✅ | ✅ |
| Email Marketing | ✅ | ✅ |
| SMS Marketing | ✅ | ✅ |
| Online Scheduling | ❌ (via integrations) | ✅ Built-in |
| Reputation Management | ❌ | ✅ (50+ listing sites) |
| Client Portal | ❌ | ✅ |
| Website Builder | ✅ Landing Pages | ✅ Full Website |
| Payment Processing | ✅ Via integrations | ✅ ThryvPay built-in |
| Integrations | 2,500+ | Limited |
| Best For | Sales automation & CRM | Local service businesses |
1. Automation Builder
Keap: Keap’s Campaign Builder is a visual drag-and-drop tool for building automated marketing campaigns. You can set up “when-then” logic flows that trigger emails, tasks, and follow-ups based on contact behavior. The platform also offers a broad library of workflow templates so you’re not starting from scratch.
Thryv: Thryv uses trigger-based automation to send personalized email and SMS marketing messages. The automation tools handle appointment reminders, follow-ups, and review requests automatically. The setup is straightforward, but the workflow logic is less flexible than Keap’s Campaign Builder.
⚠️ Warning: If you need multi-step, conditional automation sequences with custom branching logic, Keap is the stronger choice. Thryv’s automation works well for standard appointment and review workflows but has fewer customization options.
2. CRM and Contact Management
Keap: Keap’s CRM stores all customer data in a single contact record, including interaction history, tags, and custom fields. Lead scoring assigns a numeric value to each contact based on engagement, which helps your sales team prioritize outreach. The visual sales pipeline gives a clear view of where each deal stands.
Thryv: Thryv’s CRM tracks customer interactions and stores contact history for service-based client relationships. It does not include lead scoring or advanced pipeline management. The focus is on managing existing client relationships rather than tracking new leads through a sales funnel.
3. Email Marketing Campaigns
Keap: Keap’s email marketing tools allow for hyper-targeted campaigns based on CRM tags and contact segments. You can build and send campaigns from within the same platform as your CRM. According to Keap’s published documentation, the platform maintains a 99.5% email deliverability rate.
Thryv: Thryv supports email and SMS marketing campaigns with trigger-based messaging. Campaigns can be tied to customer actions like booking an appointment or submitting a web form. The email tools are functional but less granular than Keap’s segmentation and tagging system.
4. Sales Pipeline Management
Keap: Keap provides a visual sales pipeline that tracks each lead through custom stages. Lead scores update automatically as contacts engage with emails, forms, and campaigns. This makes it easier for sales teams to know which new leads to call first.
Thryv: Thryv includes a basic sales pipeline for tracking deals and client stages. It works for simple service workflows but lacks Keap’s lead scoring and advanced pipeline customization. Businesses running complex B2B sales processes may find it limiting.
5. Scheduling and Appointments
Keap: Keap does not include a native appointment scheduling feature. You can connect scheduling tools like Calendly or Acuity through Keap’s 2,500+ integrations. This adds flexibility but requires a third-party tool and extra setup time.
Thryv: Thryv includes online scheduling built directly into the platform. Clients can book appointments 24/7 through a self-service portal without calling or emailing. According to Thryv’s documentation, this contributes to a reported 61% increase in bookings for typical users.
6. Online Reputation Management
Keap: Keap does not include reputation management or listing sync features. If managing online reviews is a priority, you would need a separate tool or integration to handle this alongside Keap.
Thryv: Thryv automatically syncs your business information across 50+ listing sites and actively manages online reviews. The AI Response Tool helps you craft replies to reviews quickly. This is one of Thryv’s clearest advantages over Keap for local businesses that depend on search visibility.
📌 Note: For local service businesses like plumbers, salons, or consultants, Thryv’s reputation management alone can justify the cost. Keap doesn’t offer a comparable native feature.
7. Landing Pages and Lead Capture
Keap: Keap includes a landing page builder with drag-and-drop tools and web form creation. You can connect multiple landing pages to different campaigns within the automation builder. Checkout forms and lead capture forms tie directly into the CRM and pipeline.
Thryv: Thryv includes a full website builder rather than a standalone landing page tool. You can create a professional-looking website without a developer. However, Thryv’s options for connecting landing pages to multi-step campaign flows are more limited than Keap’s.
8. Integrations and Third-Party Tools
Keap: Keap integrates with over 2,500 third-party platforms including e-commerce tools, scheduling apps, accounting software, and payment processors. This breadth makes it adaptable to most small business tech stacks. The integration library is one of Keap’s strongest selling points.
Thryv: Thryv’s integration options are more limited compared to Keap. The platform is designed as an all-in-one solution, so it prioritizes building features natively rather than connecting to many external tools. This works well if you want fewer apps, but less well if you rely on specific third-party tools.
9. Pricing & Cost
Here’s a side-by-side pricing comparison for both platforms.
| Plan | Keap | Thryv |
|---|---|---|
| Plan | $299/month (annually billed) | $255/month |
| Free trial | 14 days | Contact Thryv |
| Onboarding fee | $499 one-time | $250 one-time |
Keap: Keap’s pricing is higher than most small business CRM tools, priced at $299/month (annually billed). The per-contact pricing model means costs rise as your list grows. It’s a better fit for businesses with established revenue than for those just getting started.
Thryv: Thryv’s Marketing Center plan is $255/month, which is actually close to Keap’s pricing at the higher tiers. However, Thryv’s onboarding fee of $250 is lower than Keap’s $499. Thryv’s value advantage comes from bundling scheduling, reputation management, and payments rather than from raw price.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Advanced sales automation | Keap | Campaign Builder with complex workflow logic |
| Lead scoring | Keap | Scores contacts by engagement level automatically |
| Online appointment booking | Thryv | Built-in scheduling with 24/7 client self-booking |
| Online reputation management | Thryv | Syncs across 50+ listing sites automatically |
| Bundled scheduling + reputation tools | Thryv | Built-in features Keap doesn’t include natively |
| 2,500+ third-party integrations | Keap | Broader integration library than Thryv |
| Local service business | Thryv | Built for scheduling, reviews, and client portals |
💰 Your Budget
Thryv’s Marketing Center plan is $255/month — close to Keap’s pricing — but bundles scheduling, reputation management, and payments that Keap doesn’t include natively. Keap is priced at $299/month (annually billed) but requires a $499 onboarding fee on top.
🔌 Your Tech Stack
Keap connects with over 2,500 third-party tools, making it the better fit if you already rely on specific e-commerce or project management software. Thryv works best when used as a standalone platform with fewer external integrations.
📝 Your Sales Process
Keap is built for businesses running structured sales campaigns with lead capture, nurturing, and pipeline tracking. Thryv focuses on service delivery and repeat business rather than new lead generation through multi-step campaigns.
🎓 Your Experience Level
Both platforms include onboarding support, but Keap’s automation depth comes with a steeper learning curve. Thryv’s interface is generally more approachable for business owners who are not technically inclined.
🆓 Free Trials and Demos
Keap offers a 14-day free trial with access to all features. Contact Thryv directly to confirm what trial or demo options are available for the Marketing Center plan before committing.
🛟 Support Options
Keap provides 24/7 chat and email support, plus phone support during U.S. business hours. Thryv also offers 24/7 support across its plans. Both include onboarding help, though Keap’s comes at an additional cost.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Keap to Thryv?
✅ What you’ll gain:
- Built-in online scheduling with 24/7 client self-booking
- Online reputation management and listing sync across 50+ sites
- Lower monthly cost, especially for small teams
❌ What you’ll lose:
- Advanced Campaign Builder with conditional automation logic
- Lead scoring and detailed contact engagement tracking
- Access to 2,500+ third-party integrations
📋 How to switch:
- Export your contact list from Keap as a CSV file
- Create your Thryv account and import contacts using the import tool
- Recreate your core automations in Thryv and test scheduling and payment workflows before going live
🔄 Switching from Thryv to Keap?
✅ What you’ll gain:
- Advanced marketing automation with multi-step campaign logic
- Lead scoring to prioritize your best prospects automatically
- Broader integration library for connecting your existing tools
❌ What you’ll lose:
- Built-in appointment scheduling (requires a third-party integration)
- Automated reputation management and listing sync
- The bundled scheduling and reputation management tools
📋 How to switch:
- Export your client records and contact history from Thryv
- Start your 14-day Keap trial and import your contact list
- Set up your first automation campaign using Keap’s templates before your trial ends
What Our Review Didn’t Cover
This comparison focused on small business use cases for both platforms. We did not evaluate enterprise-level features, custom API access, or how either tool performs for teams of 25 or more users. Thryv’s higher-tier custom pricing plans were not reviewed in depth since pricing details are not publicly available. If you’re running a franchise or multi-location business, your experience with either platform may differ from what’s described here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing & Value | Tie |
| 🤖 Automation Depth | Keap |
| 📊 CRM & Lead Management | Keap |
| 📅 Scheduling & Appointments | Thryv |
| ⭐ Reputation Management | Thryv |
| 📧 Email Marketing | Keap |
| 🔌 Integrations | Keap |
| 👶 Ease of Use | Thryv |
| 🏆 Overall Winner | Keap |
🏆 WINNER: Keap
Keap wins 4 out of 8 categories — with a decisive advantage in the areas that matter most to small business growth.
Best for: Sales-focused small businesses, solopreneurs with active lead generation, and teams that need marketing automation with CRM depth.
Keap and Thryv are built for different types of small businesses.
Keap is the stronger tool for businesses that run active sales campaigns, need lead scoring, and want deep automation control.
Thryv is the better choice for local service businesses that depend on appointment booking, client portals, and managing online reviews.
If you’re a consultant, agency, or product-based business with an established customer base, Keap’s automation and CRM capabilities will serve you better in the long run.
If you run a salon, home services company, or any appointment-based business, Thryv’s built-in scheduling and reputation tools give it a real edge.
More of Keap Compared
Here’s how Keap stacks up against other CRM and automation platforms:
Keap wins on: Ease of setup for solopreneurs, 14-day free trial with no credit card, dedicated business phone line included in every plan
GoHighLevel wins on: Agency-focused white-label features, broader funnel building tools, lower per-seat cost for larger teams
Keap wins on: Built-in invoicing and payment integrations, dedicated business phone line, all-in-one CRM and automation without needing add-ons
ActiveCampaign wins on: Lower starting price, deeper email segmentation options, stronger email deliverability toolset
Keap wins on: More affordable paid entry point, included business phone line, purpose-built for small business automation rather than enterprise teams
HubSpot wins on: More generous free tier, stronger marketing analytics, better-known brand with a larger library of third-party integrations
Keap wins on: Marketing automation depth, built-in email and SMS campaigns, lead scoring tied directly to CRM behavior
Pipedrive wins on: Cleaner pipeline UI for pure sales teams, lower monthly cost, easier onboarding without a required fee
More of Thryv Compared
Here’s how Thryv stacks up against other small business management platforms:
Thryv wins on: Reputation management across 50+ listing sites built-in, simpler setup for non-technical business owners, client portal and scheduling included without add-ons
GoHighLevel wins on: More advanced funnel building, white-label capabilities for agencies, broader automation flexibility
Thryv wins on: Built-in scheduling and client portal, automated listing sync for local SEO, ThryvPay integrated payment processing
HubSpot wins on: More powerful free CRM tier, stronger reporting and analytics, larger library of third-party integrations
Thryv wins on: Local business reputation management, built-in appointment booking, service-oriented client portal for payments and documents
Monday CRM wins on: Highly visual project pipeline, more flexible team collaboration tools, better suited for internal workflow management
Frequently Asked Questions
What is Keap used for?
Keap is a CRM and marketing automation platform built for small businesses and solopreneurs. The Keap app handles contact management, email marketing campaigns, sales pipelines, automated follow-ups, and invoicing in one place. Keap was formerly known as Infusionsoft before rebranding to focus on small business automation.
Is Keap easy to use?
Keap is considered user-friendly for a platform with this level of automation depth. According to Keap’s documentation, users can get the basic system set up in as little as 20 minutes. The drag-and-drop builder and ready-made workflow templates help reduce the learning curve for new users.
What is Thryv used for?
Thryv is a business management platform designed for local service businesses. It covers scheduling, invoicing, customer communication, and online reputation management. The platform helps small businesses stay organized, respond to customers faster, and collect payments through its built-in ThryvPay tool.
Is Thryv a CRM?
Yes, Thryv includes CRM functionality for managing client records, communication history, and customer interactions. It is not a pure CRM platform the way Keap CRM is — Thryv’s CRM is one part of a broader all-in-one business management system. The Thryv Business Center dashboard brings scheduling, communication, and payments into a single view.
Which is the best CRM for small businesses — Keap or Thryv?
Keap is the better CRM for small businesses that run active sales campaigns and need lead scoring, advanced automations, and pipeline tracking. Thryv is the stronger choice for local service businesses that focus on scheduling, reputation, and client communication. The best option depends entirely on your business strategy and growth goals.
What are Keap’s pricing plans and features?
Keap is priced at $299/month (annually billed), which includes 500 contacts. Keap features include the Campaign Builder, lead scoring, email and SMS marketing, built-in invoicing, a dedicated business line, and a landing page builder. The platform also offers a free migration service to help new users import their existing contact list. Keap review scores consistently highlight the automation builder and third-party integrations as standout Keap features.
Does Keap support e-commerce businesses?
Yes, Keap includes e-commerce tools such as checkout forms, order management, and payment processing integrations. The Keap app connects with popular e-commerce platforms through its third-party tools library. E-commerce features like cross sells and automated follow-ups after purchases can be set up directly within building campaigns in the Campaign Builder.
What are the main differences between Keap and other CRM platforms?
Unlike many CRM platforms, Keap combines CRM, marketing automation, invoicing, and a business line into a single platform without requiring third-party integrations for core functionality. Keap’s system to score leads and advanced automations go deeper than most entry-level CRM tools. Training webinars and a dedicated customer success manager are also included, which is less common in competing tools. One dashboard gives small business owners visibility across their sales pipeline, email campaigns, and contact list at once. Keap’s CRM editor’s rating on review sites reflects consistently strong feedback from small business owners. The platform also helps increase conversion rates by automating follow-ups that would otherwise be missed.
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