GoHighLevel vs Bitrix24: Choose The Right CRM in 2025

Choosing the right CRM can be like trying on the perfect pair of shoes.

There are tons of options, and they all promise a comfortable fit.

But what works for someone else might not be suitable for you. That’s where this guide comes in.

We’re diving deep into two popular CRM platforms: GoHighLevel vs Bitrix24.

By the end, you’ll know exactly which fits your business needs in 2025. No more blisters and sore feet with your CRM!

Overview

We’ve spent weeks testing GoHighLevel and Bitrix24 to give you the most accurate comparison.

We’ve explored their features, ease of use, and pricing plans to help you make an informed decision.

What is GoHighLevel?

Have you ever wished for a one-stop shop to manage your business? That’s GoHighLevel in a nutshell.

It’s an all-in-one platform designed to streamline your sales and marketing efforts.

Think of it as your digital marketing Swiss Army knife.

It’s packed with tools to help you automate tasks, generate leads, and close more deals.

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

• All-in-one platform: GoHighLevel replaces the need for multiple tools, saving you money and hassle.
• Powerful automation: Automate your marketing, sales, and fulfillment processes to save time and boost efficiency.
• Built-in website builder: Create professional websites and landing pages without needing any coding skills.
• Deep integrations: Connects seamlessly with over 1000 popular business apps.
• Dedicated support: Get expert help whenever you need it with their 24/7 support team.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Bitrix24?

Need a tool to manage your entire business? Bitrix24 might be what you’re looking for.

It’s a comprehensive platform combines CRM, project management, and communication tools.

Think of it as your digital office.

You get everything you need to collaborate with your team, engage with customers, and keep your projects on track.

Also, explore our favorite Bitrix24 alternatives…

Key Benefits

• Feature-rich CRM: Manage your contacts, deals, and sales pipeline.
• Integrated project management: Plan, track, and easily collaborate on projects.
• Built-in communication tools: Chat, video conference, and file sharing within the platform.
• Website builder: Create landing pages and websites without any coding.
• Mobile app: Access your work from anywhere, anytime.

Pricing

• Basic: $49/organization/month, 5 Users.
• Standard: $87/organization/month, 50 Users.
• Professional: $175/organization/month, 100 Users.
• Enterprise: $350/organization/month, 250 Users.

Feature Comparison

Let’s get down to the nitty-gritty and compare the core features of GoHighLevel and Bitrix24.

This side-by-side comparison will help you see which platform best meets your needs.

1. CRM Features

GoHighLevel and Bitrix24 offer robust CRM features, including contact management, lead tracking, and deal pipelines. However,

• GoHighLevel takes it further with advanced lead management tools like automated follow-ups and leads scoring.
• Bitrix24, on the other hand, shines with its built-in communication tools that foster seamless collaboration within your team.

2. Marketing Automation

• GoHighLevel is a true marketing platform powerhouse that offers various automation tools for marketing agencies and businesses. You can automate email sequences, social media posts, and SMS campaigns.
• Bitrix24 provides email marketing and basic automation features, but it doesn’t match the depth and flexibility of GoHighLevel.

3. Sales Automation

• GoHighLevel excels in sales automation. It provides tools for creating sales funnels, managing appointments, and tracking sales performance.
• Bitrix24 also offers sales automation features, but they are more basic and less customizable compared to GoHighLevel.

4. Service Automation

• GoHighLevel extends its automation capabilities to service automation, allowing you to automate tasks like appointment scheduling, payment processing, and client communication.
• Bitrix24 focuses more on project management and collaboration and less on service-specific automation.

5. Web Analytics

While both platforms offer basic web analytics,

• GoHighLevel provides more in-depth insights into website traffic and user behavior. It allows you to track conversions, analyze campaign performance, and identify areas for improvement.
• Bitrix24‘s analytics are more focused on CRM and sales data.

6. Task Management

• Bitrix24 excels at task management. It offers a comprehensive suite of tools for creating tasks, assigning them to team members, and tracking progress.
• GoHighLevel also includes task management features, but they are not as robust or as tightly integrated with the rest of the platform.

7. Customer Segmentation

Both platforms offer tools for customer segmentation, allowing you to target specific groups of customers with tailored messages and offers.

• GoHighLevel provides more advanced segmentation options, allowing you to segment based on behavior, engagement, and other criteria.
• Bitrix24‘s segmentation is more basic, relying primarily on demographic and CRM data.

What to Look for When Choosing CRM Software?

• Scalability: Consider whether the CRM can grow with your business. Can it handle an increasing number of contacts, deals, and users?
• Mobile Access: Do you need to access your CRM on the go? Check if the platform offers a mobile app and its functionality compares to the desktop version.
• Customization: Can you customize the CRM to fit your workflow and needs? Look for features like custom fields, dashboards, and reports.
• Training and Support: How easy is learning and using the CRM? What kind of training and support does the vendor provide?
• Industry-Specific Features: Some CRMs cater to specific industries. Consider whether the platform offers features that are relevant to your business niche.
• Data Security: How secure is your data within the CRM? Look for features like data encryption, access controls, and compliance certifications.
• User Reviews: Read reviews from other users to get a sense of their experiences with the platform. Pay attention to both the positive and negative feedback.

Final Verdict

So, which CRM comes out on top? For us, it’s GoHighLevel.

It’s an actual marketing machine with powerful automation and many advanced features.

You can build landing pages, email marketing campaigns, and even make sales calls, all within one platform.

While Bitrix24 is a solid choice with its free plan and wide range of essential features, it doesn’t offer the same marketing power as GoHighLevel.

We’ve spent years testing and reviewing software so that you can trust our opinion.

If you’re serious about growing your business, GoHighLevel is the way to go.

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
• GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
• GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of Bitrix24

Here’s a brief comparison of Bitrix24 with these software solutions:

• Bitrix24 vs Pipedrive: Bitrix24 provides a comprehensive suite including CRM and project management, whereas Pipedrive focuses on intuitive visual sales pipeline management.
• Bitrix24 vs Keap: Bitrix24 offers a wide range of collaboration and CRM features, while Keap excels in marketing automation and detailed sales process management.
• Bitrix24 vs ActiveCampaign: Bitrix24 is an extensive business suite, while ActiveCampaign specializes in advanced marketing automation, email campaigns, and lead nurturing.
• Bitrix24 vs Hubspot: Bitrix24 delivers a vast feature set for business operations, often with a steeper learning curve; HubSpot offers a user-friendly, integrated marketing, sales, and service platform.
• Bitrix24 vs Clickfunnels: Bitrix24 is a comprehensive business management system with CRM; ClickFunnels is primarily a tool for building sales funnels and landing pages.
• Bitrix24 vs Folk: Bitrix24 is an all-encompassing platform for various business functions; Folk is a more focused, collaborative contact management system.
• Bitrix24 vs Instantly: Bitrix24 provides a broad array of business tools, including CRM; Instantly specializes in automated cold email outreach and sales cadences.
• Bitrix24 vs Clickup: Bitrix24 is an integrated platform for CRM, project management, and collaboration; ClickUp is a versatile work management tool with customizable views.
• Bitrix24 vs Monday: Bitrix24 offers a wide-ranging business solution with CRM; Monday CRM provides highly visual and customizable workflows for project and client management.
• Bitrix24 vs Capsule: Bitrix24 is a feature-rich platform with CRM, task management, and collaboration; Capsule CRM is a simpler, more streamlined contact and sales pipeline manager.
• Bitrix24 vs Insightly: Bitrix24 is a comprehensive business suite with robust collaboration and project tools; Insightly is a CRM with integrated project management capabilities, often favored by smaller businesses.
• Bitrix24 vs Freshsales: Bitrix24 offers a wide range of business functions alongside CRM; Freshsales CRM is a sales-focused platform with AI-powered insights for lead and deal management.
• Bitrix24 vs Salesforce: Bitrix24 provides an all-in-one solution for various business sizes, including CRM; Salesforce is a leading, highly customizable, and scalable enterprise-level CRM with extensive capabilities.

Frequently Asked Questions